Digital Strategy
$200,000 to $999,999
Apr. - Sep. 2020

5.0

Quality: 5.0

Schedule: 4.0

Cost: 5.0

Willing to Refer: 5.0

"They helped our dealerships across the country."

Oct 12, 2020

Marketing Executive, Isuzu Motors

Tim Hendon

Automotive
South Africa
10,001+ Employees
Phone Interview
Verified

Live Communications works with an automobile manufacturer on an ad hoc basis. They assist with marketing strategy and creative needs. They recently helped develop a new marketing plan in response to COVID-19.

As a result of Live Communications’s work, the client saw an improvement in their sales metrics. The team was organized, strategic, and easy to work with, even in a remote setting. Their expertise helps supplement the client’s existing marketing efforts.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I work for Isuzu Motors South Africa. I’m the executive in charge of marketing.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Live Communications?

We hired them for marketing and creative services.

SOLUTION

What was the scope of their involvement?

We use them for ad hoc projects and content creation. They also help with strategy and planning. We work with another marketing agency, but they don’t have some limitations in regards to content creation and strategy. Live Communications supplements the other vendor’s work by filling in the gaps. Live Communications has done multiple animation and CGI projects.

Most recently, they helped us strategize in light of COVID-19. They came up with a new marketing strategy that included a payment holiday promotion to incentivize sales.

What is the team composition?

I worked with two people directly: Wim (Executive Creative Director) and Chris (Copywriter).

How did you come to work with Live Communications?

I’ve known them for some time. We brought them on most recently after Isuzu South Africa broke away from General Motors. We needed a new strategy in light of these changes.

How much have you invested with them?

We’ve spent between $500,000–$1,000,000.

What is the status of this engagement?

We’ve worked with them on and off. Our most recent project took place from April–August 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

With COVID-19, sales across the automotive industry are down about 30%. However, because of our work with Live Communications, our sales only dropped by about 10%. June 2020 was one of our best Junes year over year.

How did Live Communications perform from a project management standpoint?

We mostly worked together remotely using tools like Microsoft Terams, email, and phone calls.

What did you find most impressive about them?

They can do as well as create. They helped our dealerships across the country by providing them with media templates to promote PR and outreach to local news outlets, and to do their own email and social media marketing.

Are there any areas they could improve?

No, I don’t think so.

Do you have any advice for potential customers?

Be clear about what you want. You can’t get what you want, if it’s not clear what that is. Make the brief as comprehensive and realistic as possible.

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