LICERA Growth Marketing Group

BACKGROUND

Please describe your company and position.

 I am the Executive Director of a nonprofit company.

Describe what your company does in a single sentence.

We are a non-stock, non-profit organization composed of business establishments mostly located in Mandaue City in the Province of Cebu.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire LICERA Growth Marketing Group to accomplish?

• Create Website for Business Support Organization
• Create Content Marketing Plan to Spread Org Awarenesss

SOLUTION

How did you find LICERA Growth Marketing Group?

• Online Search
• Referral

Why did you select LICERA Growth Marketing Group over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Company values aligned

How many teammates from LICERA Growth Marketing Group were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We tapped LICERA to help us revamp our website and at the same time generate sustainable brand awareness through content marketing

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We are in our 7th year, and we are amazed at how they consistently check on us and see to it that everything is updated. The content marketing plan that they have created has sustainably helped small business organizations and, at the same time, generated organic leads for our business organization.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They are always ahead of schedule. Their assigned key person is always on top of the project. One thing we appreciate is the consistency of this person in managing the project. Not like our other supplier, the key person or contact always changes.

What was your primary form of communication with LICERA Growth Marketing Group?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They're able to work with us and our ever-changing digital marketing needs consistently.

Are there any areas for improvement or something LICERA Growth Marketing Group could have done differently?

Nothing I can think off

BACKGROUND

Please describe your company and position.

 I am the Managing Director of a retail company 

Describe what your company does in a single sentence.

The company was established in the year 2008. Given our business location, our aim is to provide affordable quality plastic products nearer to the consuming Visayas and Mindanao market. We produce Monoblock chairs and tables as well as product lines for other industries not limited to plastic furniture but also other plastic products that are of high demand. 

Now on our 10th year this 2018, we have expanded to film and extrusion lines producing LDPE & HDPE Plastic Film products, uPvc Roofing and Sanitary Pipes, respectively. All products manufactured are designed to fit every customer’s needs, compliant to the product specifications and requirements set by the Bureau of Philippines Standards. Our credibility and confidence are reinforced by its specially trained operators, technicians, and by using machines with the latest and advanced technology. 

All finished products are randomly tested with the use of our testing machines patterned to the requirements set by the Philippine National Standards. We listen to our customers’ suggestions and feedback so that they can be assured that we are providing the market with high-quality plastic products and world class services.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire LICERA Growth Marketing Group to accomplish?

• Create Brand Awareness in the National Market
• Position as an Authority Manufacturer of Quality Plastic Products
• Generate Online Retail Sales

SOLUTION

How did you find LICERA Growth Marketing Group?

• Online Search
• Referral

Why did you select LICERA Growth Marketing Group over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from LICERA Growth Marketing Group were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We approached LICERA because we know they are best in class in digital marketing ad in growing our business specially in increasing the demand of our retail products in targeted stores and government institutions.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

On the first 3 months, the focus was to create brand awareness via social media and local search.Side-by-side, we also asked them to start creating an online store where our target audience can see our products and order.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The first 2 weeks is focused on understanding our product and the target audience. After we have approved the digital marketing campaign plan, the team worked closely with us to ensure that all of it is delivered on schedule and on time. There are artworks that are time relevant and the team never fails to deliver and impress. 

They are pretty much preferred in the Philippines, not only because they are the best in class when it comes to digital marketing and growing your business, they are obsessively focused on growing and scaling our business.

What was your primary form of communication with LICERA Growth Marketing Group?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They always communicate. Regular check-ins and transparency of what work is being done.

Are there any areas for improvement or something LICERA Growth Marketing Group could have done differently?

I think their experience working with retail business like ours had prepared them to anticipate our needs and demands. Very proactive.

BACKGROUND

Please describe your company and position.

 I am the President of a nonprofit organization

Describe what your company does in a single sentence.

We are a non-profit, non-government organization serving the hospitality industry particularly the rooms and food & beverage enterprise.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire LICERA Growth Marketing Group to accomplish?

• Create Branding for Organizational Awareness
• Attract Resorts, Resorts and Hotels to be member of the organization
• Establish as one of the Premier and Leading Hospitality Organizations in the Philippines

SOLUTION

How did you find LICERA Growth Marketing Group?

Referral

Why did you select LICERA Growth Marketing Group over others?

• Close to my geographic location
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from LICERA Growth Marketing Group were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

LICERA was tapped to become the official partner of the organization to level-up the perception of the organization and finally attract quality members to the organization.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

After the partnership is finalized, LICERA immediately rolled out plans for execution for the brand with the identified goals. Currently, with all the assets and digital footprints LICERA Growth Marketing has delivered, we are now recognized as one of the most-awarded hospitality organization and the "premier and leading hospitality organization in Southern Philippines."

