What was the scope of their involvement?
We bought the book of business about three and a half years ago. As with many small businesses, we didn't give much thought to an online presence and we gave absolutely none to the marketing. Logical Inc. sat down with us and suggested we do a basic website to get our name out there in our area. They started by making us available on search engines by using keywords.
That worked beautifully for about two years and then we were ready to expand. We went back to Logical Inc. to discuss how to do this. They came up with a more extensive SEO plan. They created spreadsheets to let us know where—and from who—we get most of our hits. They tweaked our strategy to ensure we reach our target older demographic. They also built a sister site for us in Spanish because we have a heavy Spanish-speaking population in Florida. About four months ago they started a digital advertising campaign. Logical Inc. put us on some of the larger industry websites. They’re able to capture the rates for us to see whether the ROI is viable for each site.
What is the team composition?
Ben (director, Logical Inc.) is our sole point of contact.
How did you come to work with Logical Inc.?
We went out looking for a website designer. We needed someone that would be patient with us because we really had no clue what we were doing. We did some cost comparisons and Logical Inc. was much more cost effective than the other companies we considered.
How much have you invested with them?
We’ve spent between $7,000–$10,000 on the websites, marketing, and consultations.
What is the status of this engagement?
We started working together in March 2015 and the engagement is ongoing.