Leadable

Please describe your company and your position there.

I'm the Marketing Manager of a commtech start-up that serves and connects members of the media with subject matter experts and the PRs who represent them.

For what projects/services did your company hire Leadable?

We hired Leadable to manage the email marketing for a new product that we launched, called Expert Hub.

How did you select Leadable?

Our leadership was contacted as part of a Leadable campaign and was impressed by the personalization included.

Describe the scope of their work in detail.

Leadable researched potential leads and their contact information to utilize for our email marketing campaign. We worked with them to finalize the copy for the email campaign. As the emails were sent out, Leadable assisted in handing off the meetings for scheduling and provided weekly status reports.

What was the team composition?

Myself and a copywriter on our team mostly worked with Brandon on this campaign.

Can you share any outcomes from the project that demonstrate progress or success?

We booked several meetings with leads, and Leadable's contact research was extremely beneficial and helpful for this initiative.

How effective was the workflow between your team and theirs?

Seamless, thanks to an integrated Slack channel and regular touchpoints re: the sharing of the status reports and contact list approvals.

What did you find most impressive about this company?

Leadable's service was on point. I appreciated the ability to be able to jump on a call whenever needed, and the fact that communication was frequent and easy to manage.

Is there any area for improvement or anything that could have been done differently?

This was a unique campaign, so some adjustments on both ends were needed - but we appreciated the consistent service

Please describe your company and your position there.

I'm the director of Marketing in a digital marketing agency. My responsibility is generating leads for the new business team.

For what projects/services did your company hire Leadable, and what were your goals?

We wanted to find a new lead generation channel to improve our sales pipeline and provide a consistent flow of leads despite seasonality. As a small team, we had limited resources to execute such a personalized strategy in-house.

How did you select this vendor and what were the deciding factors?

We searched for outbound sales agencies and shortlisted 3. After speaking with all, we chose Leadable because their approach was more than "cold emailing", thanks to the level of personalization. Most importantly the campaigns targeted companies that were selected by us instead of going after mass lists.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

First, we had a discovery call with the Leadable team to discuss our brand, goals, messaging, target audience, and so on. Then, the team built as our first campaign and a list of prospects. We had full visibility on their work and the opportunity to provide feedback along each step. When the campaigns were live, we received reports and updates from the team regularly to keep us in the loop.

How many resources from the vendor's team worked with you, and what were their positions?

Most of the time we worked with the account lead, but also met with the wider team including the founder and the copywriter.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The campaigns have been received well by the target audience. We've seen engagement rates we couldn't achieve in-house. While the campaigns are ongoing and we're still in early stages, getting our message in front of the right audience is the key in helping us increase awareness and eventually generate more sales.

How effective was the workflow between your team and theirs?

We've had monthly zoom meetings to discuss the strategy. In between, communication has been easy via Slack and we've always received quick replies to all questions. The team is very responsive and open to hear our ideas and feedback.

What did you find most impressive or unique about this company?

Leadable uses a very unique approach to outbound campaigns. Unlike many similar agencies, they focus on the quality of leads and getting in front of right people. We can trust them to represent our brand right with highly personalized outreach that isn't too aggressive or salesy.

Are there any areas for improvement or something they could have done differently?

We haven't received as many leads as we hoped, but then again, we're still in early stages and finetuning the approach.

Please describe your company and your position there.

I run the Middle East for Intuition Publishing Ltd - the largest providers of online learning for Banks covering Risk, Investment and Compliance / regulation

For what projects/services did your company hire Leadable, and what were your goals?

We engaged with Leadable to help drive revenue's in our business unit. They provide exactly what we were missing - finding qualified people in banks that needed our product. Our goal is to add $1m revenue within 12 months

How did you select Leadable and what were the deciding factors?

