Web Specialists for B2B Companies
As a best in class provider of digital marketing for companies in the B2B industrial technology sector, Lform understands the importance of precision and consistency. Whether you are involved in engineering, manufacturing, distribution or sales, you know that innovation is only the first step. You must have the infrastructure to move a product from development to introduction and growth, the expertise to produce consistent results, and the drive to persevere no matter what obstacles you face. Lform combines creativity and technological prowess to deliver results-driven digital design and marketing solutions. From discovery to development, we maintain a laser focus on your goals. Our websites tell the story of your company and connect the organization to its ideal audience. We make it easy for customers and potential clients to learn about what you do and the products and services offered.
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AAA Innovations, CAST Lighting, Bergen Cable, Dauphin, Fuji Film, Kulite, Mitsubishi, Fuso, Modern Restaurant Management, Redirect Consulting
Hockmeyer - Providing a Leading Company with a Web
Hockmeyer, the leading manufacturer and supplier of milling technology, needed a sleek, modern website that positions them as the industry pioneers they are. At the same time, the user experience needed to be improved, allowing prospective clients to view sample products and then get in touch with the company quickly and easily for a quote.
We designed the website with flexibility in mind, allowing integrations to be added seamlessly at a later date. Adding new integrations is simply a matter of changing the data points through the WordPress back-end, and making small changes to allow the site to expand.
The result is a site that can grow with the company. Many of our clients are businesses at varying stages of growth, and we understand the importance of a flexible website that will serve them both now and in the future.
Learn more by visiting https://lform.com/case-studies/hockmeyer/
Business Process Reviews: Reducing Inefficiencies,
AAA Innovations, a leading supplier of promotional products to the Advertising Specialty Industry, needed a website that allows their clients to request product samples and quotes from AAA while also allowing new users access to limited content and a portal to request/register an account. At the same time, they wanted to streamline the process front to back to help serve their business needs.
The primary challenge of the site was that the product, ordering, and customer systems on the site would have to be driven by AAA’s CRM/ERP solution, Netsuite, which is an Oracle product. All product information appearing on the site is driven by Netsuite, and not via the site admin. Additionally, the orders placed on the site all get passed to Netsuite, and whenever the orders are updated in Netsuite, they’re updated on the site. The same goes for users on the website, their accounts are sent to Netsuite on signup and managed in Netsuite.
Since UX is important on multiple screens to any website, the site itself is fully responsive and optimized for phone, tablet, and computer screens. Lform met the challenge of getting the robust product search and filtering mechanisms to work intuitively on phone screens as well as they do on computer screens to ensure AAA had the best ability to convert sales. The resulting site is a marriage between Netsuite’s data, Lform’s proprietary CMS, and the site’s marketing data, in as straightforward a way as possible to ensure AAA and its users have access to a website that works for their business needs.
Learn more by visiting https://lform.com/case-studies/aaa-innovations/
L&R - Creating a Custom Online Product Catalog Fro
For nearly a century, L&R Ultrasonics has been one the leading experts in Ultrasonic Machines. With a more competitive marketplace, including lower priced foreign goods becoming more ubiquitous, L&R needed an updated custom web design that looked up-to-date and allowed their customers to easily navigate to the best product appropriate for their business. A crucial element was to ensure that their website was organized in a fashion to maximize search engine rankings in order to reach the right audience.
Initially we had specified WordPress as the content management system (CMS). However as we learned more about their immediate and future needs, we shifted gears and built their site in Lform’s CMS, Ada. This Laravel based system is ideal for heavy lifting allowing L&R to expand from a product catalog to e-commerce. All while both enabling the website to be compliant with the Americans with Disabilities Act, retaining full on-site SEO functions, and allowing resources and products to work seamlessly between products and markets.
Reaching the right audience is critical, and with cheaper (and inferior) ultrasonic machines coming into the market, it was imperative to deliver a website that was built to be an SEO work-horse. The first piece of the puzzle was developing custom landing pages for their key markets. These pages display the benefits of L&R’s product offerings as well as create an alternate way to browse machines and liquid solutions, tailored for that industry. To bolster SEO results, Lform also created a FAQ page and a Website Glossary.
Lform deployed the site to a dedicated host on Linode and our team constantly monitors, maintains, and improves the website. The website is monitored by Sentry & Uptime Robot, thus if an issue arises, our team is immediately notified via Slack.
