We specialize in brand strategy, visual identity, and communication design. We generate progressive and effective design concepts to reach people through various media. This is why we first identify the opportunity for our clients and then translate it into a brand strategy that serves as a guide for, and link between, naming, design, photography, and communication.
Our presence in Denmark and Greece, two very different markets and cultures, ensures that our work speaks in many languages and can be successful, irrespective of geographical location.
The agency has taken on assignments across Europe, North America, and Asia. Our clients include the private and public sectors, non-profit organizations and numerous cultural initiatives.
AWARDS ARE LIKE A HANDSHAKE!
While it’s nice to get a shiny trophy the real buzz in our line of work is finding great solutions for our clients. We are more interested in becoming an effective extension of your business rather than pursuing work that will win us the next award.
Danone S.A., France
Danone Universal Robina Beverages Inc., Philippines
Cava Spiliadis, USA & Canada
University of Copenhagen
Byens design Danmark
Plastika Kritis S.A.
Heraklion Development Agency S.A
Buketo Brand strategy, logo and label design
Brand strategy, logo and label design
Buketo is a wine series produced in Greece and imported to USA and Canada by wine import company, Cava Spiliadis. Targeting youthful and open-minded wine seekers, the design brief called for a compelling, modern and stylish label.
Buketo wine, named after the Greek word for 'bouquet,' is created from grapes picked like flowers, assembled for the perfect bunch every year. We played with this idea of a harmonious arrangement of elements and designed geometric compositions of fine lines vs. blocks of color and sharp edges vs. perfect circles. A larger composition is formed if the two bottles for the white and the red wine are presented next to each other.
The result is sophisticated and minimalistic, appealing to the target group, while also connoting the quality of the wines.
The Buketo logo is also geometric and minimalistic but builds on the idea of a bouquet in a more literal way. We designed a bunch of three flowers...
Gastronomy and itinerary maps for MEDeat project
The Transnational Cooperation Project “Gastronomy Routes and the Culture of Flavours” (MEDeat) is part of the E.U. Rural Development Programme (LEADER), whose aim is to promote the local character of European rural areas and in specific their gastronomic and wine history.
For us, MEDeat was a beautiful trip. We discovered rural areas of Portugal, Italy, Greece, and Cyprus through their rich natural environment, history, distinctive tastes, and aromas.
Our idea was to visualize those gastronomy routes playfully and uniquely: under the slogan ‘A yummy slice of Europe,’ our maps are joyful and adventurous, just like the routes themselves.
Premium spirits catalogue design for SIGANOS SA
SIGANOS SA was founded in 1971 in Agios Nikolaos and has since been established as a company of liquor distribution and trading, both in the wholesale and retail sectors. For the 2015 tourist season, the company wanted to create a catalog of the premium spirits it offers, targeted at bartending professionals.
The concept was based on promoting each spirit’s country of origin and its culture, thus creating attractive images in readers’ minds. We aimed to highlight each spirit’s exquisite character through the idea of cosmopolitanism; a tasting journey that may inform, as well as inspire bartenders to try new combinations.
Visual identity for Orea Kriti network.
Visual identity for Orea Kriti network.
The Orea Kriti network, part of the LEADER program, promotes the livestock farming tradition in Crete through the creation of “Educational Farms.” An excellent example of ecotourism development, these farms give visitors the opportunity to become familiar with the production procedures, supporting farmers financially, but also revealing different aspects of Greek tourism.
We designed the logo, the visual identity and the website of the Orea Kriti network, as well as the farm route maps. Drawing inspiration from the wood print technique, we used an earth color palette to illustrate typical Cretan landscapes, flora, fauna and the farmers themselves while involved in traditional agricultural activities.
* Merit at the EBGE Awards 2016 (Greek Graphic Design and Illustration Awards)
Olive Oil Cooperative of Viannos (Bienna)
Packaging design for the Olive Oil Cooperative of Viannos (Bienna)*
65 olive oil producers from the Cretan village Viannos decided to form a cooperative by joining hands and creating their very own olive oil brand. The PDO Viannos olive oil is known for its excellent quality and unique taste due to the semi-mountainous terroir of the area. The producers themselves who are, above all, good friends, were the source of inspiration for the packaging. The bottle, painted black, features a tree, with the names of the producers as its leaves, representing this sense of unity and devotion to creating an authentic product. At the same time, it visualizes the close relationship the producers have with their motherland.
• The Dieline Awards 2016 Outstanding Achievements,
• 1st place in Dairy, Spices, Oils, Sauces & Condiments
• Red Dot Award: Communication Design 2015
• Nominee in the German Design Awards 2015
Minoan spora Branding and packaging design
Minoan Spora is a range of products from the island of Crete, including olive oil, herbs, and infusions, honey, olives, rusks, and cookies.
Inspired by the authentic Minoan diet, famous across the world for its health benefits, Minoan Spora products are described as ‘The jewels of Minoan land.’
Hence for the packaging, we researched the elegant Minoan jewelry to create geometric patterns depicting the ingredients of each of the products in the range. The color palette mostly refers to the frescos and archaeological findings from this era; however, earth tones were also used to represent the Cretan land and the process of sowing.
*Spora = the Greek word for sowing, the process of planting seeds.
The task: New positioning and rebranding of Rhous Winery.
Our approach: As Cretan winery Tamiolakis was passed down to the new generation of
winemakers, a new name and visual identity were needed. “Rhous” stands for flow in ancient Greek, reflecting the stream of events that brought the young couple together in wine making. The logo is made up mainly of round shapes to visualize the concept of flow, while the wine labels tell the stories of the two winemakers through the journeys of important explorers in history.
Results: Rhous winery increased its sales by 30% in Greece and by 100% abroad, penetrating the markets of USA, Canada, UK, Austria, Germany, Cyprus and The Netherlands.
