Logic Inbound

BACKGROUND

Please describe your company and your position there.

I'm the managing attorney at Law Office of Igor A. Shapiro. My practice is centered around personal injury law. criminal law and traffic ticket defense.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Logic Inbound, and what were your goals?

Logic Inbound helped my hang a shingle and start my firm's online presence. They guided me through building a website and handled all of the SEO and paid advertising.

SOLUTION

How did you select this vendor and what were the deciding factors?

They came as a recommendation from my mentor who used their services before. I trust his advice.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The project began with Vlad and Hayk meeting with me to better understand my legal practice and the brand identity that I wanted to present to my clients and prospects. From there we built a site, they did the SEO which is now kick in nicely. We are also doing paid advertising on Google Ads.

How many people from the vendor's team worked with you, and what were their positions?

I worked with both Vlad and Hayk so two people plus their assistant if that counts.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Absolutely. The SEO took a while to kick in but to my understanding that is because my site is brand new and SEO takes a while to kick in. Besides that my website functions great and looks good. I am also getting a 4x return on my investment from Google Ads.

Describe their project management style, including communication tools and timeliness.

We chat mostly through emails and phone calls. I didn't even have to go to their office we just do everything pretty much virtually. They're very punctual and communicative. Overall they are very easy to work with but most importantly they are getting me results and a return on the money I invested.

What did you find most impressive or unique about this company?

I don't know if there is anything particularly unique about them, but the people inside their company are quite unique. I don't think I've ever met anyone that works as hard as Vlad. The guy is pure hustle. Totally on top of his client base. Hayk on the other hand is the more technical and quiet guy. He's the wizard that's doing all the magic on the backend.

Are there any areas for improvement or something they could have done differently?

Nothing that I can think of in particular. I'm still using them to this day and I have no qualms.

BACKGROUND

Introduce your business and what you do there.

I’m the associate pastor of a church.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Logic Inbound?

We were having site issues and needed help migrating our platform. Some of our ads weren’t working properly, and we wanted to move away from the GoDaddy platform as a precaution.

SOLUTION

What was the scope of their involvement?

They migrated our site from GoDaddy to Kinsta.

What is the team composition?

We worked with Hayk (COO).

How did you come to work with Logic Inbound?

They were referred to us.

How much have you invested with them?

We spent $150.

What is the status of this engagement?

This project took place in May 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Hayk made sure that our migration ran smoothly. They were super professional and reassuring. The team was assertive, and they weren’t intimidated by the work. Hayk also communicated with me in laymen’s terms since I’m not very knowledgeable. The process was very light, approachable, and easy. It’s exactly what you want to experience if your website is experiencing issues.

How did Logic Inbound perform from a project management standpoint?

We had two calls to handle the project. Hayk made himself available. He was very flexible with his time when our meetings ran over.

What did you find most impressive about them?

They were very professional. The team had clear communication, and they set expectations. I always felt free to ask for more. They were always available to accommodate my needs. We’ve experienced a lot of communication issues with other outsourcing partners. Logic Inbound, on the other hand, was assertive and helpful. It never felt like they were trying to take advantage of us.

Are there any areas they could improve?

No, they were great in my experience. 

Do you have any advice for potential customers?

My advice is to do your homework. You can probably get more bang for your buck if you can bring a list of concerns to them; that way they can just start working because they’re capable.

BACKGROUND

Please describe your company and your position there.

I am a podiatric physician in a solo practice.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Logic Inbound, and what were your goals?

We never had a website prior to this and they have helped us set up the website in order to promote our services and some of the new technology that we have in our office.

SOLUTION

How did you select this vendor and what were the deciding factors?

They were suggested to us by a vendor for one of the services that we offer.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We had a kick off meeting to see what it is that we were trying to accomplish with our website and then they created a mock of with different options for the appearance and lay out and then began with our approval and had weekly meetings to answer questions as well as teach us how to make changes on our own to the website.

How many people from the vendor's team worked with you, and what were their positions?

Hayk Saakian was my primary contact and project manager but we did have some interactions with Sam Jackson as well.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

With the launch of the website we have had increased traffic driving patients to the office as well as sending messages via email.

Describe their project management style, including communication tools and timeliness.

Hayk and I had weekly meetings in the beginning and sometimes we were joined by another member of the team but since the launch we have had monthly meetings but if there is every any questions outside of those scheduled meetings, I can easily contact Hayk and he always gets back to me in a very timely manner.

What did you find most impressive or unique about this company?

I never am made to feel stupid for any questions. They always guide me through anything that I need help with and they always do it right away.

Are there any areas for improvement or something they could have done differently?