They came to us firstly, then we checked around what was on offer ij the market and we backed Barry and David and the team as they came across as very sincere and credible

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

They can do that much better than I but basically the steps are a domain fit for purpose then direct communication with the target audience and a slow but measured building of a 'zone of comfort' that gets the prospect to open up and consider digging deeper to find out more about what we have on offer.

How many resources from the Leadable team worked with you, and what were their positions?

3 or 4 plus backend people that we don't engage with

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We are in month 4 so early days but the indications are this is now a partner not a vendor and is going to be embedded in our company for good

How effective was the workflow between your team and theirs?

They are excellent throughout the workflow - they are the glove if we are the hand

What did you find most impressive or unique about this company?

The way in which they operate is unique to me and I have worked in technology companies since 1986.

Are there any areas for improvement or something they could have done differently?

So far no, maybe get wins quicker but that is not realistic as our average deal is > $30k

Please describe your company and your position there.

I am CEO of a branding and digital marketing agency currently working with some of the world's leading hospitality brands

For what projects/services did your company hire Leadable?

In response to a clear opportunity to expand our market, we wanted to target growing drinks brands. Our specialism in hospitality has positioned us well to expand into this market. Our sales resources in-house are limited so we looked for a out-sourced solution.

What were your goals for this project?

We specifically wanted to work with more drinks brands to reduce our reliance on a single industry. We needed a partner that could deliver warm leads from a cold list on a regular, on-going basis.

How did you select Leadable?

The targeted me with their personalised approach that caught my attention. Their sales process worked on me (and I'm quite cynical) so I felt it would work on others! After meeting I felt a cultural alignment and decided to run a trial, which is working well.

Describe the project in detail.

Leadable follow a systematic, personalised sales approach. They research each prospect in detail before making an approach. This enables them to approach from position of knowledge and remove barriers. After a series of emails the objective is to secure a meeting with me and the prospect.

What was the team composition?

We work with David, our dedicated sales agent. Barry oversees the process.

Can you share any outcomes from the project that demonstrate progress or success?

We've had a 10% lead conversion rate from a 92% open rate on cold emails. I've had a number of positive meetings and continue to move prospects through a conversion funnel.

How effective was the workflow between your team and theirs?

Very good workflow. David has been responsive, clear with his information, and persistent in his process. I genuinely feel that they care about getting results for us.

What did you find most impressive about this company?

Very personable, determined to achieve results.

Are there any areas for improvement?

I'm very happy with the service so far!

Please describe your company and your position there.

Director of Sales in a consultancy firm.

For what projects/services did your company hire Leadable?

We hired Leadable to run personalized outbound sales campaigns on our behalf.

What were your goals for this project?

The primary goals were to generate leads for our sales team and to build awareness for our solution with our buyer personas.

How did you select Leadable?

They approached us directly. We were very impressed by the quality of their outreach and felt as though we could trust them to represent our brand. We have had bad experiences with companies like this in the past so this was very important for us.

Describe the project in detail.

They had a very smooth and professional onboarding period which was managed very well. From the outset, we felt confident that they were on top of everything and that they put enough work into understanding our offering and the problem that we solve for our customers. New campaigns start monthly and the results have continued to improve month over month as the pipeline has been filling up.

What was the team composition?

The breakdown of the team was one of the main reasons why we chose Leadable. The breakdown of the role makes perfect sense and we have a senior account manager who is our primary point of contact, but he is being supported by a researcher and copywriter who do all of the unique personalizations.

Can you share any outcomes from the project that demonstrate progress or success?

In terms of leads generated, the first couple of months were a little slow, but the team had warned us to keep our expectations low at this stage as it was a longer-term play with the pipeline. Thankfully, we have a decent stream of quality leads flowing through each month since and it seems to be continuously improving.

How effective was the workflow between your team and theirs?

Perfect. The communication on a shared Slack channel and the full transparency and visibility into everything that is happening is a big plus point.

What did you find most impressive about this company?

