LeadWalnut

BACKGROUND

Please describe your company and position.

I am the Director SEO of the company

Describe what your company does in a single sentence.

Fortinet is the leader in cybersecurity and networking solutions that address the needs of global IT markets.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire LeadWalnut to accomplish?

• Grow organic keywords
• Grow organic traffic
• Implement top of the funnel content strategy

SOLUTION

How did you find LeadWalnut?

Referral

Why did you select LeadWalnut over others?

• Good value for cost
• Referred to me

How many teammates from LeadWalnut were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of LeadWalnut's involvement with us is to focus on improving our Search Engine Optimization (SEO) and Brand Search Visibility (BSV). 

The project included: 

• Identify topics and build content articles for top-of-the-funnel head terms 
• Optimize existing blogs and cyber glossary articles to improve rankings and traffic 
• Competition benchmarking to analyze gaps and opportunity areas 
• Optimize product/solution pages and add gated assets to build a sales pipeline 
• Website technical audits to identify critical gaps and recommend improvements 
• Track key metrics and share actionable insights regularly 
• Guest posting and building backlinks to improve rankings for brand reputation phrases key deliverables
• 3x increase in organic keywords in 18 months 
• Built & optimized educative content articles around key cybersecurity space 
• Featured snippet growth from 100 to 2000+ within one year 
• 2x increase in organic traffic

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We are leading across all the key SEO metrics among the main competitors whether it's DA, Organic traffic, Organic keywords, Featured snippets, or Backlinks.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I have worked with many SEO agencies in the past but LeadWalnut stands out in terms of SEO expertise, market research, commitment, responsiveness, project management, and strict adherence to schedule.

What was your primary form of communication with LeadWalnut?

Virtual Meeting

What did you find most impressive or unique about this company?

LeadWalnut is a full-stack digital consultancy.

Are there any areas for improvement or something LeadWalnut could have done differently?

None at this time.

BACKGROUND

Please describe your company and position.

I am the Co Founder of Vidan Ventures LLP

Describe what your company does in a single sentence.

I am Brij Bhushan, Co-founder @House of Ekam House Of Ekam is an online store selling curated home furnishing products like one-of-a-kind quilts, rugs, curtains, bedsheets, fabric, etc. sourced directly from artisans in India. Currently, we are generating revenue through performance marketing and referral networks.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire LeadWalnut to accomplish?

• The website is not able to attract organic traffic & generate leads.
• Though we have worked with many agencies in the past, still we were unsure about what was not working on the site from an SEO perspective.
• We did not have internal SEO expertise to optimize the site.

SOLUTION

How did you find LeadWalnut?

Referral

Why did you select LeadWalnut over others?

Referred to me

How many teammates from LeadWalnut were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope of work

• Detailed technical analysis of the website to identify the top 5 non-compliance issues.
• Keyword Analysis and optimization recommendations for top 3 categories.
• Process to build high-performing fresh content.
• Define and set up the process to measure key performance indicators.
• Jointly prepare a next 6-months SEO plan and approach.

Key deliverables

• Fix top 5 technical non-compliance issues.
• Well-optimized web pages across 3 top categories.
• Keyword and topic suggestions to create fresh content.
• Sample KPI Tracker.
• Month-wise plan across optimization, fresh content & technical issue management.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

6 Key highlights of the project

• 101% surge in organic website traffic.
• Key technical issues like dynamic URLs, header tag structure & duplicate content were resolved.
• 30%+ increase in organic keywords for suggested category pages.
• Newly created collection pages in the curtain category have already started ranking on pages 1 & 2.
• GMB profile optimized.
• Hands-on training is given on various aspects of SEO processes along with a detailed month-wise plan on various SEO activities to maintain & drive higher business from the website.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

3 things I really liked about LeadWalnut

• Weekly calls to ensure time and schedule adherence
• Suggestions on Industry best practices
• Going beyond the scope

What was your primary form of communication with LeadWalnut?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I am really impressed by how leadership gets involved to ensure the quality of deliverables. They are highly responsive, transparent & schedule driven. They spend a lot of time understanding your business and goals. They have the right mix of the team in terms of business, project management & technology.

Are there any areas for improvement or something LeadWalnut could have done differently?

Not really. I really value their services.

BACKGROUND

Please describe your company and position.

I am the Digital Project Manager / Product Manager of The Global Montessori Network

Describe what your company does in a single sentence.

Global Montessori Network is an online platform to provide Montessori education through various digital assets. It was founded in 2020 with a mission to build a global community of Montessorians and share resources and ideas related to Montessori philosophy and techniques GMN has 500+ Montessori videos in 7 languages along with worksheets and blogs which are freely available online to children, parents, and teachers. I am head of digital project management at GMN.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire LeadWalnut to accomplish?

