Lezzat

Please describe your company and your position there.

I work for a Digital Marketing Agency as a Group Account Director across a large skincare brand

For what projects/services did your company hire Lezzat, and what were your goals?

We had begun Amazon Ads activity with DSP (demand-side platform) to begin shortly and needed some guidance. We sought out Lezzat because of their experience and had a short call with Alex. The team were extremely helpful in both explaining what was needed, starting the activity with a large budget and being extremely flexible. We had ambitious client goals around incrementality, ROAS and sales.

How did you select this vendor and what were the deciding factors?

We had a call with Alex who gave us the confidence we could trust his training and achieve our goals. Alex has been an immeasurable help and we wouldn't have achieved so much without Lezzat and his help.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

• Management of Amazon PPC & DSP for a top skincare client alongside tier 1 eventing with a budget of £1m+
• Training across a team of 17 people
• Reporting on performance

How many resources from the vendor's team worked with you, and what were their positions?

We worked directly with the Founder Alex and his team of optimisation specialists.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We beat our 50% net sales target with paid growth of over 150%. ROAS grew from 4.7 to 5.3 year on year despite moving into more unbranded territory and DSP proved to be a huge success.

How effective was the workflow between your team and theirs?

We had weekly zoom meetings between Alex and myself to clear up communication. Everything was communicated clearly and effectively

What did you find most impressive or unique about this company?

They have become our go-to source of help for Amazon. Alex and his team are quick to react, always willing to help even with the most mundane or difficult of tasks while at the same time delivering best in class results.

Are there any areas for improvement or something they could have done differently?

I think we've discussed evolving the reporting to cover more detailed metrics and in-depth optimisations.

Introduce your business and what you do there.

I’m the managing director of a ceremonial gowns company.

What challenge were you trying to address with Lezzat?

We were trying to increase sales on Amazon. We needed general advice about digital marketing, branding, video production, and creating high-quality assets to help with sales.

What was the scope of their involvement?

Lezzat has created a marketing video for us. They look after our Amazon listings, create our content and ads, and take care of our PPC. The team creates the assets that go with it and then shares them across our website. Lezzat also helps us with e-shots for our customers in terms of design.

Additionally, they advise on the copy once it’s written and on the changes that need to be made. They predominantly work on Amazon and our website.

What is the team composition?

We’ve worked with 4–5 teammates on a regular basis, but there are about 12 people included in the process.

How did you come to work with Lezzat?

I found them on Upwork.

How much have you invested in them?

We’ve spent about £35,000 (approximately $42,000 USD) so far.

What is the status of this engagement?

We started working with them around June 2021, and the partnership is still ongoing.

What evidence can you share that demonstrates the impact of the engagement?

Their campaign has increased our Amazon business by 40%–60% yearly, so we’ve increased our profitability.

How did Lezzat perform from a project management standpoint?

Project management has been excellent. We have a catch-up meeting where Lezzat provides a report of what they’ve done. We have multiple catch-ups in between if they’re working on specific tasks.

We have regular contact with several team members. They use Asana for project management, but we always meet on Google Meet.

What did you find most impressive about them?

Their service is outstanding.

Are there any areas they could improve?

No, we probably wouldn’t use them if they weren’t good.

Introduce your business and what you do there? 

I’m the founder & director of JetFuel You, a health and wellness firm.

What challenge were you trying to address with Lezzat Amazon Marketing Agency?

We needed someone to manage our Amazon account and help us get our products listed.

What was the scope of their involvement?

Lezzat Amazon Marketing Agency went through the legal process to get our five products listed. They created profiles for each product and collaborated with us to create benefit imagery. Using infographics that were designed in-house, they created new aspects and married them together. They continue to manage our Amazon account.

What is the team composition?

Alex (Founder & Managing Director) is our sole point of contact, but he has a team that supports him.

How did you come to work with Lezzat Amazon Marketing Agency?

I found Alex on Upwork, and when we met, I immediately knew that he was the right person to hire. He listened well and understood what we wanted to achieve, and he seemed trustworthy.

How much have you invested with them?

We’ve spent £3,000–£4000 (approximately $4,000–$6,000 USD).