Learn more by visiting https://lform.com/case-studies/lr-ultrasonics/
Dauphin - Giving Furniture A Place To Live On The
Dauphin is a leading provider of office seating solutions, which innovates ergonomic design for the corporate, education, hospitality, and healthcare markets. The international brand approached Lform in need of a fully-responsive website that demonstrated its modern sensibility while offering an easy-to-use overview for its expansive product lists and simple interface that could be seamlessly scaled as the company grows.
To reimagine the Dauphin online brand, we created a design that employs tasteful whitespace and a modern typeface. The new homepage features a large slideshow with beautiful images of Dauphin products in their natural environments.
As you scroll, a simple image-based interface appears to search products by category. Other pages follow suit with an emphasis on high-quality images and ease of navigation to maintain a consistent look and feel.
Learn more by visiting https://lform.com/case-studies/dauphin/
Cast Lighting - Provide An Illuminating User Exper
CAST Lighting is a premier manufacturer of landscape and perimeter lighting fixtures and components. Its sophisticated solid bronze products outshine the competition (literally) through ultra-durability, innovative design, and use of advanced LED technology. In need of a digital experience that showcases these state-of-the-art products and pioneering technology, CAST began partnering with Lform to revitalize its website and initiate inbound marketing.
To position CAST as industry experts and increase SEO beyond its website, we took the company’s virtually non-existent social media presence and transformed each channel into a resource for clients and prospects, filled with tips, unique hashtags for discoverability, and industry news and insights.
We then penned two eBooks and a drip campaign using strategic messaging to further position CAST as a thought leader while generating leads. Finally, we incorporated Facebook advertising to grow CAST’s qualified audience and long-lead sales.
Learn more by visiting https://lform.com/case-studies/cast-lighting/
Atlantic Equipment - Creating a Sleek, Clean Websi
Atlantic Equipment Engineers is a leading provider of high-purity metals, metal compounds, and compounds for numerous industries and applications, including military and industrial. The company needed an ultra-clean, streamlined website that would allow clients to browse its extensive product catalog with ease.
Our project with Atlantic Equipment Engineers began with an extensive research phase. We performed a Google Analytics review, a content audit of the client’s existing website in order to advise on what should be changed and updated, and a heatmap analysis using HotJar.
We built user personas in order to hone in on Atlantic’s key client base at different stages of the customer journey. The first persona focused on a junior or entry-level employee tasked with conducting research for their company, and the second focused on a senior engineer looking to evaluate specific product requirements and make final purchasing decisions.
Learn more by visiting https://lform.com/case-studies/atlantic-equipment-engineers/
Rheogistics - Creating a Brand & Website the Bonds
Rheogistics is an industry-leading technology company that supplies polymer additives to the rigid PVC industry. Rheogistics’ products offer the unique ability to influence and control how PVC behaves during processing, resulting in stronger, greener, higher quality rigid PVC. Rheogistics approached Lform in need of a new brand identity and website that accurately reflected its cutting-edge technology, capabilities, products, and, of course, industry clout.
Rheogistics’ new brand identity was inspired by chemistry and the science behind the solutions Rheogistics provides to its customers. We took its existing brand and helped it evolve into a cleaner, simpler identity that resonates with its target audience. The artistic molecular structure creates a symbol that is memorable and drives home that the minds at Rheogistics are professional, progressive, and provide the highest quality products and services.
From there, we continued to work closely with Rheogistics to create a tagline that exemplified what they do and what sets them apart from their competition. A challenge to package this highly-technical description concisely, we came up with: Advancing Rigid PVC Processing. We then custom designed Rheogistics business cards, letterhead, and trade show graphics and signage.
Once the brand identity and tagline development were complete, we set out to redesign Rheogistics’ dated and confusing website into a fresh, sophisticated digital experience. We converted the existing technical jargon into palatable descriptions about the company, its process, and products, making it accessible and comprehensible by all.
Learn more by visiting https://lform.com/case-studies/rheogistics/
Bergen Cable - Supporting Excellence In Aviation
Partial to the company’s original identity, the decision makers at Bergen Cable asked us to keep the integrity of its existing logo. With this in mind, the new brand identity evolved out of its existing one. Our designer took the prominent triangle in Bergen Cable’s original logo, inverted it, and interlinked the lines that formed the triangle to exemplify the connectivity of cables.
