Loopex Digital

BACKGROUND

Please describe your company and your position there.

We're an innovative learning platform that helps bridge more working adults to higher education. I'm the CEO of the organization.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Loopex Digital, and what were your goals?

We hired Loopex Digital for the purpose of developing my company’s digital PR by means of acquiring coverage from high authority websites. The agency was hired for using the opportunity that our service offered.

SOLUTION

How did you select Loopex Digital and what were the deciding factors?

We found Loopex Digital via social media advertising. Their website and case studies were appealing so we reached them out.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Loopex Digital was responsible for generating strategies and successfully implementing those strategies with the help of their internal resources including SEO tools, content creation, and technical development. We usually took part in the development and assessment of those strategies with our feedback and support if needed.

Our contribution was by means of target pages and new content pieces for promotion.

How many people from the Loopex Digital team worked with you, and what were their positions?

Our direct communication with Loopex Digital involved the agency’s CEO and Off-Site SEO’s team lead. They have also assigned a project manager to work on the project.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Loopex Digital started working on the project at the beginning of the 3rd quarter of 2021 (July). After 3 months of intensive work, the traffic of the website increased by 50% at the end of the 3rd quarter.

Describe their project management style, including communication tools and timeliness.

The communication was directly with Loopex Digital’s CEO and their Off-Site SEO team lead. The workflow usually consisted of regular meetings. The meetings were about generating new strategies and assessing the success of the ongoing strategies. The decisions and plannings of the meetings were handled later by the Team Lead and delegated to their core team.

We did not use any specific tools to manage our workflow because it was all done by Loopex Digital internally.

What did you find most impressive or unique about this company?

Their attention to detail, philosophy of quality over quantity, creative strategies, and consistency are impressive.

Are there any areas for improvement or something they could have done differently?

No, we're very happy.

BACKGROUND

Please describe your company and your position there.

The beauty company gives a real solution for women who want to have self-applied affordable lash extensions that last long and look natural. I am Alicia …. My name is Alicia, and I am the Founderand CEO. I am responsible for shaping the overall strategy of the company, leading and building our teams, and managing all aspects of marketing including our SEO.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Loopex Digital, and what were your goals?

We hired Loopex Digital company for SEO optimization purposes. The main goal was to increase the organic traffic of the website through transactional keywords.

SOLUTION

How did you select this vendor and what were the deciding factors?

Found them online.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Loopex Digital team helps us in all areas of SEO:

• On-page SEO - Blogs,
• web copy Off-page SEO
• Link Building Technical SEO

Anything technical that is necessary for rankings improvement

How many people from the vendor's team worked with you, and what were their positions?

The team is composed of an SEO manager, a content marketing specialist, a technical SEO specialist as well as a Link Building specialist.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have big results in just 6 months! The total number of impressions has been increased by 609% and the total number of clicks (organic traffic) has been increased by 125%.

Describe their project management style, including communication tools and timeliness.

The workflow is very effective between us. They constantly keep us updated about the processes during the week. Also, we have regular catch-up meetings, where we discuss our achievements, strategies, and future goals.

What did you find most impressive or unique about this company?

From day 1, Maria and the rest of the Loopex team took the lead on end to end management of not just our SEO work, but our overall marketing strategy. Loopex has an incredibly detail-oriented, actions and results-focused team who take the time to understand each client’s needs and shape a differentiated strategy for them. Their team sets themselves up to be integrated with your internal team so that they can be a thought partner and team leader alongside you. Compared to other vendors, Loopex Digital is incredibly hands-on, experienced, and data-driven in their results.

Are there any areas for improvement or something they could have done differently?

I only wish that Loopex could offer even more services beyond SEO, as I would love to bring their expertise and diligence to broader marketing and site optimization projects for our company.

BACKGROUND

Please describe your company and your position there.

I am the founder of the independent online store dedicated to Korean Beauty.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Loopex Digital, and what were your goals?

Our website has a huge potential to rank in the UK, so we needed help with content optimization to make it easy for users to find us.

SOLUTION

How did you select this vendor and what were the deciding factors?

We found Loopex due to an advertisement.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

They started with detailed existing content analysis and keyword research for all the category pages. Did a blog topic research for our future posts. They provided us with screen share videos, explaining how to optimize the content correctly, generate the right content, and different effective ways to do keyword research.

How many people from the vendor's team worked with you, and what were their positions?

The team consisted of technical SEO specialists.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The goal of the project was a consultation. We're getting what we needed - clarity on how to improve my website’s SEO performance.

Describe their project management style, including communication tools and timeliness.

