Welcome to Lazy Sundays; we are a collective of creative experts based in Scandinavia, supporting ambitious startups worldwide to launch, grow, and run better.
Our founding duo, Dani and Nicky, are based in Copenhagen and combine their experience as serial startup-founders, design leaders, and global brand architects, creating a powerhouse team tailored to your needs. Alongside the two of us stand a global collective of highly talented brand and graphic designers, copywriters and developers. We mix-and-match the right team for every project, and then focus on it 100%.
We offer a partnership that gives you the best of both worlds: a perspective informed by decades of experience, strategic and analytical capabilities, and firepower to execute and create impactful, meaningful things.
What we do
We are a full-service creative studio, helping startups to communicate the right story to the right people on the right channel through brand-led strategy, design and product development.
As a multidisciplinary studio, we help startups grow their business by:
1. bringing clarity to their story 2. crafting a brand that resonates 3. rolling brands out with impact across channels
What’s with the name?
Lazy Sundays is a creative studio inspired by the unhurried moments of life. We believe in embracing the art of slow living, intentional work, and creating the time and space to think critically and consciously together with our clients.
At Lazy Sundays, we celebrate the beauty of craft, detail, and focused thinking. Our approach to creativity is founded on the idea that great work emerges when we allow ourselves to do things properly.
In a world that’s asking us to speed up and think less, we’re inviting you to take a brief moment to explore.
As your creative partners, we’ll guide you to make thoughtful, deliberate choices for your business and brand that are focused on long-term vision, goals, and outcomes.
"They proved to be intelligent, empathic partners who adapted to our needs and delivered beyond expectations."
May 9, 2023
Design Director & Partner, IS IT A BIRD
Katey Diamond
Consulting
Copenhagen, Denmark
11-50 Employees
Online Review
Verified
Lazy Sundays provided branding services to an innovation agency. They helped the client understand who they were as a business, align key stakeholders around the task, and propose three distinct brand concepts.
Lazy Sundays helped the client scope the possibilities, set direction for their ongoing work, and align their team on the task ahead. The service provider delivered beyond the client's expectations. They also demonstrated creativity, adaptability, strategic thinking, and great project management.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Design Director, Partner of IS IT A BIRD
Describe what your company does in a single sentence.
Collaborating with leading organisations to unite business strategy with messy human reality.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Lazy Sundays to accomplish?
Refining our brand story
Helping align the leadership team around the need and task
SOLUTION
How did you find Lazy Sundays?
Referral
Why did you select Lazy Sundays over others?
Great culture fit
Good value for cost
Company values aligned
How many teammates from Lazy Sundays were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
We were at the initiation of reviewing our brand positioning, and Lazy Sundays came in to the project create an understanding of who we are as a business, assist us in aligning the key stakeholders around the task, inspiring us with the potential of the exercise, and delivering three distinct concepts to provoke our thinking and show us new possibilities for the brand narrative.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
The team was inspired and aligned on what task was ahead of us. The written concepts helped us scope the possibilities and set direction for the ongoing work.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Dani was extremely open and keen to get a deep understanding of our needs. Project management was characterised by quick communication, clear expectations and follow ups.
What was your primary form of communication with Lazy Sundays?
In-Person Meeting
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
The creativity and strategic thinking they brought to the task. They proved to be intelligent, empathic partners who adapted to our needs and delivered beyond expectations.
Are there any areas for improvement or something Lazy Sundays could have done differently?
I'm looking forward to seeing the team grow and what new minds or services they will offer.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Branding, Web & Graphic Design for Venture Capital Firm
BrandingGraphic DesignLogoOther DesignWeb Design
Confidential
Mar. 2023 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"Lazy Sundays stands out for their exceptional quality of deliverables."
Apr 7, 2023
Founder & General Partner, Emblem
Bénédicte de Raphélis Soissan
Financial services
Paris, France
1-10 Employees
Online Review
Verified
Lazy Sundays provides branding, web design, and graphic design for a venture capital firm. They've refreshed the client's brand identity, designed their website, and created visual assets for LinkedIn.
