Macedo Marketing

Please describe your company and your position there.

I am the CEO and founder of an e-commerce business selling one-of-a-kind pieces made by Mexican folk artists. I manage the business and oversee and of the operations to make sure everything is running smoothly.

For what projects/services did your company hire Macedo Marketing?

Our company already had some sales coming in through our organic efforts and the returning customer rate was higher than the benchmark in our industry however the sales were inconsistent and we never knew what to expect so we couldn’t really plan ahead and scale.

We hired Macedo Marketing to help us with expanding our acquisition funnels by creating profitable Facebook & Instagram ad campaigns so we can acquire more customers and scale our business.

What were your goals for this project?

We wanted to be able to acquire new customers profitable through cold traffic on Facebook and Instagram so we could scale our business. We also wanted our conversion rate on our website to improve and to have ad creatives that correctly portray how unique our brand is which Macedo Marketing also helped with!

How did you select Macedo Marketing?

After interviewing a lot of other agencies Macedo Marketing gave me a feeling of trust and care. Throughout our discovery calls I always felt like they would be more of a business partner than just someone that I would hire to help me solve the marketing of my business.

Through their case studies and our conversations I was also able to understand that their digital marketing knowledge was unrivaled.

Describe the scope of their work in detail.

Macedo Marketing started by doing an audit of my business to understand where would be the biggest opportunities for fastest growth once that was done they created a tailored plan for my art ecommerce store.

On the implementation stage they completely took care of everything, the creatives (they created videos, carousels and images), the copy, the pixel implementation and optimizations necessary, the campaign creation and daily monitoring and they even provided us with conversion rate optimization ideas that made a huge impact in the conversion rate of our website.

Within one month we started to see some results and positive returns coming in and we started to scale the ad spend to take our business to new heights.

What was the team composition?

Most of my communication was done directly with their Strategist / Project Manager which was always super helpful and available to hop on calls whenever needed. Other than that they also have a few media buyers, the copywriter and the creatives team (videographer and graphic designer).

Can you share any outcomes from the project that demonstrate progress or success?

We barely had any online presence whatsoever and the Macedo Marketing team came in and created a tailored Facebook & Instagram ads marketing plan, within the first month we were already at a 3.44 return on ad spend (ROAS).

This was an amazing success for us as we were able to make some profit right away in the first month of working with them. In the next months the results kept improving and our ad spend increased as well so we were seeing even bigger returns on our ads.

This ultimately led to our business doubling in revenue and we achieved a consistency in sales that we didn’t have before.

How effective was the workflow between your team and theirs?

They pretty much handled everything that was needed for the success of our marketing campaigns.

I just needed to give them some direction initially about the company’s branding through their onboarding process then once that was done I would just have a look at the assets they created (the creatives) and approve or request revisions if needed, but they pretty much got it right!

What did you find most impressive about this company?

How they ended up becoming more of a business partner than just an agency for us, they’ve helped us in getting some direction for next steps with our business, what would be the next acquisition funnels that we should go after, etc.

They were always available if needed and went out of their way to make sure I was getting a good service!

Are there any areas for improvement?

Nothing, they’re amazing!

Please describe your company and your position there.

I am the CEO and founder of an email marketing agency.

For what projects/services did your company hire Macedo Marketing?

One of our clients was in urgent need of someone to take over the management of his Facebook/Instagram and Google ad campaigns as he was losing money with his current strategies.

What were your goals for this project?

Initially we wanted to be profitable but quickly we realized that we could aim higher as results started to come in from Macedo Marketing changes so ultimately we wanted the ads to be converting at least at a 300% return.

How did you select Macedo Marketing?

Because of the amazing references from other people plus all of the case studies and success stories they display on their website.

Describe the scope of their work in detail.

We needed someone to come in and improve the ads of our client as this was also ultimately affecting the results of our email marketing campaigns. Since they spend money in the past we were hoping for someone to come in and make an audit first reporting their findings and plan of action to then implement and get better results so we can slowly start scaling the ad spend.

What was the team composition?

Not entirely sure, as we spoke mainly with their project manager and strategist but they had a creatives team, copywriters, analytics specialists and I am not sure about the rest.

Can you share any outcomes from the project that demonstrate progress or success?

They quickly managed to make this client profitable (within 3 weeks) they were already making money. This was amazing for us because we could then focus specifically on scaling and combining our email marketing efforts with their ads. Ultimately some of the campaigns had a return as high as 4.5 ROAS.

How effective was the workflow between your team and theirs?

Incredibly smooth! They always have everything up to date. It was being done on their side thanks to their reporting.

What did you find most impressive about this company?

How confident they were about their process and ultimately how it actually showed on the results of our campaigns!

Are there any areas for improvement?

