Litening

BACKGROUND

Introduce your business and what you do there.

I’m the executive director at Bugbee Senior Center.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Litening?

We didn’t have any branding or marketing materials, so we needed someone to create our logo and brand guidelines.

SOLUTION

What was the scope of their involvement?

Litening first gave us a clear idea of the process. We also discussed our business, who we are, what we do, and the community that we worked with. Based on that, the team then devised a plan. 

Eventually, they delivered the first version of the logo, and we gave them some feedback. The team would also share notes on best practices for design with each iteration, and we would provide him with feedback. After some back and forth, we ended up with a final design. They also delivered a one-pager with a color palette, fonts, and designs for business cards and letterheads.

We’ve now tasked them with tweaking and cleaning up our website design.

What is the team composition?

We work with Danny (Founder & Creative Director).

How did you come to work with Litening?

I found Danny’s portfolio and found out that he had won some awards for logo design. Hence, we felt confident that Litening would be able to deliver what we were looking for.

How much have you invested with them?

We’ve spent $2,000–$4,000. 

What is the status of this engagement?

The project started in March 2021, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

It’s been a fantastic experience. Their work reflects who we are, and we’ve gotten great feedback. Whenever our regular visitors go to the center and see the designs, their faces light up and smile. Already, we’re starting to see a response from the community on the work that we do, and we attribute that to Litening’s design work.

How did Litening perform from a project management standpoint?

Their project management is excellent. Everything is done remotely, and we have scheduled video conferences at each milestone of the project. In between meetings, we mostly communicate via email, but they’re willing to have a call if needed. Whenever they deliver something, they also send over a video walking through their work, which we really appreciate.

What did you find most impressive about them?

We’ve worked with quite a few agencies before, but Litening stands out because of how easy it is to work with them. They’re great listeners, and there’s never been any sort of conflict in our back and forths. We could tell that they genuinely consider our feedback because we always see them reflected in revisions.

Additionally, Danny’s guidance in making a good logo has been very valuable to us. Thanks to him, we have a better sense of how to effectively use their designs in our work.

Are there any areas they could improve?

We wish Litening had more time to take on more work. We would give them more projects if we could.

Do you have any advice for potential customers?

Thoroughly explain what you want. The more that you give Litening to work on and think about, the more you’re going to get out of it.

BACKGROUND

Please describe your company and your position there.

I am the Marketing Coordinator at GSI Environmental and we work in the environmental consulting industry.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Litening?

Our website was created over 10 years ago and we hired Litening to redesign our website while accompanying a rebrand. In addition, Litening created an updated logo, graphics design, 3-D videos and animations.

SOLUTION

How did you select this vendor and what were the deciding factors?

We selected Danny due to his expansive experience and listening and communication skills. He was able to fully comprehend the project and offered practical solutions. His opinion with design elements were always spot on.

Describe the project in detail and walk through the stages of the project.

Together, Danny and our team went through a series of meetings to discovery our company culture and identify a brand that aligned. We agreed on design concepts and templates prior to posting them on the staging website. There we were able to see first hand how the product would interact with the user on multiple platforms. Once the page content was approved we launched and will continuously be making changes/updates to the website.

How many resources from the vendor's team worked with you, and what were their positions?

We collaborated with Luis, a digital marketing innovator, from WebTheory Designs and multiple Principals and Senior Associates from GSI Environmental.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The rebrand, logo and website redesign effectively represents our company's culture and future direction. The site is modern, technical and easy to navigate.

How effective was the workflow between your team and theirs?

Danny was very effective in corresponding with our team to deliver this project on time and on budget. Initially we began with just the website design however our scope quickly expanded. We decided to update our logo as our team agreed it didn't match the look and feel of the new website.

Danny worked patiently with our Marketing Committee on multiple logos with countless hours. He incorporated animations that brought our website to life.

What did you find most impressive or unique about this company?

Danny's artistic ability to accurately convey our message was key to our projects success. He listened and fully comprehended our description of our company and direction to produce exactly what we were looking for.

I believe their most admirable characteristics were their patience and persistence. Not only did he produce thousands of logos, retraces, drafts and templates and always provided the highest quality of work product. We look forward to working with Litening again in the future.

Are there any areas for improvement or something they could have done differently?

No

BACKGROUND

Introduce your business and what you do there.

I’m a cinematographer and producer and I own two film business — TS Cinema and Play Test Network — both of which Litening has helped out with.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Litening?

They’ve helped with post-production, graphics, and web design.

SOLUTION

What was the scope of their involvement?

Currently, I’m working on a documentary that Litening designed a web-page for. They’re also going to do post-production on this project.

Danny (Founder & Creative Director) has been incredibly transparent about the work. They’ve designed multiple web pages, both for my businesses and my client’s projects. Additionally, they’ve done graphic design and After Effects compositions. On top of that, he’s done a fantastic job being communicative about any questions I have.

What is the team composition?

I communicated with Danny but I assume there were other team members based on the scope of the work I assigned him.

How did you come to work with Litening?

I was referred to them. I’d seen their Google listings before as well so I decided to inquire.

How much have you invested with them?

We’ve spent between $10,000–$49,999.

What is the status of this engagement?

We’ve been working together since December 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They went above and beyond, answering emails and questions late in the night. It seems like Litening is always working. I couldn’t have asked for a better partner.

How did Litening perform from a project management standpoint?

As far as being transparent, they were amazing. Oftentimes I’d get a response in 20 minutes or less. I set a lot of deadlines and gave them a fair amount of work to do but they met all their deadlines.

