Creating delightful interactive experiences

Lullabot is an interactive agency known for launching high-performance, high-profile projects for clients such as MSNBC, The GRAMMYs, Tesla Motors, The Tonight Show With Jimmy Fallon, Syfy, Harvard University, Sony Music, and Fast Company. Lullabot's team excels at solving big content problems, offering an array of services including content strategy, complete design and development services, and full-stack performance optimization.

Though the company is known for its leadership in the Drupal community, most of Lullabot's work comes from repeat business and word-of-mouth. Clients are happy with their experience and often come back. As an example of this, Lullabot has been responsible for GRAMMY.com since 2009, keeping the site running smoothly even through "music's biggest night" each year.

Richard Wolffe, stakeholder at MSNBC.com said in an interview, "We knew that there might be multiple points of failure across the board, but Lullabot would NOT be one of them. I’m not just saying this, my senior team has told me this [project] has been the most fulfilling professional experience of their entire careers."

Lullabot also runs Drupalize.Me, a video training site that purports to be the largest library of Drupal training videos on the planet. Thousands of subscribers learn Drupal development and techniques from Lullabot's team each month.

 
Undisclosed
 
$200 - $300 / hr
 
10 - 49
 Founded
2006
Show all +
Providence, RI
headquaters
  • Lullabot
    11 South Angell Street #499
    Providence, RI 02906
    United States
    877.585.5226
other locations
  • Lullabot
    United States

Portfolio

Key clients: 

 

  • The Grammys
  • NBC Universal
  • Martha Stewart Living
  • MSNBC
  • WWE
  • Turner Broadcasting
  • Time Warner
  • Tesla
  • Hotwire
  • Sony Music
  • DC Comics
  • O'Reilly Media
  • Lifetime Television
  • Fast Company
  • MTV UK
  • Harvard University
  • Walmart
  • BBC
  • Verizon
  • The Washington Post.

Reviews

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Drupal Implementation Entertainment Company

“Their knowledge of Drupal is bar none.”

Quality: 
4.5
Schedule: 
4.5
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
Project summary: 

Lullabot redesigned TheaterMania’s outdated members-only area, migrating it from ColdFusion to Drupal. The goal was to upgrade to a modern codebase that could scale with the company.

The Reviewer
 
51-200 Employees
 
New York City Metro Area
Chief Technology Officer, TheaterMania
 
Verified
Feedback summary: 

Though the solution was recently rolled out, initial feedback has been very positive. TheaterMania praises Lullabot’s project management and Drupal expertise. Throughout development, Lullabot was responsive, timely, and engaged, and helped non-technical staff understand the platform.

BACKGROUND

Could you briefly describe your organization?

TheaterMania is a company that is involved in the performing arts industry. We have a content driven website that provides news, reviews, and editorial articles about all goings-on in theater and live entertainment. We also offer discount ticket sales as well as run a members-only club for exclusive ticket access, and we also operate a SaaS [software as a service]-based ticketing platform that is mostly used by nonprofit theaters.

What is your position?

I’m the chief technology officer.

OPPORTUNITY / CHALLENGE

Could you describe the business challenges that you were attempting to address when you first approached Lullabot?

I mentioned that we run a members-only area wherein we provide exclusive access to certain tickets to members of that club. That system was built on a very old software platform, which probably goes back 10 or 11 years. It was built on ColdFusion, and it was not sustainable in terms of making product improvements, and was not maintainable in terms of getting the right resources to understand the code. We made a decision to completely rewrite and relaunch the platform using Drupal. I was familiar with Lullabot, having worked with them in the past at Martha Stewart Living, so they were one of the first calls that I made. The goal behind the upgrade was to modernize the entire code base, rather than deciding between an open source versus proprietary solution. We wanted the most effective solution that would be able to scale with us as we grew and diversified our content options.

SOLUTION

Could you describe the scope of their involvement in greater detail?

Their primary responsibilities were all related to custom software development as well as some architectural planning. We did not use them for project management, product management, or for features planning, and things like that. They were more involved in figuring out the technical strategy and also doing a large part of the implementation. We shared the implementation in-house, and we also had one other consulting company work on the project.

