a design and branding company

LIFT is a San Diego based branding and graphic design studio specializing in branding/logo development, campaign development, collateral/sales tools design, catalog/publication design, tradeshow/exhibit, packaging, merchandising displays and materials, and digital/web applications. We work with companies to create clarity and impart purpose to their brand through design.

 
$10,000+
 
$100 - $149 / hr
 
2 - 9
 Founded
2008
Show all +
San Diego, CA
headquarters
  • San Diego, CA 92124
    United States

Portfolio

Key clients: 

Qualcomm

SeaSpine

Exante360

Halozyme

Mirati Therapeutics

Dell EMC

Avanade

 

Reviews

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Package Design for Fruit Delivery Service

"They are a great value - outstanding creative for a reasonable price!"

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jan. - Apr. 2019
Project summary: 

Lift Graphic Design Studio designed packaging and developed a sample set for a fruit delivery service.

The Reviewer
 
1,001-5,000 Employees
 
San Diego, California
Danae Brooker
Head of Marketing, Shari's Berries, FTD
 
Verified
The Review
Feedback summary: 

Lift Graphic Design Studio delivered an innovative design that satisfied both their client and met the standards of the secondary platform the product would be posted on. Their team was very strategic and met all deadlines. They are great to work with and they provided valuable insights.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

Head of Marketing for Shari's Berries

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Lift Graphic Design Studio?

Packaging design

What were your goals for this project?

Develop a sample package that fit within the brand guidelines but was elevated to appeal to a more upscale audience.

SOLUTION

How did you select this vendor?

I have worked with this design firm for years. They do outstanding work and are wonderful to work with.

Describe the project in detail.

This was somewhat complicated because the final package was to be merchandised on another brand's website so the look and feel needed to represent Shari's Berries but had to look like it fit on the ProFlowers website and be appealing for their customer base. LIFT took the creative brief and developed a sample pack that exceeded our expectations and made the merchandising management team on the ProFlower's business happy with the final outcome.

What was the team composition?

Beth is an amazing account lead. She is strategic and organized. She also keeps a tight ship and makes sure all deadlines are kept. Dennis did all the design work. The way he presents his work is incredibly insightful and really resonated with the in-house marketing, merchandising and creative teams.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The final package was approved by all parties and the LIFT team was moved to the top of the list for outside branding and packaging design support.

How effective was the workflow between your team and theirs?

The LIFT team worked well with our in-house creative team, not an easy feat, and developed an outstanding output that the in-house team felt pride with.

What did you find most impressive about this company?

They are a great value - outstanding creative for a reasonable price! And they deliver innovative and on-brand creative.

Are there any areas for improvement?

None that I can think of. I bring them to all my new assignments.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Brand & Collateral for Participant Events Company

"I was blown away by how they translated our ideas into visual designs that captured the essence of our brand..." 

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Mar. - Dec. 2013
Project summary: 

Lift Graphic Design Studio facilitated a branding experience. They developed the brand’s visuals and direction and produced collateral for a sales deck involving PowerPoint, e-book, and flyer themes.

The Reviewer
 
1,001-5,000 Employees
 
San Diego, California
Cece Lee
Marketing Director, Active Network
 
Verified
The Review
Feedback summary: 

The collateral was received warmly by both internal and external audiences and brought in a significant number of new leads. Lift Graphic was sensitive to fluctuating demands, scaling up resources and communication when needed. They excel at producing creative that reflects core ideas and values.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I was the director of product marketing for Active Network. We provided software for participant activities such as races, summer camps, and corporate events. I oversaw branding, messaging, and positioning for our product portfolio.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Lift Graphic Design Studio?

We needed someone to help guide us through a division branding project. Specifically, we were looking for consulting regarding our design's direction, tone, and voice.

What were your goals for this project?

We wanted to develop a consistent brand image across all of our collateral and increase leads from gated content (e-books, white papers, etc.)

SOLUTION

How did you select this vendor?

