Performance and development through design.
Madavi Agency is a collective of growth marketing and software development talent. We use digital channels and performance marketing to elevate brands on the web.
Founded in 2017, we are an independent modern marketing agency made up of creative entrepreneurs who solve problems and drive results’
We work with clients big and small, so whether it’s a website, app or custom digital marketing strategy we focus our approach on four main areas: Product strategy & discovery, UX/UI design & brand identity, Custom Development and Growth Marketing.
We’re here to get your idea off the ground, launch and grow your product and even help you build an in-house team for the future.
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Aspira Kenya, Fundiz Shop, Tatu City
Family Media Tv
Family TV was seeking a way to leverage their content in a way that could be accessible to their mobile audience.
Madavi took a holistic approach to the project and led the Client through the A-to-Z process of product design, development, and post-release support.
The key challenges were:
- translating the vague project idea into the ready-to-implement scope of work,
- designing the complex product that will meet users and business goals,
Fundiz Shop
We were approached to design an ecommerce platform that would provide an intuitive online shopping experience for furniture products at affordable prices.
We came up with a Design and Development Plan that analyzed current ecommerce sites and what they lack to deliver to their target customers and how we could bridge that challenge in the Kenyan ecosystem.
Coupled with this, we recommended and implemented a SEO Plan that saw the website ranking high on search engines from the day it was launched
MMS Advocates
MMS Advocates needed to reach out to the masses and educate them on law that affects them in their day to day activities. This was to be done using channels that are easy to access and interact with.
We came up with a plan to curate information and designed how it could be accessed by anyone with a digital device with an internet connection from anywhere. This entailed developing a user-centric website fully integrated with social media accounts where users could access snippets of the said info.
We also streamlined the user journey in a manner that their queries could get instantly replied seconds within landing on the website.
Tatu City Workflow Activity System
The road construction process is a rigorous set of activities that needs constant communication between collaborating teams. Work delegation and approval was done manually by sending relevant documents between individuals which increased the construction period.
We designed a prototype that entailed all activities done at a road construction site and iterated on it with the Engineers to make it better. Their interactions were facilitated through a mobile and web application.
Chapawera - Freelancers Marketplace
We were tasked with designing a platform where freelancers can bid for creative work and get paid without the bottlenecks of current complex payment systems. We did this by coming up with a simple interface and integrated Mpesa as the payment gateway due to its ease of use popularity among the youth. We also integrated machine learning to aid the system to accept and allocate bids in a smart way when the user base exponentially grows.
Ifunza School Platform
Madavi was approached to define the above problem rampant in the Kenyan educational ecosystem and how to come up with a solution for it.
Our client, a parent with a child in school, needed help with working towards Proof of Concept and a Minimum Viable Product (M.V.P).
The Madavi team was able to design, structure and develop a product that answers the problem statement by coming up with a product that enhances teacher-parent communication through a web and mobile app.
Optimizing User Interface to shape consumers purchasing rate
We were contracted by Aspira Kenya to improve their Search Rankings on the web and advise on how they
can use their website to make additional sales to the ones made in their partner stores.
We designed a SEO Plan that would not only improve rankings, but also A/B Testing to improve User
Experience once they landed on the website.
We also integrated the offers on the website with SalesCloud to streamline the customer journey and
increase the number of purchasing customers.
Also, the website was optimized for mobile layout and loading speed.
Reviews
the project
Web Dev for Kenyan Branch of Major Networking Nonprofit
"They have an excellent customer relationship team."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the Public Relations Director for the Rotaract Club of Nairobi Central which is part of the worldwide Rotaract organization that has spread across the globe with over 9000 clubs.
For what projects/services did your company hire Madavi Agency?
Website Development
What were your goals for this project?
Coming up with a new website.
How did you select this vendor?
Open tendering
Describe the project and the services they provided in detail.
Web development, Search Engine Optimization, Integration of social media handles and maintenance
What was the team composition?
The project team had 4 people.
Can you share any information that demonstrates the impact that this project has had on your business?