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They always communicate with updating on what needs to be done on the project. With the system in place, we can easily produce and approve content to ensure that we get the word out timely.

What was your primary form of communication with LICERA Growth Marketing Group?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

LICERA, more than its founder Ruben L, is a customer-centric growth marketing company. Without their help and unwavering support, we would not have achieved the success our organization currently enjoys.

Are there any areas for improvement or something LICERA Growth Marketing Group could have done differently?

There was a shaky part in the beginning when they tried to zoom in to finally target who are the customers, audience and "ideal members" we want to target. Their 5 Step process ensures that we get to all of it. After that everything is a breeze. You just to have to trust LICERA. They are pretty serious with helping you grow your organization.

BACKGROUND

Please describe your company and position.

I am the CEO of a restaurants company 

Describe what your company does in a single sentence.

Our restaurant takes Cebuano street food off the street and brings it into a more comfortable and trendy setting

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire LICERA Growth Marketing Group to accomplish?

• Create Brand Awareness
• Attract Diners and Orders
• Increase Restaurant Sales

SOLUTION

How did you find LICERA Growth Marketing Group?

• Online Search
• Referral

Why did you select LICERA Growth Marketing Group over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Referred to me

How many teammates from LICERA Growth Marketing Group were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

When we gave the primary objective, the team provided us an audit and list of things that we need to do to improve the restaurant business.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

On the first week, we run FB ads and it increased instantly our foot traffic in the restaurant as well the online purchase via Facebook page and third party ordering app like Food Panda and Grab. On the third week we launched the website and it leveled up the game and we began attracting serious investors of our business. 

On the second month, with all the additional earnings we have, we started inviting influencers to build up user-generated content for the platform! It served well for our brand and business.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I think, because they have so much experience working with international restaurant brands and nationally recognized brands they know already what are the key areas to easily launch the brand at very minimal cost. Our revenue growth is 300% in the first month, 450% in the second month, and with monthly top-up growth average of 43.5% month-on-month.

What was your primary form of communication with LICERA Growth Marketing Group?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

When it comes to restaurant marketing and food / beverage promotion, the team has solid niche experience. They present, then they suggest plan of action, then they roll out quickly. Less hassle. They know what they are doing. Impressively professional.

Are there any areas for improvement or something LICERA Growth Marketing Group could have done differently?

They are too much focused on the campaign and it sometimes border to them become so obsesively focused to drive result. It shocked my family on the first months because they are not used to it! But in the long run, we begin to appreciate the impact in terms of restaurant improvement and revenue growth

BACKGROUND

Please describe your company and position.

 I am the General Manager of a restaurant

Describe what your company does in a single sentence.

We are Crispy, Juicy and Flavorful! These three words best describe the flavor of the world-renowned roasted pig variety that’s popular in the Philippines. Covered with perfectly crispy skin, it can stand on its own without “sawsawan” as the juicy meat has been basked in a flavorful assortment of organic ingredients. 
It also comes in two flavors: original and spicy. We provide an experience like “home” with its contemporary classic interiors that shows “Old Cebu with a twist. We also house a Lechon Fulfillment Center for whole lechon orders and take out counter pasalubong.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire LICERA Growth Marketing Group to accomplish?

• Generate Brand Awareness
• Generate Consistent Number of Diners and Customers to our Restaurants
• Setup Ecommerce and Build-up Online Sales
• Find Other Opportunities to Grow and Scale our Business

SOLUTION

How did you find LICERA Growth Marketing Group?

• Online Search
• Referral

Why did you select LICERA Growth Marketing Group over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from LICERA Growth Marketing Group were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Market Expansion and New Restaurant Openings with a Campaign that marked a pivotal moment in the illustrious of our journey of as it proudly unfurled its culinary legacy in the heart of Metro Manila with the inauguration of its inaugural restaurant. This strategic expansion not only signified a new chapter for the renowned brand but also served as a testament to its unwavering commitment to delight the taste buds of a broader audience. 
At the heart of this campaign was the sincere expression of gratitude encapsulated in the Cebuano phrase of our slogan echoing the brand's deep appreciation for the loyalty and support of its esteemed patrons, the Cebuanos. The campaign seamlessly blended the rich cultural heritage of Cebu with the culinary artistry that has made us an institution in itself. 
Beyond the grandeur of the milestone achieved by setting up roots in the bustling capital, the campaign aimed to create an emotional connection with patrons, inviting them to partake in the joy of this significant achievement. It became a celebration not just of a new restaurant opening but of the shared experiences, cherished moments, and flavorful journeys that have defined us in the hearts of its customers.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The heart of our campaign successfully conveyed gratitude to Cebuanos for embracing our brand in Manila. This creative marketing initiative resonated with the audience, fostering a sense of appreciation and strengthening the emotional connection between the brand and its patrons. Overall, the campaign successfully contributed to our growth and positive brand perception by expanding into new markets, expressing gratitude to its Cebuano patrons, and effectively leveraging various marketing channels and events. 
The agency's efforts in social media marketing contributed to an increase in online visibility, engagement, and follower growth. The campaign's message and events were effectively communicated to a broader audience through various social media platforms. The local restaurant marketing strategies implemented by the agency played a crucial role in creating awareness and driving foot traffic to both new and our existing establishments. 
The agency's video production services resulted in compelling visual content that captured the essence of the campaign. These videos likely played a significant role in conveying the brand message and creating a memorable impact. The opening ceremonies in both Manila and Cebu, managed by the agency, were executed seamlessly. The team's efforts ensured that the events were not only celebratory but also organized with precision, creating a positive and memorable experience for VVIPs and loyal customers. 
RESULTS?