What is the status of this engagement?

Our ongoing collaboration started in September 2021.

What evidence can you share that demonstrates the impact of the engagement?

It’s quite early in the process, but we are starting to see sales. Based on the app, we've sold 79 units so far. Despite the hassle with Amazon over getting all of our five products listed successfully, Alex has remained calm and professional, minimizing my stress level. Furthermore, there is an excellent match and consistency between the infographic work done by our designers and their designers. Overall, I'm extremely satisfied with their work — they couldn't have done a better job.

How did Lezzat Amazon Marketing Agency perform from a project management perspective?

They have exceeded our expectations. We’ve spent more and took longer than expected, but that's only due to Amazon's issues. We communicate through Upwork and email.

What did you find most impressive about them? 

Alex is honest and communicative, and he goes above and beyond for us. From the beginning, he feels like a member of our team.

Are there any areas they could improve?

I don’t know any areas they could improve.

Do you have any advice for potential customers?

If you understand what you need to do before hiring them, you can minimize some of the challenges in your project.

Please describe your company and your position there.

Director of Amazon FBA startup in the sports and outdoors niche.

For what projects/services did your company hire Lezzat - Amazon Marketing Agency, and what were your goals?

Product research, listing creation, photography, PPC, shipping advice and recommendations. A startup Amazon FBA importing to the UK from China with a view to expand beyond Amazon next year.

How did you select this vendor and what were the deciding factors?

Lezzat were selected via Upwork. Their feedback was excellent and the rates were reasonable. It was also a one stop shop to help me launch my brand.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Product research for Amazon. Lezzat delivered a detailed audit report on products of interest via Microsoft OneDrive. Our selections were then made and orders placed. Shipping recommendations. Shipping from China to FBA is complicated, may labels and protocols to follow. Lezzat made sure every detail was taken care of.

Amazon listing. Lezzat are very particular about the quality score of listings. It has to be detailed, honest and unique. Photography. The photography aspect was much more complicated and involved than I thought. Lezzat have the resources to coordinate a complicated shoot with models and venues. PPC. This has yet to be delivered as we are pre launch at time of writing.

How many people from the vendor's team worked with you, and what were their positions?

One member. The owner/director.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We are currently pre launch. However I'm confident the quality of work done to date will bring us the results we are looking for.

Describe their project management style, including communication tools and timeliness.

We share information on Microsoft OneDrive. Everything about the project is stored there. This is a great and simple way for both parties to be able to access the same material and make the necessary alterations and checks as we go. A very organised and methodical approach.

What did you find most impressive or unique about this company?

The extent of knowledge, Lezzat know every detail about my project. There are many aspects to FBA and Lezzat has the knowledge base to deal with all of them. They are very responsive and generous with their time.

Are there any areas for improvement or something they could have done differently?

None.

Introduce your business and what you do there.

I’m the senior national account manager of PÄRLA Toothpaste Tablets. We are based within the UK.

What challenge were you trying to address with Lezzat - Amazon Marketing Agency?

As a young company, we didn't know much about setting up a business front for selling our products on Amazon. We found the whole process quite complex and intimidating, so we outsourced that work and had Lezzat help us set up our Amazon sale page.

What was the scope of their involvement?

Alex (Founder) came on as a consultant and helped us throughout the process. Right now, he helps manage that account for us. They helped with setting up three individual SKUs and setting up our Amazon storefront. They also manage the inventory and the shipments that go directly to Amazon. They do all of the backend work, listing optimization, and they manage our A-plus content and our campaigns that we run through an Amazon campaign manager. They manage our ad spend on the Amazon account and optimize it.

He works on the returns from customers and the administrative work of getting our brand registered on Amazon. He's also helping us with an international expansion into European markets. Alex will manage the expansion that will enable us to send our stock to Germany and then distribute it to European countries via Amazon Prime.

Overall, anything that has to do with Amazon is managed by Alex. Any problems with unfulfillable stock or incoming shipments that are lost are all handled by Alex.

What is the team composition?

I only have direct contact with Alex. I know that they've recently done a big expansion, and they’ve brought a studio on board to do photography, as well. However, I assume that a team is working with him because it's a lot of work for one person, and he does it all fantastically.