He then designed various types of stationary, such as the letterhead, for different uses including invoicing and proposals. Thrilled with the end product, Bergen Cable enlisted us for additional branding projects including its latest brochure and trade show design work.
Bergen Cable’s new website was built from scratch to reflect the its award-winning products and service. The custom website offers a clean, industrial aesthetic and darker shades of blue to evoke feelings of confidence, security, and stability—all integral when dealing with safety cable. We also copyedited text provided by Bergen Cable to help craft unique, easy-to-understand, SEO-friendly messaging.
Learn more by visiting https://lform.com/case-studies/bergen-cable/
Reviews
the project
Web Development for Transportation Management Company
''We were delighted with their final product.''
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m an executive at a transportation management company.
What challenge were you trying to address with Lform Design?
We wanted to create a website to go along with our rebranding process.
What was the scope of their involvement?
Lform Design developed our website from scratch using WordPress. We started by doing research through a couple of interviews to figure out exactly what we wanted to get out of the website. After that, they established a timeline. Their team went from fact-finding to wireframe development, design, and the coding of the final product.
Regarding functionalities, we mainly wanted to have a web presence for our organization, so they implemented an interactive, user-friendly map to enable users to identify locations of interest like parks, bike parking, human services transportation, and things of that nature.
What is the team composition?
We worked with four members of their team, including Ian (CEO), Brandon (Head of Operations), a project manager, and their design staff.
How did you come to work with Lform Design?
We had already worked with them on a previous project. We decided to work with them on this task because we liked what they proposed for it.
How much have you invested in them?
We spent around $47,000 with them.
What is the status of this engagement?
We worked together from September 2021–February 2022.
What evidence can you share that demonstrates the impact of the engagement?
They were able to deliver the specific look and functions we wanted for our website. Overall, we were delighted with their final product.
How did Lform Design perform from a project management standpoint?
They were communicative throughout the project, stuck to our deadlines, were responsive, and put in some extra hours to fulfill our requests. Regarding tools, we used email and video conferences.
What did you find most impressive about them?
Their flexibility and willingness to pursue our requirements were outstanding.
Are there any areas they could improve?
I don’t think there’s anything they can improve on.
Do you have any advice for potential customers?
Communicate with them upfront; they’re receptive to diving into the project’s wants and needs.
the project
Online Catalog Development for Powdered Metals Manufacturer
“I also appreciated how they always seemed open-minded.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
We are a manufacturer and distributor of high-purity metals in powdered form. I’m one of the owners of the business.
What challenge were you trying to address with Lform Design?
We needed a company that could help us create a stronger B2B presence and improve our organic search results. We wanted a highly functional, searchable, and appealing site that highlights our products, technical prowess, and value proposition.
What was the scope of their involvement?
We partnered with Lform Design to develop an online catalog website that shows accurate information about our products. They built the site in a way that allows us to display similar or alternative products when customers browse for a certain item. Additionally, the site automatically shows any information that we input into our transaction software, such as the changes in our products’ prices or descriptions.
The project has officially wrapped up, but we recently signed an agreement with them to go forward with some SEO work.
What is the team composition?
We worked with three people from Lform Design over the course of the project.
How did you come to work with Lform Design?
We found Lform Design through a Google search. We realized that it was a great fit very early on — their presentation about a potential solution matched what we were looking for, and them being in the same time zone as us was definitely an advantage.
How much have you invested with them?
We spent around $100,000 in total.
What is the status of this engagement?
We worked together on the website from March 2021–January 2022.
What evidence can you share that demonstrates the impact of the engagement?
The biggest evidence of success was the flexibility and quality of the website Lform Design delivered. Their technical expertise was key to being able to constantly and automatically update the information that’s on the site to reflect any changes that we make in our transaction software.
The volume of contact back to our company has also improved ever since we launched the site — I am not sure if that can be fully attributed to their work, but that’s certainly an initial measure of the success of this engagement.
How did Lform Design perform from a project management standpoint?
Lform Design performed really well in terms of project management — they were incredibly good at keeping us and our team on track throughout the engagement.
What did you find most impressive about them?
