M-STAT

BACKGROUND

Please describe your company and your position there.

I am the Strategy & Innovation Advisor in a group of companies that focus on architectural paints and other building solutions. Our company has over 100 employees and operates in the Balkan region, with manufacturing facilities and or distribution networks.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire M-STAT?

We hires M-STAT to develop our mobile application and introduce use to mobile marketing opportunities such as in-app push notifications and SMS campaigns.

What were your goals for this project?

We wanted to create a touch point with the end user of our product and reward them for purchasing from our product portfolio, as well as build a strong loyalty. We are the first company (in the paints sector in the Balkans) that has launched a loyalty app and we aim to use this app as a stepping stone to incorporate more tech into our business.

SOLUTION

How did you select this vendor?

My team searched for app developers and evaluated offers from 5 different companies. We analysed the different approaches the companies proposed, the main difference was selecting to develop a native or hybrid code app. M-Stat grasped the project rapidly and challenged us to think outside the box to find the best solution for our concept.

Describe the project in detail.

Once we selected our collaborator we had a series of meeting to discuss the project and the complications that might occur due to the nature of our industry. Then we focused on the design and reviewed mock ups to ensure it follows our brand's guidelines and finally we moved into the development phase. The final product created is a native android app and web platform.

What was the team composition?

The team included 2 product managers, 2 android developers and 1 designer and 2 web developers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Within 4 months we were able to launch our application and vendor platform which are very user friendly and interactive. We are still in the initial phase of the launch strategy but so far the feedback has been very positive.

How effective was the workflow between your team and theirs?

The team was very responsive and easy to communicate with. We had constant feedback on the progress of the project and they were very flexible in adapting to changes and keeping the project's timeline.

What did you find most impressive about this company?

The high level of knowledge and positive attitude throughout the project was very impressive. The ability to keep the project on track despite the new work situation (Covid-19) and adaptability they had created a really positive impact. Collaborative, engaging and skilful!

Are there any areas for improvement?

Everything was developed on time as discussed, and the communication between us was great.