Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?
In our first month working with them, our conversions doubled and the cost per conversion was reduced by over 40%. Our overall cost per conversion is down by 12%, with a 23% increase in conversions.
A few months into the project, they paused some low-performing campaigns and re-allocated funds to campaigns with higher conversions. With that, we managed to triple the number of conversions compared to the previous month. Additionally, the cost per conversion for that campaign dropped by over 60%.
After a year, the campaign experienced several more campaign improvements, mostly due to the implementation of new landing pages that are more language-specific and speak to developers. As a result, we had nearly 150% increase in conversions and the cost-per-conversion decreased by half.
How did the Mad Fish Digital perform from a project management standpoint?
Even though we were 2,000 miles away and 3 hours time zone difference, the communication was phenomenal. I never worried about getting timely responses.
Their reports were always very clear, concise, and suitable to our upper management. My rep talked through the report with me every month and answered all of my questions. Aside from our main engagement, they were also always there to provide extra technical bandwidth for me if I needed something quickly.
What impresses you about the Mad Fish Digital?
Aside from producing results, which I would expect out of any SEO company, what sets them apart is their true consultative nature. They really understood my business and I felt like we were on the same team. The nature of the project was very technical, but it did not take them long at all to become well-versed in it. It felt like their rep worked for us.
Are there any areas for improvement?
They should keep on doing what they're doing.