We interviewed 3–4 local designers in San Diego. After an initial interview process, we narrowed the search to Lift and one other agency. Based on initial design mock-ups and proposed budgets, we selected Lift. Another important influence was that Lift demonstrated an ability to translate our ideas visually, which other agencies were unable to do.

Describe the project in detail.

After selecting Lift, we held a briefing session, and they came back with their initial ideas for our division’s brand. We iterated on these initial designs for two more rounds before presenting them to our division stakeholders. Once we identified our desired direction, Lift transformed our ideas into content.

Their deliverables included collateral templates for PowerPoint presentations, flyers, and, e-books. They also delivered designs for our social media presence and our division’s pitch/sales deck.

What was the team composition?

They assigned us a project manager and a main designer and brought on a second designer when necessary. 

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We immediately received positive feedback from both internal audiences and customers after launching the new collateral. Their work drove nearly 4,000 leads for our division in a single quarter.

How effective was the workflow between your team and theirs?

Our project manager was highly responsive via phone and email. He handled all the administrative and logistical details while the main designer ensured that our vision was achieved. We scheduled weekly calls at the start of the project and then had ad-hoc calls as needed. At times, they were able to turnaround requested changes in days or even hours.

What did you find most impressive about this company?

I was blown away by how they translated our ideas into visual designs that captured the essence of our brand, tone, and voice. They were willing to work with us on revisions and delivered everything on time.

Are there any areas for improvement?

With other vendors, we may need to revise the design direction or push to have our projects delivered on time. However, we never experienced these issues with Lift—everything was delivered on time and to the highest level of quality, even under tight deadlines with last-minute updates.

5.0
Overall Score They focus on everything we want an agency to focus on: design, quality, and on-time delivery.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They were very amenable to our schedule.
  • 4.5 Cost
    Value / within estimates
    Their price was comparable to other vendors we interviewed.
  • 5.0 Quality
    Service & deliverables
    Everything they delivered was even more than we envisioned.
  • 5.0 NPS
    Willing to refer
    They deliver quality work.

Graphic Design for Medical Technology Company

"They were able to capture exactly what we needed."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
May 2018 - June 2018
Project summary: 

Lift provided graphic design services for multiple projects, working on graphics for booths and office space as well as brochures and marketing collateral.

The Reviewer
 
201-500 Employees
 
Carlsbad, CA
Christine Inocelda
Creative Services Manager, SeaSpine
 
Verified
The Review
Feedback summary: 

Their designs are excellent, receiving positive feedback every time. The mockups are always provided quickly and with a high level of quality and attention to detail, while the team is easy to work with and professional.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I'm the creative services manager at SeaSpine, a company that produces orthobiologics and spinal-fusion hardware. I provide creative art direction for our internal marketing team as well as our extended external freelancers.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Lift?

We reached out to them to help us with numerous projects, ranging from booth and environmental graphics for our office space, to work on our brochures and other collateral.

What were your goals for this project?

We were looking for clean, sophisticated designs.

SOLUTION

How did you select this vendor?

I've personally worked with Lift many times before joining SeaSpine and have always been impressed by their work.

Describe the project in detail.

Once we received approval to move forward, we had a couple calls to discuss the goals and objectives of the project. Within a week, I received mockups for review. Our internal team was very happy with all the different options.

What was the team composition?

I worked directly with Beth (Project Manager, Lift) and Dennis (Creative Director, Lift).

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We've received tremendous positive feedback on all the projects that Lift helped us with. They were able to capture exactly what we needed in a very brief amount of time.

How effective was the workflow between your team and theirs?

Beth and Dennis are both great and easy to work with. We often don't give them the luxury of time, but they've always been able to deliver the highest quality designs.

What did you find most impressive about this company?

The strategic thinking behind all the designs is what sets them apart from all of our other vendors. They are truly an extended partner for us.

Are there any areas for improvement?

We've been happy with them every step of the way for each and every project.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Integrated Branding, Photography, & Packaging Design for IT Provider

“I’d hire them again in a heartbeat.”