Communication was mainly via email. At the end of the project, we had a call, to discuss all the results and the work that has been done.

What did you find most impressive or unique about this company?

Maria is an expert in her field and her team has been very responsive. Most importantly we felt like they've added a lot of value and consideration into the project.

Are there any areas for improvement or something they could have done differently?

Nothing in particular - everything was great!

BACKGROUND

Please describe your company and your position there.

I am a travel blogger with content is focused on traveling solo. My main objections are to share the best locations for hotels, restaurants, and basic tourist attractions. Since my main focus is solo woman traveling, I include sections on my blog for solo female travel inspiration.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Loopex Digital, and what were your goals?

I needed someone to consult me on how to improve my core web vitals.

SOLUTION

How did you select this vendor and what were the deciding factors?

My goals were to gain some knowledge of SEO processes for personal purposes, to have an SEO audit done for my site content. I wanted consultation for future implementations as well.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Firstly, they started with an SEO technical audit for my blog, and as a result, I got an action list of issues that need to be handled. The next step was the development of the strategy based on the audit results, which was successfully done.

How many people from the vendor's team worked with you, and what were their positions?

I was mainly in touch with several SEO specialists, but the head of the team did the consulting.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

As a result, I know more about SEO and can do some implementations on my own. Also, I got an SEO audit and a well-designed strategic plan for further content improvements.

Describe their project management style, including communication tools and timeliness.

We kept the communication with different platforms like Slack, Zoom, etc. Every call and meeting was planned beforehand and took place without any delays and cancellations.

What did you find most impressive or unique about this company?

It’s a company full of professionals. I was highly pleased with the quality of the deliverables. Also, their patience and explicitness of the explanations are worth mentioning.

Are there any areas for improvement or something they could have done differently?

I don't have any complaints. I feel like I was a high priority and the emails I sent were always responded to very quickly.

BACKGROUND

Please describe your company and your position there.

GuitarZoom provides high quality online guitar lessons. The courses are for ordinary people rather than professionals. From beginner to advanced players. I work at GuitarZoom as VP of Operations.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Loopex Digital, and what were your goals?

We hired Loopex for SEO with a goal to increase our organic traffic and sales. Loopex helped to do keyword research for our products, optimize the website technically, optimize the contents with relevant keywords, get backlinks and increase the authority of our website and brand.

SOLUTION

How did you select this vendor and what were the deciding factors?

A friend recommended Loopex Digital. Deciding factor to hire them was their approach to our business. They actually cared and were willing to go the extra mile to get us to the goals we set.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

They did keyword analysis for the existing keywords to prioritize our main, relevant keywords. Simultaneously, they did a technical audit to outline issues that needed to be fixed. Also, competitors’ research and analysis. They continuously optimize the existing pages and create new pages for the website. They have done SEO-UX analysis for the new landing page that was created. Also, they worked on the site authority by getting high authority websites.

How many people from the vendor's team worked with you, and what were their positions?

They assigned a project manager who distributed the work on their side. We did meet a few of the other team members but we worked mostly with the project manager directly. And that worked out pretty well. The team that worked on the project, included SEO and link building specialists and remained the same until the end of the project.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Most of the technical issues were fixed. Also, a new landing page was created and it quickly generated traffic.

Describe their project management style, including communication tools and timeliness.

I was having daily communication with the team manager via Slack. Also, we had a call at the end of every week. They were also sending weekly reports. Very good communication and things were done as they were planned. They were on top of things.

What did you find most impressive or unique about this company?

Their dedication and actual care to get things done. Dedication to get us to our goals. Their approach to us being a company that didn't do much SEO in past. They started from bases, from the bottom, did a full review and analysis, and put a plan together. One of those companies which when you give them a problem to solve, they come back with a solution without much input from you because they already know what to do. They just need to apply it to your business.

Are there any areas for improvement or something they could have done differently?

I wouldn't change anything really.

BACKGROUND

Please describe your company and your position there.

Lively Paws is an online shop for dog supplements.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Loopex Digital, and what were your goals?

Our website has been launched recently, and we needed SEO services to start ranking on Google and get organic search traffic. So, we hired Loopex Digital to come up with an SEO strategy to conduct keyword research for our products and make a plan to start ranking.

SOLUTION

How did you select Loopex Digital and what were the deciding factors?

I found them online and was impressed with the shown results and testimonials. So after a quick call and a trial task, I chose Loopex Digital as the right candidate for the project.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

They started with market research. We sell dog supplements, so they analyzed the niche, conducted keyword research and competitor analysis to understand the difficulty of ranking in top positions of Google.