None that I can think of

BACKGROUND

Please describe your company and your position there.

I’m the CEO and founder of Modern Maids, a home and commercial cleaning company based in Texas with multiple locations. I direct all of our marketing efforts in addition to running the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Logic Inbound, and what were your goals?

I started the company in 2017, first I used social media for leads and got introduced to SEO and its importance. I was looking for a different approach so I reached out to Logic Inbound and am very happy with their results. In the past, I worked with different companies for SEO over multiple years and I haven't really been satisfied with their work so far.

SOLUTION

How did you select this vendor and what were the deciding factors?

Before working with Logic Inbound I had issues with other SEO firms. For example, 1 company charged thousands of dollars per month and delivered very little for that. Other companies weren’t transparent, they made SEO confusing and secretive. I decided to work with Logic Inbound because they were very transparent, they laid out their SEO process and I understood exactly what I’m paying for.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Logic inbound conducted a technical SEO audit and prepared an SEO strategy that I could execute with my writers along with the agency’s advice. They also helped me decide on a local SEO strategy to reach several markets in the region. Lastly, they conducted a Google Ads audit to identify the best areas of improvement from my previous campaigns. I appreciate that they’re results-oriented and focused on the bottom line.

How many people from the vendor's team worked with you, and what were their positions?

I worked with 4 people from their team, the partners, and the SEO manager. My main point of contact was Evan.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Without giving away my private business metrics, I can say that they showed a clear month over month improvement in the campaign. The project was complete on time and the job made me very comfortable to keep working together. I look forward to a long lasting relationship.

Describe their project management style, including communication tools and timeliness.

They’re proactive and always show up with an agenda. We have weekly meetings with easy to reach contacts. I could text them if I needed to.

What did you find most impressive or unique about this company?

They have a rare expertise that most people don’t have in the marketing industry. Evan has been doing SEO for over a decade, but more importantly they are easy to communicate with. I even texted them during an unscheduled time and they promptly responded, lastly they showed me some of the SEO tools that they built, which I haven’t seen before.

Are there any areas for improvement or something they could have done differently?

They’re always there for me, which is why I’m working with them today.

BACKGROUND

Please describe your company and your position there.

I have been running my business consultancy for over 4 years. I am a sole proprietor and serve clients in the pacific northwest.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Logic Inbound, and what were your goals?

Logic Inbound helped me set up and optimize marketing campaigns to attract other b2b clients.

SOLUTION

How did you select this vendor and what were the deciding factors?

I was referred to Vlad by a friend of mine who used his services before and was extremely happy with the results. I trust my friend's opinion and decided to hire Vlad's company.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

First we analyzed my ICP, then we created a monthly pilot campaign, we met weekly to go over my KPIs and adjusted accordingly on both my SEO and PPC campaigns. They also helped me setup conversion tracking which I was doing incorrectly.

How many people from the vendor's team worked with you, and what were their positions?

I worked with Vlad & Hayk directly and a couple people who I can't remember right now.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

In the first 6 months we generated a 3x return on investment (including the cost of their services). I went from getting 3 clients per month to an average of 9 clients.

Describe their project management style, including communication tools and timeliness.

They met with me on a weekly basis to review priorities and KPIs.

What did you find most impressive or unique about this company?

In my mind when I am hiring a service I am looking for results, customer service and communication. That's exactly what I got from Logic Inbound. I could not be happier with the results that I am getting, and they are a pleasure to deal with.

Are there any areas for improvement or something they could have done differently?

I'm old school and I like to meet in person to go over things, but with COVID and all we ended up doing things virtually.

BACKGROUND

Please describe your company and your position there.

I am the Lead Client Advisor at an accounting firm.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Logic Inbound, and what were your goals?

We were looking to expand our reach and focus on some additional markets. The goal was to drive business in different markets, but also to understand the type of leads in those markets a little better.

SOLUTION

How did you select this vendor and what were the deciding factors?

Their track record and expertise in the professional services market.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We were looking to expand our reach beyond the single market that we were currently marketing to. The idea was to look at several specific locations strategically to ensure that we covered a large chunk of a new metropolitan area with our messaging, but also rank highly in those locations. The key deliverable was to generate high-quality leads in those locations.

How many people from the vendor's team worked with you, and what were their positions?

I worked with all 3 managing partners in different capacities.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

I am also part of the sales team that would receive the leads as a direct result of the campaigns. I can say that the campaign has definitely enhanced the quality of the leads.

Describe their project management style, including communication tools and timeliness.

These guys are on the ball. They are consistently timely and clearly very organized internally, as evidenced by their seemingly white-glove approach.

