Driving Growth & Innovation

Silver
VERIFIED

We partner with entrepreneurs and business leaders to design and build transformative technology solutions. By putting business goals first and the technology second, we achieve more impactful outcomes.

Our team of software engineers, product designers, product managers, quality assurance engineers, brand consultants, and graphic designers are all based in the United States. 

More often, we speak in terms like “ROI, Traction, Business Objectives, and Customer Experience” than “Agile, Sprint, Tech Stack, and API”. But, we are happy to speak geek, if you’d like.

 
$25,000+
 
$100 - $149 / hr
 
10 - 49
 Founded
2015
Show all +
New Orleans, LA
headquarters
  • 2831 St. Claude Avenue
    New Orleans, LA 70117
    United States

Portfolio

Key clients: 

1.) LCI Worker's Comp- a worker's comp provider to small/mid-sized businesses in Louisiana 2.) Civic Source- leading online marketplace for auctioning and purchasing tax-delinquent assets. 3.) Westbank- publicly traded agriculture company that manages a fishing operation responsible for 35%- 40% of the annual U.S. Gulf Menhaden catch. 4.) Camp Bow Wow- an Inc. 5000 company and the largest pet care franchise in North America.

PFM On-demand pilots app Image

PFM On-demand pilots app


 

PFM is an on-demand marketplace connecting aviation professionals for one-off job opportunities based on the credentials in their profile. We built PFM using Swift, Node.js, and PostgreSQL. 

The biggest technical challenge with this app and all other marketplace apps is the matching algorithm. Getting the specifications of the algorithm accurately implemented and then fine tuning the matching to support a

variety of edge cases helped improve user adoption and engagement.

When designing this app, we had to be mindful of the different roles that users would play, and we didn’t want users having to create multiple logins. We enabled users to switch their roles between pilot, owner/operator, and mechanic easily within the app, as its common for a PFM user to wear multiple hats.

Another major design consideration was ease-of-use, since we were introducing a new digital concept into an untapped marketplace. We implemented push notification workflows, so that pilots, owners/operators, and mechanics would each be alerted when specific events relative to their user type occurred.

Acrew Hiring Tool Image

Acrew Hiring Tool

Acrew saves employers time and money by screening applicants through a video platform prior to setting up an interview. When Acrew came to LookFar, they had an MVP in market with users, who had mostly become inactive due to persisting bugs and a clunky UX. Acrew was ready to respond to their market feedback and rebuild from the ground up.

First, we designed the mobile friendly web app, and then we matched the look and

feel to her marketing site. The largest design consideration on this project was twofold: how to make the employer job posting creation and the job seekers’ search as intuitive as possible. This involved finding creative ways to present, search, and intake data in a concise manner.

The highest technical priority in the rebuild was improving the core functionality of the app- the video recording and sharing. We used third party service, Pipe, to handle video processing to ensure the app was fast and could handle large file sizes even with peak traffic.

Camp Bow Wow PupTracker Image

Camp Bow Wow PupTracker

In 2018 LookFar Labs was approached by a multi-franchise owner of Camp Bow Wows in Louisiana and Alabama. His facilities book between 100-200 dogs per day, and his staff was struggling to stay on top of all of the details for each dog. In addition to achieving greater efficiency, he also wanted to create a tracking system to have greater visibility into where each dog is at any given moment. 

We built a web-app and

corresponding API backend that pulls information from Camp Bow Wow Corportate’s Reservation system and automatically creates grooming and other care tasks, such as medication delivery,  inside the app. Utilizing Accuware’s Bluetooth Low Energy devices for tracking the dogs, the system uses multilateration to pinpoint and track the movements of each dog in real-time. 

 

Reviews

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Custom Web Dev for Insurance Provider

"The fact that everyone could access our system simply from anywhere was huge advantage we had."

Quality: 
4.5
Schedule: 
4.5
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$1,000,000 - $9,999,999
 
Oct. 2008 - Ongoing
Project summary: 

LookFar Labs developed a web-based business process software solution for a workers' compensation firm. The product handles coverage applications, billing, invoicing, and auditing functions.