How did you select Lullabot as your partner for this project?

I had worked with Lullabot before, so I knew their reputation and the quality of their work from previous engagements. That’s really what led to my choice.

Could you provide a general cost estimate for this particular engagement?

[it was approximately] $350,000.

When was the project completed?

The site was launched November 3, 2014.

RESULTS & FEEDBACK

In terms of results, could you share any statistics, metrics, or user feedback that would demonstrate the quality of their performance?

We don’t have much because the site is still so new. It’s barely two months old. The initial feedback has all been positive. My comments are all positive in terms of project management. They were extremely responsive and extremely engaged throughout the project. They worked the hours and times that were required of them to complete their work and move the project along. They did not miss any of our deadlines; they were always on time, and the work was of high quality. They worked very well with our own team members, and we found them to be great instructors, too. Their knowledge of Drupal is bar none.

In retrospect, are there areas in which you think they could improve as a service provider?

Based on our experience, no. They performed extremely well, consistently meeting our demanding requirements.

4.5
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Drupal Implementation Fortune 500 Media Company

"The account team I work with is fantastic. They’re definitely people you want to work with again."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
1,000,000 - 9,999,999
Project summary: 

The client is a Fortune 500 media and entertainment company with major offices in New York, Los Angeles, and Chicago. Due to limited internal resources, the client sought a qualified technology partner to design, develop, and deploy their new Drupal-based website. Lullabot was recommended to the client by internal team members based on their reputation in the Drupal community. Once commissioned, Lullabot assumed responsibility for the client's Drupal implementation, which involved the following: User requirements gathering, project scoping, strategic oversight, data preparation and migration, wireframing and template design, custom functional development, systems integration and configuration, information architecture, business logic validation, user interface/user experienceand performance testing, training, maintenance, and support.

The Reviewer
 
10,001+ Employees
 
Greater New York City Area
VP of Technology Strategy, Media Company
 
Verified
Feedback summary: 

The client conveyed great satisfaction for the site created by Lullabot. According to the client, the successful launch of their new Drupal site has driven significant improvements in their internal process efficiency and their ability to manage content effectively. The client indicated that they've received overwhelmingly positive feedback from their end-users regarding the functional usability of their website. Lullabot was also praised highly for their strategic business acumen, which complemented their nuanced technical experience. The client maintains an ongoing relationship with Lullabot and recommends them to others. 

BACKGROUND

Could you briefly describe your organization?

I work for a large multimedia conglomerate. I’m working within the news division, and a collection of news related brands reside in this division.

What is your position?

My title is vice president of technology strategy. In practice, I’m operationally responsible for all of our digital programs.

OPPORTUNITY / CHALLENGE

Could you describe the business challenge that you were attempting to address when you first approached Lullabot?

We approached Lullabot because we acquired an old website that we needed to restructure and rebrand. That acquisition was done in order to align the cable property with the digital brand. Previously, since there was a digital joint venture that was not aligned with the cable channel, we had the television channel that was not aligned with the corresponding website. We purchased their share in the website and rebranded it, to identify it properly as the general news portal that it was. That freed up our brand to be re-applied to a brand new website that would be the digital home for our cable channel.

I was tasked with architecting and building out the new website, and we knew that we would need a strong development partner, and that’s why we sought out Lullabot. The rationale behind selecting an open source platform was that there was a strong Drupal program within our company. There is a central technology organization that creates a distribution of Drupal, focused on the entertainment and media brands within our company. There’s a core development team that produces this Drupal distribution on behalf of all the brands. It has custom modules and some things that would be common to all of our brands. They also provide a relationship with Acquia for their managed hosting services.

SOLUTION

Could you describe the scope of their involvement in greater detail?

We’ve been working with them since January of 2013. The original project was the launch of the rebranded site. We only had one or two internal developers, so we weren’t able to do development internally. We had a design firm that provided the user experience and user interface design. Lullabot performed the bulk of the software development, although some work was done internally and through other contractors. Lullabot acted as the primary contractor for the launch of the site.

