Lifted Metrics

BACKGROUND

Please describe your company and position.

I am the Consultant of Lovestrong Cremation Center

Describe what your company does in a single sentence.

Cremation center and funeral home

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Lifted Metrics to accomplish?

• Google ads for our new company
• Website for our new company

SOLUTION

How did you find Lifted Metrics?

Online Search

Why did you select Lifted Metrics over others?

• High ratings
• Pricing fit our budget
• Company values aligned

How many teammates from Lifted Metrics were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Craft targeted Google ad campaigns to bring our startup from obscurity to visibility.
• Reach the right audience and convert leads to customers.   
• A website that captured our brands essence.
• The design needed to be intuitive and provide a positive user experience.  

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We have seen a significant increase in both traffic and customer acquisition.  They provided continuous support, insightful analytics, and actionable recommendations, helping us refine our strategies and achieve sustained growth. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

What truly set Lifted Metric apart was their daily engagement with us. We had video meetings to discuss progress, address any issues, and refine strategies, and their daily emails kept us informed and involved in every step of the process. Weekly reviews of deliverables ensured that we were consistently aligned and satisfied with the progress.

Their responsiveness to our needs was exceptional. Any concerns or questions we had were addressed promptly and thoroughly, reflecting their dedication to providing excellent customer service.

What was your primary form of communication with Lifted Metrics?

Virtual Meeting

What did you find most impressive or unique about this company?

Lifted Metric's exceptional project management, timely delivery, and hands-on communication were pivotal in transforming our startup. Their expertise and unwavering support have been invaluable.

Are there any areas for improvement or something Lifted Metrics could have done differently?

We had a few hiccups, but they always were willing to work out any concerns.  I don't have any changes I would make at this time.

BACKGROUND

Introduce your business and what you do there.

I’m the CMO of a biotechnology research and development company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Lifted Metrics?

We were looking to garner more leads and drive more awareness to our services and offerings.

SOLUTION

What was the scope of their involvement?

Lifted Metrics is our primary PPC & advertising partner, helping us manage our digital presence through Google Ads management, keyword research and implementation, and lead database generation.

They also provide us with copywriting services, social media marketing, and ad campaign management.

What is the team composition?

Our primary points of contact are the owner and campaign manager.

How much have you invested with them?

So far, we’ve invested about $40,000.

What is the status of this engagement?

Our ongoing partnership started in April 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since partnering with Lifted Metrics, we’ve significantly improved the flow of qualified leads.

How did Lifted Metrics perform from a project management standpoint?

They perform well from a project management perspective, as they’ve been absolutely excellent from a communications standpoint. They also deliver their tasks on time and stick to the budget, so that I couldn’t speak any higher on that regard.

What did you find most impressive about them?

We’re impressed with their results-oriented approach.

Are there any areas they could improve?

There’s nothing they could do differently.

Do you have any advice for potential customers?

I don’t have any specific advise, but I’d highly recommend working with them.

BACKGROUND

Please describe your company and your position there.

I lead Acquisitions and growth for a real estate company who buy single family homes directly from homeowners.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Lifted Metrics, and what were your goals?

We hired Lifted Metrics to help us launch and test paid Google search ads. They put together and executed our entire strategy, from landing page design and optimization to keyword research and management of our PPC campaign.

SOLUTION

How did you select this vendor and what were the deciding factors?

We found them through a referral and interviewed them along with 5 other companies. Based on their full-service offering (landing page, keyword research, Google Ads management), clear proposal with defined timeline and pricing, and communication style we decided they were the right fit for us.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Our engagement begin at the discovery phase. We first laid out our goals on a call with Lifted Metrics, they then detailed out project steps and a timeline. We then held a group strategy session before Lifted Metrics started working on the keyword research. We collaborated and fined tuned the research over the course of week before Lifted Metrics delivered:

1. a draft of the landing page
2. final keyword research
3. initial Google Ads campaign strategy

From there, we aligned on an effective test budget. We launched the campaign and attended weekly insight/strategy calls. Lifted Metrics shared performance updates weekly and optimization recommendations. They fully managed our Google Ads account and continued to make optimizations to the landing page and keyword strategy throughout the campaign.

