Weaving Unique Visual Stories

MadGenius Productions is a visual media strategy and execution company based in India. Our core team has been collaborating for over 6 years before turning into a Private Limited enterprise. We have functioned as a collective that churned out 40+ projects.

Our expertise lies in visual storytelling for businesses and brands as well as original productions for artists and movie houses. We also have dedicated wings for performing arts and an exclusive platform for workshops, events, and experiences.

 
$1,000+
 
$100 - $149 / hr
 
10 - 49
 Founded
2014
Show all +
Kochi, India
headquarters
  • 2/96 B, Karippayil Road, Rajagiri P.O Kalamassery South
    Kochi, KL 683104
    India

Portfolio

Key clients: 

Dubai Electricity and Water Authority, Road and Transport Authority Dubai, Mahindra Electric, Cavli Wireless, John Energy Kuwait, Servicetonic, ELGI, EYogi

Dubai Electricity and Water Authority

We undertook the Corporate Video Production work for Dubai Electricity and Water Authority a state-run infrastructure company based in Dubai, UAE.

John Energy: Industrial Safety 3D Animation Video

In today's industrial world - Employee Health & Safety is of prime importance. With proper training tutorials organisation can improve the workplace safety and can improve employee efficiency and overall performance of the organisation.

Cavli HubbleThings

HubbleThings is Cavli's device and global cellular data subscription management cloud platform that will enable businesses and industries to build and deploy easily scalable global wireless IoT solutions.

The Mahindra Electric Manufacturing Facility

For the grand opening of their new 100 crore manufacturing hub in Bengaluru, we created a corporate video showcasing the capabilities of Mahindra Electric’s new electric vehicle manufacturing plant.

Sapne, a completely animated Music Video for India’s biggest Bass DJ-Mojojojo! In this video we wanted the overall style to give a sense of heightened realism to the superficial world we live in and complement our story’s inner message-break free from conventions and relentlessly pursue your dreams, no matter what the cost. "Sapne" as a project was one that challenged us to push the envelope at every turn, which is precisely

why it has to be amongst the most creatively gratifying projects we've had the opportunity to be a part of.

This is the official music video of India's Biggest Hip Hop Dance Festival. The video features bollywood superstar Varun Dhawan and one of the leading figures of Indian hip-hop, Raftaar in addition to some of the biggest talents of the Indian Hip Hop community.

Reviews

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Multilingual Safety Instruction Video for Oil & Gas Company

"MadGenius Productions delivered within the timeline and budget."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
July – Sept. 2019
Project summary: 

MadGenius Productions produced a multi-language, animated video in Hindi, Arabic, Malayalam, and English. This involved creating a storyboard and providing multiple voiceover options for each language.

The Reviewer
 
501-1000 Employees
 
Kuwait
Prabeesh M P
QHSE Manager, John Energy
 
Verified
The Review
Feedback summary: 

The high-quality, easy-to-understand video has enhanced stakeholders' presence and garnered positive feedback from clients and employees.  MadGenius Productions is a highly responsive team. They communicated consistently and addressed issues quickly. 

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

We work in the oil and gas sector doing onshore drilling activities. The company is based in India, and we have operations in Kuwait, where I serve as a quality health safety environment (QHSE) manager.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with MadGenius Productions?

We have a multilingual crew in Kuwait, and we hired MadGenius to produce an induction video in four different languages: Hindi, Arabic, Malayalam, and English. The main challenge was translating the script into those languages. 

SOLUTION

What was the scope of their involvement?

MadGenius created a video to give insight into our operations. Specifically, it covered safety equipment and standard procedures that need to be followed by employees. 

The first step was preparing an English script, and then MadGenius created a storyboard. This helped us understand what the actual video would be. After that, they made a voiceover, we approved it, and they started producing the animation.

After that, they gave us a draft of the video. We had a meeting with our internal team, and we approved it. Then, we created the other three language versions. MadGenius handled preproduction, production, and postproduction.

What is the team composition?

Parvati (Lead Producer, MadGenius Productions) served as the project coordinator and gave us daily status updates. I think a team of 8 to 12 people was assigned to the project.

How did you come to work with MadGenius Productions?

We were searching for a good animation company that could create the video. We looked at some of their past work, including sample videos, and came to an agreement to hire them.

How much have you invested with them?

We’ve invested between $15,000 to $20,000.

What is the status of this engagement?

We started working with MadGenius Productions in July of 2019 and completed the project at the end of September in 2019. The agreed timeframe was 60 days, and they completed the project within that timeline.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Everything went as per our expectations. MadGenius Productions delivered within the timeline and budget. There was good coordination from the start of the project until the end. They had a collaborative way of making changes. 

As a safety manager, these videos have helped me a lot. We’re a new contractor, and the videos have improved our reputation with clients. Everyone’s appreciated MadGenius’ work, from our clients to our managers and our employees (the subject matter is clear to employees).

We had a challenge with the Arabic translation, but we were able to do it, and there were no mistakes from their side. 

How did MadGenius Productions perform from a project management standpoint?

We got weekly reports, and everything was perfect. Parvati had calls with us every day and addressed any issues immediately through WhatsApp calls.

What did you find most impressive about them?

The quality of the video was fantastic. They gave us 2 to 3 voice talent choices for each language, which was great.

Are there any areas they could improve?

I can’t think of anything they could improve on. Their planning was good, and the production was done perfectly from the script to the storyboard and production.

Do you have any advice for future clients of theirs?

MadGenius wasn’t an expert on the safety area, but they gave us a very good output. The client should have a clear idea of what they want, otherwise, the project could be delayed.

5.0
Overall Score Everyone on our team was happy with their performance.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    The project was planned very well, and we got weekly updates. There were no delays.
  • 5.0 Cost
    Value / within estimates
    The deliverables were perfect value for money.
  • 5.0 Quality
    Service & deliverables
    The animation quality was perfect. We received the output we were looking for.
  • 5.0 NPS
    Willing to refer