Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?
We have seen a great impact with our work with Location3. We’ve served display advertising to over a million healthcare professionals, and Location3’s expertise is helping us prospect for healthcare professionals specifically. They’ve helped us increase our key performance indicators and traffic to the site, including applications and registrations from healthcare professionals.
Overall, the campaign has given our other marketing channels a tremendous lift. The work has included the usual advertising you see all over the Internet and social media, but they’ve also created a banner ad that has a movie within it.
How did Location3 perform from a project management standpoint?
Location3 is very responsive. Our two direct contacts are always available, and they provide great reporting to us. They’re willing to be flexible with the reporting. We have some pretty strict deadlines of when we need some of our metrics in order to report to key stakeholders within our business, and they’re always happy to accommodate. We primarily use email and phone calls to communicate, but we do have in-person meetings every few months.
What did you find most impressive about Location3?
I think Location3’s level of expertise in their field and their responsiveness are their most impressive qualities. We’ve worked with other digital marketing agencies, and you definitely don't get a same-day response from them. Location3 is willing to help you with tracking or any problem you might have to make sure that the campaigns are successful. They don't just rely on their own metrics to tell you that things are working. They want to help you with your Google Analytics or Omniture analytics, whichever one you're using, to make sure you're happy with the data that’s coming into your business.
Are there any areas Location3 could improve?
I can’t think of any areas Location3 could improve. I’ve had a great experience. I worked with them at a previous company, so I knew they were a go-to company.