LuxSite

Tasks -  Increasing the number of service orders through the site (filling out the feedback form) and by phone for B2B and B2C clients.

Solutions - Tracking of calls from the site and on Google Ads is set up, recorded, and sent to the advertising account for sending feedback forms. Optimize current ad campaigns and set up a new search and remarketing campaigns.

Before the promotion:

Keys in the top 10:   58

Keys in the top 100:    1K

Organic traffic:    7.5K / month

Now:

Keys in the top 10:    1659

Keys in the top 100:    5,8K

Organic traffic:    32K / month

Ubrothersconstruction: Organic website promotion for external home renovation services in the US region

Project: ubrothersconstruction.com

Area: Exterior house repair: siding, roofs, windows, doors

Region: The USA

Platform: Laravel

Domain age: 1 year

Initial website traffic: organic traffic – absent, basic optimization – absent; minimal, basic content.

Work objective: to create a steady flow of targeted organic traffic to the site, which will be converted into service orders. Traffic should be cheaper than contextual advertising.

Project specifics: A new project; setting of optimization tasks is carried out by our team.

Before the promotion:

Keys in the top 10:   0

Keys in the top 100:    5

Organic traffic:    0

Now:

Keys in the top 10:    317

Keys in the top 100:    4700

Organic traffic:    2200 / month

Before the promotion:

Keys in the top 10:   426

Keys in the top 100:    6730

Organic traffic:    1900 / month

Now:

Keys in the top 10:    106 100

Keys in the top 100:    473 300

Organic traffic:    937K/ month

Tasks - Promoting the company's activities through the development of the company's Facebook page, increasing involved users on the page.

Solutions - Kivshovata Agro's activity is limited by its narrow geolocation (758 square km) and the audience of the region's residents. Coverage of the company's activities involves the publication of live content. Field trips and shootings of elevators, sowing, grain harvesting, repair work with equipment - processes that Kivshovata Agro lives on every day - are carried out systematically. The target audience positively received the content.

Before the promotion:

Keys in the top 10:   944

Keys in the top 100:    6400

Organic traffic:    21000/ month

Now:

Keys in the top 10:    1985

Keys in the top 100:    9935

Organic traffic:   41984 / month

Tasks - Increase sales through the site

Solutions - An e-commerce module has been set up on the site. Creating search and product campaigns. Optimize advertising campaigns to get more transaction.

Tasks - Increase brand loyalty in social networks. Increase the awareness of potential customers in the offers of motor shows of the company with Facebook and Instagram channels. Get applications from potential customers to test drive and commercial offers.

Solutions - The peculiarity of the promotion was to find a solvent audience, which will interact with the publications in social media and leave applications in social networks and on the site for a test drive or commercial proposal. As content, it was decided to present 80% of live photos and videos (withdrawn in the customer's salons) and 20% of the materials that provided the manufacturer and the Peugeot importer in Ukraine

Before the promotion:
Keys in the top 10:   6
Keys in the top 100:    329
Organic traffic:    70 / month
Now:
Keys in the top 10:    431
Keys in the top 100:    2939
Organic traffic:    >1000 / month

Keywords in attached file with positions in SERP

In November 2020, we were approached by a client who was engaged in the delivery of cars from the United States and Georgia. At the time of the beginning of the cooperation, the client had pages on social networks and a website. Our team was tasked with obtaining quality leads.

The company offered the opportunity to receive cars in the shortest possible time, which gave them a significant advantage over other competitors. In this regard, it was decided to develop a promotion strategy taking into account the company's USP. The following channels were selected: social networks, targeted advertising, landing and quiz development.

Tasks - developing a Facebook page, increasing involved users and subscribers.

Solutions - involvement in publications has increased due to unique and creative content and the launch of advertising campaigns. The company's management was open to the implementation of bold ideas in entertainment content. Thematic videos were especially popular.

Tasks - Increase brand loyalty on social media. Increase the awareness of potential customers in the offers of motor shows through Facebook and Instagram. Receive applications from potential customers for test drives and commercial offers.

Solutions - The children's center was built in an elite area near Kyiv, making it a fairly local business with a limited target audience. Therefore, it was decided to use such promotion tools as site, social networks, and contextual advertising.

We are passionate about SEO optimization! And we know an array of secrets on how to bring your site to the top positions. Want to make sure? We show an example of cooperating with Advanced Medical Care!

Words in the top 10 - 20 (after 76)

Words in the top 100 - 377 (after 1455)

Organic traffic - 575 (800) per month.

