Leadit Marketing

BACKGROUND

Please describe your company and your position there.

CloudNine - eDiscovery software provider. Director of Marketing

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Leadit Marketing?

• Go to market strategy
• Buyer persona research and development
• Content and messaging platform
• Website development
• SEM program
• Content marketing
• Collateral design.

What were your goals for this project?

Increase inbound lead-gen.

SOLUTION

How did you select Leadit Marketing?

In depth interviews, reviews/references and winning creative proposal.

Describe the scope of their work in detail.

Leadit was essential in helping us create a new messaging strategy. Like many tech companies, we have grown and acquired new technologies over the years which includes the challenge of communicating the expansion to our customers in terms of what’s most important to them.

To do this successfully, Leadit conducted a detailed analysis of our customer personas and uncovered new insights about our buyers. The result produced a comprehensive messaging platform, packed with firmly-supported research and customer-centric content. Today, the messaging platform is leveraged weekly as we work together to drive new campaigns we put in the market.

What was the team composition?

Very dynamic, dedicated and resourceful.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Greater confidence in our target and appeal to the proper buyers, with the correct messaging.

How effective was the workflow between your team and theirs?

Excellent.

What did you find most impressive about this company?

Subject expertise and project management

Are there any areas for improvement?

None to mention.