The firm delivered in time and has been following up with regular updates and maintenance.
How was project management arranged and how effective was it?
There was effective communication between the two teams through which a lot of clarification was done to come up with the vision we had for the website.
What did you find most impressive about this company?
How they handle their clients - they have an excellent customer relationship team.
Are there any areas for improvement?
Not at this point in time.
the project
Web Development for AgriTech Platform
"They never disappointed on the timelines. They're always on time with the deliverables."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Vikaboni is an Agritech startup that provides a marketplace for smallholder farmers in Kenya. I am the Ceo & Co founder of the company which has been in operation since Oct. 2019.
For what projects/services did your company hire Madavi Agency?
We hired Madavi Agency to build & develop an interactive web based marketplace that will facilitate seamless interaction of our farmers & vendors. This interaction is enabled by use of Whatsapp bots for efficient ordering. They will also enable disbursement of small loans to the farmers through use of IOT & Data Analytics tools that are embedded in the platform.
What were your goals for this project?
A simple, easy to use interactive marketplace for our customers with whatsapp bot integration.
How did you select this vendor?
It was based on a competitive bidding process where they emerged as the best company to have tendered in a proposal.
Describe the project and the services they provided in detail.
They were responsible for building the platform ground up with respect to the documentation provided & guidelines. That is design, development & testing of both the web & the whatsapp based interactive platform.
What was the team composition?
The team was made up of 5 people with Victor as the Project lead.
Can you share any information that demonstrates the impact that this project has had on your business?
This solution will be the basis of all our customer focused interactions, acting as the platform upon which customers place orders, monitor logistics & pay for the orders.
How was project management arranged and how effective was it?
We used Notion platform for the Project Management & Collaboration between the teams. It worked perfectly well and was efficient for both teams.
What did you find most impressive about this company?
They never disappointed on the timelines. They're always on time with the deliverables.
Are there any areas for improvement?
The team will surely get better with time.
the project
Domain Assistance for Design Firm
"I was impressed at their competence, their top-notch customer care, their proactiveness, and their interactiveness."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Flux design Ltd is an engineering design consultancy based in Nairobi Kenya. I am the managing director.
For what projects/services did your company hire Madavi Agency?
We are a startup and our company was looking for an affordable but quality IT and web creation solutions provider.
Our first goal was securing a domain name and setting up emails for official communications. We are currently in the design stages of the website.
What were your goals for this project?
We wanted to secure an affordable domain without having to lose our company names. Madavi was able to filter through the various options and proposed Flux-design.co.
We are very happy with the savings, which we channeled to stage 2- the website design. Together with Madavi we are working on an interactive web site that showcases our VR and AR projects.
How did you select this vendor?
We were referred to MADAVI by a mutual friend who had worked with them previously. We were satisfied with the work samples provided by MADAVI, and their references spoke well of them.
Describe the project in detail.
We had a sit down with Victor (director) and my team and gave him a brief on our need to acquire a domai name and hosting services.
MADAVI sent a proposal with a list of possible domain names and web hosts, that would fulfill our security and costs needs. After further discussions we settled on using namechip for securing on domain name and hosting.
What was the team composition?
Both directors from our company and Victor (MADAVI director).
Can you share any outcomes from the project that demonstrate progress or success?
We have effective mail communication. Having dedicated work emails relieves one of the clutter of mixing personal and work emails.
How effective was the workflow between your team and theirs?
From our interaction with Victor, we are impressed by their dedication to quality and detail. We have never suffered a downtime of more than 10min. Their response to issues is commendable. We also receive bi weekly feedback calls from MADAVI
What did you find most impressive about this company?
I was impressed at their competence, their top-notch customer care, their proactiveness, and their interactiveness.
Are there any areas for improvement?
Perhaps having a larger workforce. It would be great to have a team of 3 to 4 working on our website. Judging from what they are able to deliver when only 2 are working I believe they can deliver the same quality with half the time.
the project
Web Dev & SMM for Law Firm
"The responsiveness of their team impresses us."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the managing partner of a law firm in Kenya
For what projects/services did your company hire Madavi Agency?