Tasks - Establishment of ™ Ruta offices on Facebook and Instagram in Ukraine, Moldova, and Belarus. Increasing brand awareness through social networks. Increase sales of ™ Ruta products through the company's own online store through channels such as social networks Facebook, Instagram.

Solutions - Created and developed 6 pages of the company on social networks Facebook and Instagram in three countries. Developed the identity and brand voice of the brand in social networks. Implemented a large-scale plan to promote the brand and products on social networks using the following Facebook Ads tools:

• advertising to increase brand awareness (promo publications, Instagram Stories), 

• advertising with the purpose of "Coverage" of new products, promotional offers, promos for the presentation. 

• advertising aimed at "Conversions" and "Catalog Sales" to increase sales in the company's online store

In addition to page maintenance and targeted advertising services, the client was provided with contextual advertising services.

Before the promotion:

Keys in the top 10:  0 

Keys in the top 100:  6 

Organic traffic:   0

Now:

Keys in the top 10:      799

Keys in the top 100:    4 765

Organic traffic:    9 177 / month

Tasks - increase brand awareness among the target audience: professionals involved in the design and renovation of premises and increase the influx of this audience in the brand stores where products are sold (Color Studio Tikkurila). The difficulty of the task was that the TA of the company "Kolorit Farby" are people who have a professional attitude to the product and become regular customers.

Solutions - there were systematic advertising campaigns to increase brand awareness: promotional publications, advertising in Instagram Stories, special advertising campaigns to promote promotions and new products. The number of comments and inquiries on Facebook and Instagram pages has increased.

Before the promotion:

Keys in the top 10:   113

Keys in the top 100:    781

Organic traffic:    1870 / month

Now:

Keys in the top 10:    420

Keys in the top 100:    1700

Organic traffic:    14 795 / month

Before the promotion:

Keys in the top 10:   235

Keys in the top 100:    1750

Organic traffic:    26000 / month

Now:

Keys in the top 10:    375

Keys in the top 100:    6780

Organic traffic:    38,361 / month

Tasks - A relatively new product, the natural sweetener Sweet Stevia, has appeared on the Ukrainian market. The product has been successfully sold in online-offline stores for some time. But recently, Green Leaf decided to promote its products online. The main tasks were increasing brand awareness and increasing sales through the company's online store.

Solutions - To reach goals, we implemented a comprehensive promotion, which included the following marketing tools: SMM & Targeting, PPC, SEO, and e-mail marketing. In this case, we will consider in more detail the results of maintaining pages on social networks Facebook, Instagram, LinkedIn, and YouTube, as well as conducting complex targeted advertising, which included: 

• advertising to increase brand awareness;
• advertising to increase requests in Direct and Messenger;
• advertising to increase sales on the site.

Before

Tasks - Lori factory is a Ukrainian manufacturer of high-quality solid wood furniture. The price category of goods is designed for consumers with income "Average +." The main task was to increase sales through the social networks Facebook and Instagram.

Solutions - The wide range of products and its visual appeal allowed to maintain and promote presentable pages on Facebook and Instagram with minimal costs. Among the content, it was decided to dedicate 60% to commercial publications, 20% to information posts (tips, ideas, facts), 20% to branded publications about the company.

Implemented an effective plan for advertising products on social networks using the following Facebook Ads tools:

• advertising with the purpose of "Coverage" for the presentation of products within a radius of 5 km from physical points.
• advertising aimed at "Conversions" and "Catalog Sales" to increase sales in the company's online store.

Before the promotion:

Keys in the top 10:   82

Keys in the top 100:    506

Organic traffic:    452 / month

Now:

Keys in the top 10:    235

Keys in the top 100:    1290

Organic traffic:    1.2K / month

Before the promotion:

Keys in the top 10:   134

Keys in the top 100:    2709

Organic traffic:    1177 / month

Now:

Keys in the top 10:    204

Keys in the top 100:    4600

Organic traffic:    3.4K / month

Before the promotion:

Keys in the top 10:   0

Keys in the top 100:    0

Organic traffic:    0 / month

Now:

Keys in the top 10:    865

Keys in the top 100:    5200

Organic traffic:    20.6K / month

Before the promotion:

Keys in the top 10:   36

Keys in the top 100:    257

Organic traffic:    1423 / month

Now:

Keys in the top 10:    431

Keys in the top 100:    2939

Organic traffic:    5.5K / month

Before the promotion:

Keys in the top 10:   6

Keys in the top 100:    329

Organic traffic:    70 / month

Now:

