We are a Nordic agency with a Mediterranean family
We are Lazy snail Design, an awarded tight-knit team of dedicated professionals devoted to graphic design, branding, illustration, and photography with a passion not just for great results, but for creating the best possible process to get there as well.
What Defines Us
GEEKS WITH PASSION FOR DESIGN AND PERFORMANCE
We’re geeks with a passion for creating designs based on strong ideas. If art is all about freedom of expression, then we are definitely not artists. We love the problem-solving aspect of our craft, and we thrive on restrictions!
THE BEST OF BOTH WORLDS
We are a Danish agency with a Greek family. The DNA of both worlds — minimal and maximal — flows freely throughout our work, enabling us to reach out and design for different cultures around the world, depending on the nature of the project at hand.
THINK BIG, WORK SMART
We are in the business of ideas and visual communication. Unlike other jobs, a larger workforce doesn’t always mean better results. We believe that a small, carefully selected group of talented individuals genuinely working together, is capable of producing excellent results.
What Defines Our Work
THE BIG IDEA
We feel that every design should have a robust Big Idea at its core. This idea should be simple yet potent and clearly expressed in the design.
We believe in leaving a better future for our children and future generations. The concept of eco-effective packaging inspires our design efforts and values.
We have worked across Europe, North America, and Asia, on large FMCG companies, large-scale projects, coordinating many partners and handling numerous and complex deliverables; but also on small projects that require a more customized approach. We have thus learned how to achieve results within any budget, large or limited.
Danone S.A., Actimel France, France Societe des Eaux Minerales d' Evian S.A.E.M.E. Volvic, France Danone S.A., Top Lines Waters Danone Universal Robina Beverages Inc., Philippines Danone S.A. Actimel Global, France Cava Spiliadis, USA & Canada Kiriakaki Antonia S.A., Greece Candiasoil Ltd, UK Olive oil Producers Co-operative of Viannos "Bienna", Greece Sarantis Group, Czech Republic & Poland Crowe Statsautoriseret Revisionsinteressentskab v.m.b.a.,
Our visual identity positioned D.TAILS as experts in building the foundations of e-commerce success. We designed the logo and website to embody this fundamental element of the software that most of us use daily without stopping to think about it.
We created a custom typeface to make the website copy appear more code-like, which is also visible in the characteristics of the logo.
Our custom font was inspired by monospaced fonts. Despite the computer evolution, most code text editors still use a monospaced font as the default typeface.
Greens and Yellows is a new range of frozen vegan meals produced in Crete and sent around the globe.
We were tasked with developing the strategy, name, visual identity, and packaging design of the new range.
Inspired by the natural ingredients abound in the Cretan landscape, we built the brand around the concepts of nature, innocence, and honesty. The brand and packaging design aim to resemble a typical Cretan experience- having your meal served straight after collection, sometimes by the farmer himself. Going for mouthwatering realism and eye-catching colors, we used two illustration techniques: the photorealistic part for the product & fork and the vector art for the natural background of each bite. In naming the range of products, we wanted something that was both contemporary and visually connected to the actual meals. To give the logo an extra ‘pop’ we opted for handmade lettering.
*Spora = the Greek word for sowing, the process of planting seeds.
Winner of the German Design Award 2018
65 olive oil producers from the Cretan village Viannos decided to form a cooperative by joining hands and creating their very own olive oil brand. The PDO Viannos olive oil is known for its excellent quality and unique taste due to the semi-mountainous terroir of the area. The producers themselves who are, above all, good friends, were the source of inspiration for the packaging. The bottle, painted black, features a tree, with the names of the producers as its leaves, representing this sense of unity and devotion to creating an authentic product. At the same time, it visualizes the close relationship the producers have with their motherland.
• The Dieline Awards 2016 Outstanding Achievements,
• 1st place in Dairy, Spices, Oils, Sauces & Condiments
• Red Dot Award: Communication Design 2015
• Nominee in the German Design Awards 2015
Buketo is a wine series produced in Greece and imported to USA and Canada by wine import company, Cava Spiliadis. Targeting youthful and open-minded wine seekers, the design brief called for a compelling, modern and stylish label.
Buketo wine, named after the Greek word for 'bouquet,' is created from grapes picked like flowers, assembled for the perfect bunch every year. We played with this idea of a harmonious arrangement of elements and designed geometric compositions of fine lines vs. blocks of color and sharp edges vs. perfect circles. A larger composition is formed if the two bottles for the white and the red wine are presented next to each other. The result is sophisticated and minimalistic, appealing to the target group, while also connoting the quality of the wines.
The Buketo logo is also geometric and minimalistic but builds on the idea of a bouquet in a more literal way. We designed a bunch of three flowers referring to the aromatic character of the wines, as well as the three grape varieties used in making each of the wines in the series.
The Savoidakis Bakery in Greece created a new baked goods range consisting of rusks, breadsticks, and cookies, with the purpose of selling them in grocery stores in Greece and abroad.