How did you come to work with Lezzat - Amazon Marketing Agency?

We expressed interest to our UK-based marketing agency that we wanted to launch on Amazon and they fuel our performance ads and all of our creatives. They highly recommended Lezzat and put us in contact. 

How much have you invested with them?

Our marketing agency pays Lezzat out of our retainer, so I don’t know how much we’ve spent. The total cost is under $10,000.

What is the status of this engagement?

We started working together in December 2020, and it’s ongoing.

What evidence can you share that demonstrates the impact of the engagement?

We sell thousands of units a month, which was completely unexpected for us going into Amazon. We found that the uptake of our products on Amazon has been amazing, and I fully attribute that to Alex's listing optimization that he's done. We took a lot of guidance from him on imagery, wording, product descriptions, and A-plus content. Alex is an expert, and he teaches me day by day.

Our evidence would be that we are selling a ridiculous amount of units when originally we thought that we would sell maybe 10 units a week —it's just been absolutely crazy, which is fantastic.

For the campaigns Alex is running on our behalf, we're consistently in the number one spot and we're also the highest-reviewed product within our subcategory of toothpaste. We come up as the first product when using any of our search terms, which is great for us because there are a lot of competitors on Amazon that we could have easily been lost amongst. 

Alex does a great job of getting reviews from the customers who have received their orders. In terms of our ad spend, we have a fantastic ROAS (return on ad spend) of anywhere between 7%–15%, which means that we're really getting our money back based on investment into those ads. 

How did Lezzat - Amazon Marketing Agency perform from a project management standpoint?

Alex is absolutely fantastic in terms of communication and project management. He's always available to us by email or phone if we need him, but I 100% prefer communicating through email. Alex is incredibly responsive no matter what I need. He gets things done behind the scenes and comes back to me with a solution for the problems we have.

What did you find most impressive about them?

I’m impressed by the results-driven aspect of the collaboration. The first time around, Alex just got everything absolutely spot on; he understood the brand and our mission. He worked really hard to understand the market, despite not having worked with a toothpaste tablet brand, which is a bit niche. He did his research, and it came across.

Are there any areas they could improve?

To be perfectly honest, there is absolutely nothing they could improve. We’ve been thrilled with the results because we didn't expect it to be as great as it has been. I don't think there's anything that Alex could have done better — their work has been absolutely brilliant, and it's hard for me to say that they should do anything differently because they've made my job a lot easier.

Any advice for potential customers?

My advice would be to go for it. It's really important to make sure Lezzat understands your brand. Once I provided Alex with all of the tools and info of my brand, he absolutely got it. Have faith and let them crack on with it because the results will be fantastic.

Please describe your company and your position there.

I am the director of Beautys of London (UK Based perfume wholesaler) and thirdgenlimited (Cyprus based cosmetics & perfumes wholesaler and distributor)

For what projects/services did your company hire Lezzat - Amazon Marketing Agency, and what were your goals?

We wanted to start selling our products on Amazon UK & EU but did not have the knowledge and experience of how to do it. We wanted to partner with an Agency that could help us from start all the way to account management and advertisment.

We hired Lezzat as they demonstrated high knowledge on using the Amazon platform and have helped us from setting up the account, uploading our products, advertisment and overall account management and expanding into new countries in the EU. We have a 1.5 year relationship and continue to work with the team.

How did you select this vendor and what were the deciding factors?

Shortlisted a number of agencies in based in the UK and had interviews with them asking for references. We decided on Lezzat as Alexandros demonstrated the professionalism, knowledge and references we needed. They were highly recommended by another agency we work with.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Opeing Amazon UK accoutn and then Amazon Germany, Italy, France, Spain, Netherlands. Upload 500+ product SKUs, analyze price vs purchase price in order to find best profit margin products. Create shipping plans to send products on Amazon and track profitability.

How many people from the vendor's team worked with you, and what were their positions?

2 people. Alexandros mainly and Ilias.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

On our launch we sold out 80% of our stock on day one. We have been able to grow our online business, establish better relationship with our suppliers as we purchase large volumes of goods from them now. We are also selling in countries in the EU that we had not a footprint in the past before.