Lform Design being a relatively small company made me feel more comfortable working with them and allowed us to establish a cordial relationship. I always had someone I could talk to whenever I had any questions or whenever I thought that there might be an issue that needed to be addressed.
I also appreciated how they always seemed open-minded and willing to examine all of our options instead of being set in one direction. They were always willing to listen to our ideas, but we could also trust them to be transparent when there might be a better solution.
Do you have any advice for potential customers?
Don’t be afraid to challenge them to give you ideas that are outside the box.
the project
Web Dev & Design for Remodeling & Renovation Firm
"They struck a good balance between engaging with me like a small agency and delivering like a large company."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
We are a remodeling and renovation firm serving most of New Jersey. I own the firm with my brother-in-law.
What challenge were you trying to address with Lform Design?
We needed to redo our website from scratch to stay ahead of the curve. Though it’s performing well as far as the searches were concerned, it was old and outdated. To do this, we hired Lform Design.
What was the scope of their involvement?
Ian (Owner) spoke with me in a series of meetings to understand our company, its vision, and the direction we wanted to go. He also made note of the sites that we wanted to mimic. We spent a lot of time defining our goals before moving forward with an agreement.
Lform then presented me with some design options based on what we discussed. As per my requirements, they made the website clean, clear, and concise with a user-friendly design. The team also made sure that the website would be easy to find through Google searches.
What is the team composition?
I worked with a project manager and a lead designer with whom we had the most contact. There was also a trainer who helped people in my office understand the administrative side of the site, and a coordinator who kept the whole project on schedule
How did you come to work with Lform Design?
I googled for highly ranked web designers and narrowed down my search to an agency that was more local. I wanted to be able to have a face-to-face meeting. That’s how I came across Lform Design.
What is the status of this engagement?
We started talking around November 2020 and finalized an agreement by January 2021. The majority of the work was completed last June 2021, with our website launching shortly after.
What evidence can you share that demonstrates the impact of the engagement?
Lform Design met all of our expectations. The website is a clear improvement from our previous one, performing as it should and meeting Google’s benchmarks in terms of functionality and user-friendliness. It is also very flexible and allows me to easily make changes to the site on my own. It is aesthetically pleasing, and we’re very happy with the outcome.
How did Lform Design perform from a project management standpoint?
Lform Design performed very well on this front. They have a process in place that is very straightforward, and they hold both themselves and their clients to it.
We met in person, but the bulk of the work was done with scheduled Zoom meetings. They were always available to respond to all of my questions. On the few occasions where I had to escalate some concerns to Ian, he was able to manage and handle those as I hoped he would.
What did you find most impressive about them?
I spoke to a lot of their competitors and I knew that I made a good choice in working with Lform Design. Their method of communication and personalized service was exactly what I wanted. The entire team was always in sync, and everybody was aware of what was being done on my website. They struck a good balance between engaging with me like a small agency and delivering like a large company.
Are there any areas they could improve?
No, I don’t have any complaints.
Do you have any advice for potential customers?
Take the time to go through the process that leads up to the engagement. It’s valuable to the smooth execution of the project and allows you to get to know the Lform Design team.
the project
WooCommerce Dev & Web Migration for Laboratory Equipment Co
"They were very trustworthy and gave us such a sense of comfort that what we needed would get done in the right way."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
SP Industries manufactures laboratory equipment, glassware, and apparatuses for distributors and end-users within the biopharmaceutical and academic sectors.
What challenge were you trying to address with Lform Design?
We had a very old website that was built on WordPress with WooCommerce plug-ins but was no longer supported by the SQL server. There were a handful of issues with the site and we could no longer run updates, add or delete products, or even change the displayed prices. We couldn’t even take guest orders that were not payable through PayPal due to the site not being PCI compliant.
We hired Lform Design to help us migrate the site to a new server and make the necessary changes in order for it to become user-friendly for our distributors and end-users.
What was the scope of their involvement?
Lform Design migrated the data from a no-longer-supported 2008 SQL Server to Microsoft Azure. We also shifted from Windows to a Linux environment. The team made all these enhancements through WooCommerce, keeping the customization to a minimum such that our admins could take over and do it themselves.
The old version of the website used to only house a PDF catalog of our products, so Lform Design created a database into which we could feed information about what we’re selling and have it reflect on the site itself under different categories. Instead of having our customers browse through a document, the team fixed the site to allow users to put in a request for a quote.