• Improve the mobile user experience on the website to have deeper engagement with the target audience
• Grow the brand reach and visibility
• Provide practical and helpful online content to users
• Help more and more parents & teachers to take advantage of the Montessori video lessons

SOLUTION

How did you find LeadWalnut?

Referral

Why did you select LeadWalnut over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from LeadWalnut were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope of work: 

• Improve the UI/UX & messaging on the website
• Increase the traffic and engagement on the website
• Grow the subscribers and views on the youtube channel
• Improve discoverability of top Montessori-related phrases on Google SERP
• Engage the audience on social channels through compelling banners, and posts around Montessori philosophy and techniques
• Create worksheets on different categories to provide hands-on experience to children. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Deliverables: 

• DA went up from 10 to 26
• Traffic grew from 300 to 30k+/month
• Video subscribers increased from Zero to 1.5k+

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They work to a plan, measure critical metrics proactively, take timely action on next steps and bring new ideas to the table. Diligent execution week on week.

What was your primary form of communication with LeadWalnut?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

LeadWalnut has an energetic digital team that is highly committed to clients' success. Areas where LeadWalnut excels: 

• Diligent Execution
• Deep SEO expertise
• Transparent reporting
• Exploring new growth opportunities.

Are there any areas for improvement or something LeadWalnut could have done differently?

Content quality can be better.

BACKGROUND

Please describe your company and position.

I am the CEO of Connecttel, Inc dba Connect Tech+Talent

Describe what your company does in a single sentence.

We help mid to large enterprises solve their technology hiring challenges.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire LeadWalnut to accomplish?

• Develop content for our website
• Develop a marketing strategy
• Develop an overall Strategy for our website
• Develop and maintain our website

SOLUTION

How did you find LeadWalnut?

Referral

Why did you select LeadWalnut over others?

• Great culture fit
• Referred to me
• Company values aligned
• Skillset of management

How many teammates from LeadWalnut were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We had multiple deliverables with regards to website redesign and content creation. This followed with generating blog contents and Linkedin campaigns. We also had them develop a marketing strategy in collaboration with us. This was followed by lead generation and ongoing marketing.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Complete redesign of our web page. Ongoing metrics measured weekly to show progress . Content update happening with regular cadence. A clear marketing strategy being implemented. There has been a 60% increase in our LinkedIn followers and we have articles being posted every week.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were very responsive and willing to go the extra mile to deliver quality product. Overall they have been easy to work with and the team has strong communication and has been a good culture fit for us. They were able to get the right resources onto the project as and when it was needed.

What was your primary form of communication with LeadWalnut?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Management is involved in the entire process ensuring that the deliverables are of good quality. They are open to feedback and at the same time offer suggestions to improve our service offerings. Overall they were very proactive and took pride in their work.

Are there any areas for improvement or something LeadWalnut could have done differently?

There is always rooms for improvement for every firm. If they continue to pay the same attention to the process that they are currently following they will be able to handle more requirements.

BACKGROUND

Please describe your company and position.

I am the Chairman of ITTDIGITAL

Describe what your company does in a single sentence.

ECM

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire LeadWalnut to accomplish?

• LeadGen
• Marketing Strategy
• Campaigns

SOLUTION

How did you find LeadWalnut?

Referral

Why did you select LeadWalnut over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from LeadWalnut were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Multiple marketing initiatives

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Leads fenerated

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Good project management

What was your primary form of communication with LeadWalnut?

Virtual Meeting

What did you find most impressive or unique about this company?

I was impressed with their talent and leadership.

Are there any areas for improvement or something LeadWalnut could have done differently?

Deeper understanding of our business

BACKGROUND

Please describe your company and position.

I am the CEO of Maarga Systems

Describe what your company does in a single sentence.

Maarga offers specialized Low Code solutions utilizing platforms like Lotus, MS Power Platform, and GPT-based solutions to clients in European and North American markets

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire LeadWalnut to accomplish?

• Generate Consistent Leads
• Give a face lift to our content

SOLUTION

How did you find LeadWalnut?

Referral

Why did you select LeadWalnut over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from LeadWalnut were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Lead Walnut assessed our marketing strategy, came up with content, created and executed our content marketing strategy and also email and LinkedIN based outreach. They supported us with events and helped in shaping up our funnel. They delivered regular leads to support our sales process

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Leads Generated

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They have very good communication. Regular cadence of communication. Even when deliverables were delayed, they would collaboratively work with us to keep us posted. Among the most diligent communicators I have seen.

What was your primary form of communication with LeadWalnut?

Virtual Meeting

What did you find most impressive or unique about this company?

Intent to get their clients to succeed. Very good communicators

Are there any areas for improvement or something LeadWalnut could have done differently?

Nothing in particular.