We are a boutique San Diego strategy and design studio. For almost two decades now, we’ve been empowering brands to evolve, serve, and lead — inside and out.
We dig deep to help companies cultivate brand clarity by aligning their purpose with their visuals and messaging. The result: a confident brand ready to grow and win the hearts of those who matter.
Clarity is the core of our beliefs and the way we approach every project. We first need to fully understand your brand, your target audience, and goals, before we even think colors, tactics, or milestones. Often new and interesting ideas emerge in this process that propel your brand beyond the original plan.
We do have a tried and true process in place that just works! Our signature "Clearly Branded" package takes a good look under the hood that lets us know the ins and outs of your company, its needs, pain points, and goals. Only then, we can build a solid Brand Foundation and align it with the Strategy and Design.
At the end of the "Clearly Branded" journey you will not only have an outstanding custom logo but an entire brand kit with all the assets your brand might need, includung print collateral, digital marketing assets, website, and packaging. But most importantly, you have clarity. You know who you are, who you are for, where you want to go, and how to get there.
We are a small studio by choice. As a small team we can do big things and have the ability to be highly adaptable. We can cover the full gamut for a brand, from strategy and design to execution by quickly scaling up or down depending on your project’s unique needs.
$10,000+
$150 - $199 / hr
2 - 9
Founded 2004
Average Review Rating
5.0
Total Reviews
1
Most Common Project Size
$10,000 to $49,000
Average Referral Rating
5.0
/5
Focus
No data have been added yet...
Locations (1)
4760 Campanile DrSan Diego, CA,
United States92115
6199615765
"Their team made it into an experience we truly enjoyed from day one."
Feb 11, 2022
Founder, Content Marketing Company
Anonymous
Advertising & marketing
San Diego, California
1-10 Employees
Online Review
Verified
Lime&Co provided branding services for a content marketing company. The team created the client's logo and branding that suiter for their long-term goals.
Thanks to Lime&Co's efforts, they guided the client to provide creative ideas that were helpful for their business. With the newly established brand identity, the client was confident in hosting events and generating traffic. The team was communicative and dedicated and asked relevant questions.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I am the Founder of a content marketing company. A content marketing house that serves brands in organic SEO, copywriting, social media, and digital marketing strategy.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Lime&Co, and what were your goals?
We needed help developing our logo and branding to fit our long-term goals. We had gone through iterations in the past that were good, but did not grow with us. So, we wanted a strategy that we could use to build out new collateral and use for many years to come.
SOLUTION
How did you select Lime&Co?
The founder, Petra, is a presence in the San Diego design community. I was lucky to see her work in some industry meetings and knew that I wanted to work with her and her team if the opportunity ever arose. The stars aligned in 2021 and we decided to move forward.
Describe the scope of their work in detail, including any steps and the final deliverables.
To start, we had an interview that went over the goals for our company, what our mission, vision, and values are, and competitive analysis. From this, a Clarity report was created, which helped us in our steps to move toward the brand discovery and brand identity process. I
n that time, we were presented with a few different logos and branding iterations that could have all worked wonderfully for our brand. We chose our favorite, and then Petra and her team set out to create the final strategy and style guidelines we needed to move forward. For our final deliverables, we received a brand identity, logos, fonts, media templates, and other files required to continue our work successfully.
We were also able to schedule a call to go through how to best utilize the documents.
How many people from the Lime&Co team worked with you, and what were their positions?
I was fortunate to work directly with Petra, the founder, and her team worked behind the scenes to bring the documents together for us.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
Petra has a gift for making you think far beyond where you would have ever gone and brings out creative and actionable ideas. From this experience, I am now working towards opening up a new revenue stream for my business. With the new branding, we are also confident in sponsoring more local events and generating more web and digital traffic than before. To say it was worth it is an understatement.
Describe their project management style, including communication tools and timeliness.
We communicated regularly, whether via Zoom or email, to work through the Clarity process. There were four distinct calls: our first interview, the results of that work, the initial logo findings, and the final branding and strategy review. We were able to hop on calls or discuss our needs with Petra throughout the process as needed as well. Their communication was wonderful and they made us feel that we had all of the tools we needed for a successful launch.
What did you find most impressive or unique about this company?
Petra was committed to learning about my company, asking questions that made me discover even more about my goals and was incredibly open to our team feedback. We felt that the process was creative, challenging, and fun—and their team made it into an experience we truly enjoyed from day one.
Are there any areas for improvement or something they could have done differently?
We enjoyed this process and do not have feedback for improvement.
