Lunas Consulting

BACKGROUND

Please describe your company and position.

I am the SVP Sales I Cybersecurity GTM Leader I Next-Gen Threat Intel of a cybersecurity tool development company.

Describe what your company does in a single sentence.

We develop cybersecurity monitoring tools for small and mid sized businesses.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Lunas Consulting to accomplish?

• We hired Lunas to build a consistent outbound lead generation channel targeting a very specific technical buyer. Our internal team struggled to keep outbound going while managing active opportunities. The goal was to have a reliable flow of qualified demos each month with the right personas.

SOLUTION

How did you find Lunas Consulting?

Online Search

Why did you select Lunas Consulting over others?

• High ratings
• Pricing fit our budget

How many teammates from Lunas Consulting were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Lunas built targeted lead lists based on our ICP, created outbound sequences, and handled all outreach and follow ups. They owned the process from first touch to booked meeting while keeping us informed with regular updates. The key deliverables were qualified demos with infrastructure leaders and clear reporting on what segments performed best.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We saw a steady cadence of meetings with the right personas and fewer calls that felt off target. Our sales team gained confidence that outbound would contribute to the pipeline every month instead of being “nice to have” when bandwidth allowed

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was smooth and predictable. Campaign updates, list changes, and messaging tweaks were all handled on time and with clear communication.

What was your primary form of communication with Lunas Consulting?

Virtual Meeting

What did you find most impressive or unique about this company?

They were able to work with a technical ICP without oversimplifying or overwhelming prospects, which is a difficult balance to strike.

Are there any areas for improvement or something Lunas Consulting could have done differently?

None

BACKGROUND

Please describe your company and position.

 I am the Founder & CEO of a software company 

Describe what your company does in a single sentence.

We provide workflow automation solutions for enterprise operations teams.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Lunas Consulting to accomplish?

• We hired Lunas to build a multi-channel outbound program because we struggled to diversify beyond email. Our goal was to drive more meaningful conversations with mid-market buyers and create pipeline consistency quarter over quarter.

SOLUTION

How did you find Lunas Consulting?

Referral

Why did you select Lunas Consulting over others?

• High ratings
• Good value for cost
• Referred to me

How many teammates from Lunas Consulting were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Lunas built outreach sequences across email, LinkedIn, and calls for different personas, each tailored to specific operational pressures. They also developed a qualification rubric so our reps could prioritize high-intent conversations. Key deliverables included persona mapping, channel sequence assets, call frameworks, and a follow up cadence for warm but slower-moving prospects.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We saw a measurable increase in booked discovery calls and an improvement in demo attendance. Reps reported that prospects arrived with clearer expectations, which helped calls progress faster.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

All deliverables arrived according to schedule, and when we shifted targeting slightly, Lunas adjusted quickly without disrupting momentum.

What was your primary form of communication with Lunas Consulting?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They had a strong understanding of how buyer behavior shifts across channels, not just within email.

Are there any areas for improvement or something Lunas Consulting could have done differently?

There's no area of improvement they are just too perfect.

BACKGROUND

Please describe your company and position.

 I am the Sales director of a software company 

Describe what your company does in a single sentence.

We provide a marketing automation platform for mid- market SaaS companies

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Lunas Consulting to accomplish?

• We partnered with Lunas because our go-to-market strategy lacked consistency across channels. We were generating inbound interest, but the narrative prospects saw on our website and content didn’t translate cleanly into sales conversations. We needed help clarifying our ICP, tightening positioning, and ensuring that our GTM motion moved prospects through awareness, evaluation, and qualification with a cohesive storyline.

SOLUTION

How did you find Lunas Consulting?

Online Search

Why did you select Lunas Consulting over others?

• High ratings
• Pricing fit our budget
• Great culture fit

How many teammates from Lunas Consulting were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Lunas audited our go-to-market messaging and identified where positioning drifted across content, outbound touchpoints, and early sales calls. They rebuilt sequencing to match buyer readiness, clarified ICP qualifiers, and created value-driven positioning statements our reps could use during first conversations. Deliverables included an updated ICP map, persona messaging sheets, adjusted outreach sequences, and a reporting layer that spotlighted where narrative breakdowns occured along the funnel.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our first-meeting conversion rate increased, and prospects started arriving with much clearer expectations. We also saw fewer drop-offs between demo request and meeting because qualification criteria were more aligned to buyer maturity.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything was delivered on time, and when campaign performance shifted, they were proactive about adjusting messaging.

What was your primary form of communication with Lunas Consulting?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Lunas has a strong ability to connect marketing intent to sales execution. They pointed out subtle inconsistencies in our GTM narrative that we hadn’t noticed, and the fixes had an immediate impact on conversation quality

Are there any areas for improvement or something Lunas Consulting could have done differently?

None

BACKGROUND

Please describe your company and position.

I am the IT Director

Describe what your company does in a single sentence.

We provide asset tracking software for field service organizations operating across multiple territories.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Lunas Consulting to accomplish?

• Our outreach sounded the same regardless of buyer title, which made our messaging feel generic. We hired Lunas to segment our outreach based on persona priorities and tailor talk tracks rooted in operational context.