How did you select Lullabot as your partner?

Members of our team referred them to us internally.

Could you provide a general cost estimate for this particular engagement?

It was in the $1.2 million range.

When was the site launched?

The site launched in 2013. We’ve continued to use Lullabot post-launch to improve our systems.

RESULTS & FEEDBACK

In terms of results, could you share any statistics, metrics, or user feedback that would demonstrate the quality of their performance?

I don’t have any metrics or figures that make sense because we had no site prior to their work. We did collect some user feedback through Twitter, but I don’t have the exact numbers. We saw very positive reactions from users on social media, and our management team was very satisfied. The site has been improved several times since its launch, most of which have been done with Lullabot.

When working with Lullabot, is there anything that you would consider unique or special about their approach that distinguishes them from other vendors?

One of the things that we really benefited from was having them instruct some of our newer developers. During the project, we went out and began hiring full-time resources to help maintain the site in the long-term, after the launch. As we began to board new members, Lullabot worked hand-in-hand with them to get them up to speed with the build. During post-launch, they stayed on for several months as we continued adding support staff. We didn’t just get a development project done, we got a whole new development methodology out of it as well. Whether it’s the way the team does peer review, run scrums, the way they assess and prioritize tasks within our ticketing system and assign point values to help you budget your sprints, [using] communication methodology rather than Internet messaging.

We also got great custom software that allows our developers to build pull request environments within the Drupal ecosystem. They helped us build a whole development process in terms of getting code from local to a development server, to a QA [quality assurance] server, to a preproduction server, and then up into production. They also helped us build a server that allows any developer to create a brand new test environment based on a GitHub pull request of some code they’re working on. So, they can actually spin up, in real time, a test environment that verifies their latest code changes, and then shares the results with the rest of the development team. This allows them to do quality assurance independent of any other code changes, and then integrate it back into the main branch.

All of those things were developed under their guidance, so that’s really what separated them from  being some regular development shop that ships some code over the fence. They really worked with us as a business, with our development team, to develop a process, methodology, and efficient manner of working. That’s what we’ve gotten out of them in addition to fantastic code.

In retrospect, are there areas in which you think they could improve as a service provider?

Only in the sense that we probably want more dedicated resources. They’re a relatively small shop, by comparison. But, they grow methodically. They want to make sure they pull in the right folks, which is why, everyone you get from them, is vetted for quality. They carefully consider every single person they bring on to a project. They have great developers who are smart, intuitive, and have incredible foresight. They don’t just work on a problem, they anticipate problems down the road. They make sure the solution they’re delivering anticipates your growth and your needs. One might be paying slightly more for these guys, but they’re getting what might be two or three people from some lesser development shop.

5.0
Overall Score The account team that I work with is fantastic. They’re definitely people you want to work with again.
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
    I received a congratulatory email from my finance department for bringing in the most recent project with them on time and under budget.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    The only reason I wouldn’t recommend them is it might take their availability away from us.

Drupal Upgrade and Site Re-Architecture ABA

"Lullabot is an extremely competent group, and through our work with them, they’ve taught us a lot of great tactics around top project management. It was great to see them work together, and how they were able to maintain momentum and quality."

Quality: 
4.5
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
Project summary: 

The client is the American Booksellers Association, a not-for-profit trade association that exists to protect and promote the interests of its membership: Independently owned bookstores, large and small, with storefront locations in towns and cities nationwide. Due to limited internal capabilities, the client sought a qualified technology partner to upgrade their site from Drupal 6 to Drupal 7 and re-architect their backend system. Lullabot was one of several potential vendors to receive an inquiry and statement of work from the client, and they were chosen as the solution partner based on their previous experience and demonstrated technical expertise. Once commissioned, Lullabot began to collaborate closely with the client on their Drupal upgrade, which involved the following: User requirements gathering, project scoping, data preparation and migration, custom functional development, systems integration and configuration, information architecture, user interface/user experience and performance testing, training, maintenance and ongoing support.

