Digital Agency - Australia - Making digital bright
Luminary is an independent Australian digital agency that has been creating award-winning experiences since 1999. With a portfolio that includes some of the most well-known names in the Australian government, retail and corporate sectors, Luminary’s offering includes digital strategy and transformation, UX design, development, hosting, and digital marketing. The agency specialises in the implementation of large-scale digital projects across a range of platforms including Kentico, Episerver, Sitecore and Umbraco. Luminary’s guiding mission is ‘to make digital bright, and the human experience brighter’.
headquarters
other locations
Focus
Portfolio
Clipsal by Schneider Electric, Melbourne Airport, Melbourne Business School, Cancer Council Australia, LUCRF Super, Heart Foundation, Save the Children, Fred Hollows Foundation, Equip Super, NGS Super, legalsuper, EBM RentCover, PGH Bricks & Pavers, Hume Bank
Luminary's agency showreel
Showcasing the work of Luminary, an independent Australian digital agency that has been creating award-winning experiences since 1999. With a portfolio that includes some of the most well-known names in the Australian government, retail and corporate sectors, Luminary’s offering includes digital strategy and transformation, UX design, development, hosting, and digital marketing. Luminary has more than 55 staff across offices in Melbourne, Sydney, Brisbane, Adelaide, Albury-Wodonga and Bali.
PGH Bricks and Home Visualiser
PGH Bricks & Pavers™, one of Australia’s largest clay brick manufacturers, wanted to provide new home builders with a state-of-the-art tool to help them customise bricks and other features of their home. The Visualiser, built by Luminary, is a responsive web app that provides realistic real-time 3D rendering, supported by the option to use virtual reality for an even more immersive experience.
View the case study: https://www.luminary.com/pgh-brick-visualiser
Melbourne Airport website launch
This video was created by Melbourne Airport to celebrate the launch of its new website in 2018. View the case study: https://www.luminary.com/melbourne-airport
Success story: Clipsal by Schneider Electric & Luminary
Director of Digital Customer Experience for Schneider Electric, Sam Youssif, and Luminary Managing Director, Adam Griffith, discuss the Clipsal.com redesign project. View the case study: https://www.luminary.com/clipsal-new
Cancer Council Australia website
This project resulted in an extremely user-friendly, fast and robust website for Cancer Council Australia, built according to agency best practices but with CCA having all the in-house knowledge and expertise to continue to maintain and enhance it on an ongoing basis.
View the case study: https://www.luminary.com/cancer-council-australia
LUCRF Super website
As Australia’s first industry super fund, LUCRF Super is no stranger to leading the way. When it partnered with Luminary to rebuild its website, LUCRF Super’s vision was more than just a new site. True to its philosophy of always putting members first, it wanted to completely redefine the industry benchmark for online user experience.
View the case study: https://www.luminary.com/lucrf-super
Reviews
the project
Web Design for Children's Rights Organization
“Project management was excellent, and they did well with a complex website and lots of requirements.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
We are Australia’s largest aid and development agency dedicated to protecting and supporting children in need. I am the senior manager of digital engagement.
What challenge were you trying to address with Luminary?
We needed help to build out a new Kentico CMS.
What was the scope of their involvement?
They did all of the building and designing of our new system. We provided them with mockups and design elements we wanted to include, particularly around donation forms and other key aspects of our business. The aim was to make our site mobile-friendly and add a lot of imagery to the site. They helped with all those core items that allowed us to work with more modular content.
What is the team composition?
We had a project lead, who we worked with on a regular basis, and a general manager who stepped in for larger strategic conversations and fixes. We also interacted with the designer during the design phase.
How did you come to work with Luminary?
My boss contracted them. They are a certified Kentico developer and a preferred agency, which was a big factor in our selection process and the main reason we hired them.
How much have you invested with them?
We’ve spent around $250,000.
What is the status of this engagement?
The project started around August 2016 and the site went live in May 2018. We still have a retainer with them that gives us a budgeted number of service hours each month.
What evidence can you share that demonstrates the impact of the engagement?
Our conversion rates on our donation pages have improved significantly, which was the main factor we hoped to influence. Usability is also much better than with the previous iteration.
How did Luminary perform from a project management standpoint?
Project management was excellent, and they did well with a complex website and lots of requirements. Our industry is very specific about what we can and cannot say or do, and they were flexible to our needs. Their general manager was particularly good at finding solutions to some of our unique issues.
During the project itself, we communicated every day by phone or email, and we had regular weekly meetings to discuss the current status and pending tasks. Now that we’re in the service phase, we use Jira.
What did you find most impressive about them?
They were helpful and willing to support our goals. The project manager was a powerful liaison to our technical team and bridged all of the project requirements. It was a critical role, and she did very well.
Are there any areas they could improve?
We’re really happy with their work, and the experience with them was so much better than our experiences with other agencies. I was impressed by their solutions for every problem we gave them, and I don’t have anything negative to say.
Do you have any advice for potential customers?
Be open to two-way communication and to their suggestions. We looked at our collaboration as a long-term partnership, which allowed them to offer better suggestions and a great end product.
Conversion rates on donation pages have improved, while usability upgrades enhance the site as a whole. Luminary’s team members provided exemplary service. Their strong suggestions and robust communication during the project ensured a successful end result.