LYFE Marketing

BACKGROUND

Please describe your company and your position there.

I am the marketing manager for GDC. We are a marketplace platform that connects coaches with players.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire LYFE Marketing?

We use LYFE Marketing for their digital advertising services, specifically Facebook and Google Ads.

What were your goals for this project?

Initially, we wanted to drive more email subscribers in preparation for our marketplace launch. Following our launch, we needed to drive as much traffic and users as possible.

SOLUTION

How did you select this vendor?

I did throughly research and had several calls with agencies. I was a big fan of their proposals and loved that they already had a proven approach for success.

Describe the scope of their work in detail.

We went through an initial call where we discussed the plan, strategy and exactly what we wanted to accomplish. From there, we gave them access to all of our website (i.e. website, marketing collateral, social logins, etc). We had another call to go through the initial round of creative then we launched. Every week, we have about a 30 minute call to check-in on where things are.

What was the team composition?

We paid a flat fee on the 1st of every month for their services.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We continue to drive users to our platform today thanks to their services. We like how we are progressing and have seen a huge increase from working with them.

How effective was the workflow between your team and theirs?

As mentioned above, we have calls just about every week to discuss direction so it's really easy to work with their team.

What did you find most impressive about this company?

I enjoy how professional and honest their team seems to be. Admittedly, we have asked some very tough questions and had some high expectations. They were not shy about letting us know the reality of what we were going to need to do and that honesty is what makes our partnership great.

Are there any areas for improvement?

Not really, the only thing I can mention is billing. We have to keep up with two charges, one for their management fee and one for the ad spend. I understand why it's separate, but if I had to mention anything then I would suggest that there be one fee for both.

BACKGROUND

Please describe your company and your position there.

Co-owner of Peace Medicine. Dr. Carter provides a unique approach in cultivating spiritual energy to promote healing to the mind and body.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire LYFE Marketing?

We hired Lyfe Marketing for website design and social media management. We were looking to promote our workshops and events.

What were your goals for this project?

We wanted hundreds of people showing up to our events where Dr. Carter would preview some of his healing techniques for al all natural healing experience.

SOLUTION

How did you select this vendor?

We were looking for a better way to get people to our events and our good friend referred Lyfe Marketing to us. They liked their proposal the most and they fit our budget.

Describe the scope of their work in detail.

We started working on the website with Keran. He asked us alot of questions and we had a couple meetings to talked about our goals. After a couple of weeks, he gaved us a home page draft (which we loved) and within a month the website was completed. Next, we worked with Sean on the social media marketing campaign which largely fed off of our event.

What was the team composition?

We worked with a website designer and account manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We were happy to see many people who we didn't recognize at our events. It definitely was a result of the social media marketing we were doing. I highly recommend Lyfe Marketing.

How effective was the workflow between your team and theirs?

Everything was fairly simple. Dr. Carter and I had alot of information to share. They were very patient by listening to all of our needs and ideas.

What did you find most impressive about this company?

The overall results. We were happy with how the designs and posts looked, but overall, we wanted to make sure the money we were spending was worth it. Again, we had a lot of people at our events thanks to this service.

Are there any areas for improvement?

I don't have any ideas for improvement. I highly recommend Lyfe Marketing.

BACKGROUND

Please describe your company and your position there.

I own 3 businesses. I have a call center, beauty line and personal brand. I work with LYFE Marketing on each one.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire LYFE Marketing?

I hired LYFE Marekting for everything. Social media, SEO, Website Design, Call tracking, email marketing, advertising, consulting and reputation management. They have helped us in almost every facet of marketing online.

What were your goals for this project?

To grow! We wanted to get more leads and sales. They did a great job at impacting our growth and actually show where the action is happening.

SOLUTION

How did you select this vendor?

Through a referral. I hired someone to do PR for my personal brand and they recommended I work with LYFE Marketing. I started with a small project around social media and over the years they have won my business in every way.