The Reviewer
 
11-50 Employees
 
Greater New York City Area
Director of Technology at American Booksellers Association
 
Verified
Feedback summary: 

The client expressed sincere enthusiasm and gratitude for the work delivered by Lullabot. According to the client, the successful deployment of their new Drupal site resulted in considerable improvement in their process efficiency. The client indicated that they've received overwhelmingly positive feedback from their test groups and internal stakeholders regarding the functional upgrades and overall usability of the site. Lullabot was praised highly for their thoughtful and meticulous approach to project management. The client maintains an ongoing relationship with Lullabot and recommends them to others without reservation. 

BACKGROUND

Could you please describe your organization?

I work for a century-old trade association that represents the independent brick-and-mortar bookstore community here in the U.S. We have about 1,700 members representing 2,000 individual bookstores across the country, as some companies have more than one outlet. Independent is the key word in our mission. We don’t represent chains like Barnes and Noble. Books-A-Million is not a member of ours, either. Most of the activities that we offer are consistent with other trade association activities. There’s advocacy, we’re a 501(c)(6) corporation not a 501(c)(3) nonprofit, allowing us to do public policy work with government.

We also host educational seminars around the country at different times of the year for members. We try to create partnerships with vendors that are advantageous to our members, pretty standard stuff for a trade association. In addition to that; however, we have a small oddly shaped tech company called Books and Ink. It provides an e-commerce platform that is used by around 400 of our own members. These members are able to fashion the front-end design for their customers, and we handle the entire back-end. That e-commerce platform is Drupal-based.

What is your position?

I’m the director of technology.

OPPORTUNITY / CHALLENGE

Could you describe the business challenges that you were trying to address when you approached Lullabot with this project?

The e-commerce offerings are more than a decade old. It started with a proprietary product back in 2000, and that was a difficult situation. We thought we would strike out and roll our own. We did that using Drupal 5 to begin with, and we had about 200 users at that time and upgraded ourselves to Drupal 6. Over the course of the next couple of years, we doubled the number of users from 200 to 400 on the Drupal 6 platform. It was a little over a year ago that we took note of the fact that the Drupal community was planning to retire support for Drupal 6, and we would need to upgrade to Drupal 7 in order to stay current.

We realized a couple of things at that point. First of all, the differences between Drupal 6 and Drupal 7 were very significant. While we had in-house expertise, it would be a challenging undertaking for us to do on the technical side. Secondly, we had no reason to be confident that we were the sharpest crayons in the box, and really wanted the opportunity of an upgrade correctly. In order to guarantee a smooth transition, we decided to engage experts from outside our little universe. That’s when we began looking for a qualified partner. We wanted to see if there were innovations or considerations that we wouldn’t have come up with on our own. We wanted to be able to improve our processes, too, with this project. We were really looking for someone that could offer recommendations about how we might re-architect our backend, to improve how we run things on the inside. A lot of us wanted to maximize the value we got out of the new platform, so it was also important to have experts that could offer instruction on best practices and so forth.

SOLUTION

Describe the scope of their involvement. For instance, what were the primary responsibilities and objectives during this engagement?

We wanted an architectural critique first and foremost. We also wanted help with writing complex, custom code. We have not yet taken advantage of the architectural critique. It’s a multiyear project, and the sequencing has put the architecture later in the process. Where we engaged Lullabot most heavily was to help rebuild the site using Drupal 7, wholly separate from the Drupal 6 platform, and also to write the migration code for sites that are going from 6 to 7.

So, they were more deeply involved in all of the fundamental code work of the platform, and we’ve taken responsibility for the individual site migrations. Over the course of time, we have beaten the hell out of everything with myriad custom code that it would have taken us several more years to educate someone as to how we got it there. We figured we’d leave everything on the back-end behind and simply migrate all of our contents over to the new system, which they basically built. We’ve been preparing things on our end and then performing the migrations by ourselves. 

How did you first identify Lullabot as a potential partner and then select them among alternative candidates?

We went through a thorough selection process, and we sent out RFPs [request for proposals] to a number of companies. Because we had already been working in the Drupal ecosystem, so we had some knowledge of the development community. We felt good about our contacts. Through that selection process, Lullabot became our choice for a couple of reasons.