The Reviewer
 
11-50 Employees
 
Mandeville, Louisiana
Mark Tullis
Administrator, LCI Workers' Comp
 
Verified
The Review
Feedback summary: 

LookFar Labs delivered a platform that facilitated growth for their client and distinguished them from their competition. Direct and consistent communication made the project run smoothly from start to finish. Customers can expect a dedicated, focused, and transparent partner.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

We are a Louisiana based workers' compensation provider. We provide worker's comp coverage to 4,000 small and medium-sized Louisiana businesses. I am the Administrator.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire LookFar Labs?

Originally, we hired LookFar Labs’ predecessor company (before they re-branded) to develop an in-house system to handle the process of taking in applications/submissions for coverage, underwriting, billing, invoicing, collecting payments, issuing policies, doing premium audit functions, notes, etc. for us. For over 10 years now, they have continued to build us products to help our business run more efficiently and stay ahead of our competition.

What were your goals for this project?

To have a customized system that we could grow with over time, that could handle all of our current and future core functions.

SOLUTION

How did you select this vendor?

I found them on the Internet.

Describe the project and the services they provided in detail.

A developer was basically at our office on a full time basis. This is what we wanted. That way the developer could work day to day with different departments and learn how the processed their work. From there the developer drew up work flow schedules and operations. The key was the project managers that LookFar has had during our relationships. All top notch. They all had the ability to translate what we wanted into tech terms. Without them the projects would have never gotten off the ground.

What was the team composition?

Everyone from our organization was involved. From the development side there were about four key individuals for each stage and for each project. Again, the project managers were the key to these successes. We’ve had a very collaborative relationship with LookFar Labs, so our team is equally involved.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

The impact was huge because it allowed us to control our tech focus for a significant period of time and for our system to grow with us. And because we designed everything from the ground up, at the time, our systems were as good, if not better, than most of our much larger competitors. For example, our system was web based far before many of our competitors. The fact that everyone could access our system simply from anywhere was huge advantage we had.

How was project management arranged and how effective was it?

Very effective. We mostly dealt with a single project manager, who was our main point of contact. We are a small company and while we may be a small client for LookFar the project manager always made our project feel important. This was always appreciated.

What did you find most impressive about this company?

They seemed very eager to want to do this project and to do it well. I don't think any of us were really aware of how big of a project this would become over time. But the developers managed our expectations well and kept us focussed. Very impressed with project management and communications.

Are there any areas for improvement?

Turnover is always going to be an issue for technology companies. Developers are highly sought after and move easily from company to company. Considering this challenge LookFar has always managed well the natural turnover within its ranks.

4.5
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Web & Software Dev for Online Hunting & Outdoor Activities Marketplace

"We've always felt like they genuinely care about our success."

Quality: 
4.5
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Feb. 2019 - Ongoing
Project summary: 

LookFar Labs is building a web platform for an outdoor activity marketplace. The team delivered initial design work and is currently working on the backend of the product.

The Reviewer
 
1-10 Employees
 
New Orleans, Louisiana
Jorge Larranaga
Co-Founder, Trekker
 
Verified
The Review
Feedback summary: 

Despite being hired as a development partner, LookFar Labs supports their client on the business side as well. Flexible and transparent, the team adjust to their client's schedule while offering frequent, detailed project updates. Their dedication to meeting every need sets them apart.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m a co-founder of a shared online marketplace that connects outdoor enthusiasts with private landowners. People can use the platform to book hunting excursions, family camping trips, and other outdoor activities. We’re based in New Orleans.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with LookFar Labs?

I needed help with developing a software I had envisioned for my company. Shared online marketplaces, like Airbnb, for example, were becoming a big thing, and I thought that people would be interested in a similar platform for hunting in particular. We were also planning to branch out to numerous other outdoor activities.

SOLUTION

What was the scope of their involvement?

We reached out to them at the idea phase for the actual software development work. It was a matter of sitting down with them, telling them what we wanted, and having them put everything together.

LookFar created mockups and wireframes, and their developers have started on the backend. The frontend work is set to begin within the next month. This is going to be a web-only platform for now, with no mobile app, and it’s on an AWS server.

