What evidence can you share that demonstrates the impact of the engagement?
We conducted a brand awareness study and found that Lift’s packaging design positively influences our customer’s intent to buy. We ran a social media campaign using their photographs and it quadrupled the sales of our enterprise products. However, this took place in the mid-2000s, so a portion of that success can be attributed to utilizing new technology. It’s a sales based industry that requires rapid change. We were continually releasing new products and Lift’s contributions were vital to constructing effective messaging.
How did Lift perform from a project management standpoint?
I’ve worked with a lot of similar companies that utilize senior resources to secure business, but ultimately put junior employees in charge of projects. This isn’t Lift’s approach. Our lead account manager involves herself in projects and ensures the team stays on task. She kept us informed and maintained a master planning schedule that outlined our current projects. They possess a diverse team that blends a variety of work styles. We developed a mutual trust over the years. Overall, Lift never missed a deadline and kept up with our fast-paced agenda.
What did you find most impressive about them?
Their biggest strength is their design acumen. Lift’s unique approach is outstanding and their lead designer is truly a genius. They performed market research to understand our target audience and took that information further to provide us with multiple solutions. They’d deliver the requirements we needed, but would also present new options we hadn’t considered. Design reviews of their work were always invigorating and exciting.
Are there any areas they could improve?
They keep the size of their team small. As a result, pre-planning would be critical in order for them to scale quickly to deliver numerous projects simultaneously. I don’t know what their structure looks like now, but that was a challenge we expected during my involvement with them.
Do you have any advice for potential customers?
Meeting their team in-person can be valuable. I’d recommend starting the initiative with a face-to-face meeting to communicate all objectives and expectations. Digital presentations will work fine of course, but the value of being in the same room together is often underestimated. This is especially true when interacting with the lead designer. He’ll regularly communicate his thought process in a way that can’t be summarized in a quick presentation.