What evidence can you share that demonstrates the impact of the engagement?
Our Instagram traffic increased, and we’ve also increased our visibility on Yelp. We previously had zero reviews, but now we have ten. We’ve gained 10 leads from Facebook Ads, four of which we’ve contacted.
We used Instagram to promote our brand and to help people get used to the new name. That media outlet was more focused on what the company could share as far as design, feel, and touch goes. We used all other media outlets to promote the actual business.
Currently, we’re getting business from all of our direct channels, either through our website or social media. These results are clearly in relation to LikeSocialBiz’s work.
How did LikeSocialBiz perform from a project management standpoint?
Everything has been great. We have a big advantage because I can easily communicate with Cyril’s wife, who speaks French. I can call or email, and I receive an answer within an hour. The transition was somewhat difficult on our side at first, but everything has since been fantastic. They always deliver on time, and they make sure to keep our budget in mind.
We would’ve been doomed trying to handle all of this ourselves without proper experience and skills. We’re thankful to have found an efficient and thoughtful partner. We’re getting results and strong ROIs without having to spend too much money, which is great.
What did you find most impressive about them?
They are very good with SEO, and also at driving engagement from social media onto the website. When we started 6 months ago, nobody knew who we were. Now, we’re getting people who have heard about our company through social media, which is a very good sign. We used to show up on the fourth or fifth page, but now we appear on the first page of results when someone searches for our kind of business.
Are there any areas they could improve?
They could benefit from developing their panel of experts. I may not have worked with Cyril if I hadn’t met him previously because they weren’t offering web development at the time. They’re now starting to offer this service.
It’s very unfortunate for a company website to have weak branding and an unattractive UI. LikeSocialBiz needs to offer brainstorming, SEO, website development, branding, and logos in order to enhance their overall package. There are many things that need to be taken care of, and it all takes a great deal of time. However, there are multiple platforms, like Fiber, that can be utilized to make the process easier.
A lot of people tend to offshore this kind of work, which isn’t a good idea. From my perspective, it’s better to keep it local. LikeSocialBiz should try and develop their business and keep that full package of services readily available because it’s key for a startup.
What advice would you give to a future client of LikeSocialBiz?
They really understand what their clients’ needs are, and they’re up to date with trends. There’s always room for discussion with them. Cost is always a very sensitive part of a negotiation, but we never felt that with LikeSocialBiz. We were able to openly negotiate prices, and we were also able to compare their quote with competitors’. This is how we ended up getting the job done with a price we could afford. Overall, they’re easy to work with, and they know what they’re doing.