The site has user logins with a sort of hybrid user profile. Whether someone’s a landowner or a consumer, they’ll use the same profile. From within there, they can create a land listing later on, similar to Airbnb. There’s no need for two different logins.

The search function organizes locations by zip code and activity type, and there’s also a browsing feature. The search results will return a page with every piece of land that meets the criteria. Users can click on results from there, to see more details about the landowner’s listing. The owner can post photos, as well as other facts about the property. Listings typically show crucial information like the types of animals that are there, whether visitors are allowed overnight, and whether motorized vehicles are allowed.

LookFar Labs also created a friend invitation system. Upon placing a booking, if the person wanted to invite any of their friends, regardless of whether those were users or not, they could add their emails to the reservation. The invitees will receive a link, and, if they're already a user, they’ll be added to the booking. If they aren’t a user, it'll ask them to create a profile before adding them to the reservation.

What is the team composition?

We started with Jeff (Partner, Software Engineering, LookFar Labs), Lindsay (VP of Sales and Brand Strategy, LookFar Labs), and Chris (Partner, LookFar Labs). Lindsay helped orchestrate everything, and Chris was our primary business analyst. He gathered all the requirements and sat down with the developers to map out the project. Our backend developer was Elizabeth (Full-Stack Engineer, LookFar Labs).

How did you come to work with LookFar Labs?

I found them on Google.

How much have you invested with them?

The total investment in their services is expected to be between $50,000–$200,000.

What is the status of this engagement?

I reached out to LookFar Labs 6–7 months ago, in February 2019. We’re estimating that the project will be done within the next two months.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Everything’s gone well so far. They have a great team of developers, and they know what they’re doing. LookFar has supported us in other ways as well, not just software development. For example, Lindsay is connected to many different projects and groups in New Orleans, and she’s put us in contact with local players that can help us grow and scale our company, from mentors and business coaches to lawyers and investors.

She got us involved with a program offered by Tulane University that’s been very helpful. It’s a new-venture class for MBA students, and they bring in four startup companies that are preselected to attend the class. As a startup company, we’ll have a team of 9–10 MBA students assigned to us to help us out with whatever we want during those six weeks. It’s helped address some concerns we had, in terms of marketing, issues, pitches, and other elements of our business.

How did LookFar Labs perform from a project management standpoint?

They’ve been on time and within budget throughout the project. The past couple of months have been a bit harder because we don’t have any visual deliverables. It’s all been backend work, so all they can show us is code. Before that, they used a software called MIRO, which is an online whiteboard.

They’re using Jira for project tracking, and their team has been super flexible with us. My co-founder and I like to have all meetings in-person because it makes it easier to focus on the right features and confirm details. Our schedules aren’t that flexible, but LookFar Labs has been solid on communication. They’re very transparent and will tell us if any of the backend work is going to be slower than we expect. Even if they don’t require much from our side, they’ll still check in every 1–2 weeks to give us progress updates.

Chris has been phenomenal to work with. He tries to limit the number of times he contacts us, and only reaches out if something’s important. We appreciate that, given that we do work fulltime, and we’re also working fulltime on this startup. We have a lot going on, and he’s helped alleviate a lot of stress of our shoulders, at least on the building side of it.

What did you find most impressive about them?

LookFar Labs is focused on developing software for startups, which speaks volumes in itself. There aren’t many companies that do that, at least in New Orleans. As someone who’s worked for a tech company, I can appreciate the way their team orchestrates everything from beginning to end. We've always felt like they genuinely care about our success.

LookFar is there to help startups and entrepreneurs grow, and that stuck with us from the beginning. We had a monthlong period with them initially where we sat down every week or every other week, and they never charged us a dollar for their time. That resonated with us. They’re a good group of people, they know what they’re doing, and they care about their work.

Are there any areas they could improve?

We’re not done yet, so it’s hard to tell. We’re still on the backend phase, and we haven’t done what we consider to be the high impact work yet, the frontend. As of now, we have no complaints with them, and I highly doubt that will change.

Do you have any advice for future clients of theirs?