When the keywords were defined, they made a strategy around the target keywords to decide the next steps. They audited the website technically to fix the issues that can harden the crawling and indexing process for Googlebot.

The on-site part of SEO started with target page optimizations and a blog plan that will generate additional traffic. After deciding the target pages, they have managed to build 100+ high-quality backlinks.

How many people from the vendor's team worked with you, and what were their positions?

I was always in touch with the team as we had calls every week. It consisted of project coordinators, several on-site and off-site specialists. By the way, the team’s size stayed the same as they were capable of providing all the deliverables on time.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We received tangible results from the cooperation. Because it was a brand new website in a pet healthy niche, we did not expect humongous results in the first 5 month. However, after a month, we were already ranking with all the branded keywords, generating a good amount of quality backlinks.

After a couple of months we started ranking with money, non branded keywords as well. The content marketing and research was great, as they were working with content hubs to create strong relevancy.

Describe their project management style, including communication tools and timelines.

We communicated mainly via Skype and had everyday chats and weekly calls. So I was constantly updated with the processes.

What did you find most impressive or unique about this company?

The company has a strong can-do attitude and delivers to the promises. The communication is very strong and it always keeps me in the loop on the latest plans and blockers. The service has been strong all across the board which is a rare case when working with agencies.

Are there any areas for improvement or something they could have done differently?

Everything was done on time and agreed upon before taking on any bigger tasks. If I was to start things off again, I would follow the same path.

BACKGROUND

Please describe your company and your position there.

I'm the founder of VideoPlasty.com, a digital marketplace for stock animation, stock GIFs and vector files.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Loopex Digital, and what were your goals?

We built our new in-house e-commerce solution from the ground up, so after migration Loopex did an advanced technical SEO audit and suggested some structural changes. It’s a website like Shutterstock, so the logic of the website is not an easy one. They helped us to figure out the URL structure, information architecture and helped us fix other UX issues.

The main goal of the collaboration was to do a full audit of the website to make sure that we're ready for the next significant marketing steps and that we have the technical infrastructure to be relevant in a very competitive SEO landscape in our industry.

SOLUTION

How did you select Loopex Digital and what were the deciding factors?

I found them online. We had meetings with a few agencies, but felt that Loopex Digital was the right one for what we were looking for, because of their previous clients and deep understanding and expertise in advanced SEO concepts.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Our platform is large and complicated. So, it’s not an ordinary website. So, the technical audit needed to be done from all the sides to make sure we are not missing on anything important for SEO. The most complicated part was the URL structure and the UX.

How many people from the vendor's team worked with you, and what were their positions?

The team consisted of three technical specialists, but I was mainly in touch with the person who was leading the entire team.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The end result was the structure of the website proposed by Loopex Digital that would eventually lead to more traffic and a solid SEO infrastructure from a technical point of view. Moreover, we got a 21-page document of a very detailed audit with actionable recommendations and analysis.

Describe their project management style, including communication tools and timelines.

It was pretty straightforward and smooth. We had frequent calls, and they presented and explained all the results of the audit. These sessions were extremely valuable, as, in the end, we were ready to complete the implementation with the full knowledge of what is missing and what needs to be done. The end result was provided in a very detailed Google Spreadsheet and Google Doc file.

What did you find most impressive or unique about this company?

Their dedication to take on such a challenging project from an SEO perspective was impressive.

Are there any areas for improvement or something they could have done differently?

No, was very happy with the work and I wouldn't change anything about it.

BACKGROUND

Please describe your company and your position there.

Overnight Glasses makes prescription glasses and sunglasses in 24 hours including delivery.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Loopex Digital, and what were your goals?

We hired Loopex Digital company to improve the website’s overall searchability and visibility on search engines. As we have very powerful competitors in the market it is necessary to boost our credibility and visibility with SEO efforts

SOLUTION

How did you select Loopex Digital and what were the deciding factors?

A friend of mine referred me to Loopex Digital. Their SEO was greatly improved and I decided to give it a chance.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

At first, Loopex Digital team analyzed our website’s current positions on search engines, the keywords we were being ranked with. Besides that, they analyzed the overall structure of the site and performed an SEO audit to identify the technical issues that our site encountered.

How many people from the vendor's team worked with you, and what were their positions?

I was communicating with the SEO strategist who was in charge of coordinating the team of link building, content and technical.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our ranking for relevant keywords had improved monthly. in a period with draconian google updates and changes to our website. Overall we saw a 40% improvement.

