Quantitative consumer insight that unlocks growth
Leonard Insights is a quantitative market research and marketing strategy consultancy specialising in consumer segmentation, brand portfolio strategy and market landscape understanding.
We blend data, intuition and real-world experience to help brands understand who their consumers are, what drives their decisions, and how to organise brands around the moments and needs that matter most.
With global experience across CPG and financial services, Leonard Insights supports brands directly or provides senior overflow support to research agencies.
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Min project size
$10,000+
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Hourly rate
$100 - $149 / hr
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Employees
2 - 9
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Year founded
Founded 2025
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Our Story
What makes us tick - its the curiosity, the challenge and the rush of understanding human behaviour.
For us, market research isn't just about data points. It's about stories, motivations & moments that drive change.
Meet the Team
Cindy LeonardMarketing Consultant
What Sets Us Apart
Our Lens
Global market research experience, however, never forgetting the importance of local nuances. We see what others don’t.Our Size
We are small enough to be nimble and adaptive, yet experienced enough to deliver rigorous, high quality research and strategic outputs.Our Vibe
Insightful partners, not just researchers. We work closely with teams to turn consumer insight into confident decisions.
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