Leadgami

BACKGROUND

Please describe your company and position.

I am the Campaign Marketing Specialist of Zendesk

Describe what your company does in a single sentence.

Zendesk is a customer service software company that provides businesses with a platform to manage and improve their customer support interactions. Their tools include ticketing systems, live chat, call center solutions, and knowledge base management, all designed to streamline communication between companies and their customers. By integrating various channels like email, social media, and messaging apps, Zendesk helps organizations deliver efficient, personalized, and consistent customer service experiences.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Leadgami to accomplish?

• Lead generation
• content promotion
• event promotion

SOLUTION

How did you find Leadgami?

Referral

Why did you select Leadgami over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Leadgami were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

ICP Company Filtering
Persona Identification
Deep Enrichment: Contact + Company Level
Double Qualification Layer: 99% Fit Confidence
Smart Offer Matching
1:1 Copywriting
Campaign Execution: Across Channels
Lead Delivery to Zendesk

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes from the project that demonstrate progress and success include consistent lead deliveries on a biweekly basis, an increase in marketing qualified leads (MQLs) with verified email addresses, a rise in registrations for our virtual events, and a higher number of content downloads. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was great, consistently delivering items on time with great communication throughout the process via Slack, email and meeting regularly. They personalized the campaign based on the details we provided, ensuring the approach was tailored to our needs. Additionally, they were mindful of our pace, making sure we never felt rushed, which helped achieve the best possible results.

What was your primary form of communication with Leadgami?

Virtual Meeting

What did you find most impressive or unique about this company?

What I found most impressive about this company was their ability to truly personalize each message to the leads, making the communication feel tailored and relevant. Additionally, their lead enrichment process provided us with valuable information that empowered our SDRs to follow up more effectively. This approach significantly improved the quality of leads, resulting in great overall outcomes.

Are there any areas for improvement or something Leadgami could have done differently?

There are no areas for improvement that come to mind; their performance was excellent throughout. However, I would be interested in learning more about the full range of services Leadgami offers to better understand how they might further support our needs.