What did you find most impressive about them?

Their professionalism stood out the most to me.

Are there any areas they could improve?

They did a fantastic job. I don’t have any complaints.

Do you have any advice for potential customers?

They’re very dedicated so make sure you’re dedicated. Be communicative and ready to move forward. Respond to their emails and questions because they want to get the project off the ground.

BACKGROUND

Introduce your business and what you do there.

I lead the marketing team for AGM Container Controls.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Litening?

We were redesigning an old corporate website that had a lot of different kinds of content. We hired Litening to redesign the UX for the site, as well as helping us think through how to display different kinds of content.

SOLUTION

What was the scope of their involvement?

We ran them through the details for our site, including that we’re going to be on a WordPress platform and using WooCommerce to display the products. They took that and helped us build the UX of the site around what we’d already settled on as a platform. 

What is the team composition?

Danny (Founder & Creative Director)  is my point of contact.

How did you come to work with Litening?

We were referred to Danny. Someone on our team had worked with Danny in the past on a different project and spoke very highly of him. I called Danny and interviewed him, going over what we wanted and what he thought he could do to add value. I enjoyed speaking with him and felt he not only knew what we wanted to accomplish but also understood how to help us do it together. 

How much have you invested with them?

By the time it’s over, we’ll have spent between $15,000–$20,000. 

What is the status of this engagement?

We started working together in December 2019 and we have an ongoing relationship. We’ve completed a few different projects, but have two more that we’re working on. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Their work is strong from a UX standpoint. They’ve been good at integrating best practices into the UX. Their support frees up time for my in-house team to work on other things, too, so it helps us be more efficient. 

For one of our projects, the image and presentation were incredibly important for the audience, and all of the feedback we’ve had has been very positive about that. For the larger corporate website, they helped us reach our goal of creating a unique look and experience while organizing thousands of pages of content. 

How did Litening perform from a project management standpoint?

One of the reasons I continue to work with Danny is that the pricing is reasonable and he is a great communicator. We’re always able to talk and work through any concerns or problems that come up, as they inevitably do. They’re very responsive.

There have been many times where we are on a Zoom call and I can watch Danny make changes while we’re talking, so it’s very collaborative. We’re able to work together very quickly to solve anything that comes up. He has a strong work ethic and is committed to being efficient.

What did you find most impressive about them?

They are very talented designers with a good sense of aesthetics to bring all the elements together. He takes a lot of pride in what he does and it shows in his work, which is why we continue to work with him. Their layout and design skills are very good. They can take whatever I give them and run with it and turn it from a concept to an actual project. 

As a designer, I appreciate that he understands it’s important that we sell something at the end of the day. They know it’s not just about creating great art, it’s about creating an effective presentation. I appreciate that I can tell him something could be better and he never takes it personally, he just wants us to reach our business goals. 

Are there any areas they could improve?

If there was anything to say, Danny is sometimes a bit optimistic about how long it will take to finish something. I’ve learned to add a bit of time in, because we may not have communicated every aspect that needs to be taken into account. Even though we’ve been delayed on some internal deadlines, we’ve hit all the deadlines that actually matter. 

BACKGROUND

Please describe your company and your position there.

We are a smaller manufacturing company that builds and designs custom environmental control hardware for the government and other agencies. One of our divisions focuses on the manufacturing of high end wheelchair lifts.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Litening?

The Litening agency has designed a number of our websites, as well as other marketing materials from backdrops for trade shows, print advertisements, visuals for a VR application.

What were your goals for this project?

The project was an entire website overall where we wanted to refocus the image and improve our overall brand recognition with a redesigned website that better reflected our product and our marketing message.

SOLUTION

How did you select this vendor?

After talking with multiple agencies we decided on Litening as they were very personable and responsive to our messages, as well as, courteous and professional in all their communication. Danny (Art Director, Litening, never hassled us about our project and we never felt rushed into a decision.

Describe the project in detail.

We hired Litening to help us update our brand image. They started by having weekly calls to establish what our brand vision was and helped us develop the overall style guide and brand image across all mediums and channels. Once a style guide was agreed on we proceeded with designing and developing a website.

Again this included weekly meetings and progress updates as well as support for our developer with graphics and formatting. While the website was being developed, there were designs and branding completed for ads that would be placed in print (magazines) and emails, as well as, media to be passed out at trade shows. Once everything was completed and everything was checked for completeness, Danny insured that there were no problems and if we had questions after everything was implemented he supported us at every step.

What was the team composition?

From the vendors side it: 1 point of contact Danny (Art Director, Litening)

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We initially saw a dip in overall leads but we noticed that each lead was a lot more qualified than what we were getting before the re-branding. We also started to gain around 10% to 15% improvements to our overall organic sessions.

How effective was the workflow between your team and theirs?

The work flow was great. While our developer was working on the homepage the ancillary pages would be either designed or be going through testing. We used Asana to track tasks and overall project completion.

What did you find most impressive about this company?

Since we have a small team the design expertise was extremely valuable. The experience and the ability to coach us through what we wanted for branding was tremendous. The eye for the smaller details made our site stand out in our niche and helped to capture the eyes of our customers and we constantly received complements about the design of our site.

Are there any areas for improvement?

The only improvement I would have suggested but wasn't really at the fault of the Litening team, would be that when we initially did our budget we didn't incorporate a mobile design and as we completed the project we weren't able to return to it in a full capacity.