1. Attention to detail - We have really struggled to find external partners who we could trust to represent our brand in the way we want it to be represented, and we have no concerns here.
2. Communication and a drive to make it work. Our first campaign was not performing very well and they were very proactive in suggesting changes and testing different approaches.

Are there any areas for improvement?

The impatient side of me would love to have seen a quicker return with more leads in the first 2 months, but as mentioned before, the team were adamant about building a longer term and more sustainable approach, which has definitely paid off.

Please describe your company and your position there.

We are a Frontline LMS and Training provider - I head up our Learning Technology team

For what projects/services did your company hire Leadable?

Our SaaS solution wasn’t generally something people were aware how to search for so Leadable were tasked with doing cold outreach and lead generation creating hyper personalised outreach to trigger meeting requests and exploratory conversations

What were your goals for this project?

To generate 5-10 leads per campaign with companies of 1000+ people

How did you select Leadable?

Personal referal and having seen first hand some of the work their CEO Barry had done in different organisations. They were also very invested in ensuring we approach this as a partnership to get the most out of it from the first conversation

Describe the project in detail.

Focused on 3 core campaigns - Sales, Service and Safety. Leadable then built a core target list of companies and people within those organisations which met certain criteria before building a series of outreach email campaigns designed to connect personally with each of the people on the list. As soon as a prospect indicated any interest in a conversation/meeting that was handed over to my team to qualify and explore

What was the team composition?

A mix of sales copy writers & researchers

Can you share any outcomes from the project that demonstrate progress or success?

Given the relatively short nature of the 3 campaigns the first 2 generated some really good engagement, click and open rates. In addition to this there were some really good profile prospects that could be directly linked to the work they did.

How effective was the workflow between your team and theirs?

Good, it was a really seemless tea nation and handover between both stages of the engagement

What did you find most impressive about this company?

Time invested in understanding our business as well as some excellent sales copywriting

Are there any areas for improvement?

The elements which didn’t deliver the outcomes we hoped likely wouldn’t happen again as it was an inevitable element of both business learning what worked and what didn’t. Had we been able to extend the contract further I believe we would have been able to see some much stronger results

Please describe your company and your position there.

I am the Portfolio Manager at a social media specialist company. Providing an overview and support to multiple different aspects of the business, mainly focused on Sales and Marketing of the agency.

For what projects/services did your company hire Leadable?

We brought in Leadable to lead our outbound sales strategy.

What were your goals for this project?

The goals were based around acquiring new business. As a company we have always had a good flow of inbound leads along with referrals and word of mouth. Leadable have allowed us to set up a clear and effective outbound strategy to reach out and acquire new business. We have been working with Leadable for just over a month and had a number of high quality leads reply with meetings now in the diary.

How did you select Leadable?

Speaking to other businesses and individuals, so through referrals and word of mouth we set up a meeting with Leadable along with a couple of others.

Describe the project in detail.

Leadable have allowed us to set up a clear and effective outbound strategy to reach out and acquire new business. We have been working with Leadable for just over a month and had a number of high quality leads reply with meetings now in the diary.

What was the team composition?

We had an initial call with 2 team members. During the call we discussed our ideal clients to work with and there criteria, then moved onto the industry and what businesses are struggling with that we can help with. From here our account manager went away and set up relative email flows to start the project.

Can you share any outcomes from the project that demonstrate progress or success?

We have only been working with Leadable for over a month and we have seen a positive monthly report with open rates and replies/interest from certain companies. We have also already had 2 meetings with businesses that Leadable found and brought to us.

How effective was the workflow between your team and theirs?

Very clear and effective. A slack channel was set up for quick communication, with regular messages and updates shared. Along with a monthly report detailing aspects of the campaign in more detail.

What did you find most impressive about this company?

From the start they were very thorough in understanding what we wanted to achieve and aligned themselves closely with these. They also got to know us so when speaking with potential new business they could effectively communicate our company before passing onto us.

