Leadable

Please describe your company and your position there.

I am CEO of a branding and digital marketing agency currently working with some of the world's leading hospitality brands

For what projects/services did your company hire Leadable?

In response to a clear opportunity to expand our market, we wanted to target growing drinks brands. Our specialism in hospitality has positioned us well to expand into this market. Our sales resources in-house are limited so we looked for a out-sourced solution.

What were your goals for this project?

We specifically wanted to work with more drinks brands to reduce our reliance on a single industry. We needed a partner that could deliver warm leads from a cold list on a regular, on-going basis.

How did you select Leadable?

The targeted me with their personalised approach that caught my attention. Their sales process worked on me (and I'm quite cynical) so I felt it would work on others! After meeting I felt a cultural alignment and decided to run a trial, which is working well.

Describe the project in detail.

Leadable follow a systematic, personalised sales approach. They research each prospect in detail before making an approach. This enables them to approach from position of knowledge and remove barriers. After a series of emails the objective is to secure a meeting with me and the prospect.

What was the team composition?

We work with David, our dedicated sales agent. Barry oversees the process.

Can you share any outcomes from the project that demonstrate progress or success?

We've had a 10% lead conversion rate from a 92% open rate on cold emails. I've had a number of positive meetings and continue to move prospects through a conversion funnel.

How effective was the workflow between your team and theirs?

Very good workflow. David has been responsive, clear with his information, and persistent in his process. I genuinely feel that they care about getting results for us.

What did you find most impressive about this company?

Very personable, determined to achieve results.

Are there any areas for improvement?

I'm very happy with the service so far!

Please describe your company and your position there.

Director of Sales in a consultancy firm.

For what projects/services did your company hire Leadable?

We hired Leadable to run personalized outbound sales campaigns on our behalf.

What were your goals for this project?

The primary goals were to generate leads for our sales team and to build awareness for our solution with our buyer personas.

How did you select Leadable?

They approached us directly. We were very impressed by the quality of their outreach and felt as though we could trust them to represent our brand. We have had bad experiences with companies like this in the past so this was very important for us.

Describe the project in detail.

They had a very smooth and professional onboarding period which was managed very well. From the outset, we felt confident that they were on top of everything and that they put enough work into understanding our offering and the problem that we solve for our customers. New campaigns start monthly and the results have continued to improve month over month as the pipeline has been filling up.

What was the team composition?

The breakdown of the team was one of the main reasons why we chose Leadable. The breakdown of the role makes perfect sense and we have a senior account manager who is our primary point of contact, but he is being supported by a researcher and copywriter who do all of the unique personalizations.

Can you share any outcomes from the project that demonstrate progress or success?

In terms of leads generated, the first couple of months were a little slow, but the team had warned us to keep our expectations low at this stage as it was a longer-term play with the pipeline. Thankfully, we have a decent stream of quality leads flowing through each month since and it seems to be continuously improving.

How effective was the workflow between your team and theirs?

Perfect. The communication on a shared Slack channel and the full transparency and visibility into everything that is happening is a big plus point.

What did you find most impressive about this company?

1. Attention to detail - We have really struggled to find external partners who we could trust to represent our brand in the way we want it to be represented, and we have no concerns here.
2. Communication and a drive to make it work. Our first campaign was not performing very well and they were very proactive in suggesting changes and testing different approaches.

Are there any areas for improvement?

The impatient side of me would love to have seen a quicker return with more leads in the first 2 months, but as mentioned before, the team were adamant about building a longer term and more sustainable approach, which has definitely paid off.

Please describe your company and your position there.

We are a Frontline LMS and Training provider - I head up our Learning Technology team

For what projects/services did your company hire Leadable?

Our SaaS solution wasn’t generally something people were aware how to search for so Leadable were tasked with doing cold outreach and lead generation creating hyper personalised outreach to trigger meeting requests and exploratory conversations

What were your goals for this project?

To generate 5-10 leads per campaign with companies of 1000+ people

How did you select Leadable?

Personal referal and having seen first hand some of the work their CEO Barry had done in different organisations. They were also very invested in ensuring we approach this as a partnership to get the most out of it from the first conversation

Describe the project in detail.

Focused on 3 core campaigns - Sales, Service and Safety. Leadable then built a core target list of companies and people within those organisations which met certain criteria before building a series of outreach email campaigns designed to connect personally with each of the people on the list. As soon as a prospect indicated any interest in a conversation/meeting that was handed over to my team to qualify and explore

What was the team composition?