What did you find most impressive or unique about this company?

Their overall knowledge within the professional services market.

Are there any areas for improvement or something they could have done differently?

No.

BACKGROUND

Please describe your company and your position there.

We are a fintech company with a SaaS product as well as service designed for private medical practices. Im the Head of Growth as well as Head of Brand/Marketing since those areas all roll up under my role.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Logic Inbound, and what were your goals?

I reached out to Logic Inbound for help with an SEO strategy as well as PPC/adwords. Along with that I needed some basic training on SEO/PPC as well as outlines on how to make our content more SEO optimized.

SOLUTION

How did you select Logic Inbound and what were the deciding factors?

They have an incredibly valuable service as they not only have a great track record but also provided options to help not only lay foundation for us to build on but also educate/train our team.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Our engagement started with a free SEO analysis which by itself was very valuable. We then discussed our goals from a strategic point not only in relation to SEO but the business as well.

From there Logic Inbound provided a proposal that helped lay out what to expect as well as goals to hit. What was really helpful was their expertise helped me reassess certain goals and adjust strategy in a way I didnt think of.

How many people from the vendor's team worked with you, and what were their positions?

Three key people: CEO, COO, and VP of Operations

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We saw a significant increase in our traffic (over 10% at the time of this writing) and we decided to further work with Logic Inbound after the project. Our team feels more confident with our strategy and how SEO plays into it. We even learned some tactics that helped inform our other strategies such as social media advertising.

Describe their project management style, including communication tools and timelines.

Highly organized and simple. We had everything within a document that we can review, all meetings they took notes and shared with us, plus they organized it all in a folder. It was high level, simple, and effective

What did you find most impressive or unique about this company?

They really know what they're doing and dive deep into the topic. As a marketer, it's easy to quickly gauge whether a vendor knows what theyre doing. Logic Inbound not only delivered on our needs but provided value outside the scope of work and made us better.

Are there any areas for improvement or something they could have done differently?

Not at all. Rare to say that but I was very happy.

BACKGROUND

Please describe your company and your position there.

I am the general manager of the ecommerce side of the business.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Logic Inbound?

I wanted to invest in our SEO capabilities as a part of our broader marketing strategy. While we did see a lot of success with our paid marketing, I began seeing some degradation in our paid marketing performance. I knew that I didn't want the company to grow exclusively via paid marketing. I knew we needed to invest in organic discovery and SEO but did not know how to do it. SEO is definitely something everyone knows but very few non-marketing people know how to execute. I wanted to hire experts to help my company out.

What were your goals for this project?

I focused on two things: I wanted an agency that could come in, analyze the situation and execute against the plan. I also wanted a team that would explain the "why" behind their strategies. While I was going to lean on the experts to do their jobs, I also wanted to work with a team that could teach me about SEO. I wanted a partner that was willing to share their expertise and not worry about keeping their techniques and thinking in a black box.

SOLUTION

How did you select Logic Inbound?

Based on my goals for the projects, they were the only ones that could tangibly explain what they wanted to do as well as laying out the steps to help educate me on SEO.

Describe the scope of their work in detail.

They did the following:

• They help optimize my existing website from a technical perspective (properly implement Google Analytics, Google Search Console, Google Tag Manager, FB pixel, etc.)
• They laid out on-page SEO improvements as well as content recommendations across 60 & 90-time frames
• They began executing against the on-page SEO improvements in a timely manner

What was the team composition?

I worked primarily with one main point of contact. To streamline processes and workstreams, I mainly dealt with one contact. The other team members would join or answer any questions that my main POC could not answer directly.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

After working with Logic Inbound, we saw improvements in organic search rankings on some of most targeted keywords. Continuous improvements in our on page SEO along with steady content creation helped our steady growth in organic search results over time.

How effective was the workflow between your team and theirs?

The line of communication between both teams was good. Keeping a running tracking document along with weekly syncs kept everyone on the same page and kept projects on track.

What did you find most impressive about this company?

I enjoyed how everyone on the team, from the founders to my POC, were personally involved and willing to help out to ensure we were happy with our experience and saw the results we wanted.

Are there any areas for improvement?

I tend to always be ideating on ideas and projects so I am always shooting ideas to teammates. If I were to change one thing, I wished they could have helped me prioritized my asks a little bit better.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of Junk B Gone and 99 Junk Removal.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Logic Inbound?

We were having issues appearing consistently on the first page for organic searches. Similarly, we weren’t appearing on map listings in certain areas. We needed an SEO partner who could help us be more consistent with our rankings.

SOLUTION

What was the scope of their involvement? 