SOLUTION

How did you find Lunas Consulting?

Clutch Site

Why did you select Lunas Consulting over others?

• High ratings
• Great culture fit
• Good value for cost

How many teammates from Lunas Consulting were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Lunas built persona profiles for regional managers, fleet supervisors, and compliance leads. They wrote personalized outreach messages for each audience, created objection pathways based on typical pushback, and produced call introduction angles that matched the urgency of each role. We received persona summaries, channel-specific messaging drafts, and scenario-based objection responses.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We saw a noticeable improvement in reply depth rather than just surface-level interest. Prospects referenced real pain points that made qualification easier. Meetings were more productive because buyers came prepared.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Deliverables were always on time, and when we requested additional persona variations, they accommodated them quickly. Their communication rhythm prevented bottlenecks.

What was your primary form of communication with Lunas Consulting?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They understand how job function influences language. Their messaging felt authentic, not templated.

Are there any areas for improvement or something Lunas Consulting could have done differently?

No not really , I would even reccomend their service for refferal.

BACKGROUND

Please describe your company and position.

I am the Co-Founder & CEO of a financial services company 

Describe what your company does in a single sentence.

Robinhood is a stock brokerage that allows customers to buy and sell stocks, options, ETFs, and cryptocurrencies with zero commission.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Lunas Consulting to accomplish?

We needed a complete overhaul of our digital marketing efforts. Our online presence was lackluster, to say the least.

SOLUTION

How did you find Lunas Consulting?

Online Search

Why did you select Lunas Consulting over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Lunas Consulting were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Lunas tackled our digital marketing from all angles. They fine-tuned our SEO, developed targeted content, and gave our website a much-needed facelift. We received a comprehensive keyword strategy, a well-planned content calendar, and a custom dashboard for tracking our online metrics.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The results spoke for themselves. Our organic traffic shot up, and we climbed the search engine rankings. But it wasn't just about numbers - the quality of our web visitors improved, leading to better conversion rates.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Lunas kept the project on track without a hitch. They hit every deadline and were always available when we needed them. They showed remarkable flexibility, adapting their approach to fit our industry's unique demands.

What was your primary form of communication with Lunas Consulting?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Lunas Consulting's commitment to data-driven decisions was refreshing. They weren't interested in vanity metrics; their focus was on attracting the right audience. Their ability to create a cohesive strategy across various digital marketing channels was impressive.

Are there any areas for improvement or something Lunas Consulting could have done differently?

Frankly, Lunas delivered on all fronts. Their work exceeded our expectations, and we're more than satisfied with the results.

BACKGROUND

Please describe your company and position.

 I am the Co-founder of a financial services company 

Describe what your company does in a single sentence.

Acorns is a financial technology and services company that specializes in automated investments and robo-advice.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Lunas Consulting to accomplish?

We needed to improve our appointment setting and lead generation processes. Both were underperforming, so we brought Lunas in to help.

SOLUTION

How did you find Lunas Consulting?

Referral

Why did you select Lunas Consulting over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from Lunas Consulting were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Lunas did a complete revision of our approach. They created targeted outreach campaigns, implemented a new qualification system, and provided us with a performance tracking dashboard. They also trained our team on better follow-up techniques.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We saw clear improvements. The quality and quantity of our appointments increased. Our team started having more productive conversations with decision-makers, which led to better conversion rates.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Lunas was reliable with deadlines and responsive to our needs. When we needed adjustments, they were quick to accommodate.

What was your primary form of communication with Lunas Consulting?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out was Lunas' ability to tailor their approach to our specific industry. They didn't just apply a generic formula; instead, they took the time to understand our market challenges and created strategies that addressed our unique needs. Their industry knowledge and data-driven methods resulted in solutions that felt custom-built for us.

Are there any areas for improvement or something Lunas Consulting could have done differently?

Lunas Consulting really exceeded our expectations. Their approach was thorough and suited our needs well.

BACKGROUND

Please describe your company and position.

I am the Founder & CEO of a fintech company 

Describe what your company does in a single sentence.

Our company is a savings and investments app that utilizes open banking technology to enable customers to deposit to investment funds.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Lunas Consulting to accomplish?

• We needed to boost our lead generation and refine our revenue growth strategy. Our existing methods weren't cutting it anymore.

SOLUTION

How did you find Lunas Consulting?

Online Search

Why did you select Lunas Consulting over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from Lunas Consulting were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Lunas did a full review of our lead generation process. They refined our ideal customer profile, created a more focused prospect list, and developed targeted outreach campaigns. They also implemented a lead scoring system and introduced new tools for better outreach and follow-up. They kept us informed throughout and used data to fine-tune their approach.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We saw concrete improvements. The quality of our appointments increased, leading to steady revenue growth. Our sales team found themselves having more meaningful conversations with prospects who were actually interested in our offerings. The shift towards quality over quantity in our leads made a real difference.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Lunas was organized and reliable. They set clear goals and met them consistently. They were quick to respond when we had questions or concerns, and they were flexible enough to make changes when needed without derailing the project.