Describe their project management style, including communication tools and timelines.

i was in contact with 1-2 team members who delegated and managed the project with goals and timelines. In most projects, goals achieved on time. We used Skype, emails, and phone.

What did you find most impressive or unique about this company?

Definitely the dedication of the team. They truly see your business success as their own.

Are there any areas for improvement or something they could have done differently?

V

BACKGROUND

Please describe your company and your position there.

Our company is a B2B SaaS business with a global customer base. I'm responsible for content marketing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Loopex Digital, and what were your goals?

We wanted to run an advanced technical SEO audit for our website to identify all the issues, their estimated impact, and details on how to resolve them. We also wanted help with researching informational, commercial investigation, and transactional keywords.

SOLUTION

How did you select Loopex Digital and what were the deciding factors?

Found them online and liked that they have a strict concentration on SEO.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

1. They conducted an SEO technical audit for our website and created an action list with all issues. Additionally, they created detailed videos for us about how to fix each issue.
2. Loopex continued the work with keyword research and mapping to identify additional organic traffic acquisition angles and improvements.

How many people from the vendor's team worked with you, and what were their positions?

In general, I communicated with 2 SEO strategists as they were keeping me updated about the job done by the whole team.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

They guided us through the whole process and provided us with keyword research for 12 industry pages, 33 blog topics with transactional and informational intent, video guidelines, and a technical action list with detailed explanations.

Describe their project management style, including communication tools and timelines.

They were very communicative throughout the project through my choice of channels. I could reach out to them at any stage of the project and have additional questions answered. We had several calls during the project where they asked for my feedback about the direction in which they were going and adjusted accordingly. The predefined timeline was respected and everything was delivered on time.

What did you find most impressive or unique about this company?

I got a genuine feeling that they were willing to go the extra mile to offer valuable and actionable recommendations. Not only in the predefined results but also in their approach to sharing advice and recommendations on how to manage SEO work internally. Their approach was very analytical and they quickly grasped the specific challenges and opportunities in our niche, which I found very impressive.

Are there any areas for improvement or something they could have done differently?

A small part of the technical recommendations wasn't directly applicable as such in the practical aspects (thought the recommendations in themselves were always good) because of our architecture. But we discussed this already beforehand and they were clear upfront about the kinds of recommendations they'll make.

BACKGROUND

Please describe your company and your position there.

Innolytics is the manufacturer of OvoControl, "birth control" for birds. The product interferes with egg fertilization, essentially representing contraception for pigeons. Both safe and humane, OvoControl is fed daily to birds with the help of an automatic feeder.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Loopex Digital, and what were your goals?

Over the years, our website gradually evolved and we migrated from WordPress to Squarespace. We had technical and keyword related issues and while the site ranked with many generic keywords, it was hot supporting our core service. We hired Loopex Digital to find the relevant transactional keywords, optimize the website technically, content-wise and increase the authority of our website through high-quality backlinks. The ultimate goal was to generate new leads of qualified customers.

SOLUTION

How did you select Loopex Digital and what were the deciding factors?

We were referred to them by a colleague who worked with them and was happy with the SEO results.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Loopex started with keyword-mapping and outlined what keywords we should target with each page, what content pieces and landing pages we needed to create. Following that, they prepared the website technically because the health score was barely in the 40s. They improved the home page structure, created new pillar pages, and keyword optimization. As a result, 5 key pages that were optimized for transactional keywords rank with more than 1500 keywords and generate around 6400 organic marginal traffic, monthly. Their link building and PR strategy were very effective, and they managed to set up interviews with some reputable websites like Inhabitat and National Geographic and secure references. So far, 50+ high quality and relevant backlinks have been created for the key pages.

How many people from the vendor's team worked with you, and what were their positions?

During implementation, I was in contact with one person - the SEO strategist. She was responsible for managing link building, technical SEO, and a content research specialist to implement the strategy.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

In the first 6 months, we had a 57% increase in organic traffic for the entire website. Each transactional blog post, even though not high in quantity, generates around 3700 organic monthly traffic.

Describe their project management style, including communication tools and timelines.

We had daily communication with them via slack or email. There was also a recurring call set up for every Friday and weekly reports.

What did you find most impressive or unique about this company?

They did not focus on quantity but instead quality. Furthermore, took initiatives. For example, they did not want to write weekly blog posts. Instead, they spent a couple of weeks on the idea of 5 highly relevant transactional blog posts that generate a ton of organic traffic. With their own initiative, they have set up the goals and conversion tracking in my analytics, so that I can track the leads generated from organic traffic and paid traffic.

Are there any areas for improvement or something they could have done differently?

Not especially.