Website development and social media management
What were your goals for this project?
To improve the online visibility of our firm and to appear on page 1 of google search for top law firms.
How did you select this vendor?
Referral
Describe the project in detail.
Once we selected Madavi. We had meetings to discuss how to set up the website its functionalities and visibility. They gave us a road map for getting our accounts on the major social media platforms. Madavi manages how we generate though leadership content and put it on our social media handles.
What was the team composition?
We worked with the CEO and a team of specialists in social media management
Can you share any outcomes from the project that demonstrate progress or success?
Our website is now on page 1 of top law firms search on google. We have queries and business generated from online queries
How effective was the workflow between your team and theirs?
excellent, the synergy was on point.
What did you find most impressive about this company?
We appreciate their creativity. The responsiveness of their team impresses us.
Are there any areas for improvement?
They might need to recruit to handle the increased work loads coming their way after doing a great job
the project
Mobile & Web App Dev for Construction Management Tool
"They’re quite skilled in producing ideas and managing their time."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the IT lead of a construction site management product.
What challenge were you trying to address with Madavi Agency?
We hired Madavi Agency to help develop a mobile app and web platform.
What was the scope of their involvement?
Madavi Agency developed the Android mobile application and part of the web platform. Both of these products are intended to handle the construction process, starting with a client contracting an engineer and ending with delivering the final product.
We explained how this process works and the various levels of contractors, inspectors, and other key components so they understood the goal of the product. From there, they developed the software from scratch. We’re now in the testing phase and they incorporate changes based on our feedback.
What is the team composition?
I’ve worked with three people from their team.
How did you come to work with Madavi Agency?
After seeing some of their work elsewhere, I thought it’d be a good idea for them to help with our project.
How much have you invested with them?
We’ve spent $5,000.
What is the status of this engagement?
We started working together in July 2019 and the engagement is ongoing.
What evidence can you share that demonstrates the impact of the engagement?
So far, everything is good with the platforms. We appreciate the work they’ve done and we’re nearly finished and ready to go live.
How did Madavi Agency perform from a project management standpoint?
They’ve done quite well with project management. The turnaround time works for us. They use a tool to log the project’s status, but we don’t use it on our end. They deliver everything by a certain date. When giving us the final product, they do a presentation during our meeting and receive feedback.
What did you find most impressive about them?
They’re quite skilled in producing ideas and managing their time. The turnaround time they offer is perfect for our needs.
Are there any areas they could improve?
We really appreciate the work they’ve done, so there’s nothing they could improve.
Do you have any advice for potential customers?
Dedicate your time to the project and give feedback as fast as possible. They want to work and need your feedback to meet those timelines.
the project
Platform Design & Dev for Education Company
"They're an agile company that took in feedback and iterated."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Our company connects teachers with students and parents to build amazing classroom communities.
For what projects/services did your company hire Madavi Agency?
Platform Design, Development & Integration. Create a frontend framework for reliably interfacing with existing data APIs to read and write application data per application. Create
What were your goals for this project?
Effectively promote desired outcomes with built-in positive messaging. Empower teachers to easily share their knowledge and expertise with parents to extend learning at home.
How did you select this vendor?
Referral from Onesha
Describe the project and the services they provided in detail.
Platform Design, Development & Integration. Create a frontend framework for reliably interfacing with existing data APIs to read and write application data per application. Create
What was the team composition?
Web App developer, Android and iOS developer, project leader, project manager.
Can you share any information that demonstrates the impact that this project has had on your business?
The solution is is beta test with vendors.
How was project management arranged and how effective was it?
Project management was through trello, it was effective
What did you find most impressive about this company?
They're an agile company that took in feedback and iterated.
Are there any areas for improvement?
Time to completion of project
Madavi Agency delivered an excellent website on time. They made the engagement simple and effective by maintaining regular communication. They collaborated well with the internal team, which was helpful since the website required iterations. They have a stellar handle on customer relationships.