Lform Design also made recommendations to our internal design team on how we could improve the appearance of the home page and static pages.
Throughout the development, Lform Design provided documentation and training to ensure that when the site would be handed off to us, we would be able to navigate through it. They gave us videos that outlined how WordPress worked, where we would find things on the site.
What is the team composition?
We worked with two people. Charles (Head of Operations & Engineering Lead) acted as the project manager and Brandon (Senior Developer) oversaw the database work.
How did you come to work with Lform Design?
Our brand manager had done work with Lform Design years ago. We had actually vetted them against the other companies that we had reached out to, but we ended up choosing them in the end.
How much have you invested with them?
We invested $30,000.
What is the status of this engagement?
The project lasted from March–June 2021.
What evidence can you share that demonstrates the impact of the engagement?
Their development work has allowed us to manage and customize the website internally instead of outsourcing everything to a development agency. The UX/UI is 100% better.
Now that we’re able to take large guest orders, the number of visitors and on-site purchases have also increased. It has allowed us not only to draw in more customers, but also to develop a good relationship with them.
Lform Design also put an analytics system in place that allows us to view the number of visitors on the site and see what products they’re usually searching for. Based on the figures fed to us by the analytics, we can make adjustments to our site and production to ensure that we’re meeting the customer demand properly.
How did Lform Design perform from a project management standpoint?
We had a clear project plan, but if we felt like we weren't going to be able to follow it, they stepped in to reassign the tasks and help us work through it. They were very patient and accommodating about us not being as quick as we needed to be.
We typically communicated through phone, email, and Google Meet. We had weekly meetings during the early stages of the project, but we started doing it every other week as we progressed. The Lform Design team constantly gave us follow-ups out of courtesy, which I don’t see a lot of agencies doing anymore. They always informed us what was going on and asked if there was anything else we needed them to do.
Whatever was ready for us to test or look into, they would hand it over as soon as it was done. This allowed us to promptly give them our feedback and immediately identify what needed to be changed or fixed.
What did you find most impressive about them?
Lform Design was there for us every step of the way. They were very trustworthy and gave us such a sense of comfort that what we needed would get done in the right way.
They fully understood our needs as well, capturing technical requirements that even we weren’t able to provide. We found them really wonderful to work with because they did everything with a lot of patience and humor, which we needed. They under-promised but over-delivered.
Are there any areas they could improve?
No. We were very clear on what both sides needed to fulfill, so there were no gaps in the communication that could’ve let to a failure in the build.
Do you have any advice for potential customers?
When putting out an RFP, take Lform Design’s recommendations on what parts of the project they can fill in. We're often so close to what we do and what we have that we believe we’re the best person to make those decisions, but an external team will always be able to provide a fresh perspective and will understand the data better. Heed their advice because they’re not going to steer you wrong.
the project
Web Development & Design for Commercial Flooring Company
‘‘The website works better than expected; they delivered an excellent product.’’
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m a manager at a commercial flooring company.
What challenge were you trying to address with Lform Design?
We were looking to create an informational website for our company.
What was the scope of their involvement?
They did custom web design and development from the ground up for us. They already finished that, and now they update and host the site for us.
What is the team composition?
We work with 4–5 people from their team, including developers, graphic designers, a project manager, and a content creator.
How did you come to work with Lform Design?
I found them on Google. We decided on them because they’re local and I also thought that they were what we needed. Additionally, I had a good conversation with Lform Design’s owner before we started working together.
How much have you invested with them?
We’ve invested around $25,000 with them so far.
What is the status of this engagement?
We started working together in April 2019, and the engagement is ongoing.
What evidence can you share that demonstrates the impact of the engagement?
The website works better than expected; they delivered an excellent product. Our employees are happy to work with the site, and we’ve also noticed that our traffic and organic search leads have increased since we created the site.
How did Lform Design perform from a project management standpoint?
They’re very responsive, hit the deadlines, and are also on top of us to make sure we don’t delay the project — that’s been helpful for us. In terms of communication, we use email and phone.
What did you find most impressive about them?
They’re a local agency with the experience of a large national brand. Also, they’ve been able to exceed our expectations.
Are there any areas they could improve?
