What evidence can you share that demonstrates the impact of the engagement?
Our conversion rates on our donation pages have improved significantly, which was the main factor we hoped to influence. Usability is also much better than with the previous iteration.
How did Luminary perform from a project management standpoint?
Project management was excellent, and they did well with a complex website and lots of requirements. Our industry is very specific about what we can and cannot say or do, and they were flexible to our needs. Their general manager was particularly good at finding solutions to some of our unique issues.
During the project itself, we communicated every day by phone or email, and we had regular weekly meetings to discuss the current status and pending tasks. Now that we’re in the service phase, we use Jira.
What did you find most impressive about them?
They were helpful and willing to support our goals. The project manager was a powerful liaison to our technical team and bridged all of the project requirements. It was a critical role, and she did very well.
Are there any areas they could improve?
We’re really happy with their work, and the experience with them was so much better than our experiences with other agencies. I was impressed by their solutions for every problem we gave them, and I don’t have anything negative to say.
Do you have any advice for potential customers?
Be open to two-way communication and to their suggestions. We looked at our collaboration as a long-term partnership, which allowed them to offer better suggestions and a great end product.
Conversion rates on donation pages have improved, while usability upgrades enhance the site as a whole. Luminary’s team members provided exemplary service. Their strong suggestions and robust communication during the project ensured a successful end result.