A mix of sales copy writers & researchers

Can you share any outcomes from the project that demonstrate progress or success?

Given the relatively short nature of the 3 campaigns the first 2 generated some really good engagement, click and open rates. In addition to this there were some really good profile prospects that could be directly linked to the work they did.

How effective was the workflow between your team and theirs?

Good, it was a really seemless tea nation and handover between both stages of the engagement

What did you find most impressive about this company?

Time invested in understanding our business as well as some excellent sales copywriting

Are there any areas for improvement?

The elements which didn’t deliver the outcomes we hoped likely wouldn’t happen again as it was an inevitable element of both business learning what worked and what didn’t. Had we been able to extend the contract further I believe we would have been able to see some much stronger results

Please describe your company and your position there.

I am the Portfolio Manager at a social media specialist company. Providing an overview and support to multiple different aspects of the business, mainly focused on Sales and Marketing of the agency.

For what projects/services did your company hire Leadable?

We brought in Leadable to lead our outbound sales strategy.

What were your goals for this project?

The goals were based around acquiring new business. As a company we have always had a good flow of inbound leads along with referrals and word of mouth. Leadable have allowed us to set up a clear and effective outbound strategy to reach out and acquire new business. We have been working with Leadable for just over a month and had a number of high quality leads reply with meetings now in the diary.

How did you select Leadable?

Speaking to other businesses and individuals, so through referrals and word of mouth we set up a meeting with Leadable along with a couple of others.

Describe the project in detail.

Leadable have allowed us to set up a clear and effective outbound strategy to reach out and acquire new business. We have been working with Leadable for just over a month and had a number of high quality leads reply with meetings now in the diary.

What was the team composition?

We had an initial call with 2 team members. During the call we discussed our ideal clients to work with and there criteria, then moved onto the industry and what businesses are struggling with that we can help with. From here our account manager went away and set up relative email flows to start the project.

Can you share any outcomes from the project that demonstrate progress or success?

We have only been working with Leadable for over a month and we have seen a positive monthly report with open rates and replies/interest from certain companies. We have also already had 2 meetings with businesses that Leadable found and brought to us.

How effective was the workflow between your team and theirs?

Very clear and effective. A slack channel was set up for quick communication, with regular messages and updates shared. Along with a monthly report detailing aspects of the campaign in more detail.

What did you find most impressive about this company?

From the start they were very thorough in understanding what we wanted to achieve and aligned themselves closely with these. They also got to know us so when speaking with potential new business they could effectively communicate our company before passing onto us.

Are there any areas for improvement?

Everything has run smoothly and effectively thus far

Introduce your business and what you do there.

I’m the head of sales at an Icelandic-based data center operator.

What challenge were you trying to address with Leadable?

We hired them for lead generation services during the COVID-19 lockdown.

What was the scope of their involvement?

Leadable targets contacts within companies that likely want to use the services that we require. Their team doesn’t email 10,000 people and hope for the best.

We work collaboratively to create a list of potential customers. It’s a targeted effort that requires research on the individuals, company, and organizational interests. They verify contact details before we launch a monthly campaign to the vetted set of customers. We slowly get in touch with them and encourage them to look at our product.

What is the team composition?

We have one point of contact.

How did you come to work with Leadable?

They approached our CEO by email. Their team researched our business. We recently had a decent amount of funding, and when they contacted us, they talked about that in reference to their services.

Our CEO forwarded it to me, and we both liked their approach. They seemed interested in our business, putting very salient points in the email. We figured that if they could convince us, they could work well with our customers.

How much have you invested with them?

We’ve spent around $20,000 so far.

What is the status of this engagement?

Our ongoing engagement with Leadable started in September 2020.

What evidence can you share that demonstrates the impact of the engagement?

We initially signed a three-month agreement, but we plan on continuing as long as everything is working. Right now, it’s working, and I think we’ll expand our relationship with Leadable.

I like the constant communication through Slack. We receive a nice report monthly with statistics. It goes into the different contacts, email opens, read-throughs, and more. It allows me to collate a list of possible solutions and people who will be interested in our product.

How did Leadable perform from a project management standpoint?

Their communication and project management styles are excellent.

What did you find most impressive about them?

I was impressed by how they contacted us.

Are there any areas they could improve?

No, nothing springs to mind.

Do you have any advice for potential customers?

Put in as much time as possible while working with them. If you give more direction during the process, you’ll get a better result back. Invest as much time as you can afford. Don’t just hand it over as a job to do.

