MadGenius Productions

BACKGROUND

Introduce your business and what you do there.

We work in the oil and gas sector doing onshore drilling activities. The company is based in India, and we have operations in Kuwait, where I serve as a quality health safety environment (QHSE) manager.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with MadGenius Productions?

We have a multilingual crew in Kuwait, and we hired MadGenius to produce an induction video in four different languages: Hindi, Arabic, Malayalam, and English. The main challenge was translating the script into those languages. 

SOLUTION

What was the scope of their involvement?

MadGenius created a video to give insight into our operations. Specifically, it covered safety equipment and standard procedures that need to be followed by employees. 

The first step was preparing an English script, and then MadGenius created a storyboard. This helped us understand what the actual video would be. After that, they made a voiceover, we approved it, and they started producing the animation.

After that, they gave us a draft of the video. We had a meeting with our internal team, and we approved it. Then, we created the other three language versions. MadGenius handled preproduction, production, and postproduction.

What is the team composition?

Parvati (Lead Producer, MadGenius Productions) served as the project coordinator and gave us daily status updates. I think a team of 8 to 12 people was assigned to the project.

How did you come to work with MadGenius Productions?

We were searching for a good animation company that could create the video. We looked at some of their past work, including sample videos, and came to an agreement to hire them.

How much have you invested with them?

We’ve invested between $15,000 to $20,000.

What is the status of this engagement?

We started working with MadGenius Productions in July of 2019 and completed the project at the end of September in 2019. The agreed timeframe was 60 days, and they completed the project within that timeline.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Everything went as per our expectations. MadGenius Productions delivered within the timeline and budget. There was good coordination from the start of the project until the end. They had a collaborative way of making changes. 

As a safety manager, these videos have helped me a lot. We’re a new contractor, and the videos have improved our reputation with clients. Everyone’s appreciated MadGenius’ work, from our clients to our managers and our employees (the subject matter is clear to employees).

We had a challenge with the Arabic translation, but we were able to do it, and there were no mistakes from their side. 

How did MadGenius Productions perform from a project management standpoint?

We got weekly reports, and everything was perfect. Parvati had calls with us every day and addressed any issues immediately through WhatsApp calls.

What did you find most impressive about them?

The quality of the video was fantastic. They gave us 2 to 3 voice talent choices for each language, which was great.

Are there any areas they could improve?

I can’t think of anything they could improve on. Their planning was good, and the production was done perfectly from the script to the storyboard and production.

Do you have any advice for future clients of theirs?

MadGenius wasn’t an expert on the safety area, but they gave us a very good output. The client should have a clear idea of what they want, otherwise, the project could be delayed.