What evidence can you share that demonstrates the impact of the engagement?
It’s difficult to measure exactly how much the graphics impact sales, but I would definitely attribute a percentage of our sales to the graphics they created for us. The website we built has exceeded our expectations and sales continue to surpass what we anticipated.
Gina was able to take difficult product sets or ideas and translate them into very powerful graphics. She has an eye for detail, but the end results were beautiful and simple graphics. It requires a lot of skill to deliver something so precise.
Her specialty, in my opinion, is either backgrounds or the textual treatments of graphics. For example, she's able to craft by have a message I want to get across to the user in a concise way so we can be posted on our site.
How did Lunar Media perform from a project management standpoint?
They’re very well organized. We track everything in a master document and folder in Google Docs. I generate a list of graphics I’d like them to produce, and then we discuss timelines. Once a graphic is finished, I review them and request any changes. We text and talk on a weekly basis and they always meet their deadlines.
If something happens and I need a new graphic, they’re very responsive and are able to turn out new designs in a moment’s notice. Most designers aren’t able to do that. They’re also able to take constructive criticism and modify their work.
What did you find most impressive about them?
Gina had a clear understanding of what we wanted to accomplish and was able to create a graphical interface that meshed well with the overall company goals.
Are there any areas they could improve?
No, they implemented all of our feedback and we’re really satisfied with what they delivered.
Do you have any advice for potential customers?
Listen closely to the way they approach the project and the graphical solutions they suggest. It’s easy for companies to reproduce exactly what you ask from them, but Lunar Media has vision and understands what your company truly needs.