I think people go to Lookfar wanting help with everything, from development to growing and scaling their company. They can turn a vision into reality, but clients should keep in mind that they will have to take it to the next level of execution. LookFar cares about what they’re doing, but they’re not there to accelerate companies. They build the best products they can and push them out to their clients, for them to go on and do great things with them.

5.0
Overall Score They’re laid back, they know what they’re doing, and they’re open to our ideas. They even push their own sometimes, which is awesome.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    We’ve had zero issues or delays on their part, and they’re very honest and upfront.
  • 4.5 Cost
    Value / within estimates
    We’re not done yet, so I don’t know what the final product’s going to look like, and that’s what we’re paying for.
  • 4.5 Quality
    Service & deliverables
    The only reason I’m not giving them a five is that we’re not completely done yet. Their work so far has been completely in line with our vision.
  • 5.0 NPS
    Willing to refer

App Dev and Beacon Technology Integration for Dog Daycare Company

“I would give them a top mark for their project management skills.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
May 2018 - Ongoing
Project summary: 

LookFar Labs developed an API that would track information in a database and complement an existing app for a doggie daycare franchise. They also used Bluetooth to track dogs throughout the facility.

The Reviewer
 
1,001-5,000 Employees
 
New Orleans, Louisiana
Jason Dalton
Franchise Owner, Camp Bow Wow
 
Verified
The Review
Feedback summary: 

The new system is more efficient, prevents errors, and saves a lot of time. As a result, customer service has improved. LookFar Labs had excellent organizational skills and often completes projects ahead of schedule. The team is easy to work with because they are eager to start new projects.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I own three Camp Bow Wow franchises, a premier doggy boarding facility.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with LookFar Labs?

We already had a corporate app, but we wanted to institute more features and streamline our back-of-house management. Each one of our camps could have between 100-200 dogs coming in each day, and often around the same time. We wanted to make sure that we are able to track each dog’s specific needs, whether it’s their medication, their favorite toy, or food schedule. We also wanted to have the ability to track any dog’s location throughout the facility and it’s activity levels.

SOLUTION

What was the scope of their involvement?

LookFar Labs developed an API that would interact with our corporate app and a database that would help track data. Then, by placing beacons throughout the facility and then an echo-beacon on each dog’s collar, we are able to utilize low-energy Bluetooth technology to track each dog while they’re here.

What is the team composition?

I interact directly with a project manager and three of their developers. They have one developer who handles everything on the backend, and another who works on frontend development and marketing.

How did you come to work with LookFar Labs?

One of my partners used LookFar Labs to develop an airplane app. Early on, we knew that LookFar Labs had a high level of expertise and we would collaborate well together.

How much have you invested with them?

We’ve spent about $180,000.

What is the status of this engagement?

We started working together in May 2018 and the project is ongoing

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The app has streamlined our operations and allows us to focus on other aspects of our business, like customer service. Before, our front desk would record notes about each dog on several different boards for our staff to reference, which was inefficient, created frustration, and was subject to human error. This new system saves a lot of time.

How did LookFar Labs perform from a project management standpoint?

I would give them a top mark for their project management skills. Normally, I head to their office for a meeting, and I’ll tell them what I’m looking for. Then, the project manager creates a statement of work that outlines what needs to be done and when. We then negotiate and make some changes before settling on the project scope.

Not only have they never missed a deadline, they usually are ahead of the curve and finish the project early.

What did you find most impressive about them?

They are very responsive and are eager, which makes them easy to work with.

Are there any areas they could improve?

I can’t think of anything they need to improve. They’re doing a fantastic job.

Do you have any advice for potential customers?

Have a solid brainstorming session at the beginning of the project and be as detailed as possible about what you want.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Web Dev for Business Service Technology Startup

"The application itself performs really well."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
Confidential
 
Nov. 2016 - Aug. 2017
Project summary: 

LookFar provided web development services, building an application using Angular and Amazon Web Services.

