What was the scope of their involvement?
LyteYear cleaned up our paid advertising platforms, helping with keywords and SEO. They have a staff member who specializes solely on SEO. Other than this, LyteYear assessed our different client-facing portals and platforms, our app-store page especially. It was hard to find a marketing company which had experience with app-store pages, but LyteYear’s team had a lot of insight into this, and did a competitive analysis for us.
So far, it’s mainly been paid ads, SEO strategy for our website and app-store page, as well as email campaigns. I had my own keywords, but didn’t have any data around them. LyteYear helped me replace some keywords with others that had higher search results.
LyteYear audited the workflow of acquiring a customer through email, going over a lot of the copy I had, and making suggestions. We haven’t fully launched this, but it’s in progress.
We’re a B2B company, but we also help the end-user, waiting patrons, and LyteYear helped me focus in on whom we wanted to target, in terms of copy and language. One of the biggest problems was that many designers thought that there would be an app for patrons to download and check their positions online, but we only require the restaurant to do this, in order to add someone to the wait list. We simply text-message the guests when their tables are ready. In terms of copy language, and whom we’re addressing our marketing content to, it was distracting to have these customers download the app and call us asking how they can register if they don’t have a business. In that sense, it was a barrier we’ve worked on with LyteYear to overcome.
How did you come to work with LyteYear Group?
It was through a referral from my tech partner. When I met with Lauren [Co-founder, LyteYear Group], I discovered that she came from a product background, and had a lot of marketing expertise. As a startup, we value people with experience in more than one field. She had many of the things I was looking for, but was also well-rounded in other skills. LyteYear works with startups all the time, so they’re affordable, but another big plus was that they’re not just marketing people—LyteYear really understood our model and vision from the business end, which helped me decide to choose them. For a marketing team to market my vision, they also had to understand the stages of development, and their team got the initiative we were focusing on.
I’ve worked with other marketing companies in the past, and want to share my vision, but I also want to be careful, since it can be distracting. With LyteYear, they got the vision, but also helped me stay focused on short-term priorities.
How much have you invested with them?
The total cost has been between $5,000 and $10,000.
What is the status of this engagement?
We started working with LyteYear in June 2017 and we continue to work with them.