What evidence can you share that demonstrates the impact of the engagement?
We’ve been really happy with their work and we've seen a visible increase in engagement, harvesting of IP addresses, and conversions.
How did LoKnow perform from a project management standpoint?
Their project management style is very hands-on. Because they’re in the technical world, they’re always willing to explain concepts to our account team and clients if need be. They often prefer to do so.
We have regular meetings. Depending on the project, they join us for monthly status or briefing meetings. Often, we bring them in to present the media, and other times we white-label the projects. It all depends on the type of project. They’re very flexible no matter our methods.
What did you find most impressive about them?
What we love about them is their client service and their ability to pivot on a dime for us. Most of our clients are in the retail world so there are frequent changes to schedules and projects, but LoKnow has been incredibly accommodating.
They make us smarter and are always on top of the trends and latest industry news, sending us updates whenever they can. They’re also data-driven and can sit across the table from our clients’ IT specialists. They’re very knowledgeable about their industry, and I always feel like they know more than I do which doesn’t happen often. It’s refreshing.
Are there any areas they could improve?
Because of their growth, one thing they do grapple with is being able to turn on a dime, especially because we’re not their only clients. There’s a heavy reliance on the leadership team just because Vikram and Cam are really good. It doesn’t bother me right now, but I can see that as they continue to grow, we might see less of them. Other than that, they’ve been an awesome partner.
Do you have any advice for potential customers?
They’re very knowledgeable, but don’t just take my word for it; definitely make it a point to meet the team. Make sure you understand how they harvest data which is one of the most interesting aspects of their business. I would put them up against any digital firm and would recommend hem to anyone.