Are there any areas for improvement?

Everything has run smoothly and effectively thus far

Introduce your business and what you do there.

I’m the head of sales at an Icelandic-based data center operator.

What challenge were you trying to address with Leadable?

We hired them for lead generation services during the COVID-19 lockdown.

What was the scope of their involvement?

Leadable targets contacts within companies that likely want to use the services that we require. Their team doesn’t email 10,000 people and hope for the best.

We work collaboratively to create a list of potential customers. It’s a targeted effort that requires research on the individuals, company, and organizational interests. They verify contact details before we launch a monthly campaign to the vetted set of customers. We slowly get in touch with them and encourage them to look at our product.

What is the team composition?

We have one point of contact.

How did you come to work with Leadable?

They approached our CEO by email. Their team researched our business. We recently had a decent amount of funding, and when they contacted us, they talked about that in reference to their services.

Our CEO forwarded it to me, and we both liked their approach. They seemed interested in our business, putting very salient points in the email. We figured that if they could convince us, they could work well with our customers.

How much have you invested with them?

We’ve spent around $20,000 so far.

What is the status of this engagement?

Our ongoing engagement with Leadable started in September 2020.

What evidence can you share that demonstrates the impact of the engagement?

We initially signed a three-month agreement, but we plan on continuing as long as everything is working. Right now, it’s working, and I think we’ll expand our relationship with Leadable.

I like the constant communication through Slack. We receive a nice report monthly with statistics. It goes into the different contacts, email opens, read-throughs, and more. It allows me to collate a list of possible solutions and people who will be interested in our product.

How did Leadable perform from a project management standpoint?

Their communication and project management styles are excellent.

What did you find most impressive about them?

I was impressed by how they contacted us.

Are there any areas they could improve?

No, nothing springs to mind.

Do you have any advice for potential customers?

Put in as much time as possible while working with them. If you give more direction during the process, you’ll get a better result back. Invest as much time as you can afford. Don’t just hand it over as a job to do.

Please describe your company and your position there.

I’m the CEO of digital marketing agency

For what projects/services did your company hire Leadable?

Lead nurturing to bring prospects from cold to warm

How did you select this vendor?

They marketed to me and I loved their approach. I wanted them to do that for me.

Describe the scope of their work in detail.

They research and create email campaigns to lists of our perfect clients. Then they bring leads to our sales people for closing

What was the team composition?

I’ve worked with all the main players and found them all to be amazing humans

Can you share any outcomes from the project that demonstrate progress or success?

It’s just working like we wanted. It’s still early but I am thrilled with the results thus far.

How effective was the workflow between your team and theirs?

One of the best parts is they are very communicative, and their reporting is excellent

What did you find most impressive about this company?

Their communication and just the quality of the people.

Is there any area for improvement or anything that could have been done differently?

I have no complaints

Please describe your company and your position there.

We are a software provider that helps our customer understand the impact of emerging tech on their workforce

For what projects/services did your company hire Leadable?

Outsource business development

What were your goals for this project?

Build brand awareness and book meetings with key contacts within key accounts

How did you select Leadable?

Their is a lot of companies offering what seems like the same solution or services but what stood out for me was leadable personal approach, the care in which they place on brand protection in line with achieve results

Describe the scope of their work in detail.

Build and run an extensive outreach campaign(s) to 50 targetd accounts per month

What was the team composition?

We work closely when needed but they are also able to operate independently, reaching out when they need something or have questions. We have a dedicated slack channel between my internal team and Leadable to promote collaboration.

Can you share any outcomes from the project that demonstrate progress or success?

Great working relationship and the results are starting to come. With a bit more time i think we will start to gain real traction

How effective was the workflow between your team and theirs?

Communication is good and the working relationship strong

What did you find most impressive about this company?

Quickly able to pick up what we do, our target audience and the content that will work. Self sufficient

Are there any areas for improvement?

Not yet