The partnership with Lazy Sundays has immensely benefited the client's brand; the new brand identity has received positive feedback. The team has provided high-quality deliverables despite a challenging timeframe and leads an efficient workflow. Their polished and cohesive branding work stands out.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Founder & General Partner of Emblem
Describe what your company does in a single sentence.
Emblem is a venture capital firm partnering at (pre)seed stage with entrepreneurs in France, Denmark and Sweden.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Lazy Sundays to accomplish?
Re-branding
Website design
Deliverables for launch
SOLUTION
How did you find Lazy Sundays?
Referral
Why did you select Lazy Sundays over others?
High ratings
Great culture fit
Referred to me
What was the size of Lazy Sundays’s team?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Explorations of how to bring our existing identity to life in a new way, Website design, and LinkedIn graphics (cover & logo icon, and post).
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Our willingness to switch brand identity after their first exploration
Feedback on the new brand identity from our ecosystem
Quality of deliverables in a challenging timeframe
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Lazy Sundays' partnership has been immensely beneficial to our brand. They have demonstrated an impressive capacity for understanding the context, challenges, and objectives of our vertical, as well as a clear and efficient workflow, from initial contact to post-production, with full visibility of the progress, the next steps, the arbitrations, and a summary of each session we had.
They have been a crucial partner in helping us achieve the right choices for our brand. Moreover, Lazy Sundays has managed to complete a comprehensive rebranding on a tight deadline, as well as providing ongoing support during our launch. It is with this level of service that we are pleased to continue our collaboration with them and to recommend them to our founders.
What was your primary form of communication with Lazy Sundays?
Virtual Meeting
What did you find most impressive or unique about this company?
As experienced entrepreneurs, business angels and venture capitalists, we have had the pleasure of working with several designers and agencies. Among them, Lazy Sundays stands out for their exceptional quality of deliverables. From the overall aesthetic to the minutiae of detail, everything they produce is polished, cohesive, and ‘finished’ in its appearance.
Are there any areas for improvement or something Lazy Sundays could have done differently?
No. Everything was perfect from start to finish, and we are now expanding our scope of collaboration.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Web & Presentation Design for DEI Consultancy
BrandingContent Writing ServicesWeb Design
Confidential
Apr. - June 2023
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"Dani and Nicky really understood the vision and engaged with me actively.
Jun 30, 2023
Founder, TalentED Consultancy ApS
Dr. Poornima Luthra (She/Her)
Consulting
Copenhagen, Denmark
1-10 Employees
Online Review
Verified
Lazy Sundays created a website and slide deck for a diversity, equity, and inclusion (DEI) consultancy. The goal was to reflect the company's thought leadership and service offerings.
The client was satisfied with Lazy Sundays' work. The team successfully brought the client's vision to life and met deadlines. They engaged with the client, providing options and pushing the client toward the best results while respecting their ideas.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Founder of TalentED Consultancy ApS
Describe what your company does in a single sentence.
Provide DEI thought leadership and consultancy
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Lazy Sundays to accomplish?
Create new website that represents my thought leadership
SOLUTION
How did you find Lazy Sundays?
Referral
Why did you select Lazy Sundays over others?
Great culture fit
Company values aligned
How many teammates from Lazy Sundays were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Create a website and slide deck that was representative of my services and thought leadership
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Resedigned website and branding
Slide deck with branding
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Dani and Nicky really understood the vision and engaged with me actively. They delieverd on time and I am very satisfied.
What was your primary form of communication with Lazy Sundays?
Virtual Meeting
What did you find most impressive or unique about this company?
Dani and Nicky understood my vision and branding that I desired. They also provided options and challenged me in the right ways to have the best outcomes, while respecting my views.
Are there any areas for improvement or something Lazy Sundays could have done differently?