They can continue to work with flushing out deliverables up front just to make sure that they’re covering all their bases. We were able to work that out along the way, so that wasn’t an issue, but they can improve that.
Any advice for potential customers?
The more you bring to the table regarding your expectations, the better. That gives them more direction throughout the project to meet the deliverables.
the project
Branding & Web Design for Bulk Raw Foods Supplier
"'They attend to the smallest design details."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the vice president of sales and marketing for a company that supplies bulk raw ingredients to manufacturers.
What challenge were you trying to address with Lform Design?
We basically wanted Lform to showcase our abilities as a supplier. After we became organic-certified, we wanted to highlight all of our ingredients.
What was the scope of their involvement?
Lform basically rebranded the company. Their team updated our logo and updated our whole website to include most of our products. Our original logo was a natural sunflower, and we wanted Lform to make it more modern. They implemented all of the content on the website.
What is the team composition?
We worked with a project manager, their design team, and their technical team.
How did you come to work with Lform Design?
We found Lform online and contacted them. Unlike other companies, they immediately responded to us. We liked that their team was closely located to us too.
How much have you invested with them?
We spent a little over $20,000 on their services.
What is the status of this engagement?
We started the project with them around March 2020 and paused it around May 2020 because of COVID-19 but restarted the project around August 2020. We’ll finalize the project in a few days.
What evidence can you share that demonstrates the impact of the engagement?
Although we’ve yet to complete the project, we’ve received about 2 new inquiries a day. That’s all organic. We haven’t even told our customers or published a press release about our new brand. Lform exceeded our expectations.
How did Lform Design perform from a project management standpoint?
Their team’s on point. They quickly communicate, even by text message.
What did you find most impressive about them?
Their team pays attention to detail. They attend to the smallest design details.
Are there any areas they could improve?
No, not really.
Do you have any advice for potential customers?
Tell them exactly what you want and Lform will deliver.
the project
BitCommerce Dev for Paper Company
"Everything was perfect."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the operations manager for United Paper & Ribbon. We sell paper rolls for cash registers and credit card machines for retail shops, gas stations, and things like that.
What challenge were you trying to address with Lform Design?
Our website has been down for a couple of years, so we needed to get that back up and running.
What was the scope of their involvement?
Lform completed the design and development of our website. After we showed the team a few of our competitors’ websites, they decided on colors, fonts, and everything else about what the site would look like. They used BitCommerce for the development.
What is the team composition?
Most of the time, we worked with Michael (Junior Quality Assurance Developer), Jeff (Art Director), and Charles (Head of Operations & Engineering Lead).
How did you come to work with Lform Design?
We pulled up about four or five different web design companies, each of which gave us pretty high prices. We found Lform, checked their portfolio, and got a good impression. We called them, and they gave us a reasonable price, so we decided to partner with them.
How much have you invested with them?
The cost was between $15,000–$20,000.
What is the status of this engagement?
We worked together from September–November 2020.
What evidence can you share that demonstrates the impact of the engagement?
We haven’t gotten outside feedback yet, since the project was just finished last week. As far as our firm, we found the whole process to be really smooth from beginning to end. Lform had such positive energy, and they made us feel very comfortable working with them. The website looks as good as we wanted it to.
How did Lform Design perform from a project management standpoint?
Everything was perfect. They delivered everything clearly and on time.
What did you find most impressive about them?
Lform’s communication is exceptional. They were always very upfront about their plans during the project.
Are there any areas they could improve?
I can’t think of anything at the moment. We’re very satisfied with their work; everything was great.
Do you have any advice for potential customers?
Make sure you listen to them. Don’t be scared to get their opinion and listen to their recommendations.
the project
Web Design for Custom Case & Foam Insert Company
“They were able to push us in a good way so that we didn’t fall behind.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the president of Century Service Affiliate Inc, but we’re known by our website MyCaseBuilder. We create custom foam inserts for carrying cases so that people can safely transport their gear and have it nicely laid out in front of them — much like what you’d see when James Bond opens his briefcase. We don’t just serve spies and assassins; we create inserts for cameras, equipment, and more.
What challenge were you trying to address with Lform Design?
Our main issue was that our website didn’t have a clear customer journey. Users didn’t know what we did because we offered a little bit of everything. We brought in Lform Design to evaluate our website and redo the layout.
What was the scope of their involvement?