How many people from the vendor's team worked with you, and what were their positions?

They assigned a project manager who distributed work amongst their team. However, for more in-depth questions or calls the project manager would bring in specialists (buying team, landing page design team, etc.) to meet with us directly.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

In the final month of our 3 month test we hit a conversion rate of 3.17% - which is very high for this industry. We tested 6 landing page variables and gained insight into best performing copy and landing pages. We identified best performing key words and phrases The Lifted Metrics team delivered qualified leads and showed improved results week over week.

We were very happy with their insights and optimizations during the campaign. The goal of this campaign was to prove out the channel, better understand the size of the opportunity, and map out a strategy to deliver a positive ROI on ad spend. The team did just that.

Describe their project management style, including communication tools and timeliness.

We communicate mostly over email and our project manager has been great at communicating updates and responding to questions. The team was clear with deliverables and set expectations early on.

What did you find most impressive or unique about this company?

We were impressed with their knowledge of this space and ability to help from start to finish - so we did not need to piece together multiple companies. We also felt like they were very upfront and honest in what to expect - which is not often the case in this industry.

Are there any areas for improvement or something they could have done differently?

They were not specialists in our industry (real estate acquisitions) or had run many of these campaigns in the past. I am not sure this impacted the results or their effort, but perhaps it could have helped if they had more expertise in this area or could have applied learnings from other real estate campaigns. However, they did the proper research and proved they can be successful in a broad range of industries, including real estate.

BACKGROUND

Please describe your company and your position there.

I am a co-owner of a water damage restoration company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Lifted Metrics, and what were your goals?

We were in need of more leads, so we hired Lifted Metrics to create and execute an ad campaign. Previously, we hired other companies to do this and spent considerably more with far worse results.

SOLUTION

How did you select Lifted Metrics and what were the deciding factors?

Lifted Metrics presented a detailed strategy on how to obtain the exact type of leads we were looking to get within our budget. They asked the right questions and were very proactive in their communication and work.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We started off with a discovery call to see if they could help with our need for more leads. They took their time listening and asked specific questions. Then they sent us a plan that was tailored for our needs and budget, with specific deliverables. We stayed in touch weekly on the progress and the results were better than anticipated.

How many resources from the Lifted Metrics team worked with you, and what were their positions?

I had one point of contact that handled our project, but he worked with a team. I really didn't have to communicate with anyone else and that's what I prefer.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The goal was to generation more leads, very specific leads. Not only did they stay within our tight budget, but they created campaigns that were hyper relevant, getting us exactly the type of calls that we needed. I spent much less money for more quality leads than I did with previous companies. Best of all, I rarely received any junk / unrelated calls. It was like every call I got from their campaigns was exactly what we needed.

How effective was the workflow between your team and theirs?

Flawless. They would keep me updated regular and really handled the communication and meetings so that I could focus on running my business.

What did you find most impressive or unique about this company?

They took the time to really understand my need before I ever paid them a dime.

Are there any areas for improvement or something they could have done differently?

No, it was my best experience with a digital marketing agency through and through.

BACKGROUND

Please describe your company and your position there.

We are a Home improvement business

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Lifted Metrics, and what were your goals?

Scale PPC Campaign for lead generation

SOLUTION

How did you select this vendor and what were the deciding factors?

Sams approach to the task seemed strategic and managed

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

develop the ppc campaign and produce a scaleable model nationwide

How many people from the vendor's team worked with you, and what were their positions?

Sam was our main point of contact and then this was recently handed to his team to support the company growth requirements

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

increasing lead generation month on month

Describe their project management style, including communication tools and timeliness.

strategic and measured approach

What did you find most impressive or unique about this company?

We're impressed with their attention to the detail and monitoring the traffic

Are there any areas for improvement or something they could have done differently?

I have found that the channels of communication have been a little challenging for me personally at times, but Lifted Metrics have been patient and helpful to communicate well through the channels provided