Their technical reputation was unquestionable, so we knew that they could handle the job on the engineering side. They also had a solid understanding of business and technology strategy. They’re really considered thought leaders in the Drupal space, along with a few others. Other candidates were disqualified because of project size, time frame and, at the end of the day because we felt more confident in the approach set forth by Lullabot.

Could you provide a general cost estimate for the size of this engagement?

[It was about] $250,000.

When was this engagement concluded?

We have an ongoing relationship with them. We rehired their senior architect on a different project altogether, unrelated to the platform upgrade. We currently have that architect working for us on a new project that’s expected to finish at the end of January. That speaks to the relationship we established with them. To be clear, we even re-initiated a selection process for this newer project. Of course, Lullabot was invited to submit another proposal along with a revised group of vendors.

RESULTS & FEEDBACK

In terms of results, could you share any statistics, metrics, or user feedback you’ve received that would demonstrate the quality of their work?

Our in-house team is deeply grateful to Lullabot, and we experience the benefit of their work every day that we continue this upgrade project. We haven’t had any issues with any of the site transitions. Those things are invisible to the end users because they work so flawlessly. All of the sudden, things are a little easier, streamlined. There’s a new function that wasn’t there before, and little issues that existed in our older system aren’t present anymore. Lullabot is an extremely competent group, and through our work with them they’ve taught us a lot of tactics related to project management. It was great to see them work together, and how they were able to maintain momentum and quality. We’ve adopted some of their same tactics and practices here in-house to up our game. It’s been an extremely rewarding partnership.

Reflecting on your experience with Lullabot, is there anything specific that stands out when compared to other vendors in areas of service and expertise?

Early in our relationship, their operations manager and some of their development crew came to see us onsite. I thought that was a nice gesture. They made an effort to come and see a client when it wasn’t necessary. With them it’s not just work, it can be something deeper than that. Greg Dunlap was the senior architect we collaborated with, he was here for several days on a few different occasions. A couple of those times he was accompanied by the development team working on our project, too. I appreciated his knowledge and skills, to see how a group is discussing a problem, and he’s able to be insightful and respectful to the relationships he perceives. He’s got a neat way of bringing difficult situations up in a context that allows the group to work on them, rather than experience the agitation that can be common to this type of situation.

There was a Drupal security vulnerability that was detected a couple of months ago, and we did not have an active relationship with Lullabot at the time. However, within minutes of this vulnerability being detected, Dunlap contacted us with information on how to fix it. That had everything do to with them being thoughtful and considerate. It wasn’t even their responsibility, but they felt compelled to get us the relevant news as quickly as possible, understanding the risk to our business operations. Who knows how long it might have taken to implement the fix had they not approached us independently. That’s much more of a partnership than most vendor relations.

In retrospect, are there areas in which they could improve as a service provider?

Nothing comes to mind. We continue to be impressed by how they connect with us and how they accomplish their work. We’re always looking for ways to streamline our processes, hone our internal practices, and improve the functionalities on our sites. They help us meet those ends.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They’re a very disciplined group.
  • 4.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Drupal Overhaul Leading Media Company

"They've always delivered on time. This was probably the best vendor relationship we’ve had for a project, especially of this scale."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
Project summary: 

The client is a leading media and entertainment company in the development, production, and marketing of entertainment, news, and information to a global audience. Due to limited internal capabilities, the client sought a qualified technology partner to upgrade their existing Drupal 6 site and implement a custom front-end redesign. Lullabot was selected as the solution partner based on a previously existing business relationship. Once commissioned, Lullabot assumed primary responsibility for the client's Drupal deployment, which involved the following: User requirements gathering, project scoping, data preparation and migration, theming, custom functional development, systems integration and configuration, information architecture, user interface/user experience and performance testing, training, maintenance and support.