The Reviewer
 
1-10 Employees
 
New Orleans, Louisiana
Anthony Bodin
Founder, Kitaro
 
Verified
The Review
Feedback summary: 

With the prototype released, the application is being tested and is well built, performing excellently. They communicated well and managed the project effectively, adhering to the timeline and cost estimates. They collaborated smoothly throughout the project, providing suggestions and assistance.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I'm the CEO and founder of Kitaro which is a web application that allows companies to find the best city for their expansion project. It does so by scoring each city based on their specific needs for their expansion project and connects the company with the economic development organizations (EDO) that represent those cities.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with LookFar?

We needed someone to build the application.

SOLUTION

What was the scope of their involvement?

The app allows the user to select a couple of characteristics of their project, such as the type of industry and type of product they want to build. It allows them to see different cities or states and adjusts according to specific criteria. The scores for each criterion are adjusted accordingly. We built the application on Angular on top of AWS (Amazon Web Services) and AWS Elastic Beanstalk.

What is the team composition?

I worked with a project manager, a front- and backend developer, as well as a designer and a QA person. I interacted with all of them when necessary, but mostly with the project manager. They were flexible to meet whenever I wanted.

How did you come to work with LookFar?

I was referred to them through recommendations via my personal network in New Orleans. There are four or five firms who do that type of work in New Orleans. I reached out to all of them and LookFar came back with the best proposal in terms of the approach, detail, and understanding of the general concept.

What is the status of this engagement?

We worked with them on this project from November 2016 to August 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We released an MVP on time, which I have been testing ever since, looking at what features to add or remove and how to change the business model. The application itself performs really well. We haven’t had a bug or system failure since it launched which is pretty amazing. It's a well-built application.

How did LookFar perform from a project management standpoint?

We most often communicated through email, as well as a couple of phone calls. The advantage of being local is the opportunity to meet face to face as it makes it much easier—we met at least once every two weeks during the project development.

We used Jira as a project management tool to track the work and they performed brilliantly. The estimate in terms of cost and timing was right on target.

What did you find most impressive about them?

The biggest thing that stands out to me is that they were true partners. It wasn’t just about the product that we built, but it was also about sending me articles that we should read in terms of how we should improve the business as well as things we had not thought about. They educated me on the entire process, both in developing an online product and working with a development firm, as well as connecting me with investors, accelerators, and incubators. I call them my product champions because they really push me to do the right things when developing a web product.

Are there any areas they could improve?

We took a bit longer than expected to work on the design, but once we got started, we had a clear process for contributions and feedback.

Do you have any advice for potential customers?

Follow their processes because there is experience and thought behind them. In the end, going through the documents and exercises that they suggest is really beneficial and you end up with a better product at a better price.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Web Dev & Branding for Employment Screening Startup

"LookFar is dedicated to seeing startups in New Orleans succeed."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Feb. - Jul. 2016
Project summary: 

LookFar provided rebranding guidance and messaging refinement for a video-based job-screening platform. They team also conducted full-stack development for customizable postings and multi-device functionality. 

The Reviewer
 
1-10 Employees
 
New Orleans, Louisiana
Crystal McDonald
CEO, Acrew
 
Verified
The Review
Feedback summary: 

The two-sided solution has secured outstanding feedback from both job seekers and employers due to its intuitive navigation and easy functionality. LookFar’s reliable suggestions, diverse perspectives, and results-focused approach demonstrated their commitment to success. 

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I am the president and CEO of Acrew, a screening platform that connects employers and job seekers using brief, first-impression videos. We focus primarily on the hourly wage job market in high-turnover industries like construction, hospitality, retail, quick service restaurants, and healthcare. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with LookFar?

I needed an adequate and reliable development partner and technical team. We are not in a place where we can hire full-time dev staff, so we needed to outsource that talent. We wanted the partner we chose to be high-quality and local. 

SOLUTION

What was the scope of their involvement?

Our company was founded about 3 1/2 years ago under a brand called GoToInterview. We’ve had a few versions of the platform. We decided to rebrand as Acrew using the high-level features of our past platform, but really we started from scratch with LookFar.

