What was the scope of their involvement?
Legnd designed a website for our practice. Their team worked with us hand in hand. We gave them concepts that we wanted and they returned with great ideas. Being in the medical industry, there are some legal restrictions. They walked us through these parameters, which was helpful and I never felt like I was bothering them.
The Legnd team also does SEO work for us, as well as graphic design. They felt that having our specials in a graphic would be catchier and more recognizable. Their team also continues to make updates on our backend.
They gave suggestions that we hadn’t thought of incorporating into our site. For example, for cosmetic surgery, they suggested we put procedures that maybe men would be more apt to gravitate towards. We were maximizing our exposure and being more specific to our target audience. We got the best of both worlds by doing that, and that was a concept I never even thought of.
What is the team composition?
I usually send an email to the team, and Karrie (Project Manager, Legnd) usually handles it, but if it is about graphic design, for example, she will pass it on to another staff member. They will take that on and let me know who the person is that is handling it. Who I interact with just depends on what my request is. I was mostly in contact with Matt (Creative Director, Legnd) when we were developing the website.
How did you come to work with Legnd?
I began with the company in 2006, and Legnd were already working with us. The clinic owner has a personal relationship with the founders of Legnd, as his sons started it, and there is a level of trust there.
In time, our needs expanded, and they were able to accommodate that. When I began with the clinic, we had one office, and everything was included in that one location. As we grew and diversified, we needed someone to first give us that input as we are not experts in that. I am constantly looking for who could be the best at doing this for us.
How much have you invested with them?
We spend around $22,000 per year.
What is the status of this engagement?
Our ongoing engagement with Legnd began in 2006.