Describe their project management style, including communication tools and timeliness.

Lezzat have demonstrated a great degree of professionalism reporting on a weekly basis on the amazon performance, making us aware of any issue or changes that have happened on the platform and proactively find solutions to help us achieve our goals. Deadlines and timelines have all been met with satisfaction.

What did you find most impressive or unique about this company?

We are impressed with their overall knowledge of Amazon, marketing, and e-commerce. We are very happy to partner with Lezzat as their A-Z Amazon expertise is what we need for our business.

Are there any areas for improvement or something they could have done differently?

Nothing that comes to mind. Perhaps having a bigger team would help deliver projects quicker but I have heard they are expanding.

Please describe your company and your position there.

I'm CEO of a adult products start up.

For what projects/services did your company hire Lezzat Amazon Marketing Agency, and what were your goals?

We needed to set up our brand and product listings on Amazon, despite the difficulties in our type of product being approved by Amazon.

How did you select this vendor and what were the deciding factors?

Lezzat had very good feedback and were competitively priced

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Secure Brand, Upload Products in format suitable for Amazon, Secure category approvals, assist with FBA setup

How many people from the vendor's team worked with you, and what were their positions?

2 - Alex - Top line consultancy on all aspects, one other on artwork and copywriting

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Lezzat went above and beyond as our product and brand were in a category which required approval. We still havent got approval for our category but this is an Amazon issue.

Describe their project management style, including communication tools and timeliness.

Timely, 100% clear comms, diagrams showing exactly what is required of images / copy.

What did you find most impressive or unique about this company?

Lezzat, really in our opinion could not do any better. I am very impressed by the level of care and the set-out detail in which they get the required information.

Are there any areas for improvement or something they could have done differently?

As I say, and i say this rarely, I have been 100% happy with Lezzats approach and work done. I would be surprised if they could do anything better.

Please describe your company and your position there.

I am the Director of Spelia Company. Spelia is a start up which sells olive oil products all over the world.

For what projects/services did your company hire Lezzat - Amazon Marketing Agency, and what were your goals?

We wanted to expand our product range to EU and UK and specifically on Amazon. We needed a marketing agency that could help us with all aspects of this journey, from account creation and marketplace audit, to profitability analysis, photography, marketing and more.

There are not many marketing agencies out there that have the level of expertise that we wanted so finding one was very difficult. We were lucky to find Lezzat and had a good first meeting where we were impressed by the fact that they are a team of professional amazon sellers as well as amazon marketing experts.

How did you select this vendor and what were the deciding factors?

We assess suppliers based on their experience, pricing, services offered and client testimonials.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

The scope included:

A) Opening Amazon account and getting approval to sell in the grocery industry

B) Getting our products professional photographed and image content created for amazon (infographics & video)

C) listing optimization with SEO

D) uploading all this to amazon

E) shipping plan creating and helping with sending our first inventory to amazon according to amazon standards

F) Amazon advertisment and account management on a weekly basis with calls and reporting.

How many people from the vendor's team worked with you, and what were their positions?

We have worked with 2 members of the Lezzat team, Alex for the majority of the work and Jawad for PPC. All communications and weekly reporting via google meet calls is handled by Alex.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Lezzat - Amazon Marketing Agency is an expert company for Amazon. The key thing is that they are always there to help and solve unexpected moments. We have meetings on a weekly basis to monitor the sales performance, decide and agree the next steps and discuss future strategic decisions.

Describe their project management style, including communication tools and timeliness.

The style of communication is excellent, the team is very helpful and willing to resolve issues as they arise. They have proactively helped us avoid many common pitfalls and open our eyes on the potentials for growing our brand on Amazon and off Amazon

What did you find most impressive or unique about this company?

They don't treat you as "another customer" but they do care about the project and its performance. E-commerce has a lot of problems but after a call you feel relaxed and again optimistic for your company's success.

Are there any areas for improvement or something they could have done differently?

It would be better to have a presentation from day 1 for all the steps needed for launching your products on Amazon. It is a really complicated process. Presentation should include three segments:

1. Timeline

2. Cost Analysis

3. Detailed steps