B2B Tech Demand Generation
Leadit Marketing is a B2B digital marketing agency focused on fast growing technology companies. We specialize in GTM strategies, market research, persona research, content marketing, campaign planning and execution. Our specialty is persona-focused campaigns that connect and convert.
At Leadit there is no one-size-fits-all approach. We simply don’t believe in it because we find that approach is designed for the agency to scale – not for the client to grow. Therefore our plans and teams are laser-focused on the goals of our clients. And the rest follows.
Services include:
- GTM campaign planning
- Persona research
- Content marketing
- Email marketing
- Email marketing automation (Marketo, Pardot, Eloqua, Hubspot)
- SEM | SEO
- Website development
- Creative | Branding
- Messaging
We believe that our work ethic and going the extra mile is what sets us apart and really makes a difference for our clients, team, and partners.
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Reviews
the project
Web Dev & Digital Mktg for Data Discovery Software Provider
"They invested time to really learn about us first, producing smart strategies and proven programs to support growth."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
CloudNine - eDiscovery software provider. Director of Marketing
For what projects/services did your company hire Leadit Marketing?
- Go to market strategy
- Buyer persona research and development
- Content and messaging platform
- Website development
- SEM program
- Content marketing
- Collateral design.
What were your goals for this project?
Increase inbound lead-gen.
How did you select Leadit Marketing?
In depth interviews, reviews/references and winning creative proposal.
Describe the scope of their work in detail.
Leadit was essential in helping us create a new messaging strategy. Like many tech companies, we have grown and acquired new technologies over the years which includes the challenge of communicating the expansion to our customers in terms of what’s most important to them.
To do this successfully, Leadit conducted a detailed analysis of our customer personas and uncovered new insights about our buyers. The result produced a comprehensive messaging platform, packed with firmly-supported research and customer-centric content. Today, the messaging platform is leveraged weekly as we work together to drive new campaigns we put in the market.
What was the team composition?
Very dynamic, dedicated and resourceful.
Can you share any outcomes from the project that demonstrate progress or success?
Greater confidence in our target and appeal to the proper buyers, with the correct messaging.
How effective was the workflow between your team and theirs?
Excellent.
What did you find most impressive about this company?
Subject expertise and project management
Are there any areas for improvement?
None to mention.
The software provider has developed confidence in targeting the right buyers, thanks to Leadit Marketing. The team displays impressive expertise and project management skills. They are constantly available, dynamic, and dedicated to maximize resources and deliver usable output.