Madcats Agency

BACKGROUND

Please describe your company and your position there.

I worked as Head of Strategy in Marketing Department at Modern Expo. Modern-Expo is a leading international manufacturer of trade equipment and supplier of complex solutions for retail in Central and Eastern Europe.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Madcats Agency?

In 2018 the company understood its strategy and plans were wider than its current identity was able express. It is a global brand, yet the design system was inconsistent, thus needed a complete overhaul.

What were your goals for this project?

Predominantly, design system needed to showcase its global leadership positions in world of solutions for retail. It was a call for a complete rebranding of Modern Expo.

SOLUTION

How did you select Madcats Agency?

Having a strong experience in branding ourselves, our committee favoured MadCats for its brave approaches to brands, whether they are in B2C or B2B industry.

Describe the scope of their work in detail.

The agency came with a project plan, which started with an immersion into Modern-Expo's production facilities, workforce and strategy that the company was pursuing. Afterwards, they asked for a number of interviews with Founders, Top Managers and other stakeholders.

Next, they have planned three main milestones, which were:

1. Design Audit Meeting with Discussion from Modern Expo's stakeholders
2. Concept Presentation with 3 concepts to decide
3. Final Rebranding Presentation, where the selected concept was fully described

What was the team composition?

We worked with account manager, design director, 2 co-founders who were responsible for the strategy

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We received a great response from our dealers, partners and customers. More importantly, more than 2,500 Modern Expo workers 70 countries embraced the new brand quickly and we managed to get a complete rebranding in one year. Moreover, Modern Expo and Madcats Agency received RedDot Award.

How effective was the workflow between your team and theirs?

While working on a project, Modern Expo team was delighted with communication and response from MadCats Team, which led to following cooperation to ensure that MadCats Agency would take supervision of graphical materials, including booklets, catalogs and presentations.

What did you find most impressive about this company?

We were impressed with their agility and boldness.

Are there any areas for improvement?

We were satisfied with the level of service we received.

BACKGROUND

Please describe your company and your position there.

I am the head of e-commers in the GPL group of companies. Our company operates in the production, distribution and sale of oils, industrial fluids and auto parts for cars and trucks.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Madcats Agency?

We decided to launch the production of aerosol paints and we needed an identity for the brand.

What were your goals for this project?

Our goal is to become # 1 in the Ukrainian market of aerosol paint

SOLUTION

How did you select Madcats Agency?

We have already released several projects with this agency, so we have chosen a reliable partner.

Describe the scope of their work in detail.

At the beginning, we discussed with the agency our target audience and product positioning in a co-competitive market. We needed to develop identity elements, in particular, the design of packaging and brand carriers, as well as assemble a brand book for further work.

What was the team composition?

We worked with a creative director, design director and two strategists.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

More than 150,000 cans of paint were produced in 2020. The brand received the Red Dot Award, as well as recognition from a number of well-known resources: European Design Awards, the Dieline, Ukrainian and world media.

How effective was the workflow between your team and theirs?

Having the experience of previous communication, we quickly understood each other after conducting a preliminary briefing. As a result, after several iterations of the statements, we had a ready-made identity for the new brand.

What did you find most impressive about this company?

We liked the fact that the agency gets involved in our business, and their openness and strict adherence to deadlines.

Are there any areas for improvement?

We were completely satisfied with the performance of the tasks

UPDATED REVIEW

This review was published on February 16, 2021.

Tetiana Herasymenko

Marketer, GPL LLC

Automotive

501-1,000 Employees

Poltava, Ukraine

$50,000 to $199,999

Mar. - Aug. 2019

Project summary: 

An automotive products manufacturer hired Madcats Agency to launch a brand of motor oils. The goal was to develop a communication strategy and effectively introduce the new products to the market.

Feedback summary: 

Madcats Agency's efforts resulted in higher brand visibility and a 120% increase in sales. Strategy sessions helped the team internalize the business needs of the client. They worked quickly and efficiently and were responsive throughout the engagement.

BACKGROUND

Please describe your company and your position there.

I am a marketer in group of companies GPL. The company operates in the production, distribution and sale of oils, industrial fluids and auto parts for cars and trucks.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Madcats Agency?

We hired the agency to launch a new brand of motor oils and develop a communication strategy.

What were your goals for this project?

Our goal was to admit and bring to the market a new brand.

SOLUTION

How did you select Madcats Agency?

We did tenders among top-15 Ukrainian agencies.

Describe the project in detail.

Our company has been distributing motor oils from 60 countries to Ukraine for more than 25 years. We decided that expertise allows us to become a producer of ukrainian motor oils and technical fluids.

The lubricants market in Ukraine is oversaturated with brands, so it was necessary to create a promotion strategy. Vira is Ukrainian brand of lubricants for ordinary people. The product range includes more than 100 SKU.

What was the team composition?

We’re working with strategists, creative director, account manager, graphic and motion designers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

According to the results of the year, the brand became popular, sales increased by 120%. Now we are launching the All-Ukrainian advertising campaign. Also we received Red dot design award.

How effective was the workflow between your team and theirs?

The Madcats team responds quickly to our requests. Strategic sessions helps us better understand the product and find ways to address problems.

What did you find most impressive about this company?

We are impressed with their strategic and consistent approach. Their visual design and promotional concept showed their deep understanding of our business needs and customers.

Are there any areas for improvement?

The work was done quickly and efficiently

Star Ratings

Overall rating: 5

Quality: 5

Schedule: 5

Cost: 5

Willing to refer: 5