Describe the scope of their work in detail.

Simply put, they are our marketing team. They help us with automation, content creation, strategy and more. I truly enjoy the relationship that I have with my main POC. I cannot say enough positive things about this company as they have truly helped us grow.

What was the team composition?

You will work with a main POC. However, I do sometimes work with other specialists. I'd like to think at this point that I have worked with almost every Specialist at their company since I have several businesses and almost all their services.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

More brand recognition, followers, email subscribers, leads, sales, etc..I really enjoy my review meetings with this team because they cut out the fluff and marketing jargon and just keep it straight. We focus on the things that are actually making an impact.

How effective was the workflow between your team and theirs?

Workflow was great. I just email or text them whenever I need something.

What did you find most impressive about this company?

I have been working with LYFE Marketing since 2015 and still continue to today. LYFE has helped us grow so much. I can not say enough positive things about this company. You have to be careful who you trust especially in the advertising and marketing space as their are an abundance of scams. You can definitely trust that LYFE Marketing can help you grow! I highly recommend them.

Are there any areas for improvement?

I really enjoy working with them. There is nothing that I can say negative.

BACKGROUND

Please describe your company and your position there.

I am a consultant. I facilitated communications between this marketing agency and a popular fitness studio.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire LYFE Marketing?

We hired them for consultations and advertising services, specifically on Facebook and Google.

What were your goals for this project?

Generate more brand awareness, local traffic, leads and monthly recurring customers.

SOLUTION

How did you select this vendor?

I found them on Google. I talked with them and one other company. I selected them based on a couple of case studies.

Describe the scope of their work in detail.

They helped us create 3 things to get us started which were landing pages, videos and ads. We were impressed with everything initially so we launched which they helped to execute as well.

What was the team composition?

I worked primarily with Sean who acted as our Account Manager, but they did have a several members of their team that we engaged with that handled certain aspects of our services.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Great company to work with. We were flooded within leads after the first two months of working with them. I like their team and results.

How effective was the workflow between your team and theirs?

The workflow was easy. We fully let them take the wheel and it paid off.

What did you find most impressive about this company?

The results. We were blown away with the initial response from the ads.

Are there any areas for improvement?

I am able to text with some of my partners, that would be nice.

BACKGROUND

Please describe your company and your position there.

I am the co-owner of Roma's Pizza & Italian restaurant. We serve a variety of food from New American to Home Recipe's Italian, Mexican, Thai Spanish, Greek, and Fusion. In addition to our dine-in services, we offer carryout and delivery. (Delivery includes service to Dahlgren Base). Our delivery service is always there! We also offer a full sports-themed bar with various daily specials.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire LYFE Marketing?

We hired LYFE Marketing to manage our Facebook page and post about our weekly specials.

What were your goals for this project?

To generate more local buzz, get more customers for delivery and catering.

SOLUTION

How did you select this vendor?

The previous owner recommended them to me.

Describe the scope of their work in detail.

They posted on our Facebook page every day. I appreciated how quickly they were able to turn around posts since our specials would change weekly. They also helped us to grow our followers and track customers.

What was the team composition?

I worked primarily with Sean on strategy and emailed several social media managers when we had specials that neededed promotion.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We definitely saw an initial increase in customers and we believe their consistency helped us to maintain the crowds.

How effective was the workflow between your team and theirs?

I enjoy working with their team. It's pretty easy for us. We tell them what we need and they get a post going. Occasionally, we spend money to boost the post which helps as well.

What did you find most impressive about this company?

Beyond just the results, their customer service stands out.

Are there any areas for improvement?

There were times when comments or messages came in that they missed, but in general, they responded pretty quickly.

BACKGROUND

Please describe your company and your position there.

I wear the big boss cap! Offer customized services to out-of-company clients. Create teamsand head them for clients who specifically ask for one. Edit and proofread all the content,whether it’s written by me or not, to ensure ace quality.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire LYFE Marketing?

