Delivering Revenue Through SEO and Automation
For over 30 years, Jerry Nichols has helped businesses deliver results and achieve their goals from small businesses to Fortune 500. Our process is designed to empower your brand and supercharge your results through Big Data Analytics that companies like Google, Amazon, Facebook, etc. use every day. We have offices in Evergreen & Denver, Colorado and Phoenix, Arizona. Now, you and your business can utilize these powerful tools; SEO Denver, SEO Evergreen, SEO Phoenix, social media marketing, internet marketing, SEO, Search Position, Backlinks, Search Engine Optimization.
Our approach is simple...deliver results based on your Vision-Mission-Values. We utilize a simple and transparent process that allows you to see everything we do and how we deliver the results. After 90 days, you can bring it in-house or determine an ongoing relationship with Forensic Marketing™ that allows you to stick to your competitive advantage and achieve your revenue goals.
We know your time is valuable, and we cannot afford to waste our time; our most precious resource. Therefore, we pursue excellence, efficiencies, and use a straightforward approach that allows for you to succeed and know how and why and what it takes to continue succeeding.
Industry experts drive revenue to your business by harnessing big data analytics and the algorithms of Google, Facebook, Amazon, etc. to dramatically increase awareness, sales, and raving fans!
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Portfolio
Chamber of Commerce, SaferNet, Social Media Masters, Dodge, Canless Air, Swim 4 Life, The Bistro at Marshdale, Wambolt & Associates, TaxOps, Lawson Adventure Park & Resort, Farmers Insurance, My Scottsdale Dentist
Mobile Site Optimization for Wedding Venue
The client needed to focus on weddings even though they do corporate and other types of events. The wedding venue option needed to be visible on the mobile platforms and the phone number needed to be at the top even while scrolling down the window.
The client's analytics of time on page have increased dramatically and they have increased their sales leads by over 30%.
EIEI Odors AZ Website Refresh
The client was experiencing high bounce rates and low time on page. New imagery was utilized with a slideshow to incorporate the focus of their service lines: pet odor removal, autos, and household odors.
Additionally, the navigation tabs needed to be more intuitive for users to find what they are looking for right away and remain on the page for longer periods of time.
Lastly, the client has great reviews, but they were not listed on the page. The reviews were highlighted at the top of the home page and the phone number was freeze-framed to the scroll bar to scroll down with the user as they reviewed the contents down the page.
Website Refresh
The client was having low traffic volume and challenges connecting with new prospects.
The website was refreshed and simplified with a focus on community impact, reviews, and parent friendly. The Parent Portal was prominently displayed on the page for current clients to easily use the website for schedules, services, and payment. Most importantly, the specials tab was included to help the user/prospect take the next step in the funnel.
The client's business revenues have doubled and they are receiving rave reviews from parents about the easy of use of the website and all the useful information provided.
Rocky Mountain Financial Planning with Fly Fishing Focus
The client is located in the Front Range of metro Denver, right at the entry to the Rocky Mountains. They wanted to differentiate themselves and pull in the owner's passion for the outdoors and fly fishing.
The website was redesigned to have an outdoor lifestyle focus with functionality of 3 new calculators; risk tolerance, retirement, and mortgage. The bounce rate has dropped dramatically and prospect leads have increased with the simple Call Us button and the ability to find pertinent information for their specific financial profile.
Additionally, a blog page was developed and enhanced to include search capabilities to make it easier for users to access the information they are looking for on the site. This content was utilized on social media, specifically, Facebook, to increase awareness and bring new users to the website. The traffic is up over 10X from previous periods.
Social Media Explosion of Traffic, Shares, & Comments
The client is a nonprofit that focuses on the metro Denver homeless population to feed them and provide them resources.
A social media campaign on Facebook was designed to show a "day in the life of" Kitchen One for One on the street serving tacos for Jesus to the homeless...this is their wording for their work :)
Within a few hours they had over 47,000 people reached with over 29,000 watching the video and 31 people sharing to their Friend networks
Donations and volunteers have increased at such a rate they are hiring and expanding their service area.
#1 Dentist in Scottsdale
The client had been in practice for over 30 years and had not been able to claim the #1 Dentist in Scottsdale. Within 43 days through a combination of Search, Social, Emails, and website redesign, My Scottsdale Dentist was ranked #1 in Scottsdale.
Additionally, to being ranked #1 the client wanted to focus on high margin services like emergency dental. This was prominently displayed on the Home Page and promoted through Google Search pay-per-click (PPC) with attention to the conversion rate optimization (CRO) of the marketing/sales funnel. Profitability has increased by double digits from new clients in this service line.
Many clients not only need digital strategy, but they also need business coaching and strategy. SEOFM provides this service with over 30 years of business coaching and leadership across many different industries with all sizes of companies from small business to middle markets.
Reviews
the project
SEO and Digital Strategy for NPO
"They’re extremely professional and always want to work on things right away."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the president and CEO of the Evergreen Chamber of Commerce. Our mission is to grow our local economy by building business relationships promoting the community and representing local concerns with our county government.
What challenge were you trying to address with SEO Forensic Marketing?