I wish I found them earlier than having wasted my money on other agencies and freelancers, super happy to work with them moving forward and will definitely come back to them for more projects!

Please describe your company and your position there.

I am the founder of an established ecommerce store that sells women workout clothes created by the very best designers in Brazil.

For what projects/services did your company hire Macedo Marketing?

We have a solid following on our social media channels but our paid traffic never really took off (even though we worked with other agencies in the past). We’ve hired Macedo Marketing to help us tackle this challenge of creating our Facebook and Instagram campaigns in a way that we are profitable and able to scale our brand.

What were your goals for this project?

Learn from the mistakes of previous agencies and improve our Facebook advertising strategy so we can hit our monthly targets on our ecommerce website, acquire more customers and grow our ecommerce business.

How did you select Macedo Marketing?

After working with other agencies and not having the best experience I was very careful in picking the best agency to work with and from day 1 (when we had our first initial call) the Macedo Marketing team always gave me a great sense of trust and security. I also really bonded with their team and they were able to pin-point some big mistakes that we were doing in our marketing almost immediately.

Describe the scope of their work in detail.

They first started to analyze our website and our past paid traffic efforts to look for any red flags and key areas for improvement once they did that I then took a look at their plan and approved everything so they moved with implementing the solutions. Macedo Marketing took care of everything for us! They created some amazing creatives, copy for the ads, analytics you name it. It truly is a complete solution to my paid traffic needs.

What was the team composition?

I was speaking directly with their Strategist but also communicated with the rest of the team via messaging, media buyer, videographer and copywriter.

Can you share any outcomes from the project that demonstrate progress or success?

Within 2 months we are already hitting all of the monthly goals we are setting for ourselves! The ads they’ve been creating are also beautiful and truly represent our brand so we’ve been getting a lot of good feedback on that from our customers plus our returning customer rate as well as average order value is also increasing thanks to all of their efforts! We also have an exciting plan ahead of us for the next upcoming months and I am sure that we will be hitting all of our targets thanks to their help.

How effective was the workflow between your team and theirs?

Super effective! Outside of the constant reporting that they would do on our Slack channel every Monday and throughout the week we would also have a call every two weeks to discuss everything related with the Facebook and Instagram ads and we would also cover other areas that were also affecting the ads and they always gave great suggestions for improvement.

What did you find most impressive about this company?

The fact that we’ve worked with other agencies in the past and they didn’t really manage to get any good return on ad spend for us but Macedo Marketing is doing this successfully and I see them more as a business partner than an employee and I love that!

Are there any areas for improvement?

None that I can think of, if you’re an ecommerce business owner like me I highly recommend you to work with Macedo Marketing.

Please describe your company and your position there.

I'm the CEO of a custom software development company.

For what projects/services did your company hire Macedo Marketing?

Macedo Marketing managed the Facebook & Instagram ads for a third-party SaaS company.

What were your goals for this project?

We had a client that needed help with his Facebook and Instagram ads for his SaaS chrome extension. We were aiming at getting 200% ROAS on the front-end

How did you select Macedo Marketing?

We decided to go with Macedo Marketing because after connecting with them we quickly realized that they were absolute experts in this field and understood that they have a clear focus on return on investment.

Describe the scope of their work in detail.

After a discovery call with our client and providing them with an in-depth audit about their business, Macedo Marketing then tailored a strategy to achieve my client goals.

The team completely managed everything from creating the copy for the ads, the creatives (including videos, carousels and single image ads), optimizing their analytics/ tracking systems and of course setting up and managing the marketing campaigns.

What was the team composition?

We’ve had the chance to meet their creative team (videographer, graphic designer), copywriters, the analytics experts as well as the strategist/project manager!

Can you share any outcomes from the project that demonstrate progress or success?

We were completely surprised by the quality of the creatives that they’ve created for the ads and the results showed! Within a 60-day window the project was already at a 4 ROAS and scaling.

How effective was the workflow between your team and theirs?

The communication was all done via Slack and bi-weekly calls via zoom. We would always get updated every single monday with an in-depth screen recording video showcasing how our campaigns were performing and informing us what would be their next steps moving forward.

Any questions we’ve had we would just write them on Slack and very quickly someone from the team would jump in to answer which was amazing!

Also there were bi-weekly reporting calls and we would receive a detailed report with all of the important metrics for our business, other than that the team was always available to hop on a quick zoom call if needed.

What did you find most impressive about this company?

Their extensive knowledge about the industry was quite impressive. 

The company tried running their own ads in the past and they didn’t really got any returns but Macedo Marketing quickly pointed out their mistakes and found key areas to focus and improve on and the results really showed.

Other than that working with them was just always a breeze, the communication and everything within their organization seemed to be quite efficient and they delivered on every single deadline.

Are there any areas for improvement?

I honestly can’t think of any improvements