Keys in the top 10:    431

Keys in the top 100:    2939

Organic traffic:    335 / month

Before the promotion:

Keys in the top 10:   39

Keys in the top 100:    536

Organic traffic:    500 / month

Now:

Keys in the top 10:    129

Keys in the top 100:    1669

Organic traffic:    1.6 / month

Before the promotion:

Keys in the top 10:   134

Keys in the top 100:    2709

Organic traffic:    1177 / month

Now:

Keys in the top 10:    55

Keys in the top 100:    2486

Organic traffic:    1.7K / month

Tasks - increase the number of applications through calls and applications for calls

Solutions - set up branded search campaigns, product campaigns, standard and dynamic remarketing. Optimize advertising campaigns to get more conversions at a lower cost.

Baseline data on the project

The subject of the niche: Windows, doors.

Age of domain and website: 7 years

The region of website promotion: Toronto, Canada.

Site traffic per month at the beginning of work: 100 unique visitors per month

Internal optimization:

Backlinks: 200 domains were built before the promotion begins.

Content: the main pages contain unique content, but it was too short and not optimized.

What have we done on the project

Internal optimization:

• Optimization of existing pages.

• Creation of new pages to expand semantics. 

• Work on micro markup of landing pages.

• Texts with keywords on the main page, and on other important landing pages were written. 

• Tables with prices were added. 

• Meta tags were rewritten.

• We started the purchase of high-quality thematic links, we contacted reputable sites and placed links to them.

External optimization:

• work on expanding the link profile;

• cleanup of the link profile from spam and poor quality links. 

The main work on the project

• First of all, a full audit of the site was conducted, all weaknesses, duplicate pages were identified, pagination pages were open for the index, and the title of the main page was duplicated. 

• Service files, robots.txt, sitemap were edited.

• We collected a semantic core and clustered queries on landing pages.

• We analyzed the structure of competitors' sites, content, and created own structure based on the analysis of competitors. 

• We selected priority pages to optimize content and structure.

• We analyzed the content and hid pages that didn't bring traffic.

• We provided internal linking.

• The meta tags on the site were rewritten. We worked on the texts, introduced the necessary keywords, and improved their readability.

Additional work on the site:

We introduced micro markup for pages, improved the attractiveness of snippets for users, as a result, the site CTR was improved.

Now:

Keys in the top 10:      457

Keys in the top 100:    6 273

Organic traffic:    7 082 / month

• Subject: Dating website

• Services: SEO website promotion.

• Region: Canada, USA

• Platform: Global Vision

• Internal website optimization: Optimization has been implemented

Before the beginning of internal and external optimization, 50 keywords were selected for promotion in the regions of Canada and the USA. Internal optimization of the site’s pages was conducted, texts and meta tags with keywords were written, and links on the web pages were added.

The site is promoting through competitive queries (topics - dating sites) in the USA and Canada.

What the client already had: The site is promoting through competitive queries (topics - dating sites) in the USA and Canada.

What has been done on the site:

• Optimization of existing pages,

• Text with keywords for the main and other pages was written,

• Backward poor quality links were rejected, 

• Meta tags for most pages were rewritten,

• Outbound links were shut down with “nofollow” attribute,

• We started the purchase of high-quality thematic links by topic and placed links to them. 

• We created a company account in Google My Business.

Subject: development, production and packaging of b2b cosmetics under a white label.

Region: Australia

Platform: WordPress 

Internal website optimization: Optimization was not conducted.

What the client already had: The site was not optimized, there was no organic traffic. 

What was done:

• Site loading speed was optimized.

• The mobile version was optimized.

• Semantic core was collected.

• Keywords are distributed throughout landing pages.

• Relinking was performed.

• Pages are regularly filled with useful and interesting content.

What was at the beginning of work: A new site was created for 6 regions of Canada. There were no positions by them. 

Subject: Windows, doors. 

Region: Canada 

Platform: WordPress 

Internal website optimization: optimization wasn’t conducted.

Backlinks: there were very few inbound links to the site.  

Content: written by the team of copywriters

Organic traffic: there was no traffic. 

Project objectives:  

Collect semantics, write meta tags for landing pages, edit texts according to the collected semantic core. 

• We conduct a full audit of the site.

• 404 errors on the site were identified and we created a technical task to correct them. 

• Page duplicates were removed. 

• Duplicated meta tags were also eliminated.

• We looked through incoming links and eliminated poor quality ones. 

• We made the pages more informative, added pricing tables and call to action. 

