Do you have any stats, metrics, or general feedback to show the success of the project?
Number one, they have an incredible knowledge of everything that is going on in the digital marketplace. Number two, they educate their clients to give them the ability to do a lot of back-end content management. They look at the relationship as a partnership. So, even though they’re “hired hands,” we really look at them as part of the team.
We work in a platform called Team Works. So all of us, whether it’s someone on the SEO [search engine optimization] side, or someone who’s in the content side, or Liqui-Site, or me or someone else in my office, we’re all together talking about what makes the system work. If something is not right on the website, we’ll talk about it, but we can manage the back-end because they’ve taught us. That took them time, without charge, to teach us. Liqui-Site really helps the client to become self-sufficient.
Is there anything unique about Liqui-Site Designs that really makes them stand out compared to other companies?
I think they excel at the intersection between creativity and technology. They’re absolutely on the cutting edge of what’s happening in technology, but they manage it from the creative side.
Looking back on the work so far, is there any area that you think they could improve upon or something that you might do differently?
No. I only wish we had a bigger budget. For us, it’s all about not being able to do all the bells and whistles that we’d like. If we had a budget we could do so much more, but that’s our problem, not theirs. They’re integrating video, they’re integrating relevant key words and they’re doing everything they can.
We’re a small nonprofit that’s very dependent on state and federal resources, but while those resources are shrinking, we’re trying to raise our profile. When we tried raising money online for the first time, we did a huge campaign through Liqui-Site, and we raised more than $100,000 in two and a half months. That’s never been done before at Jawonio. That success is because of what they did with the video, the social media platforms, messaging, and branding. They helped us keep on message every single day.
What advice would you give a future client of theirs?
If you let them do their work, they will do it well. My biggest problem, and again this is on me, was my resistance to let go of what I had done before. They will take you to the next level if you let them. I think that anyone who is willing to let them do what they do will be happy. If you say to Liqui-Site, “What do you think about doing it this way?,” they’re open to that. They’ll look to the client as a partner. They’re not telling you what to do. They’re saying, “We think this is your brand based on what you’ve told us. If you think we should go in another direction, we’re willing to hear that.” You have to supply good information – that’s the key. The key is you have to know your business so that they can do the marketing.