*Nominated for a 2016 Ermis Award
The Savoidakis Bakery in Greece created a new baked goods range consisting of rusks, breadsticks, and cookies, with the purpose of selling them in grocery stores in Greece and abroad.
Guided by their philosophy of “extra fine is always on top of everything we do,” we were to name the new range, and develop the strategy, visual identity, and packaging design that could accommodate their ever-expanding range of baked goods, while still achieving shelf-standout. The challenge consisted of creating a packaging design that was easily recognizable as a brand, yet still left plenty of room for different products to be introduced into the range.
The products are easily combined with other food groups and can be consumed throughout the day, as part of breakfast or a meal or as a midday snack. Using this as our starting point, we decided on the name Olimera, meaning ‘all day’ in Greek. We used the color white to resemble the wholesome and pure ingredients that that...
OMU NGO was formed with the scope of paving the way for a more caring cosmos. Hence its mission is based on the statement that “No single topic concerning people, animals or the environment can be disassociated from the rest.”
The name, which means ‘together’ in Ancient Greek, was chosen to comprise the concepts of the unity, fellowship, and contribution and reveal a holistic approach to the ever-changing issues that our society has to face.
Lazy snail Design helped conceptualize a promotional strategy and a cohesive brand message. Then, they created corresponding marketing collateral and exhibition designs aimed to increase public visibility.
Communications & Networking Dept., Heraklion Development Agency
Communications & Networking Dept., Heraklion Development Agency
This review was conducted by a Clutch analyst over the phone.
Willing to refer:
“They bring fresh ideas to every project—new ways to present ideas, share messages, and design materials.”
Oct 18, 2018
Lazy snail Design’s exhibit design work received recognition and award for its quality and popularity. The team worked well under tight deadlines, communicating responsively and working diligently. Their expansive skill set, dedication, and consistent performance led to future collaborations.
I’m part of the networking and cooperation project department within Heraklion Development Agency. We work with local actors and municipalities in Heraklion, the capital of Crete, Greece. We develop projects for municipalities and implement them across a variety of sectors, including tourism, culture, local products, and more. I’m responsible for programming, design, and staffing these events. For example, we’d design a promotional project for a local product, and implement the event throughout Europe with local actors.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Lazy snail Design?
We were working on a promotional project for gastronomic itineraries in Cyprus, Portugal, Italy, and Spain. Our goal was to establish strong gastronomic routes throughout the regions and then promote them to the broader public. We needed a vendor to put together a full identity for the project, complete with a collection of corresponding marketing collateral.
What was the scope of their involvement?
When we first engaged Lazy snail Design, we didn’t have a solid direction. Their team helped us formulate a few key objectives and the scope of work for the project. First, we developed a targeted promotional strategy and expanded that into an action plan that spanned our education, tourism, and recruiting sectors.
Using our plans, Lazy snail Design put together a series of informational and promotional packages, tourist leaflets, guides, general maps, and books that matched the project identity. It was difficult because we needed to display a cohesive message across multiple languages.
When we decided to participate in international fairs, the team designed every aspect of our exhibits. They provided press gifts, promotional materials, and engagement strategies that aimed to attract public interest and instill a sense of confidence in our services. Throughout the project, the Lazy snail Team regularly suggested new ideas to improve our efforts.
What is the team composition?
I interacted with their full team, but my main points of contact were Ioanna (Founding Partner & Head of Design, Lazy snail Design) and Jannik (Founding Partner, Lazy snail Design). I was free to speak with other staff as necessary.
How did you come to work with Lazy snail Design?
We’re both located in the same small city, so we had an idea of what agencies worked in each field. We ultimately chose Lazy snail Design because they offered unique and refreshing ideas. Moreover, they were very time-oriented in our first interactions.
How much have you invested with them?
We spent around €50,000–€60,000 ($56,700–$68,200 USD).
What is the status of this engagement?
For this specific project, we worked together from early 2014–December 2015. Currently, we’re working with them on a new product.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
Because of Lazy snail Design’s work, we were awarded for our visibility and stand attendance at an exhibition in Berlin, and we received a second award from the Ministry of Agriculture for our innovative project. We know we can trust them to deliver top quality work at a local level.
Additionally, time was the main factor for us. If we didn’t complete the product by our deadline, it would’ve lost half of its value. Professionally speaking, we pushed Lazy snail Design pretty hard, but they still delivered work that met all of our requirements. We were very impressed.
How did Lazy snail Design perform from a project management standpoint?
We needed to collaborate closely, specifically during tight timelines. We stayed in touch via email, chat tools, phone calls, and in-person meetings. If our contact points were away at a conference, we’d schedule a Viber call. We’d choose to meet in either of our main offices or a remote location convenient for both sides. When we were scouting international fairs, they’d join to get context for exhibition designs. We have several bureaucratic procedures within our company, so we often asked them for new proposals at the very last moment. Despite this pressure, they consistently delivered.
What did you find most impressive about them?
They bring fresh ideas to every project—new ways to present ideas, share messages, and design materials. Their team has depth. We have access to every staff member, and they’re always prepared to address our questions and concerns.
Are there any areas they could improve?
There’s always room to improve. Lazy snail Design could focus on growing their local market presence. Also, they’re responsive across all of our communication channels, but we’d prefer to meet in person more often.
Any advice for potential customers?
Clients shouldn’t rush into any decisions based on Lazy snail Design’s first draft. Their second idea is generally more detailed and straightforward. In our specific case, we didn’t have a clear plan. We came up with the vision together. Lazy snail Design’s initial work wasn’t exactly what we had in mind, but we trusted their team’s methodology, and the delivery surpassed our expectations.