Can you share any outcomes from the project that demonstrate progress or success?
Since putting the strategies into place, we have consistently seen dramatically improved results year on year. Our most recent calendar year saw us generate a volume of leads that was over 600% higher than the volume we generated in the calendar year prior to their appointment. It's not just the volumes that have increased - our cost metrics have dramatically improved, as have our conversions, and we are now ranking well for a much broader array of targeted terms. Finally, traffic to our website has also increased every year for the past 5 years, the most recent year saw us attract almost triple the amount of unique users than in our last year prior to appointing Local Digital.
How effective was the workflow between your team and theirs?
Very smooth - they have obviously grown a lot in the time we've worked with them, so now have a bigger team at our disposal. The nice thing is that still maintain regular contact with the owners, who still take a personal interest in our business and make themselves available for our team and broader network as required. Communication is clear and timely, they are always extremely responsive to queries, and have a great attitude in general.
What did you find most impressive about this company?
Putting the results to one side (which have been fantastic), the thing that jumps out most to me is their genuine passion for what they do. They obviously genuinely enjoy what they do, and I have found their passion useful in my role as they keep me educated as to the latest developments and provide good context as to how these can translate into opportunities for us.
Are there any areas for improvement?
The hunt is always on to improve the efficiencies and returns with our budgets, and whilst every year we have continued that improvement trajectory I'm sure the day will come where we level out our ability to return more from the same level of investment - but I've not seen it yet.