What was the scope of their involvement?
Liberty Communications supported us on a range of digital marketing projects, including media planning, strategy development, creative ideation, and digital promotion. One of their main projects involved launching a Facebook page. We created a content plan for implementation, and they developed all of the content (e.g., images, text) for our posts. They also designed and developed a website to launch concurrently with our Facebook page.
What is the team composition?
I worked with the account manager, account director, creative director, and a director who negotiates all the business needs. For day-to-day coordination, we worked with the client service manager.
How did you come to work with Liberty Communications?
My colleagues originally found Liberty Communications and noted that they were one of the top 20 advertising agencies. They participated in a big tinder and stood out with their communication skills, development approach, brief, and materials. Ultimately, we found them to be the most compelling candidate and decided that they would be a good fit for our company.
How much have you invested with them?
We spent about €300,000 (approximately $340,000 USD).
What is the status of this engagement?
Their work lasted from 2013–2015.