Can you talk about the scope of the project?
Gina’s responsibilities were to handle everything on the design side; that’s pretty much A to Z on the actual website. She also worked on designing a new email campaign, which was huge. She also helped me with my mail collection strategies, collecting email addresses from people with my pop-ups and footers [on the website]. She also advised me on developing special reports to create incentives for people who’d sign up through mail lists.
She helped me on the marketing side of the business in terms of product and service development. We worked on a service called “portfolio phone” together. She helped me with the marketing on that and how to position the product and how to get people interested in that.
How long did it take?
Two to three months.
When was that completed?
March of 2013.
What was your process for selecting Lunar Media with which to work?
I contacted four or five Web agencies. It was basically to have a conversation with the people who ran the company and then chat with the actual individual contributors. I did a couple of in-person visits. I met the people who started the companies, and I met their teams. They were OK, and I met some interesting people.
In terms of vetting [Lunar Media], it was a personal conversation with Gina about how she runs her business, how she works with her clients and how she communicates. Then, I also checked out her portfolio and looked at the actual work she had done. I checked out her website, and I liked the design that I saw. I also saw that she was an artist. That’s what appealed to me on a broader level. The fact that Gina had this other component in her business that was aesthetically driven definitely appealed to me.
A friend of mine had actually used her. They told me she was great. So, she got an endorsement.
Gina had a real value proposition, too. Not only did she hit hard on the design and support front, but she also offered value. I felt like a lot of the larger agencies were outrageous, the amount of money they want me to pay.
Could you give a sense of the size of this initiative in dollar terms or personnel work hours?
The dollar value on the project was between $2,000 and $3,000. Her hourly rate was between $75 and $100. I think she billed out between 20 and 30 hours. Realistically, she may have done a little bit more work than that. She definitely has the value added. She was emotionally committed to the project.