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$1,000,000 - $9,999,999
 
2001 - Ongoing
Project summary: 

Lift provides a variety of design-centric marketing services. Their efforts include branding, merchandise photography, and packaging design for new products. They’ve also worked on global marketing campaigns.

The Reviewer
 
10,000+ Employees
 
San Diego, California
Sanya DeVore
Former Director of Global Branding & Marketing, Iomega - an EMC company
 
Verified
The Review
Feedback summary: 

Lift functions as a branding and design engine to meet the needs of a fast-paced industry. Their packaging design facilitates customer engagement. They also lead a global marketing campaign that increased sales exponentially. A talented lead designer creates evocative deliverables.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m a former director of global branding for Iomega. The company is a subsidiary of Dell EMC. The division I oversaw is a worldwide leader in consumer and enterprise storage solutions. They’re the inventors of the Zip drive. My duties included managing marketing campaigns, communication efforts, and other direct marketing projects.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Lift?

We needed a marketing firm to lead various branding initiatives. Specifically, we were selling staples and needed Lift to refresh our messaging and packaging design. They were tasked with delivering new marketing plans every six months to ensure the product remains sellable in brand-intensive markets.

SOLUTION

What was the scope of their involvement?

Lift became our primary branding agency and delivered the materials for global marketing campaigns. They created an event architecture to outline how new brands are integrated into our packaging system. Their design work influenced multiple aspects of our marketing vehicles. We initiated several branding exercises with them to develop new components and sub-brands. While our company logo stayed the same, they created a handful of software logos to highlight the unique features of each product.

I’d host an annual planning session with all of our agency partners. Lift was the primary service provider regarding the branding and advertising efforts, but smaller vendors like copywriters and event creators would also attend. The goal of this meeting was to establish our goals for the year and get everyone on the same page. We’d meet with Lift individually each quarter as well. They also produced the collateral elements for our enterprise products. Each deliverable is put through at least two or three review cycles before it’s complete. Most materials were delivered via design boards that could illustrate the event or brand architecture. I’m not aware of the backend technologies they used other than the standard website publishing tools.

A significant part of the engagement included Lift managing all of our photoshoots. This required them to ensure that our photography materials met European standards, but also included the cultural nuances that are perceived as modern and chic. All of our vendors gather photos through a digital asset portal that’s run by a third-party company.

What is the team composition?

One of their principals is the primary account manager, but I also interacted with several senior marketing managers and a lead designer.

How did you come to work with Lift?

They were a supplier partner of Iomega when I started as the director of global marketing. I reviewed their capabilities and found them to be a good fit for the company.

How much have you invested with them?

We spent $250,000 for their services each year.

What is the status of this engagement?

They started working with us in 2001 and the relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We conducted a brand awareness study and found that Lift’s packaging design positively influences our customer’s intent to buy. We ran a social media campaign using their photographs and it quadrupled the sales of our enterprise products. However, this took place in the mid-2000s, so a portion of that success can be attributed to utilizing new technology. It’s a sales based industry that requires rapid change. We were continually releasing new products and Lift’s contributions were vital to constructing effective messaging.

How did Lift perform from a project management standpoint?

I’ve worked with a lot of similar companies that utilize senior resources to secure business, but ultimately put junior employees in charge of projects. This isn’t Lift’s approach. Our lead account manager involves herself in projects and ensures the team stays on task. She kept us informed and maintained a master planning schedule that outlined our current projects. They possess a diverse team that blends a variety of work styles. We developed a mutual trust over the years. Overall, Lift never missed a deadline and kept up with our fast-paced agenda.

What did you find most impressive about them?

Their biggest strength is their design acumen. Lift’s unique approach is outstanding and their lead designer is truly a genius. They performed market research to understand our target audience and took that information further to provide us with multiple solutions. They’d deliver the requirements we needed, but would also present new options we hadn’t considered. Design reviews of their work were always invigorating and exciting.

