Video Production for Furniture Company
- Video Production
- Less than $10,000
- February 2021
- Willing to Refer
“The Littlefield Company was very communicative, easy to work with, and incredibly timely.”
- Consumer Products
- Woodbridge, New Jersey
- 51-200 Employees
- Phone Interview
The Littlefield Company worked on a tight deadline to produce two promotional videos for a furniture company, one of which was entering a trade show. They filmed the content in half day.
The Littlefield Company produced two high-quality and engaging videos. The client noticed a rise in their sales after the trade show exhibition. The team was highly communicative and timely. They had the ability to listen to the client’s vision, and they created highly valuable marketing content.
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the marketing manager at Woodbridge Furniture. We're a to-the-trade furniture wholesale manufacturer, which means that we sell furniture to interior designers, architecture firms, furniture stores, and other similar businesses. We also offer virtual consultations in our showroom, and we're part of the hospitality industry.
I’m in charge of all the media marketing, including videos, images, a newsletter, Pinterest images, and Facebook posts. We usually go to trade shows, but due to COVID-19, a lot of them have moved to a virtual space. We’re working on creating more content for all of our media marketing needs.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with The Littlefield Company?
We were attending a virtual hospitality trade show that required an introduction video about us. We wanted a very professional, clean, and updated video to represent Woodbridge Furniture. When the trade show attendees entered our virtual booth, that video was going to be the first thing they’ll see.
We didn't realize that we needed a video until later, so we had about three weeks to turn it around. We needed the video immediately for that event, but we also needed long-term video content for additional media production. We wanted to play the videos at our high-point furniture market, in our showroom, and in our social media channels.
What was the scope of their involvement?
The Littlefield Company helped us produce two videos for our marketing purposes. They typically do 1–2 days of filming, which includes short films for Instagram reels, professional photography sessions, and other services. However, we were on an incredibly short timeframe and needed a turnaround as quickly as possible.
We worked out a contract with them for half-day of filming, which included a customized video for the Club Management Association of America (CMAA) trade show, as well as a more general video for us to play at our high-point furniture market and social media channels.
We had two phone calls with The Littlefield Company to talk about the project and our needs. We also had FaceTime calls with them so they could see our showroom for better understanding.
Then, we had a half-day of filming. The Littlefield Company was in charge of all the filming within our furniture showroom. We also did two voiceover takes. One was aimed at the hospitality industry and the CMAA trade show attendees, and the other one was more general. After filming, they were in contact with us for multiple revisions about how we wanted the coloring, the sound and music, and other aspects of the video.
In the end, we received two separate customized videos, each in various resolutions so they could be easily played as YouTube videos, Instagram reels, television spots, and other formats.
We’ve continued a relationship with them, and we hope to work with them to produce more videos and images for our marketing content.
What is the team composition?
Jake (Sales & Growth) was the first person I got in touch with. When we started the creative process, we worked with Miller (COO) and another person. They were in charge of all the filming. We worked with Miller the most, as he was the one that went through the brainstorming process. He helped us understand how the filming would be shot, what would they be focusing on, and what we would do in the timeframe.
We also worked with Jessica (Director of Client Relations & Community Engagement). She did all the follow up with us to make sure everything went smoothly and we were happy with the final product. She ended up sending us all the files. She has worked with us to continue our relationship and see if there are other projects that we can work on together in the future.
How did you come to work with The Littlefield Company?
I did a search online and sent to my bosses multiple videographers within an hour and a half radius. One of them had heard of The Littlefield Company and their work. We really enjoyed their work on other videos, so we reached out to them and let them know that we had an incredibly tight timeline. The fact that the products that they provided were of high quality and that they could create a video on such short notice was why we ultimately decided to choose them.
How much have you invested with them?
We spent approximately $5,000.
What is the status of this engagement?
We got in touch with The Littlefield Company at the beginning of February 2021, and the project was finished by the end of the same month. We’ve continued to brainstorm ideas for future projects. We’ve kept an ongoing relationship with them to leave the door open for our future needs.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
We were incredibly satisfied with the quality of The Littlefield Company’s work. We felt that it was an incredibly professional video compared to some of the other trade show videos that we saw.
The video was also very beneficial to us. In the 10 days that our booth lasted, we had a very high number of views. The video was three minutes long. We were very happy to know that people stayed to watch the whole video because they tend to lost interest in 60 seconds. Ultimately, we had more sales — we were very pleased with The Littlefield Company's work.
How did The Littlefield Company perform from a project management standpoint?
The Littlefield Company was very communicative, easy to work with, and incredibly timely. First, we got in touch with Jake to pitch the project. Then, they let the creative team take over. When the creative process was done, they put us in charge with Jessica for the follow up. Each of those people was copied in our emails, so they all worked together and knew exactly what was going on at all times — it was really easy to move from one person to another in every stage of the project. We communicated via email, FaceTime or Zoom video conferences, and phone calls.
What did you find most impressive about them?
The Littlefield Company listened to our vision for what we wanted to achieve. They understood where we were coming from, and they were able to elevate it from a marketing standpoint. Their creative team was top notch — they were phenomenal.
Are there any areas they could improve?
There’s nothing The Littlefield Company could improve on — it was a very enjoyable experience for us. The execution and the follow up were great.
Do you have any advice for potential customers?
Make sure that you have a clear vision of what you want and communicate it clearly. Then, make sure you’re on top of the follow ups and that you’re working with The Littlefield Company through each revision and draft to make the most quality content possible. I also recommend listening to their suggestions.
Service & Deliverables
"I was incredibly pleased with the product."
On time / deadlines
"They were incredibly timely and made extra time for us at each point. If they needed to reschedule, they gave us plenty of time in advance notice."
Value / within estimates
Willing to Refer5.0
"They’re wonderful to work with.