With our platform, employers can post a job opportunity online with corresponding interview questions. The questions are customizable based on a couple of factors. If you're looking for a specific skill level, culture, or personality, you can ask relevant questions that are specific to the job posting. Once the posting is published, a job seeker can answer the questions using a smartphone, webcam, or computer. Then, the employer receives a notification that says something like, “Crystal has applied for the barista position at Starbucks. View her interview now.” Within just a few minutes, that employer gets a sense of the candidate’s motivation, fit, and performance.

How did you come to work with LookFar?

New Orleans is a relatively small community, and LookFar is an actively engaged participant in the local entrepreneurial community and tech startup space. They’re hard to miss. They branded themselves as the development shop that attracted the best talent in the city.

How much have you invested with LookFar?

We’ve invested $50,000–$200,000 with LookFar.

What is the status of this engagement?

We started the engagement in February 2016, and the first launch of the product was in July 2016. 

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or impact of the engagement?

The user feedback is amazing. We’re a 2-sided market, and we had the challenge of creating a product that was easy to use for both job seekers and employers. More of our time is spent on the employer side because they’re the paying traffic. We have a whole sales process to get the employers on board, but numbers-wise they’re the smaller side of the 2-sided market. The job seeker side is much grander in scope, but we’ve almost completely eliminated the friction on that end in terms of their ability to use the tools and ease of access.

Our user feedback is consistently high. The platform is easy to use. People like it and feel good about it, which is starkly different from my previous platform.

How did LookFar perform from a project management standpoint?

The main collaboration tools we use are Vox and JIRA. LookFar has a team-based approach, which I enjoyed. We worked with a project manager, at least 2 or 3 engineers, and a UX/UI designer. Outside of development, LookFar supported us holistically with a complete rebrand of our company. They had us think about who we are, what message we want to communicate, and which color patterns and logo would convey our image clearly. They even helped us think through some of the content on our site and took us through an exercise to refine our messaging and branding. They brought a variety of perspectives.

Generally, they perform well from a project management standpoint. They have an Agile process, which requires quick feedback from us. They deliver when they say they will and communicate any issues immediately. They’re also precise with the budget.

What did you find most impressive about LookFar?

LookFar put together a helpful assessment that addressed our marketing and customer acquisition plan. We went through a half-day workshop, which was a great addition. In general, LookFar is dedicated to seeing startups in New Orleans succeed. They’re forward-thinking in referring customers, creating partnerships, and refining clients’ messages.

Every week, they’re sending me something to elevate or move our business forward. Even though they have a portfolio of customers, I feel like a partner, and I really appreciate that.

Are there any areas LookFar could improve?

I don’t have any suggestions.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I’ve done it before.

Web Dev & Design for New Orleans Nonprofit

"[W]e never encountered a problem that LookFar didn’t have the expertise to solve."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
2016 - 2017
Project summary: 

LookFar conducted a redesign of an event website to polish the UX/UI and achieve a user-friendly backend. Other tasks included directory management, multi-platform integration, and post-launch maintenance. 

The Reviewer
 
1-10 Employees
 
New Orleans, Louisiana
Victoria Phipps
Executive Producer, Idea Village
 
Verified
The Review
Feedback summary: 

Through LookFar’s critical infrastructure work and digestible content, attendee numbers increased by over 2,000 between 2016 and 2017. The team’s seamless organization, prompt turnaround time, and ability to offer multiple solutions contributed to a productive partnership.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

The Idea Village is a 501(c)(3) nonprofit that seeks to create positive change in the city of New Orleans via entrepreneurship. I specifically manage New Orleans Entrepreneur Week, a large annual festival that engages thousands of people through a week of dynamic content, keynote speakers, networking events, and happy hours, infusing the community with critical resources for supporting the local entrepreneurial ecosystem. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with LookFar?

We needed to revamp the New Orleans Entrepreneur Week website completely. It had an older UX and was not user-friendly on the backend. We were also implementing a change with a key tech vendor. We had built a triangle connection between 3 different platforms—Salesforce CRM, the NOEW website, and a platform for managing attendee data. We needed a vendor to manage this update seamlessly. 

SOLUTION

What was the scope of their involvement?

LookFar proposed a complete revamp of our UX, in addition to extracting the previous event-attendee platform, replacing it, and improving the overall UX for our team, which would primarily be using the backend of the website in order to extract data. They leveraged much of the existing custom backend but revamped it to improve its value for our current purposes.

