Can you share any outcomes from the project that demonstrate progress or success?
Madoff Productions produced Victoria's Secret's highest viewed videos with the most engagement. Some of these videos include the Holiday blooper videos, Valentines (Don't Drop the Ball) video, the music videos (Justin Bieber, Katy Perry, Maroon 5 and Taylor Swift) and The Victoria's Secret Fashion Show 'Road to the Runway Videos'.
Victoria's Secret is one of the most recognized brands in the world, largely due to the creative and emotionally engaging video and film content that is viewed globally across multiple platforms.
How effective was the workflow between your team and theirs?
We have a very open and easy relationship with Madoff Productions. They do whatever it takes to get the project done on time and on budget. They are just a phone call away at any time. They are also very open to us coming to their studio for meetings and edits.
What did you find most impressive about this company?
I'm most impressed with Madoff's ability to see the whole picture. They understand the brand and the customer. They are always looking at what is next with new and innovative ideas.
They are truly full service. Not only do they come up with creative ideas, but they also have technical expertise in monitoring results and increasing viewership and engagement.
Are there any areas for improvement?
I am very satisfied with their work.