The Reviewer
 
10,001+ Employees
 
Greater New York City Area
VP of Technology, Media & Entertainment Company
 
Verified
Feedback summary: 

The client conveyed great satisfaction and appreciation for the work delivered by Lullabot. According to the client, the first phase of their Drupal redeployment went exceedingly well. The client indicated that they've already observed improvements in their process efficiency and administrative oversight. Lullabot received further praise for their meticulous attention to detail and highly effective approach to project management. The client maintains an ongoing relationship with Lullabot and recommends them to others without reservation. 

BACKGROUND

Could you briefly describe your organization?

I work for a TV network within a larger media company comprised mostly of reality television shows, albeit we do have some scripted shows as well. I work in the digital media group. We’re in the process of merging with another network as well, which is also largely a reality television network similar to us.

What is your position?

I’m the vice president of technology.

OPPORTUNITY / CHALLENGE

Could you describe the business challenge that you were attempting to address when you first approached Lullabot?

We were looking to migrate from Drupal 6 to Drupal 7. We were also looking to do a full redesign of our website, moving from multiple templates of desktop and mobile, with no specific tablet experience, to a responsive site. Through that, we were looking to accomplish a handful of goals. We were trying to retain more users, expose more content, blow out our blog system, and have an overall more updated and dynamic website.

SOLUTION

Could you describe the scope of their involvement in greater detail?

They were responsible for custom development on the functional side. We did the actual design, and Lullabot was responsible for the back-end and front-end building of the site. They did all the coding and the migration. They also built a continuous integration environment for us, and then taught us how to use it.

This was the first real enterprise level project we had done using GitHub, so they taught us about how to use the repository, and they did offer some design expertise, and how to work with responsive. They had someone come onsite for a week and work with our design team, which was pretty great.

How did you select Lullabot as your partner for this project?

We had worked with them one time before I joined the organization. They had done our single sign-on user system for us, and the project went really well. I had hired them two years ago to do a full analysis of doing a migration from D6 to D7, sort of a way to test the waters with them. We thought that was very successful also. I think that they have some of the best contributors to Drupal, so it was sort of an easy choice.

Could you provide a general cost estimate for this ongoing engagement?

[It was] $1 million.

What’s the duration of your engagement?

The first version of our site launched on December 8 of this year [2014]. Starting January 1, [2015,] we’re going to begin Version 2, which will be about a four- to five-month engagement with Lullabot, to fill in the gaps of all the features that didn’t make it into the first version. We went through a round of user testing after launch, and got some feedback that we want to incorporate into the design. After that period, the Lullabot team will likely roll off.

RESULTS & FEEDBACK

In terms of results, could you share any statistics, metrics, or user feedback that would demonstrate the quality of their performance?

From a technical standpoint, the site is performing quite well. The response time is half of what it was on our D6 site. Pages are loading almost twice as fast for our users than they were on D6, which I think is great. From an analytics standpoint, the usage has been satisfactory. We were expecting a big dip initially, but we haven’t seen that yet. At the same time, it hasn’t exploded either.

Our unique visitors are up, but it’s difficult to tell where and how that could happen. Our page views are slightly down, but that was also expected. The best thing for us is our short-form video views are up. Overall, everyone is quite happy with the analytics because we thought there would be a drop, and things have remained pretty steady. We didn’t see any dip in usage after the relaunch.

When working with Lullabot, is there anything that you’d consider special about their approach or development process that distinguishes them from other vendors?

I think the thing we were most happy with, which is the thing we often have the most pain with, was both expectations and project management. The project manager that worked with us was exceptional. He was very technical, so he didn’t have to spend much time going back and forth with the developers. He was able to answer questions directly, and made best use of our time to review our priorities and make sure that things were getting assigned to developers. He actually switched project management styles twice during the project, for efficiency’s sake and to meet our requirements, which was nice.

They delivered on time. I don’t think there were any core missing features. I think our expectations were pretty high; we were pretty demanding, and we had some specific dates that we needed to hit in order to be finished by the end of the year. We were able to meet those deadlines, which was fantastic. This was probably the best vendor relationship we’ve had on a project, especially of this scale.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They didn’t miss any of our deadlines.
  • 5.0 Cost
    Value / within estimates
    We didn’t go off budget.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    Absolutely.