Lform Design overhauled our existing website layout, creating wireframes to map out clear customer journeys. There were several scenarios that we needed to outline. Did the customer just want a replacement insert or a new case? What type of case did they want, and how would they order it? Would they like to design their own case using our online app?
It was really about creating these user flows that would highlight certain parts of our business, specifically our pro-design service where we design the case for our customers.
Lform Design organized our site into three main blocks: customize it yourself, premade designs, and prototype services. These blocks would guide customers to get what they’re looking for. The team used Adobe XD to create the wireframes, which allowed me to see previews of our website and get a sense of the layout.
What is the team composition?
I worked with Alison (project manager) but did have meetings with the designer, as well. Then there was Ian (Owner).
How did you come to work with Lform Design?
One of the members of a CEO group I’m in had used Lform Design before and referred me to them. From there, I took a look at their website to see some of the other projects they did and talked to them. I liked how they were able to take complex thoughts and actions and get them down to the basics.
How much have you invested with them?
We spent between $10,000–$20,000.
What is the status of this engagement?
The project lasted from April–July 2020.
What evidence can you share that demonstrates the impact of the engagement?
Thanks to Lform Design’s layout, we now have a website that has clear pathways for our customers. It’s easier to understand what our services are, and our customers are having a better time navigating our site.
For example, we used to have a customize button on some of our products, but no one knew how it worked. Lform Design suggested that we put in a link to explain the process to our customers in addition to a pro-design call to action in case the customer didn’t want to do everything themselves. That made for a more informative experience without being overwhelming.
How did Lform Design perform from a project management standpoint?
Their project manager would set up our meetings and send reminder emails to keep me on track. It helped that they outlined the materials that I needed to get to them so that they could keep moving the project forward.
What did you find most impressive about them?
Lform Design was able to keep the project in motion. In my experience, that’s where a lot of development projects go south. If you don’t get them approval or a process on time, then the project just ends up dragging along. They were able to push us in a good way so that we didn’t fall behind.
Are there any areas they could improve?
Even though they were great at keeping us on track, they could’ve tightened up the timeframe by pushing me during certain situations. I’m not usually good at making decisions and can be a bit of a procrastinator. If they gave me 4–5 days to decide on a direction, I’d wait until the fourth day to think about it. Cutting back on my time would’ve forced me to get them a decision faster.
Do you have any advice for potential customers?
Be open about the timeframe that you need to make a decision, and they’ll accommodate. If you can make a call in one day, then do it. Quick responses will speed your project along. I’d suggest assigning a point person who can provide Lform Design with the answers they need on time.
the project
Web Dev for Cleaning Solutions Manufacturer
"Their holistic approach is impressive."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the director of sales and marketing at L&R Ultrasonics. We built ultrasonic cleaning equipment for the dental, medical, industrial, weapons cleaning, and jewelry industries, among others. We build the machines and the solutions that go in them.
What challenge were you trying to address with Lform Design?
When I came to the company, our website was very antiquated. So, I reached out to Ian (Owner & Creative Director) through a friend of mine. A lot of our marketing tools were also outdated because we are a 90-year-old company. We needed a lot of guidance.
What was the scope of their involvement?
When we first sat down with the team, they made it very clear that they weren’t just going to build us a website. They said that it was going to be a sales tool. We collaborated with Lform Design to create a tool that would help us advance in e-commerce.
They helped us update both our website and our other marketing tools such as copy and datasheets. Now, the team is doing our monthly tracking and maintenance.
What is the team composition?
I mostly work with Ian and Jeff (Art Director). We’ve also worked with Charles (Head of Operations & Engineering Lead) and a few other folks.
How did you come to work with Lform Design?
I interviewed 3–4 different companies. What made me choose Lform Design was their holistic approach. Other companies were only focused on the website, but this team was focused on delivering a sales tool. They understood the business.
How much have you invested with them?
We’ve spent $40,000 so far.
What is the status of this engagement?
We first talked to Ian in August 2018, and our engagement is ongoing. We launched the website about six weeks ago, and we’re going to start making changes.
What evidence can you share that demonstrates the impact of the engagement?
Just in the first month, we’ve had a marked increase in traffic, which we track with HotJar. So far, so good, and we have high expectations.
How did Lform Design perform from a project management standpoint?