• We conducted an analysis of competitors and started to build links based on this information.

Location: Toronto and GTA

Task: 

• gather filled-in applications from potential customers for the windows and doors installation through the social networks Facebook and Instagram.

Solution:

• prepared advertising creatives - advertising texts and banners that describe services and unique customer offers;

• set up advertising campaigns with the goal of "Leads generation" to gather customer contacts directly through the lead form in social networks.

Archived results:

≈  100 applications from potential customers per month;

>  130 000 coverage of potential customers per month.

Service: Facebook and Instagram targeted advertising

Theme: Startup

Duration of the Advertising Campaign: 1,5 months

Location: The USA, Canada, Great Britain, Australia. 

Background Information: A client had a Facebook business page and a new website. 

Task:

-      to get product sales and targeted traffic to the website.

Special Aspects: 

• The advertising campaign started on “Black Friday”. The main period of the ad campaign was held before and during Christmas holidays as well as during the holiday weekends, when the shopping season starts declining; 

• The time to make the decision regarding product purchase was quite long - around 1 month.  

To reach the goals, the following tasks were completed:

-       Ad creatives based on the text assignment and on the target audience profile were prepared, including texts, banners and the use of brand videos;

-     Facebook pixel to track all the stages of the shopping process and sent applications as well as to make up the retargeting audience was installed on the website;

  - Conversion-focused ad campaigns and retargeting campaign were set up.

Obtained Results: 

-        23 products added to the shopping cart and 3 product pre-orders;

-       website traffic  - 3028 users;

-     audience outreach  - 87009 users.

Amgoodsupply.com: Development and SEO for an online store of furniture for restaurants, US region 

Project: https://www.amgoodsupply.com/

Area: Online store of restaurants’ metal furniture

Region: The USA

Platform: WordPress

Domain age: >3 years

Period of work: >24 months

Initial website traffic: organic traffic - 90 people per month.

The site lost all its traffic. A filter is suspected due to bad external links. The content was not optimized, and the site also had non-unique content or too short text on focus pages.

Work objective: to increase the visibility of the site in the Google search engine, to maximize organic site traffic, and to convert all site visitors into buyers.

Before the promotion:

Keys in the top 10: 22  

Keys in the top 100:   748

Organic traffic:   90

Now:

Keys in the top 10:    268

Keys in the top 100:    2773

Organic traffic:    1200 / month

Before the promotion:

Keys in the top 10: 0  

Keys in the top 100: 45  

Organic traffic:   0

Now:

Keys in the top 10:    182

Keys in the top 100:    5 401

Organic traffic:    4к / month

Before the promotion:

Keys in the top 10:   2

Keys in the top 100:   41

Organic traffic:  23

Now:

Keys in the top 10:      10

Keys in the top 100:    802

Organic traffic:    244 / month

Before the promotion:

Keys in the top 10:   28

Keys in the top 100: 210  

Organic traffic:   344

Now:

Keys in the top 10:      171

Keys in the top 100:    1 273

Organic traffic:    1837 / month

Project: https://memoryos.com/

Area: Psychology, Coaching, Memory training

Region: The USA

Platform: WordPress

Domain age: 7 years, website age - 4 months

Period of service: August 2020

Initial website traffic: 0 persons per month

Work objective: to create the organic traffic and conversions to the website in the USA region

Project specifics: A new project, site development and the entire optimization was performed by our team

Before the promotion:

Keys in the top 10:   1

Keys in the top 100:    100

Organic traffic:    0 / month

Now:

Keys in the top 10:    852

Keys in the top 100:    6,3К

Organic traffic:    95K / month

Lovehairstyles: Generating Organic Traffic for a Beauty Salon in Canada

Project: https://lovehairstyles.com/
Area: beauty salon for haircuts and coloring
Region: USA
Platform: WordPress
Domain age: registered in 2016
Period of service: > 2018
Initial website traffic: the client faced a problem - after a slight increase in traffic, it began to decline sharply and amounted to only 450-600 / person per day, and the number of incoming domains also decreased.
Work objective: find out the reasons for traffic and key indicators drop, create and implement a strategy for their renewal.

Project specifics: The client had an old portal, and there were problems with pagination pages, which did not allow search engines to index articles correctly. Incoming links were built, but the link profile was gradually reduced, and the site was losing its status.

Before the promotion:

Keys in the top 10:   1022

Keys in the top 100:    54 200

Organic traffic:    12K / month

Now:

Keys in the top 10:    261 000

Keys in the top 100:    639 000

Organic traffic:    3 M / month