Local Digital

BACKGROUND

Please describe your company and your position there.

Im the co-founder of a LED Mirror manufacturing company. What we do is create LED Mirrors for commercial and residential clients.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Local Digital, and what were your goals?

We hired Local Digital to expand our SEO reach on Google, our website asks visitors to fill out an online quote form for a price. We needed to get more quotes into our inbox

SOLUTION

How did you select Local Digital and what were the deciding factors?

I selected Local Digital because they were high in the Organic google search for 'SEO professionals', I liked their website and they had excellent reviews, they also have a 'no-lock in contract' which is the first I've seen by an SEO company. This gave me peace of mind that if they didn't deliver on their proposal I could leave.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Local Digitals project steps included, but where not limited to;

• Clean up backlink profile to remove low quality, dangerous links and over optimised anchor text
• Fix Google Analytics tracking
• Improve onsite optimisation to better target keyword topics for key pages
• Build base layer of links
• Conversion Optimisation improvements to the WordPress site as discussed on the screen share including adding more CTAs, adding CTA to the header
• improving the contact form
• Further link building
• Link building to improve the strength of the domain
• Adhoc consultancy as and when required

How many people from the vendor's team worked with you, and what were their positions?

I was in communication with their lead SEO manager. He always answers my emails and any questions I have promptly and quickly.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since working with Local Digital Clearlight Designs is now ranking in position 1 for their target keyword ‘lighted mirrors‘, as well as other related terms such as ‘bathroom lighted mirrors‘. They set up events and goals using Google Tag Manager to track each individual quote form to effectively track the leads.

Almost instantly, we started to see an increase in SERP visibility, and as a result, an increase in visitors and leads generated via SEO. We were so happy with the results, we referred my brothers business which is too reaping the SEO rewards.

Local Digital also made it as finalists at the SEMRush Search Awards in the Best SEO Campaign category, for its work done on the Clearlight Designs campaign!

Describe their project management style, including communication tools and timelines.

Local Digitals project management style is detailed and informative, they provide monthly reports on how our campaign is going via an easy dashboard that I can log into to track the progress. I also receive monthly emails from them detailing each month's campaign reports.

What did you find most impressive or unique about this company?

Local Digital does not have a front of the house and a back of the house, they don't have sleek salesmen to talk you into contacts and deals. The people you deal with and sign the proposal with are the people that work on your campaign and know how SEO works from the back end. We've been dealing directly with the most professional SEO team from day one.

Are there any areas for improvement or something they could have done differently?

Local Digital are the professionals and they handle everything SEO related. I have no improvements, they are doing a great job.

BACKGROUND

Please describe your company and your position there.

I am the Marketing Manager for ActronAir, Australia's largest locally owned air conditioning brand with over 400 employees nationally. I am responsible for managing all communication and marketing activities.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Local Digital?

We needed to improve the returns we were generating from our search expenditure, as our existing strategies were not generating sufficient results.

What were your goals for this project?

We wanted to increase the efficiency of our spend. Our budget was fixed and had no room for increase, so instead we had to do more with the money we had - some of the key goals were to increase traffic from our ads, increase leads generated, and improve the conversion rate on those leads.

SOLUTION

How did you select this vendor?

We considered our options (gained predominantly from word of mouth references), ultimately putting our business out to pitch wherein a shortlist of companies outlined their credentials and proposed strategies/methodologies.

Describe the project in detail.

Upon appointing them, we held several in depth sessions that established a good understanding of our existing digital footprint, provided a clear oversight of the trends and search volumes relevant to our business, and articulated clearer target audiences that we could focus our activities on. From there they made a number of recommendations aimed at addressing shortcomings identified throughout those briefing sessions, before ultimately putting those plans into place.

What was the team composition?

We had regular direct contact with the agency owners, with one looking after the SEO and broader digital strategy side of the business, the other looking after the PPC component. They also had team members who administered the day to day running of the account, were readily available for support as and when required, and provided regular reporting.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since putting the strategies into place, we have consistently seen dramatically improved results year on year. Our most recent calendar year saw us generate a volume of leads that was over 600% higher than the volume we generated in the calendar year prior to their appointment. It's not just the volumes that have increased - our cost metrics have dramatically improved, as have our conversions, and we are now ranking well for a much broader array of targeted terms. Finally, traffic to our website has also increased every year for the past 5 years, the most recent year saw us attract almost triple the amount of unique users than in our last year prior to appointing Local Digital.

How effective was the workflow between your team and theirs?

Very smooth - they have obviously grown a lot in the time we've worked with them, so now have a bigger team at our disposal. The nice thing is that still maintain regular contact with the owners, who still take a personal interest in our business and make themselves available for our team and broader network as required. Communication is clear and timely, they are always extremely responsive to queries, and have a great attitude in general.

What did you find most impressive about this company?

Putting the results to one side (which have been fantastic), the thing that jumps out most to me is their genuine passion for what they do. They obviously genuinely enjoy what they do, and I have found their passion useful in my role as they keep me educated as to the latest developments and provide good context as to how these can translate into opportunities for us.

Are there any areas for improvement?

The hunt is always on to improve the efficiencies and returns with our budgets, and whilst every year we have continued that improvement trajectory I'm sure the day will come where we level out our ability to return more from the same level of investment - but I've not seen it yet.

BACKGROUND

Please describe your company and your position there.

We are a company that deals with the Hire, Sales and Service of Forklifts and scissor lifts. I am the director.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Local Digital?

Digital Marketing and advertising.

What were your goals for this project?

Increase in sales and brand awareness

SOLUTION

How did you select Local Digital?

Word of mouth

Describe the scope of their work in detail.

Local Digital are in charge of my SEO, AdWords and all other social media campaigns.

What was the team composition?

I worked mainly with the Co Founder and Strategist Michael Costin. From there I worked with Robert and Arthur with SEO conversions and Andreana with social media adds.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our rental fleet is currently at 95% utilization. That's up from 70% before Local Digital took over advertising.

How effective was the workflow between your team and theirs?

We received monthly detailed reports to show the campaign progress. The team at Digital Consulting is very approachable and always have time for clients.

What did you find most impressive about this company?

Proof is in the pudding. Sales are up. Also Digital Consulting is happy to let their work speak for themselves with no lock in contracts. I can leave their service at any time if not happy.

Are there any areas for improvement?

Not that I can think of.