Guided by their philosophy of “extra fine is always on top of everything we do,” we were to name the new range, and develop the strategy, visual identity, and packaging design that could accommodate their ever-expanding range of baked goods, while still achieving shelf-standout. The challenge consisted of creating a packaging design that was easily recognizable as a brand, yet still left plenty of room for different products to be introduced into the range.
The products are easily combined with other food groups and can be consumed throughout the day, as part of breakfast or a meal or as a midday snack. Using this as our starting point, we decided on the name Olimera, meaning ‘all day’ in Greek. We used the color white to resemble the wholesome and pure ingredients that that bakery uses in its products.
We used handwritten typography to describe each product and to work as a font family, but every character is handcrafted giving the packaging a personalized and homey feeling; it is also a clever way to differentiate between products within an ever-expanding range and achieve shelf-standout.
Olimera was an opportunity for us to show that it’s possible to create a contemporary packaging design within the current trends: good-looking, recognizable packaging that appeals to a broader audience.
EVERCRETE company has created a range of natural cosmetics based on organic avocado oil from Crete, that is to be placed at pharmacies and specialized stores in Greece and abroad. Benefits of avocado oil include protection from the sun and skin inflammations, moisturization, nourishment and treatment for dermatitis and other skin irritations.
Our approach to the packaging is minimalistic, with the white background symbolizing the innocence and honesty of the brand. A single line has been used to design the three variants (for general use, women and kids), showing indicative usage occasions of each product. In terms of printing, we have envisioned silkscreen on craft paper to show the purity and eco-friendliness of the product.
The task: New positioning and rebranding of Rhous Winery.
Our approach: As Cretan winery Tamiolakis was passed down to the new generation of
winemakers, a new name and visual identity were needed. “Rhous” stands for flow in ancient Greek, reflecting the stream of events that brought the young couple together in wine making. The logo is made up mainly of round shapes to visualize the concept of flow, while the wine labels tell the stories of the two winemakers through the journeys of important explorers in history.
Results: Rhous winery increased its sales by 30% in Greece and by 100% abroad, penetrating the markets of USA, Canada, UK, Austria, Germany, Cyprus and The Netherlands. *Nominated for a 2016 Ermis Award
SIGANOS SA was founded in 1971 in Agios Nikolaos and has since been established as a company of liquor distribution and trading, both in the wholesale and retail sectors. For the 2015 tourist season, the company wanted to create a catalog of the premium spirits it offers, targeted at bartending professionals.
The concept was based on promoting each spirit’s country of origin and its culture, thus creating attractive images in readers’ minds. We aimed to highlight each spirit’s exquisite character through the idea of cosmopolitanism; a tasting journey that may inform, as well as inspire bartenders to try new combinations.
We believe in showcasing some of that good work that got sidelined every now and then during the making process.
Such is the case of this chocolate wafer.
Mojo stands for good luck, charm or skill that comes from something magical or supernatural.
Targeting mostly young people, this product allowed us to explore some out of the box ideas.
Cats are full of surprises. Always alert, they display their unexpected manners unapolologetically. A cat's mood can swing back and forth between an absolute cuteness ambassador and a blood thirsty predator within seconds.
We loved that they could fill the shoes of every conceivable character we could think of.
The name of the centre, Sikinnis, refers to the dance of the chorus in the ancient greek satyric drama. A loud and fast dancing to the sounds of lyre or flute.
This contemporary establishment asked for a boldly designed logo. Movement was, of course, one of the main concepts that our design had to represent but we wanted to emphasize the idea of a strong structure as well. A sturdy castle that could provide shelter to all kinds of expressions of the performing arts. The idea that helped us reconcile the flow of movement with the rigidness of a building was joints. We treated every turn of the heavy type forms as pivot points, giving the final structure a sense of movement caught in a snapshot rather than looking overly static.
Complementing this structural design with organic-looking and gestural illustrations brings a really appealing contrast but it also provides a personal touch by depicting characters from Kostantinos' past performances.
A choice that seemed rather fitting for the first phase of this brand identity.
The initial applications presented here, compose the basic set of stationery including business cards, envelopes, and letterhead alongside some promotional material.
Visual identity for Orea Kriti network. The Orea Kriti network, part of the LEADER program, promotes the livestock farming tradition in Crete through the creation of “Educational Farms.” An excellent example of ecotourism development, these farms give visitors the opportunity to become familiar with the production procedures, supporting farmers financially, but also revealing different aspects of Greek tourism.
We designed the logo, the visual identity and the website of the Orea Kriti network, as well as the farm route maps. Drawing inspiration from the wood print technique, we used an earth color palette to illustrate typical Cretan landscapes, flora, fauna and the farmers themselves while involved in traditional agricultural activities.
* Merit at the EBGE Awards 2016 (Greek Graphic Design and Illustration Awards)
The Transnational Cooperation Project “Gastronomy Routes and the Culture of Flavours” (MEDeat) is part of the E.U. Rural Development Programme (LEADER), whose aim is to promote the local character of European rural areas and in specific their gastronomic and wine history.