None at all. Loved working with them.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Figma Web Design & Branding for Hearing Aid Manufacturer
Web Design
Confidential
May - June 2023
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"They managed to quickly turn feedback into output to ensure constant progress throughout the project."
Jun 29, 2023
Commercial Lead, BrainWorks
Peter Bredekjær Nielsen
Consumer Products
Denmark
5,001-10,000 Employees
Online Review
Not Verified
A hearing aid manufacturer hired Lazy Sundays to create their website and branding. The team worked on delivering a Figma file containing the complete design of the site, including the logo and sample copy.
Lazy Sundays delivered great work. The team completed their tasks on time and was highly responsive to the client. Their members gave honest and transparent feedback, enabling them to work toward a better direction for the project. Overall, their customer-centric approach was truly commendable.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Commercial Lead, BrainWorks of GN Hearing
Describe what your company does in a single sentence.
GN Hearing is among the world's largest manufacturers of hearing aids. The company provides excellent sound by offering innovative hearing solutions that combine original thinking and design with solid technology - all based on deep audiological insight and understanding of hearing aid users.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Lazy Sundays to accomplish?
Develop a compelling web design
Create a brand identity
SOLUTION
How did you find Lazy Sundays?
Network
Why did you select Lazy Sundays over others?
Close to my geographic location
Pricing fit our budget
Great culture fit
Knew of past work through network
How many teammates from Lazy Sundays were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Develop a web design including sample copy and brand identity for a new website targeting HCPs and consumers from the hearing industry. Key deliverable was a Figma file with a complete web design including sample copy and logo.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Internal conversations on direction progressed based on the output from the project.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Very timely with deliverables and always highly responsive. Gave honest and transparent feedback and challenged the direction of the project for the better. Lazy Sundays are perfect to work with with their agile approach and customer centricity.
What was your primary form of communication with Lazy Sundays?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
They managed to quickly turn feedback into output to ensure constant progress throughout the project.
Are there any areas for improvement or something Lazy Sundays could have done differently?
For this short project, I think Lazy Sundays did what they could to deliver on time and according to needs.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
"Lazy Sundays are great to work with and are not afraid to bring the experience into play to ensure you get the maximum value out of the project.
Branding Services for Design Company
Branding
Less than $10,000
Mar. - Apr. 2023
5.0
Quality
5.0
Schedule
4.5
Cost
5.0
Willing to Refer
5.0
"Their ability to communicate and collaborate with us was such an inspiring and energizing experience."
Apr 24, 2023
Founder, Design Company
Anonymous
Design
Copenhagen, Denmark
1-10 Employees
Online Review
Verified
Lazy Sundays provided branding services to a design company. The vendor proposed three concepts for the brand story, modified the chosen one further, and created the brand's visual identity, including the logo.
Lazy Sundays delivered a clear brand story and narrative. They also successfully created the client's new logo. Moreover, the vendor provided an inspiring and energizing experience. They ensured efficient collaboration and accessible communication through email, meetings, and their own platform.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Founder of (a/an) Design
Describe what your company does in a single sentence.
Design services
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Lazy Sundays to accomplish?
Brand story and visual identity
Colors
SoMe Launch
SOLUTION
How did you find Lazy Sundays?
Referral
Other
Why did you select Lazy Sundays over others?
Close to my geographic location
Pricing fit our budget
Great culture fit
What was the size of Lazy Sundays’s team?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Kick off workshop, delivering first 3 different concepts for brand story with a few iterations afterwards, nailing it into one brand story. Lastly visual identify and logo.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Definitely a clear brand story and narrative and logo.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Yes, definitely and they were easy to communicate through their communication platform, that also integrated with email easily.
What was your primary form of communication with Lazy Sundays?
In-Person Meeting
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
Their ability to communicate and collaborate with us was such an inspiring and energizing experience.
Are there any areas for improvement or something Lazy Sundays could have done differently?
Maybe a more sharp timeline, with time slots for feedback deadlines from the customer side.
