Nimble. Resourceful. Powerful.

We help businesses, solo entrepreneurs, and marketing departments by saving time on the branding and design process, consulting on what is best for them and their audience, and discover & deliver on the platforms that are best for advertising their brand.

Litening is a fully remote branding and design agency. We live and operate in the cloud — which is a parallel to real life phenomena of lightning — utilizing the internet and technology to its full potential. Our tools and processes live in the cloud also and this enables us to hire some of the best talent for a project, without limitations to location, anywhere in the world.

We exist so that we can electrify our clients’ visual projects and assist in their marketing efforts to help their businesses gain awareness and grow.

 
$1,000+
 
$100 - $149 / hr
 
2 - 9
 Founded
2018
Show all +
Phoenix, AZ
headquarters
  • Phoenix, AZ
    United States

Portfolio

Key clients: 

HP, Alutna Productions, Dynamic Film, FuegoCBD, Xtra Laboratories, AGM Container Controls

Reviews

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Website Design & Marketing for Manufacturing Company

"The experience and the ability to coach us through what we wanted for branding was tremendous."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
June - Nov. 2018
Project summary: 

Litening provided website design and marketing services for a manufacturing company. They created materials for trade shows, print advertisements, and visuals for a VR application.

The Reviewer
 
51-200 Employees
 
Tucson, Arizona
Web Developer - Senior, Manufacturing Company
 
Verified
The Review
Feedback summary: 

Litening's rebranding efforts and website redesign led to an increase in qualified leads and a 15% increase in organic sessions. The workflow was excellent and their developers tracked all tasks well. Their team was extremely detail-oriented. 

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

We are a smaller manufacturing company that builds and designs custom environmental control hardware for the government and other agencies. One of our divisions focuses on the manufacturing of high end wheelchair lifts.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Litening?

The Litening agency has designed a number of our websites, as well as other marketing materials from backdrops for trade shows, print advertisements, visuals for a VR application.

What were your goals for this project?

The project was an entire website overall where we wanted to refocus the image and improve our overall brand recognition with a redesigned website that better reflected our product and our marketing message.

SOLUTION

How did you select this vendor?

After talking with multiple agencies we decided on Litening as they were very personable and responsive to our messages, as well as, courteous and professional in all their communication. Danny (Art Director, Litening, never hassled us about our project and we never felt rushed into a decision.

Describe the project in detail.

We hired Litening to help us update our brand image. They started by having weekly calls to establish what our brand vision was and helped us develop the overall style guide and brand image across all mediums and channels. Once a style guide was agreed on we proceeded with designing and developing a website.

Again this included weekly meetings and progress updates as well as support for our developer with graphics and formatting. While the website was being developed, there were designs and branding completed for ads that would be placed in print (magazines) and emails, as well as, media to be passed out at trade shows. Once everything was completed and everything was checked for completeness, Danny insured that there were no problems and if we had questions after everything was implemented he supported us at every step.

What was the team composition?

From the vendors side it: 1 point of contact Danny (Art Director, Litening)

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We initially saw a dip in overall leads but we noticed that each lead was a lot more qualified than what we were getting before the re-branding. We also started to gain around 10% to 15% improvements to our overall organic sessions.

How effective was the workflow between your team and theirs?

The work flow was great. While our developer was working on the homepage the ancillary pages would be either designed or be going through testing. We used Asana to track tasks and overall project completion.

What did you find most impressive about this company?

Since we have a small team the design expertise was extremely valuable. The experience and the ability to coach us through what we wanted for branding was tremendous. The eye for the smaller details made our site stand out in our niche and helped to capture the eyes of our customers and we constantly received complements about the design of our site.

Are there any areas for improvement?

The only improvement I would have suggested but wasn't really at the fault of the Litening team, would be that when we initially did our budget we didn't incorporate a mobile design and as we completed the project we weren't able to return to it in a full capacity.

4.5
Overall Score The price as I said was the only downside but overall their work speaks for themselves and I would have no issues with paying it again.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Danny was very open and was quick to respond to any queries.
  • 4.0 Cost
    Value / within estimates
    They were pretty comparable to other agencies
  • 5.0 Quality
    Service & deliverables
    Danny's expertise made coming up with our design simple and it wowed us.
  • 5.0 NPS
    Willing to refer
    I would 100% recommend