I hired LYFE Marketing for Facebook and Instagram advertising. Mainly optimizing accounts for better performance.

What were your goals for this project?

I needed to start driving more qualfied leads at a cost effective rate.

SOLUTION

How did you select this vendor?

I liked their overall approach and social media presence. After our first call, I was confident in their ability to help.

Describe the scope of their work in detail.

They managed everything to do with our Facebook and Instagram ad campaign. They designed ads, wrote copy and placed the ads up for review. They also were tasked to monitor the ads daily and optimize them for better results.

What was the team composition?

I worked mainly with an Account Manager who had a team of Specialists. I thought the workflow was sharp.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We started to see some initial leads at first, but they were costing us alot. After several tweaks, they started to drive us profitable leads and clients. I am happy with our results so far.

How effective was the workflow between your team and theirs?

I enjoyed working with their team. Communication was really easy and professional.

What did you find most impressive about this company?

Besides the results, I really like how they are patient with me. As someone with not alot of experience with this, I feel like I may ask stupid questions, but they really take the time to break everything down.

Are there any areas for improvement?

I think they should do video marketing since that helps increase conversions rates, but other than that, we are good.

BACKGROUND

Please describe your company and your position there.

I am the CEO of WJB Management. We provide full service talent management solutions for a variety of clients nationwide. We utilize the knowledge of some of the most experienced and respected professionals and take pride in implementing innovative business solutions to develop the careers of every client we serve. Our services are comprehensive and tailor to the needs of our clients.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire LYFE Marketing?

Facebook/Instagram/PPC advertising services.

What were your goals for this project?

We needed help with getting more leads and clients. After doing some research, we wanted to leverage Facebook, Instagram and Google ads to help us increase leads.

SOLUTION

How did you select this vendor?

We chose them based on price and process. It was clear they were the price leader, but they we were impressed with their overall approach. They make sure you have everything in place before launching your ads.

Describe the scope of their work in detail.

We went through a proposal call where they showed me, in-depth, what we needed to do to be successful with Facebook ads. Then we signed the contract. After that, we had an initial call with our Account Manager and reviewed the business goals. Then about a week later, we reviewed their deliverables. After review, we launched and start to track results. This all took place over about the first 20 days.

What was the team composition?

I talked to their Business Development rep, Anthony and then worked with Jennifer as my Account Manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We started getting some leads almost instantly. Our struggle was making sure we were getting the right leads and following up with everyone. The team put together some email and text automations that really helped.

How effective was the workflow between your team and theirs?

Workflow was easy. I just reviewed their deliverables and asked alot of questions. I mainly schedule a call with them when I need to know what's going on.

What did you find most impressive about this company?

Our first roadblock was following up and talking to the right leads. We were wasting alot of time talking with people who did not have a budget or were really serious. LYFE Marketing put together an automation that helped us talk to the right people.

Are there any areas for improvement?

No, I have a good experience with everyone I encounter at LYFE.

BACKGROUND

Please describe your company and your position there.

We are a marketing consulting firm with an emphasis in research, planning and branding. I am the president and lead consultant.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire LYFE Marketing?

We were asked to help an iOS app stimulate sales following a multi-year period where the development company had marketed the product using internal resources. We contracted with LYFE Marketing to conduct our paid social media campaigns.

What were your goals for this project?

Our goal was to stimulate sales, but most importantly, to create new creative campaigns and target them to specific audiences in order to generate additional revenues.

SOLUTION

How did you select this vendor?

After an extensive online search and personal interviews, we selected LYFE marketing as they met our budget, creative and planning needs for paid social media.

Describe the scope of their work in detail.

Lyfe was challenged to generate creative ad campaigns targeted toward distinct audiences. LYFE used existing data and also researched social media audiences to find the best match for the product. LYFE created a branded ad campaign using creative layouts that fit into an overall branding stragegy - including graphic standards. LYFE then placed the media, monitored all activities and reported on a periodic basis. The team was always available to meet if required.