We’ve been doing a lot of work on our website and we’ve been adding blogs and driving engagement through activity on Facebook, including live videos. I asked SEO Forensic Marketing to conduct an audit of our site to see if this activity was driving traffic to our site. We need web traffic in order to drive business to the members of our chamber.
What was the scope of their involvement?
After our web host changed, I became worried about issues. We found out that the traffic was not as high as I expected. In fact, there were thousands of errors and warnings. Unbeknownst to me, things were not working properly. SEO Forensic Marketing then worked with us to figure out what was broken. They determined that some of the issues were on our side, and some were due to our web host.
They helped us correct the errors. They’ve fixed broken backlinks, 404 errors, and 303 errors. They also improved page loading speeds and advised us on things we could do on our end. A lot of it was very technical and I’m a marketing person who isn’t great with that, so they were the perfect partner to help us fix things.
We held a brainstorming session and Jerry (Managing Director, SEO Forensic Marketing) helped us to determine the best way to optimize all the things the chamber was already doing using the tools that we had in place. He's very big on data and making decisions based on data and technical analysis. He was constantly keeping us on track with new strategies to make sure we could see what was happening. Thanks to Jerry, we knew what to be looking for and which other organizations we should measure ourselves against to make sure that we were as successful as we possibly could be.
Jerry also helped us come up with a strategy for Facebook videos, where we did a series of live videos lasting less than one minute each. We did three to five of these videos a week.
What is the team composition?
We worked with Jerry, who is the only interface that we had with them. I know he has a team of people doing a variety of things, but I don't know what all those things are. He's making sure that they’re meeting our needs.
Jerry listened to what we wanted. Once we figured out what was broken, he worked with us as well as our web hosts to figure out what could they fix on their own because of the server conversion. He pointed out some glitches that they didn’t even know existed. They asked for his full report, which is almost 200 pages.
How did you come to work with SEO Forensic Marketing?
They’re a member of our chamber of commerce, and we try really hard to work with our members when we can. We actually started our business relationship more than a year ago when we upgraded our website because it wasn't secure. Our web host did all the upgrading, and then we brought Jerry in because he said he was happy to run a report. He found a bunch of errors and helped us get those fixed.
That’s why when I found issues this year, I went to Jerry. I did send an RFP to the other members of the chamber that work on websites, but it was a no-brainer because of Jerry’s skills. I’m thrilled we chose him.
How much have you invested with them?
We’ve spent $10,000–$25,000.
What is the status of this engagement?
We started working together in April 2018 and the engagement is ongoing.
What evidence can you share that demonstrates the impact of the engagement?
Our web traffic has increased by 25% in three weeks. Our Facebook engagements and page views went up over 300%, along with improvements in other Facebook metrics. We now offer better service to our members.
How did SEO Forensic Marketing perform from a project management standpoint?
Their project management is excellent. Jerry holds brainstorming sessions which help us prioritize the things we really want to do.
What did you find most impressive about them?
They not only pull reports but analyze them and make suggestions on how to fix things. They’re extremely professional and always want to work on things right away. I would recommend them in a heartbeat. I've worked with other organizations who have told me I needed help with my data tracking, and then they just emailed me the report.
Jerry peels back the onion to determine why things are happening and he identifies steps to improve the results. He constantly wants to improve and he’s not interested in cruising along. He's excited by the positive growth of numbers based on improvements that we make on the technical side.
Are there any areas they could improve?
No, I can’t think of anything.
Do you have any advice for potential customers?
You’ll get the most out of working with SEO Forensic Marketing by sitting down and making sure you communicate your end goal. They have your best intentions in mind with their technical analysis. Jerry isn’t just going to show you—he’s going to teach you.
the project
Digital Marketing for Business Consulting Group
"They bring positive energy and approach each project as a new challenge."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the Owner of ERVick Consulting Group, LLC. I provide strategic planning and leadership development services to my clients.
For what projects/services did your company hire SEO Forensic Marketing (SEOFM)?
We have utilized SEO Forensic Marketing on many occasions. Typically with B@C type businesses that determine "Digital Marketing" to be a key strategy or high level tactical initiative.
What were your goals for this project?
We wanted our B2C clients to grow their online business exposure and results.
How did you select this vendor?
I know Jerry Nichols personally and I am his business strategy Coach. I have the utmost regard and respect for Jerry and what he does and how he does it. He's brilliant and trustworthy.
Describe the scope of their work in detail.
This varied by client, but primarily focused on expanding the awareness of the clients' products/services to their target markets.
What was the team composition?
Initially Jerry was a Sole Operator. His business has been so well received and successful that he now has multiple people and offices serving his clients.
Can you share any outcomes from the project that demonstrate progress or success?
With the right strategic plan in place, Jerry helped one mutual client to triple their sales and more than triple profit in 4 months' time. This result is typical of the performance Jerry delivers.
How effective was the workflow between your team and theirs?
Jerry and I stay in touch throughout each project and he provides specific results updates with all mutual clients.
What did you find most impressive about this company?
They bring positive energy and approach each project as a new challenge. Jerry has an exceptional educational and business career resume. He makes rather complex issues understandable to his clients. He is pure joy to work with.
Are there any areas for improvement?
Jerry/SEO has so much activity and potential that periodic strategic focus and prioritization are critical to long term success.