What evidence can you share that demonstrates the impact of the engagement?
Because we were looking for a partner who could customize the platform based on our business requirements, I think Lucent really stood up to the expectations. They actually provide solutions to any problems we have which has made a big impact in terms of our online sales. They have come up with innovative ideas that have helped us grow the business and also increase our conversion rates.
I would give them due credit in all the conversion rates that have improved. For instance, we were struggling to optimize the speed of our mobile site and Lucent came up with a solution that has increased the speed of our website which has improved our ranking on Google as well as increased our conversion rates by almost 25%.
How did Lucent Innovation perform from a project management standpoint?
We have calls with them twice a week. They use a project management tool within their organization, but I don’t recall the name of the tool. They’re fairly organized when it comes to any kind of task because they are using this tool. They come back to us in terms of what is feasible and what is not. I don’t see a problem in terms of project management front.
What did you find most impressive about them?
The main differentiator that Lucent brings to the table and the main advantages of working with them is their capability of innovating and customizing Shopify as a platform. Not many service providers, at least in India, are able to offer that. I think that is a differentiator in terms of completely customizing the Shopify platform based on the client’s requirements.
Are there any areas they could improve?
There is always room for improvement, but there is very little I can think of. Maybe their testing capabilities could be slightly better, and they could invest a little more energy into adding more of the team in the testing before delivering a project to the client as it would improve client satisfaction.
Do you have any advice for potential customers?
Any potential client that is considering working with Lucent, I would strongly advise that they clearly share the business problem with them and let Lucent come up with an innovative solution to that problem, rather than dictate solutions and tell them exactly what needs to be done.
As a team, they are very innovative and creative, so it makes sense if you tell them what the business problems are and let them come up with a solution. Their solution could be better than the solution you are already thinking of.