What was the team composition?

The team was composed of a team leader (David P), and overall company supervisor and a group of talented artists. It was great to have a dedicated and knowledgeable point person with whom to interact.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The campaigns created generated positive metrics and established a brand image for the client.

How effective was the workflow between your team and theirs?

Very effective. We had no issues in terms of workflow. They are very responsive.

What did you find most impressive about this company?

LYFE is truly on your side. They are impressively quick, very much on target with planning and creation of advertising, and easy to work with.

Are there any areas for improvement?

No area of improvement - LYFE offers an incredible value for the work they perform.

BACKGROUND

Please describe your company and your position there.

I work for a company that sells superfood lattes online.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire LYFE Marketing?

LYFE Marketing worked on Instagram and Facebook advertising to drive revenue through our website.

What were your goals for this project?

Our goal for the project was to Increase sales through our website.

SOLUTION

How did you select this vendor?

After lots of searching on Google, we chose LYFE Marketing.

Describe the scope of their work in detail

LYFE Marketing took creative content we had made in-house turned it into digital ads. They wrote the ad copy and established ad sets. They worked within our budget and ran our social media ads.

What was the team composition?

I’ve worked with a few people from LYFE Marketing, and they've all been lovely.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

LYFE Marketing’s advertising support increased sales for our company. Since this accomplishment was exactly the goal of our project, we were very happy!

How effective was the workflow between your team and theirs?

The workflow between our two teams was great. Whenever I wanted something edited, I simply emailed them. LYFE Marketing was quick to make changes.

What did you find most impressive about this company?

Everyone from LYFE Marketing was kind and knowledgeable.

Are there any areas for improvement?

I selected LYFE Marketing because they fit within our budget. In my opinion, if they made a commission on the increased budget that we established, they would've worked harder to bring in more sales. If we had increased our investment fivefold, we would have put that money back into our advertising. 

I believe this is the case because for a month, they never called me to discuss how to improve the ads. If someone a team wants a larger budget, they should call each week to recommend improvements.
 

BACKGROUND

Please describe your company and your position there.

I’m the general partner of a small business that uses Amazon as our primary sales channel.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire LYFE Marketing?

The conversion rate of our Amazon listing was less than 10%, and we were looking to at least double that. We needed a vendor to revamp the face of our business with new product photos.

What were your goals for this project?

We wanted to increase our conversion rates with premium photos that portrayed our products well and differentiated us from other brands.

SOLUTION

How did you select this vendor?

Through research and recommendations, we chose to work with LYFE Marketing. They offered personalized services for a competitive price. They were willing to work within our budget and seemed enthusiastic about the project.

Describe the project and the services they provided in detail.

After some initial discussions, LYFE Marketing quoted the project. We tasked them with providing brand-new product photography. Both the CEO and photographers listened to our vision carefully, taking notes and making suggestions the whole time. Once they had a good understanding of our requirements, they began creating the content. They walked us through the entire process step by step, paying close attention to each detail. The team conducted photo shoots and delivered high-quality visual content that enhanced the face of our brand.

What was the team composition?

I worked with their CEO, the main photographer, and several assistants.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

The new product photos increased our conversion rate to 20%, and it’s still climbing, which has resulted in a decrease in our actual cost of sale numbers. A larger amount of the people finding our listings are purchasing the products.

How was project management arranged and how effective was it?

They managed the workload effectively. Our points of contact were extremely communicative, which made us feel like our project was a priority for their team. They went above and beyond our expectations. Their work has a personal touch that you can’t pay for with other vendors. The team was committed to bringing our vision to life, staying up to date and on schedule throughout the engagement.

What did you find most impressive about this company?

The team’s dedication to the success of our business is unparalleled. Other companies charge twice as much for the level of attention and detail that LYFE Marketing offers.

Are there any areas for improvement?

I recommend clients consider hiring them for their future projects.