LN Marketing Group Inc.

BACKGROUND

Please describe your company and your position there.

I am a sales agent for a Global LED Lighting Manufacturer, based out of Milwaukee, WI. Our company is focused on developing and manufacturing innovative, high-performance LED lighting technology, for automotive, powersports, transportation, and industrial applications.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire LN Marketing Group Inc.?

We hired LN Marketing group for digital photographic services for a number of new product launches aimed at the heavy duty transport segment in North America.

What were your goals for this project?

We wanted to make a real big first impression of our new products, and be first to market with these innovative products.

The goal of the campaign was to acquire distributor product listings in order to be able to fill forecasted demand for the products.

SOLUTION

How did you select LN Marketing Group Inc.?

We selected LN Marketing group as Chris Bernard came to us highly recommended, by another company

Describe the scope of their work in detail.

After an initial meeting in the field with one of our end-user customers, LN Marketing Group, went back to put together an efficient timeline and list of requirements for us.

This enabled us to schedule our end-users' equipment so as to minimize digital shooting time on -site, allowing both us and our customers to not be tied up for longer than absolutely necessary.

After initial photos were completed and photos were "enhanced", the proofs were sent to our marketing team to be chosen. From there, additional shoots were arranged and the process repeated.

What was the team composition?

The composition of the first team was solely with Chris Bernard.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our product launches were on time and we were able to secure new product listings with 75% of our distribution network within the first month of launch.

How effective was the workflow between your team and theirs?

Chris Bernard was easy to communicate with and his followup to questions and re-takes was appreciated.

What did you find most impressive about this company?

Attention to details really stick out in my mind. I also like the work ethic that Chris Bernard seems to hold.

Are there any areas for improvement?

We were very satisfied with the work done.

BACKGROUND

Please describe your company and your position there.

I am the CEO of Northlink Consulting Inc.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire LN Marketing Group Inc., and what were your goals?

We hired LN Marketing to help us develop an App, our goal is to help skilled workers and people across the world stay organized with all their certifications.

We are now working on phase II a web based application to link the individuals certifications to their employers.

SOLUTION

How did you select LN Marketing Group Inc. and what were the deciding factors?

The owner is a colleague.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We started off slow and once the foundation of the app was agreed upon, we accelerated the process to completion making minor functionality bugs along the way.

How many people from the vendor's team worked with you, and what were their positions?

There were two people that supported the process.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

It has been a process, but the folks from LN were professional and knowledgeable.

Describe their project management style, including communication tools and timelines.

communication was frequent and concise.

What did you find most impressive or unique about this company?

They are experienced and open minded and very prompt in response to any communications.

Are there any areas for improvement or something they could have done differently?

We mutually agreed that we should have developed a more detailed framework prior to starting this project.