• Increased Brand Recognition and Customer Appreciation 
• Enhanced Online Presence and Engagement 
• Successful Opening Events in Manila and Cebu

 Our campaign in 2019 marked a significant turning point for us, propelling sales to unprecedented heights. Although facing challenges and experiencing a dip in performance in 2020, we remarkably rebounded, demonstrating a resilient and upward trajectory in sales. The campaign in 2019 served as a catalyst for substantial growth, with sales reaching remarkable heights. The momentum generated during the initiative not only created heightened awareness but also fostered a deeper connection with our patrons. 
In 2020, despite encountering a challenging business landscape, Rico’s Lechon showcased its adaptability and determination. Through strategic measures and a steadfast commitment to excellence, the brand not only weathered the storm but witnessed a remarkable resurgence in sales. This impressive rebound is a testament to the brand's resilience and unwavering dedication to delivering exceptional culinary experiences.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

There was close coordination with our internal marketing team and the team provided by the group. It was shaky at first, but after two weeks their persistence to understand where we are coming from and anticipate what we need is simply outstanding.

What was your primary form of communication with LICERA Growth Marketing Group?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They consider us as the expert of the brand and the market! They worked closely with us an try to solve problems for us before it arrives. I think their proactiveness to spot concerns and anticipating it is worthwhile about the team.

Are there any areas for improvement or something LICERA Growth Marketing Group could have done differently?

Workaholic. These team will not only work with you, they will work for you round the clock. They will forward to you concerns that you need to know without coating. I think that also makes them special. They are committed to serving what's best for your company and brand.

BACKGROUND

Please describe your company and position.

 I am the Director of a Bus Company

Describe what your company does in a single sentence.

We are the largest and biggest bus conglomerate in Southeast Asia.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire LICERA Growth Marketing Group to accomplish?

• Generate More Customers for the Brand
• Provide Solid Online Reputation for Business
• Strengthen Brand Awareness

SOLUTION

How did you find LICERA Growth Marketing Group?

• Online Search
• Referral
• Clutch Site

Why did you select LICERA Growth Marketing Group over others?

• High ratings
• Referred to me
• Company values aligned

How many teammates from LICERA Growth Marketing Group were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

As a leading bus company dedicated to providing exceptional transportation services in Southeast asia, we are delighted to give LICERA, our trusted digital and growth marketing agency, a well-deserved five-star rating. LICERA has been an invaluable partner in our journey towards enhancing our online presence and solidifying our brand identity. From the outset, LICERA demonstrated an unparalleled commitment to understanding our unique needs and objectives. 
Their team of experts meticulously crafted a stunning and user-friendly website that not only showcases our services but also effectively communicates our brand messaging to our target audience. Through strategic digital marketing initiatives, LICERA has significantly enhanced our brand visibility, ensuring that we remain at the forefront of our industry. 
Their innovative approach to SEO, social media management, and content creation has helped us reach a broader audience and establish ourselves as a brand for all. Moreover, LICERA's unwavering dedication to excellence and professionalism has been evident in every aspect of our collaboration. They have consistently exceeded our expectations, delivering results that have positively impacted our business growth and reputation. 
LICERA has been instrumental in elevating our online presence, strengthening our brand messaging, and enhancing our reputation as a trusted transportation provider. We wholeheartedly recommend LICERA to any business seeking top-notch digital marketing services. Their expertise, creativity, and commitment to client satisfaction make them a standout partner for us.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

LICERA has consistently demonstrated their commitment to transparency and accountability by providing detailed monthly reports that offer invaluable insights into our brand's performance in key locations where we operate. These comprehensive reports not only highlight our brand visibility metrics but also provide in-depth analysis of the engagement levels generated by the content we have created. 
Through these reports, we have been able to track our progress, identify areas for improvement, and make data-driven decisions to further enhance our digital marketing strategies. LICERA's dedication to delivering actionable insights has been instrumental in driving the success of our online campaigns and ensuring that we remain competitive in our industry.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

LICERA's Team Project management is efficient. We have daily check-ins, weekly updating and monthly reporting. Quarterly planning for content and strategies to look forward in the future.

