What was the scope of their involvement?
MageWorx has provided development of additional pages through special customization of the Magento SEO Suite Ultimate. The existing functionality did not allow us to implement what we had in mind, so we asked them to customize their own module, which took about 2 months. We had some talks about the customization of the newly-created pages in April and again in June.
These pages were meant to help people locate stores based on their location. In Ontario, we have also built a platform around the Toronto Liquor Board. The only way to buy alcohol is to visit bars or beer stores. People searching based on their locations are able to land on the pages specifically designed by MageWorx. It was a unique project, since no one in Canada had introduced such a scheme for diverting traffic from the Liquor Board, and diverting it to companies which have licenses to deliver alcohol.
MageWorx was the only company able to customize this module, and deliver the end-solution, helping both our client and ourselves.
The end-result is to have location-specific pages, but everything is built on highly-customizable templates. We identified special locations on the basis of high-density areas, and the abundance or absence of liquor stores in those locations. We handed this algorithm to MageWorx, and they were able to create these templates and implement them into the actual landing pages. There were some issues with the GPS coordinates, but the team solved it.
The customization of the Magento SEO Suite Ultimate was the first step. They also randomized the feature for our dynamic templates, and added some rules. They managed to make the CSV files function in a way that allowed people to easily locate pages within the website. Regardless where the search was made, someone could always choose another location, or order wine or other liquors as a present for someone else, and deliver them to their home. This was easy to implement with the special Excel files which MageWorx created.
The second stage was done in June. They created the functionality to generate previews for categories and product pages. This was based on the templates and rules they created. The reviews someone might see on an e-commerce website are mostly based on different user experiences, but there wasn’t a universal approach for making them available on all pages, regardless of the product or category. Sometimes, our clients asked us for a way to have stars and reviews show up within searches for any page, but this wasn’t possible, since we cannot simply add stars to pages like About Us or Contact. It’s impossible without special templates for the Magento platform. MageWorx managed to do it as part of the SEO Suite, which was customized as we needed.
How did you come to work with MageWorx?
I was given the task of finding a company which could understand our specific requirements, and Googled a couple of names. The main reason for choosing MageWorx was that they already specialized in the Magento module we were using for all other projects, and were familiar with it. In order to find a better price, I looked at other companies, but, unfortunately, they could not deliver, or even provide a time and cost estimate for the customization. This is why we decided to go with MageWorx.
How much have you invested with them?
The cost of all their services was around $15,000.
What is the status of this engagement?
We began working with them in April and their most recent deliverable was in June. Occasionally, we talk to them about further customization of the pages they built.