Le Claires Digital

BACKGROUND

Please describe your company and position.

I am the Owner of Harris of London

Describe what your company does in a single sentence.

Affordable Luxury Sustainable Home Fragrance

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Le Claires Digital to accomplish?
Move Harris of London to a scalable platform that would enhance the user experience, boost conversions, and increase revenue.

SOLUTION

How did you find Le Claires Digital?

Referral

Why did you select Le Claires Digital over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Le Claires Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Transformation project moving the website from one provider to another and utilising a new domain. LeClaires enabled the new site to be fully optimised and improved the customer journey making it seamless for the end user. They refreshed the whole look and feel of the customer's experience, and also set up email marketing and automations that feed into the new site and overall performance.
LeClaires also created an entire brand guidelines pack; which goes into detail to create consistency across platforms. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• +60% increase in conversion rate: Thanks to the improved user experience, optimised checkout process, and mobile-first design, Harris of London saw a 60% conversion boost.
• +27% increase in Average Order Value (AOV): Upsell and cross-sell strategies, combined with tailored email flows, led to a significant 27% rise in AOV.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

LeClaires went above and beyond to deliver more than was promised at the beginning of our conversations and still continues to support and guide. The deadlines were met easily, and they were super flexible around my limitations and knowledge gap. 

What was your primary form of communication with Le Claires Digital?

Virtual Meeting

What did you find most impressive or unique about this company?

I love the friendly approach and family feel to working with LeClaires. I was consistently impressed by their knowledge and expertise, but it never came across as patronizing, and they were patient in sharing their skills with me. They have always been on hand when I need them, and I have been able to lean on them a lot throughout this process. 
I know that I'll continue to work with them in the future. They don't make you feel like anything is too much or out of the scope of initial agreements, and this kind of flexibility is invaluable to a start-up business. 

Are there any areas for improvement or something Le Claires Digital could have done differently?

No, happy with everything