What was your primary form of communication with Lunas Consulting?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out was Lunas' commitment to understanding our specific needs. They didn't try to force a generic solution on us. Instead, they took the time to learn about our business and industry, which resulted in strategies that felt tailored to us.

Are there any areas for improvement or something Lunas Consulting could have done differently?

Honestly, we were satisfied with Lunas' work. They were thorough in understanding our business and their strategies integrated well with our existing 

BACKGROUND

Please describe your company and position.

I am the Co-Founder of Debbie

Describe what your company does in a single sentence.

Debbie is the first mobile platform that rewards consumers for reaching their financial goals.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Lunas Consulting to accomplish?

We engaged Lunas Consulting to help us streamline our business operations and optimize our sales processes. As a technology and internet-based company, our primary goals were to enhance lead generation, improve client acquisition, and increase recurring revenue through better subscription model management.

SOLUTION

How did you find Lunas Consulting?

Online Search

Why did you select Lunas Consulting over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Lunas Consulting were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Lunas Consulting provided tailored business consulting services to optimize our sales processes, automate workflows, and align our marketing strategy with scalable growth. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Lunas Consulting delivered outstanding results, increasing our lead-to-customer conversion rate by 30% and boosting recurring revenue by 25%.  Additionally, our marketing campaign ROI improved by 35%, thanks to their data-driven strategies

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were highly responsive to our feedback and quick to address any challenges that arose. What impressed us most was their ability to adapt, when unexpected changes occurred, they pivoted effortlessly while keeping everything on schedule. Their organized, client-focused approach made the entire experience smooth and productive.

What was your primary form of communication with Lunas Consulting?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They went beyond just delivering solutions; they invested time in understanding our unique challenges and tailoring their strategies accordingly.

Are there any areas for improvement or something Lunas Consulting could have done differently?

None

BACKGROUND

Please describe your company and position.

I am the COO and Co-Founder of a beauty soap company.

Describe what your company does in a single sentence.

We deliver only the simplest, 100% all-natural ingredients combined to create fun products that cleanse, hydrate and restore your skin to its best condition, while also creating a thriving community of like-minded people who are conscience of what they put on and around their bodies.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Lunas Consulting to accomplish?

• We brought Lunas on board to revamp our lead generation process and improve our appointment-setting effectiveness.

SOLUTION

How did you find Lunas Consulting?

Online Search

Why did you select Lunas Consulting over others?

• Pricing fit our budget
• Great culture fit

How many teammates from Lunas Consulting were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Lunas developed a targeted lead generation strategy tailored to our industry. They implemented a multi-channel outreach approach, refined our lead qualification criteria, and optimized our appointment scheduling process. Key deliverables included a customized prospecting database and an automated follow-up system.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

After implementing Lunas' strategies, we noticed a noticeable increase in qualified leads entering our pipeline. Our appointment-setting success rate improved, and our sales team reported more productive initial meetings with prospects.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Lunas managed the project efficiently, adhering to agreed timelines. They were responsive to our feedback and made necessary adjustments to their approach based on early results and our specific market challenges.

What was your primary form of communication with Lunas Consulting?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out was their ability to integrate data analysis into their lead generation approach. They continuously refined their strategies based on performance metrics, ensuring we were always focusing our efforts on the most promising opportunities.

Are there any areas for improvement or something Lunas Consulting could have done differently?

No issues or areas for improvement.

BACKGROUND

Please describe your company and position.

 I am the Managing Director of a retail company 

Describe what your company does in a single sentence.

We eschew trends in favour of timeless style. Our philosophy is founded on conscious curation and aesthetically engaging designs. At the heart of our company is the adage: buy less, buy better. We house multiple independent brands that produce durable, culturally-relevant/responsible/influential, contemporary clothing, lifestyle and homeware goods.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Lunas Consulting to accomplish?

• We brought Lunas on board to revamp our lead generation process and improve our appointment-setting effectiveness.

SOLUTION

How did you find Lunas Consulting?

Online Search

Why did you select Lunas Consulting over others?

• High ratings
• Pricing fit our budget
• Great culture fit

How many teammates from Lunas Consulting were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Lunas developed a targeted lead generation strategy tailored to our industry. They implemented a multi-channel outreach approach, refined our lead qualification criteria, and optimized our appointment scheduling process. Key deliverables included a customized prospecting database and an automated follow-up system.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

After implementing Lunas' strategies, we noticed a noticeable increase in qualified leads entering our pipeline. Our appointment-setting success rate improved, and our sales team reported more productive initial meetings with prospects.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Lunas managed the project efficiently, adhering to agreed timelines. They were responsive to our feedback and made necessary adjustments to their approach based on early results and our specific market challenges.

What was your primary form of communication with Lunas Consulting?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out was Lunas' ability to integrate data analysis into their lead generation approach. They continuously refined their strategies based on performance metrics, ensuring we were always focusing our efforts on the most promising opportunities.

Are there any areas for improvement or something Lunas Consulting could have done differently?

No issues or areas for improvement.