Please describe the scope of their involvement in detail.
We work with Intrapromote as a strategic partner to help us in achieve goals that needs a little bit more in-depth execution and strategy, specifically as it relates to content development, keyword strategies, and research. They do some of the SEO work on the back-end. For one project we had, they also did a lot of competitive research, which involved reviewing competitors' websites and social presence. That work involved a lot of social media insights and intelligence, to identify what's actually relevant and important to note in competitive research. They're very helpful with that.
After they did the research, they were able to provide good recommendations as far as what the next step should be for the client. If the client wants to handle that on their own, they can, or Intrapromote would be able to handle the work. Therefore, they would also be able to handle the next step, as far as content creation that would be more SEO friendly and, hopefully, lead to better search results and rankings.
How did you come to work with Intrapromote?
I wasn't involved with the procurement process. I think their name came through our director of digital interactive who has a personal relationship with Intrapromote. I think Intrapromote may have come to us first, seeking website design and development assistance. I don't entirely know, but as far as the most recent project goes, we were between two SEO partners. We did select Intrapromote because of how thorough and in-depth we knew they would get on the project.
They provided examples to us of similar reports and projects they've done in the past that were similar to what this new client was requesting. We were able to check out their past work and see that it was in-depth and exactly what the client wanted specifically in this case. This client wanted a lot of details and understanding of how every little bit came together. Because of that level of detail that Intrapromote could provide, we chose to work with them.
Could you provide a sense of the size of this initiative in financial terms?
It's interesting because a lot times there might be an upfront cost and then an ongoing cost. For example, this one project we did was around $10,000 for a one-time social, competitive, and SEO audit. The end deliverable was a recommendation strategy of how to move forward.
Now, if the client had then gone on to phase two, there would have been a monthly fee for ongoing SEO maintenance and development. That probably would have been around $3,000 to $5,000 a month, so that would be more in the second range for a yearlong partnership.
What is the status of this engagement?
We've had a relationship with them probably the last year or so. It's a symbiotic relationship. If someone comes to them with a website design project and SEO work, they'll turn to us and give us the referral. When we have a website design or SEO project come our way, we'll hand off the SEO to them.
We've been offering opportunities back and forth during the last year or year and a half. Most recently, one project that we've wrapped up took maybe six weeks or so, start to finish.
The client was very happy with the results. Intrapromote has been providing excellent customer service when they're working directly with the client, so it's been going really well.