They had some issues because we had so much information that had to be sifted through, qualified, and updated. There was a lot of work beyond the original scope of the project.
It took a lot of collaboration to rebuild some of the old tools and then create new ones. Given the sheer volume of information that we had to dump on them, their team did a good job of learning and understanding our business.
What did you find most impressive about them?
Their holistic approach is impressive. Lform Design wants to help us build our business, and not just create a pretty-looking website.
They understand the power of the internet and the ability of a website to generate sales. They are an excellent team to work with because they are very knowledgeable.
Are there any areas they could improve?
I talked to Ian about this. When he gave us our proposal, it was very detailed. His expectations were that, since we were a company that had been in the business for 90 years, we would have everything he needed to complete the project.
We did have them, but they were antiquated and dated, as I mentioned before. It took a lot of time from both sides because the information that was expected was not available in an organized way.
This isn’t a criticism as much as it is a learning opportunity. From a project management standpoint, they could’ve analyzed what we had and decided on what they could and couldn’t work with.
Do you have any advice for potential customers?
It’s a collaborative process. Don’t just dump it on them and ask them to build the website for you; teach them about your product or services. You should expect to spend as much time as they do on this project, if not more.
the project
Web Design & Development for Asian Grocery Importer
“They’ve just been a really great team to work with, going above and beyond to make the relationship easy for everyone.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
We are a wholesale importer and distributor of Asian groceries. We import from Asia and distribute to supermarkets all over the United States, and I am the Vice President.
What challenge were you trying to address with Lform Design?
Our company didn’t have a very strong online presence, because our website at the time was about 15 years old. We decided to refresh our branding and perform a website rebuild to go along with it.
What was the scope of their involvement?
They started from scratch because of the outdated framework that our old website had been built on. Our business had also shifted focus over the years, so what we were targeting back then wasn’t necessarily what made the most sense now.
We walked them through who we are, what we do and who our competitors are, and other information about the business. From there, they helped us to create a product that really showcased our business and helped to inform and direct potential customers to the right channels in order to secure them as leads.
What is the team composition?
We worked primarily with Ian (Owner), and he delegated the different tasks involved to members of his team. That included a project manager who kept us on top of our deadlines, a designer who actually drew up the art and layouts for the site, and then a coder who built out the back of the site.
How much have you invested with them?
The initial contract was for $35,000–$40,000, and we have been billed around $25,000 for the work so far.
What is the status of this engagement?
We signed on with them in July 2019 and we are continuing to finish up the project.
What evidence can you share that demonstrates the impact of the engagement?
We’re still in Phase 1, but we are heavy on inventory and had to produce content for over a thousand products, which took a really long time to do. We’re just waiting on that to upload so that they can map it all correctly to the pages and then set up the e-commerce portion on top of it.
It ended up being a lot more complicated than we originally thought, but we’re making good progress so far. Because of those changes and modifications that we decided to make along the way, the product is still more or less a work in progress. The goal is to have the first version of the site fully online by June.
How did Lform Design perform from a project management standpoint?
We primarily communicate over Gmail and Google Drive, sending files back and forth and providing feedback in both directions over live chats. Sometimes we do phone calls, or I go into their office when there are a lot of questions to be answered.
They’ve been very responsive to us no matter how busy they are, usually getting back to us within the same day or the next. Beyond that, they’ve just been a really great team to work with, going above and beyond to make the relationship easy for everyone.
What did you find most impressive about them?
What really sets them apart is their willingness to work with you to meet every need you have for the project. A lot of organizations just want to churn out the project and get it done, but they treat their work far more as a relationship than as a project. Their commitment to us is clear in all of their deliverables and recommendations to us.
Are there any areas they could improve?
Sometimes they asked me exactly what I wanted, and I didn’t necessarily have the knowledge to give them specific answers. We got to the point where they understood the gaps in my knowledge and were able to explain what I needed to know to make the decisions, but we weren’t there right from the start.
Do you have any advice for potential customers?
Do your homework about what you want, because the better idea you have of that, the smoother the process will go. They are good at handling changes and being flexible throughout the process, but that will only cause delays in the overall timeline.
Lform Design was able to create a product that matched the client's specific requirements and needs. Their communicative approach, responsiveness, and ability to stick to deadlines were key to a solid project management experience. The team also praises their flexibility throughout the process.