The site serves as an information source, outlining the full scheduled events (we had 125 in 2017). It also allows people to register for the festival and RSVP for each event. We use the site to collect donations as a nonprofit. On the backend, we have built a few different tools that can be leveraged by partners. Half of the programs within the festival are produced by partner organizations, and we let them log in and access robust data about their own events, including attendee lists with demographic and psychographic information. Much of this content had been accessed on the frontend by the partners and manipulated on the backend by our team.

How did you come to work with LookFar?

They were a long-term partner of our group before becoming a vendor. We host a series of accelerator programs for early stage startup companies. LookFar has been a critical mentoring resource for several of those companies, as well as an eventual vendor.

We did consider a few other options, but, since we had some familiarity with LookFar’s products and working style, we felt comfortable with them.

How much have you invested with LookFar?

The cost of their work was between $150,000 and $200,000 for the website and directory.

What is the status of this engagement?

We started discussions with LookFar in early fall of 2016. The website was launched in January 2017 before the start of the festival in March. LookFar was critical in managing the large influx of traffic we were getting at that point in time and continued to provide maintenance along the road. 

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or impact of the engagement?

We saw an overall increase in our audience for the New Orleans Entrepreneurial Week. In 2016, we engaged around 12,000 people, and we had over 14,000 in 2017. This spoke to both the quality of the marketing we were able to do around the site as well as the better data overall. We implemented a new tech vendor, and LookFar was critical in making sure that the infrastructure worked properly. We were able to communicate our offerings more clearly, which contributed to the uptick.

People loved the site, and we received nothing but positive feedback. Repeat visitors appreciated the simplicity of finding information and the ease of RSVP’ing to events. Building a custom schedule can be challenging to do in a digestible way. Many people appreciated the decisions we made, which were primarily driven by LookFar.

How did LookFar perform from a project management standpoint?

Our project manager got to the core of what we needed and managed the teams appropriately, making sure the work finished on time. Like all tech projects, we had a few twists and turns, but we never encountered a problem that LookFar didn’t have the expertise to solve, even if that meant leaning on other members.

We were impressed with their UX expertise. They did a great job of revamping the branding on our core website and presented multiple solutions to problems. In the past, when dealing with other tech vendors, we were usually given only 1 route. LookFar made multiple recommendations but left decisions up to us.

They were timely with deliverables. We met on a weekly basis for sprints and refining the monthly scopes of work to keep the project on track. This included an assessment of the work to be done, the price tag, a breakdown of the tasks, and expectations of us as the client.

The communication was clear. We used a tool called Asana to keep the project moving, coordinate approvals for key elements, and determine the acceptance criteria for functionalities.

Our project manager was always available. I could shoot her a text even at 9 p.m. and figure out what needed to happen the next day. Overall, it was a seamless process.

What did you find most impressive about LookFar?

They are willing to go the extra mile, which isn’t true for everyone. Because we are a nonprofit, working with us may be a little different than building test platforms for high-gross startups. LookFar has many clients who fall into the second category, but they were willing to be flexible and research topics that were outside the realm of their existing expertise. Having worked with a lot of tech firms, I can say that we don’t always get this level of service.

Are there any areas LookFar could improve?

The biggest area of improvement, which is on us as much as it is on them, is making sure that we’re adhering to the monthly scopes of work, particularly on the budget side. As a nonprofit, we track items to the dime, and we went slightly over for a few months. This didn’t impact us terribly, but it should be avoided if possible.  

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
Verification

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Verification Level
Silver
VERIFIED
Business Entity
Status
Active
Jurisdiction of Formation
Louisiana
ID
43132248K
Date of Formation
Jul 18, 2018
Payment & Legal Filings
Bankruptcy
No
Tax Lien Filings
0
Judgement Filings
0
Collections Count
0
Last Updated
Jul 23, 2019
Client Reviews
VERIFIED CLIENT REVIEWS
6
OVERALL REVIEW RATING
4.9
Source
Clutch
LAST UPDATED
September 6, 2019