Contact Leonard Insights
Get a custom proposalDecision-led quantitative market research
Leonard Insights is an independent quantitative market research consultancy helping small and mid‑sized organisations make clearer, more confident business decisions in complex and evolving markets.
With over 15 years of global experience, we support brands and research agencies with decision‑led quantitative research grounded in consumer insight, market understanding and real‑world context. Rather than starting with methodology, we begin with the decision our clients need to make and design the right research approach to support focus, prioritisation and growth.
Our work spans consumer and demand‑based segmentation, brand and portfolio clarity, market and competitive landscape analysis as well as bespoke quantitative studies tailored to specific business challenges. We are equally comfortable partnering with internal teams or working alongside agencies that need senior quantitative expertise.
Leonard Insights is intentionally small and hands‑on, ensuring senior involvement throughout the research process from study design and data interrogation through to insight development and strategic storytelling. We translate complex data into clear, practical direction that teams can confidently explain, defend and act on.
Based in Canada and working globally, we partner with organisations that value thoughtful analysis, collaboration and clarity over complexity.
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Min project size
$10,000+
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Hourly rate
$100 - $149 / hr
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Employees
2 - 9
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Year founded
Founded 2025
Service Lines
- Market Research
- 60%
- Branding
- 10%
Select Focus Area
- Branding Focus
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- Brand strategy
- 100%
- Market Research Focus
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- Market Research Data Analysis
- 35%
- Market Research Surveys
- 35%
- Market Analysis
- 30%
Industries
- Consumer products & services
- 90%
- Financial services
- 5%
- Retail
- 5%
Clients
No Clients have been added yet…
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Our Story
What makes us tick - its the curiosity, the challenge and the rush of understanding human behaviour.
For us, market research isn't just about data points. It's about stories, motivations & moments that drive change.
Meet the Team
Cindy LeonardMarketing Consultant
What Sets Us Apart
Our Lens
Global market research experience, however, never forgetting the importance of local nuances. We see what others don’t.Our Size
We are small enough to be nimble and adaptive, yet experienced enough to deliver rigorous, high quality research and strategic outputs.Our Vibe
Insightful partners, not just researchers. We work closely with teams to turn consumer insight into confident decisions.
Contact Leonard Insights
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