Could you share any statistics, metrics or other feedback from this engagement?
Soap Effect Studios got me way up in the listings. It took a little time, but we moved up. I was getting up second or third, actually anywhere from first to fourth or fifth, on the first page of the search. I was very happy with that. They got me where I wanted to be. You definitely want to be on the first page, you definitely want to be somewhere at the top of the first page, and Soap Effect did a great job with that. The site was great, as was the search engine optimization. That's a lot of it right there. Soap Effect did a great job and was always available to talk with me.
What distinguishes Soap Effect Studios from other providers?
First of all, the owner would always ask me what I wanted. For providers to just charge in and assume they know best is annoying when you're the customer. Obviously, the customer is not always right, but at least the customer should have some input. Anytime we met, especially the first time for the rebuild, he had all the numbers and could show me everything: where I was, why things were going like they were, and what we could do to change that. He showed me all the statistics, how some of my competitors were faring compared to me and why – things like that.
I know there are probably some people that wouldn't care about that stuff, but I like seeing the numbers. I like having them in front of me. I love being kept in the loop. Obviously, I don't really know anything about SEO [search engine optimization] and things like that. The owner always kept me aware of what was going on. Usually, I would talk to him once every few months, but we'd always keep in touch. He would also send me emails showing me the progress he was making. I would go and check it out, and I'd see that I had moved up to third place or whatever.
I really appreciate that he always kept me in the loop like that. Personally, I like being at least partially involved, so that was very important to me. As I said, he was very easy to work with. We could always find some time to sit down and get together, have a cup of coffee, spend an hour talking. He's very easy to work with, and he always knew what he was talking about. If I had a question, even on the very rare times when I'd hit him with something he wasn't expecting, he would get right back to me.