Magecom

audience. We’ve implemented a set of marketing features to promote child care products: a brand new Refer to a Friend bonus system and integrated the store with external ESP system Klaviyo that gives an opportunity for most flexible and client-oriented email-marketing strategy.

Customers were also granted a possibility to subscribe for a monthly delivery of child care products.

version with all it’s advantages, as well as preserve all the integral business data like customers, products etc.

The second goal was to create new designs for the website meeting Magento 2 best practices, but keeping the existing and recognizable look and feel of the brand from Magento 1 to Magento 2.

Migration from Magento 1 to Magento 2 was quite a complex, challenging, and time-consuming process that included the migration of:

Orders, invoices, shipments

Customer data

EAV attributes data

Notification data

Product & category data

Custom data (e.g. Reward Points)

Code migration

The development team encountered challenges with the Data Migration Tool and found that it had a number of shortcomings.; so the team amended this tool to work for us. Along with that, there were issues with EAV attributes transportation that mapped in a non-ideal way in Magento, so the team created a special script to get this fixed. To make a long story short, we had lots of issues with data transfer that were resolved by database & migration tool amendments.

Magento installation manages 7 websites targeting customers in different countries. Each site has its own default currency — NOK, AED, DKK, EURO, GBP, SEK and USD. This kind of website structure allows the admin to set up different pricing for products and bill the customer’s credit card with the local currency instead of the default store currency — respectively, no currency conversion is involved.

To avoid customer confusion and save the shopper one action (switching between the sites depending on the selected currency), we have installed an IP detector extension that identifies the shopper’s location and automatically redirects him to the respective site. For example, if the customer from Norway wants to buy shoes and lands on Gaitline site, he sees the NOK website, and when he makes a purchase, the order amount is charged in Norwegian krones.