Please describe your company and your position there.

We are a software provider that helps our customer understand the impact of emerging tech on their workforce

For what projects/services did your company hire Leadable?

Outsource business development

What were your goals for this project?

Build brand awareness and book meetings with key contacts within key accounts

How did you select Leadable?

Their is a lot of companies offering what seems like the same solution or services but what stood out for me was leadable personal approach, the care in which they place on brand protection in line with achieve results

Describe the scope of their work in detail.

Build and run an extensive outreach campaign(s) to 50 targetd accounts per month

What was the team composition?

We work closely when needed but they are also able to operate independently, reaching out when they need something or have questions. We have a dedicated slack channel between my internal team and Leadable to promote collaboration.

Can you share any outcomes from the project that demonstrate progress or success?

Great working relationship and the results are starting to come. With a bit more time i think we will start to gain real traction

How effective was the workflow between your team and theirs?

Communication is good and the working relationship strong

What did you find most impressive about this company?

Quickly able to pick up what we do, our target audience and the content that will work. Self sufficient

Are there any areas for improvement?

Not yet

Please describe your company and your position there.

Founder of digital marketing agency.

For what projects/services did your company hire Leadable?

Targeted lead gen for digital marketing clients in a specific vertical.

What were your goals for this project?

We wanted to increase the leads and win new clients.

How did you select Leadable?

Leadable reached out to us at the right time and we liked their targeted and personalized approach that is focused on quality over quantity.

Describe the scope of their work in detail.

We had an initial kickoff, worked with them to provide data and company target accounts that we gathered ourselves and then they researched contact information and personalized the messaging whilst working under a profile as one of our team.

What was the team composition?

We've had regular comms with one of the Leadable team who has been representing us along with their Founder.

Can you share any outcomes from the project that demonstrate progress or success?

We've had a number of meetings set up off the back of Leadable's work. Some are not quite ready to buy and sales cycles are longer than inbound leads, but we're getting in front of the right people.

How effective was the workflow between your team and theirs?

Very easy, mainly over Slack.

What did you find most impressive about this company?

Their focus on quality and personalisation, as opposed to the 'spray and pray' approach of other similar companies.

Are there any areas for improvement?

Not currently.

Please describe your company and your position there.

I work as an Enterprise Account Manager at Serif. We produce professional creative design applications utilised across a wide variety of industries.

For what projects/services did your company hire Leadable?

To support our existing sales team with lead generation.

What were your goals for this project?

To increase the pipeline of our sales team and ultimately help to drive growth.

How did you select Leadable?

A member of the Leadable team reached out to us. We liked their approach and felt that it would be a good fit for our business.

Describe the scope of their work in detail.

A member of the Leadable team worked closely with us to understand our needs and formulate an outreach strategy. Leadable regularly report back to our Head of Sales on the progress of the campaigns.

What was the team composition?

A member of the Leadable team work directly with our Head of Sales and our internal team of Account Managers.

Can you share any outcomes from the project that demonstrate progress or success?

Since working with Leadable, we have seen a noticeable growth in pipeline and as a result, an uplift in sales. The Leadable team have shown a genuine desire to work with us to help drive sales and conversations with potential prospects.

How effective was the workflow between your team and theirs?

Very straight forward and easy to work with.

What did you find most impressive about this company?

The team's ability to find new ways to improve results is amazing.

Are there any areas for improvement?

Very satisfied with the service so far.

Please describe your company and your position there.

I am the CEO of Talivest and we provide people analytics to organisations.

For what projects/services did your company hire Leadable?

We needed support with building and outreaching to prospect customers.

What were your goals for this engagement?

To increase our pipeline and conversions.

How did you select Leadable?

Leadable was recommended and I liked their quality over quantity approach when it came to connecting with prospect customers

Describe the engagement in detail.

I found the Leadable team very easy to deal with and very transparent. I am confident that they are invested in working with us and ensuring that we make our goals.

What was the team composition?

I work directly with one of the team members in Leadable

Can you share any outcomes from the engagement that demonstrate progress or success?

We receive weekly updates to go through the results from the week, once a lead is interested I then get a notification of this. The process is flawless and I am excited to start seeing further data points.

How effective was the workflow between your team and theirs?

Very effective and easy.

What did you find most impressive about this vendor?

That they focus on the quality of output rather than then sending our message to multiple parties .

Are there any areas for improvement?

For now its too early to tell but so far we are happy.