What was your primary form of communication with LICERA Growth Marketing Group?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We were pleased with their culture and company values. How they wan't to always foresee what needs to be done for the project.

Are there any areas for improvement or something LICERA Growth Marketing Group could have done differently?

They are over communicative. We have instructed them to communicate only what is relevant to our team for less confusion and easy decision making.

BACKGROUND

Please describe your company and position.

 I am the CEO of a restaurants company 

Describe what your company does in a single sentence.

We are a local native Filipino restaurant serving local food favorites since 1988.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire LICERA Growth Marketing Group to accomplish?

• Brand Creation
• Online Brand Promotion
• Website Development
• Create Sales and Income for the restaurant

SOLUTION

How did you find LICERA Growth Marketing Group?

• Online Search
• Referral

Why did you select LICERA Growth Marketing Group over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from LICERA Growth Marketing Group were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We started the brand without knowing anything in mind. What we have researched is that digital marketing, when done right will allow us to immediately improve our restaurants diners and sales. We tapped LICERA, starting with a small budget, and from there overtime we have increased our restaurant ad spend accordingly. And we are happy with the output.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

On the first month of our operations, we received immediate 6 figure sales. Our brand is now a recognizable brand in the locality.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The starting part is the difficult and challenging. They spent time working with us to understand our history, our product and how we intend to communicate. The rest is history. So far, we are almost running our marketing and advertising on autopilot with them.

What was your primary form of communication with LICERA Growth Marketing Group?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The extreme focus and detail they put into managing our company's digital marketing campaign is crucial to our success. They're simply obsessed with the growth they can provide to the restaurant and the brand.

Are there any areas for improvement or something LICERA Growth Marketing Group could have done differently?

Can't think off. They are the first agency we have tapped and so far they are delivering the results as promised.

BACKGROUND

Please describe your company and position.

 I am the Marketing Manager of a real estate company 

Describe what your company does in a single sentence.

Our mother company, The Fortune Group has been in the market for 40 years now catering to a wide array of services. With our first venture in 1982, PAZ PHARMACY, we catered to our pharmaceutical consumers. Other conglomerates are; FORTUNE AGRIVET SUPPLY for our veterinary products and agricultural supplies, JIM BAKER MARKETING & PAZ DISTRIBUTION INC. which is Bohol’s exclusive distribution of national and international products, FORTRIDGE PAVILION catering to Bohol’s wide and elegant events place booking needs, FORTUNE ENTERPRISE for our telecommunication partners; and RMJ PEST CONTROL which is Bohol’s only accredited pest control servicing company. With the vision of providing distinct homes which could elevate the living standard of every hardworking customer, The Fortune Group opened its Real Estate arm with its holding company, FORTUNE REAL PROPERTY IMPROVEMENTS CORPORATION having its pioneering project Chateau de Paz, catering to the upscale market. And now, FORTUNE AMARI LAND DEVELOPMENT CORPORATION with its pioneering brand Amari Residences, a project made for the middle-income customers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire LICERA Growth Marketing Group to accomplish?

• Intensify our Position as a Leading Real Estate Developer in Central Philippines
• Get More Leads and Sales via Digital Marketing
• Strengthen our Brand Recall through 360 Marketing

SOLUTION

How did you find LICERA Growth Marketing Group?

• Online Search
• Referral
• Clutch Site

Why did you select LICERA Growth Marketing Group over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from LICERA Growth Marketing Group were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We have tapped LICERA group to help us strengthen our position as real estate developer in Central Visayas through Branding, Marketing Strategy Development, Lead Generation and Sales conversion.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

LICERA took the initiative of visiting our office and project location way before the start of the project. Second, they had created Marketing framework for us to implement and follow through after weeks of consultation and days of face-to-face.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Before the project started, their onboarding detailed what will happen in the following dates and schedules. They communicate as often they can. We have daily check-ins, weekly updating and monthly reporting of output. They are in control of the project in reference to the target output and deliverable schedule.

What was your primary form of communication with LICERA Growth Marketing Group?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They strive to connect more as people to connect with us and what we need. After several days of discussion and understanding our needs, they were able to get back to us a solid plan that served as our blueprint for scaling and growing our real estate business.

Are there any areas for improvement or something LICERA Growth Marketing Group could have done differently?

This is our first time to hire a solid 360 marketing agency to assist us with our need. And so far, everything has been thoroughly coordinated with us. And we feel that we're constantly in command of the project based on schedule and deliverables.