MagicFlux

BACKGROUND

Please describe your company and position.

I am the CEO of Sociolocal

Describe what your company does in a single sentence.

We are a social media platform that allows multi-location brands reach more people with their digital marketing by activating their locations' social media potential.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MagicFlux to accomplish?

• Rethink the flow of our software to meet the work pattern of our customers
• Add additional functionality

SOLUTION

How did you find MagicFlux?

Referral

Why did you select MagicFlux over others?

• Great culture fit
• Good value for cost
• Referred to me

Describe the scope of work in detail. Please include a summary of key deliverables.

We had added a number of customer led suggestions in the previous 6 months but we now wanted to review the overall user flow. The scope was to help review our overall customer suggestions and come up with a comprehensive design which would seem familiar to existing users but more intuitive to new customers.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Review meetings and then implementation

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes all work was delivered on time and within budget.

What was your primary form of communication with MagicFlux?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I was impressed by their excellent work on a tight timeframe.

Are there any areas for improvement or something MagicFlux could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the VP of Product of Elements.cloud

Describe what your company does in a single sentence.

Elements.cloud, the Change Intelligence Platform

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MagicFlux to accomplish?

• Update our UI to make it more modern
• Address suboptimal and unintuitive elements of our UI
• Teach us how to run good UX research and validation

SOLUTION

How did you find MagicFlux?

Referral

Why did you select MagicFlux over others?

• Great culture fit
• Referred to me

How many teammates from MagicFlux were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

The key deliverables were: 

• New complete design system for our entire UI 
• New designs for our application 
• UX research / usability testing playbook

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We managed to make our UI much more intuitive based on both quantitative usage data and customer feedback.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Extremely fast to respond and create designs. Super fast in turning received feedback into improvements.

What was your primary form of communication with MagicFlux?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

• Great culture
• They showed excellent work ethic.
• Fantastic results.

Are there any areas for improvement or something MagicFlux could have done differently?

Nope. It's really everything you can ask for.