For us, MEDeat was a beautiful trip. We discovered rural areas of Portugal, Italy, Greece, and Cyprus through their rich natural environment, history, distinctive tastes, and aromas.
Our idea was to visualize those gastronomy routes playfully and uniquely: under the slogan ‘A yummy slice of Europe,’ our maps are joyful and adventurous, just like the routes themselves.
“They bring fresh ideas to every project—new ways to present ideas, share messages, and design materials.”
Lazy snail Design helped conceptualize a promotional strategy and a cohesive brand message. Then, they created corresponding marketing collateral and exhibition designs aimed to increase public visibility.
“They bring fresh ideas to every project—new ways to present ideas, share messages, and design materials.”
Oct 18, 2018
Lazy snail Design’s exhibit design work received recognition and award for its quality and popularity. The team worked well under tight deadlines, communicating responsively and working diligently. Their expansive skill set, dedication, and consistent performance led to future collaborations.
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m part of the networking and cooperation project department within Heraklion Development Agency. We work with local actors and municipalities in Heraklion, the capital of Crete, Greece. We develop projects for municipalities and implement them across a variety of sectors, including tourism, culture, local products, and more. I’m responsible for programming, design, and staffing these events. For example, we’d design a promotional project for a local product, and implement the event throughout Europe with local actors.
What challenge were you trying to address with Lazy snail Design?
We were working on a promotional project for gastronomic itineraries in Cyprus, Portugal, Italy, and Spain. Our goal was to establish strong gastronomic routes throughout the regions and then promote them to the broader public. We needed a vendor to put together a full identity for the project, complete with a collection of corresponding marketing collateral.
What was the scope of their involvement?
When we first engaged Lazy snail Design, we didn’t have a solid direction. Their team helped us formulate a few key objectives and the scope of work for the project. First, we developed a targeted promotional strategy and expanded that into an action plan that spanned our education, tourism, and recruiting sectors.
Using our plans, Lazy snail Design put together a series of informational and promotional packages, tourist leaflets, guides, general maps, and books that matched the project identity. It was difficult because we needed to display a cohesive message across multiple languages.
When we decided to participate in international fairs, the team designed every aspect of our exhibits. They provided press gifts, promotional materials, and engagement strategies that aimed to attract public interest and instill a sense of confidence in our services. Throughout the project, the Lazy snail Team regularly suggested new ideas to improve our efforts.
What is the team composition?
I interacted with their full team, but my main points of contact were Ioanna (Founding Partner & Head of Design, Lazy snail Design) and Jannik (Founding Partner, Lazy snail Design). I was free to speak with other staff as necessary.
How did you come to work with Lazy snail Design?
We’re both located in the same small city, so we had an idea of what agencies worked in each field. We ultimately chose Lazy snail Design because they offered unique and refreshing ideas. Moreover, they were very time-oriented in our first interactions.
How much have you invested with them?
We spent around €50,000–€60,000 ($56,700–$68,200 USD).
What is the status of this engagement?
For this specific project, we worked together from early 2014–December 2015. Currently, we’re working with them on a new product.
What evidence can you share that demonstrates the impact of the engagement?
Because of Lazy snail Design’s work, we were awarded for our visibility and stand attendance at an exhibition in Berlin, and we received a second award from the Ministry of Agriculture for our innovative project. We know we can trust them to deliver top quality work at a local level.
Additionally, time was the main factor for us. If we didn’t complete the product by our deadline, it would’ve lost half of its value. Professionally speaking, we pushed Lazy snail Design pretty hard, but they still delivered work that met all of our requirements. We were very impressed.
How did Lazy snail Design perform from a project management standpoint?
We needed to collaborate closely, specifically during tight timelines. We stayed in touch via email, chat tools, phone calls, and in-person meetings. If our contact points were away at a conference, we’d schedule a Viber call. We’d choose to meet in either of our main offices or a remote location convenient for both sides. When we were scouting international fairs, they’d join to get context for exhibition designs. We have several bureaucratic procedures within our company, so we often asked them for new proposals at the very last moment. Despite this pressure, they consistently delivered.
What did you find most impressive about them?
They bring fresh ideas to every project—new ways to present ideas, share messages, and design materials. Their team has depth. We have access to every staff member, and they’re always prepared to address our questions and concerns.
Are there any areas they could improve?
There’s always room to improve. Lazy snail Design could focus on growing their local market presence. Also, they’re responsive across all of our communication channels, but we’d prefer to meet in person more often.
Any advice for potential customers?
Clients shouldn’t rush into any decisions based on Lazy snail Design’s first draft. Their second idea is generally more detailed and straightforward. In our specific case, we didn’t have a clear plan. We came up with the vision together. Lazy snail Design’s initial work wasn’t exactly what we had in mind, but we trusted their team’s methodology, and the delivery surpassed our expectations.