Logic Inbound monitors our SEO efforts on our behalf. I’m not too technically-savvy, so I can’t tell you all of the details of their work. However, I can say with confidence that they’re doing all that they possibly can to raise our organic rankings. We have weekly meetings where they update us on how our site is performing depending on our locations. Over time, we’ve started to gain a better understanding of how SEO works, too.

They’ve also worked on two of my WordPress sites. The first site they built from scratch, which only took a week or so, and the second site just needed improvements.

What is the team composition? 

I work with Hayk (COO) and Vlad (CEO).

How did you come to work with Logic Inbound?

We used to work with another company called coolblueweb on and off for a number of small SEO tasks. Financially, I couldn’t afford the work, and we were getting to the point where our sporadic projects weren’t delivering the results I was looking for. I decided to bite the bullet and find a way to pay for extra help.

coolblueweb no long did SEO work, so they turned me to three other companies, including Logic Inbound. In my interviews, I felt that Vlad and his company were the most realistic and honest about SEO because they didn’t promise me anything. Sure, they walked me through what they’d work on and how they’d get us to our goals, but nothing was guaranteed.

How much have you invested with them?

We’ve paid them about $100,000.

What is the status of this engagement?

We’ve been working with them since January 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

One of the great things about Logic Inbound is that they’re on top of problems. For example, Google My Business temporarily took down our listing because they changed their verification procedures. It was a frustrating situation, but their team walked us through the whole process and managed to get our listing back to the way it was before.

How did Logic Inbound perform from a project management standpoint?

They’re really helpful when it comes to walking me through the steps because they’ll explain it to me until I understand the process. If I call with a question, they’ll get back to me within 24 hours. 

Aside from that, they’re great at checking in periodically via email or phone call to let us know how things are performing. It’s normally around once a week but can extend to about once a month. That’s only if I tell them that they don’t have to get back to me unless there’s a problem.

What did you find most impressive about them?

They’re an awesome group to work with. I consider these young men to be part of my family — that’s how good they’ve been in the way of looking after my businesses. They’ve taken this project as if it were their own, and I’m confident that they’re doing the best that they can for us.  

Are there any areas they could improve?

No, I don’t think there’s anything that they should change from a business standpoint.

BACKGROUND

Introduce your business and what you do there.

I was the chemist and ambassador for a perfume house in Washington. Our products were sold in Nordstrom stores in the area.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Logic Inbound?

We were looking to boost our presence on Google because more sales were coming through online channels than in-store. Our goal was to drive up sales. 

SOLUTION

What was the scope of their involvement?

We were getting sales on our website, but it was clear that the platform wasn’t optimized for SEO or keywords such as “best rose fragrance” or a specific fragrance for the season. They found that we were spending our marketing dollars ineffectively and directed us toward e-commerce by optimizing our site for SEO-driven keywords. This was the first time we hired an SEO company, so they paved the way for our company to be successful in this capacity. 

They made structural changes to the website and added content to target certain keywords on-site. Their team helped with off-site SEO as well.  

What is the team composition?

We worked directly with Vlad (CEO), who helped us coordinate the project and drive sales. 

How did you come to work with Logic Inbound?

I found them initially through an entrepreneurship group in our area. We connected there and had a conversation about our project. Vlad was professional and articulate, showing us the potential for our company’s sales through their past work at Logic Inbound. He was more realistic and friendly than other digital marketing groups we’d come across.   

How much have you invested with them?

We spent about $1,200 each month with them. 

What is the status of this engagement?

We worked together from around August–October 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Perfume sales through our Shopify website increased after a few months of working with them. We were able to see their work impact our sales through Google Analytics over time. SEO doesn’t happen overnight, but it definitely paid off. 

After working with them, the structure of the site was better overall. Through the optimizations and titling changes they implemented, they catered best to customers who were searching for products like ours. The content writing was strong, and the site was easy to navigate.  

How did Logic Inbound perform from a project management standpoint?

We communicated through phone calls and email. Whenever I reached out to them, I found they were very responsive. It was nice having that quick back-and-forth.  

What did you find most impressive about them?

Rather than pushing their services, they described what realistic results would look like for our team. They were super friendly and easy to work with.  

Are there any areas they could improve?

They did an excellent job and the pricing was fair. However, it may be helpful for them to explain some tenants of SEO to clients that don’t know much about it. Other than that, they were phenomenally respectful and easy to work with. 

Do you have any advice for potential customers?

If you want to drive traffic, SEO is the way to go. No one looks past the first page of Google results. During the engagement, it’s important to trust the process. They have the experience and have done a great job on past SEO projects. Save up for these services because they have a great ROI.