Are there any areas they could improve?

They keep the size of their team small. As a result, pre-planning would be critical in order for them to scale quickly to deliver numerous projects simultaneously. I don’t know what their structure looks like now, but that was a challenge we expected during my involvement with them.

Do you have any advice for potential customers?

Meeting their team in-person can be valuable. I’d recommend starting the initiative with a face-to-face meeting to communicate all objectives and expectations. Digital presentations will work fine of course, but the value of being in the same room together is often underestimated. This is especially true when interacting with the lead designer. He’ll regularly communicate his thought process in a way that can’t be summarized in a quick presentation.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
    We received excellent value for the price.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I’d hire them again in a heartbeat.

Branding for Events Software Company

"The account lead was savvy and the lead designer was unbelievably creative."

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Apr. - Oct. 2013
Project summary: 

Lift did rebranding to create a new umbrella identity. In addition to design, the team did B2B and B2C advertising. They also created concepts for marketing collateral and white papers.

The Reviewer
 
1,001-5,000 Employees
 
Dallas, Texas
Danae Brooker
Senior Director of Global Branding, Active Network
 
Verified
The Review
Feedback summary: 

Brand consolidation nearly halved the annual marketing budget. Despite its small size, Lift was an effective partner with great service and unique designs. They handled a complex scope and multiple creative stakeholders well. The team created value with affordable rates and quality deliverables.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I was the senior director of global branding at Active Network. The company managed organizers’ registration software for races and other events.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Lift?

We had just gone public after acquiring 30 different companies. We needed to redo all of our branding to fit these businesses under one umbrella brand, Active Network. The brand needed a look and feel that made us look like a technology company.

SOLUTION

What was the scope of their involvement?

Lift supplemented branding resources for our in-house creative team. My creative director, a UX designer, and I were among the six Active Network stakeholders involved in the collaboration; I served as the point person. The primary deliverable was a new identity for both our company’s B2C and B2B areas. Lift did everything, from the look and feel to overall design for the brand and corporate identity. The team also developed a template for B2B and consumer advertising, as well as the concept around our white papers and collateral. On the consumer side, they collaborated with a separate UI/UX team to incorporate the designs on the website.

What is the team composition?

We worked with an account lead and a lead designer.

How did you come to work with Lift?

The Lift team used to work for an agency that partnered with my former company. When I changed jobs, I hired them for a packaging project, and subsequently, logo design at a third company. Eventually, the agency’s owner retired, which led the designer and primary account manager to establish Lift.

How much have you invested with them?

We spent about $50,000.

What is the status of this engagement?

We worked with them from April–October 2013.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We condensed 30 products across five business units to one umbrella brand. As a result, we saved an estimated 40% on marketing spend.

How did Lift perform from a project management standpoint?

The team stuck to deadlines and was easy to work with. They were collaborative and processed input well, which was crucial for a complex project with several creatives evaluating each other’s work. The scope wasn’t easy, but they handled everything and displayed great teamwork.

What did you find most impressive about them?

Lift’s employees were outstanding creatives that provided excellent customer service. They were a small team with limited resources, but were also able to understand each client’s positioning and develop innovative work for each account. Other vendors will create similar looks for each client, no matter their business. Each project with me was distinct from the others.

Are there any areas they could improve?

Given their boutique size, Lift had to plan ahead for large projects—either reallocating resources or hiring external ones. From a timeline perspective, we always had to be prepared.

5.0
Overall Score The account lead was savvy and the lead designer was unbelievably creative.
  • 4.5 Scheduling
    ON TIME / DEADLINES
    The estimates were accurate. They were always communicative about delays, but those were rare.
  • 5.0 Cost
    Value / within estimates
    They created value with reasonable rates and quality deliverables.
  • 5.0 Quality
    Service & deliverables
    Their work was quality, on time, and affordable.
  • 5.0 NPS
    Willing to refer
    I’ve already recommended them to everyone. I’m trying to bring them in the company because we have a need and their price is right for us.