We are a Nordic agency with a Mediterranean family

We are Lazy snail Design, an awarded tight-knit team of dedicated professionals devoted to graphic design, branding, illustration, and photography with a passion not just for great results, but for creating the best possible process to get there as well.

What Defines Us

GEEKS WITH PASSION FOR DESIGN AND PERFORMANCE

We’re geeks with a passion for creating designs based on strong ideas. If art is all about freedom of expression, then we are definitely not artists. We love the problem-solving aspect of our craft, and we thrive on restrictions!

THE BEST OF BOTH WORLDS

We are a Danish agency with a Greek family. The DNA of both worlds — minimal and maximal — flows freely throughout our work, enabling us to reach out and design for different cultures around the world, depending on the nature of the project at hand.

THINK BIG, WORK SMART

We are in the business of ideas and visual communication. Unlike other jobs, a larger workforce doesn’t always mean better results. We believe that a small, carefully selected group of talented individuals genuinely working together, is capable of producing excellent results.

What Defines Our Work

THE BIG IDEA

We feel that every design should have a robust Big Idea at its core. This idea should be simple yet potent and clearly expressed in the design.

SUSTAINABILITY

We believe in leaving a better future for our children and future generations. The concept of eco-effective packaging inspires our design efforts and values.

VERSATILITY

We have worked across Europe, North America, and Asia, on large FMCG companies, large-scale projects, coordinating many partners and handling numerous and complex deliverables; but also on small projects that require a more customized approach. We have thus learned how to achieve results within any budget, large or limited.

 
$5,000+
 
$100 - $149 / hr
 
10 - 49
 Founded
2004
Show all +
Copenhagen, Denmark
headquarters
  • Ryvangs Allé 8
    Copenhagen DK-2100
    Denmark
other locations

Portfolio

Key clients: 
Danone S.A., France Actimel, France Volvic, France Danone Universal Robina Beverages Inc., Philippines Cava Spiliadis, USA & Canada Savoidakis S.A, Greece Sarantis Group, Greece Crowe, Denmark D.TAILS, Denmark Heraklion Development Agency S.A, Greece University of Copenhagen, Denmark Norwegian University of Science and Technology, Norway Foundation for Research and Technology Hellas (FORTH), Greece The Royal Danish Academy of Fine Arts, school of Architecture, Denmark
Greens N Yellows Image

Greens N Yellows

Greens and Yellows is a new range of frozen vegan meals produced in Crete and sent around the globe. Based on a traditional recipe, it combines the past with the future via the absolutely relevant notion of sustaining earth and its natural resources through our lifestyle.

We were tasked with developing the strategy, name, visual identity, and packaging design of the new range.


Inspired by the natural

ingredients abound in the Cretan landscape, we built the brand around the concepts of nature, innocence, and honesty. The brand and packaging design aim to resemble a typical Cretan experience- having your meal served straight after collection, sometimes by the farmer himself. Going for mouthwatering realism and eye-catching colors, we used two illustration techniques: the photorealistic part for the product & fork and the vector art for the natural background of each bite. In naming the range of products, we wanted something that was both contemporary and visually connected to the actual meals. To give the logo an extra ‘pop’ we opted for handmade lettering.


What we eat is a major component of our personal ecological footprint and reducing meat consumption can induce major change.


Minoan spora Branding and packaging design Image

Minoan spora Branding and packaging design

Minoan Spora is a range of products from the island of Crete, including olive oil, herbs, and infusions, honey, olives, rusks, and cookies. Inspired by the authentic Minoan diet, famous across the world for its health benefits, Minoan Spora products are described as ‘The jewels of Minoan land.’ Hence for the packaging, we researched the elegant Minoan jewelry to create geometric patterns depicting the ingredients of each of the
products in the range. The color palette mostly refers to the frescos and archaeological findings from this era; however, earth tones were also used to represent the Cretan land and the process of sowing.

*Spora = the Greek word for sowing, the process of planting seeds.

Winner of the German Design Award 2018
Olive Oil Cooperative of Viannos (Bienna) Image

Olive Oil Cooperative of Viannos (Bienna)

Packaging design for the Olive Oil Cooperative of Viannos (Bienna)*
 
65 olive oil producers from the Cretan village Viannos decided to form a cooperative by joining hands and creating their very own olive oil brand. The PDO Viannos olive oil is known for its excellent quality and unique taste due to the semi-mountainous terroir of the area. The producers themselves who are, above all, good friends, were the source of
inspiration for the packaging. The bottle, painted black, features a tree, with the names of the producers as its leaves, representing this sense of unity and devotion to creating an authentic product. At the same time, it visualizes the close relationship the producers have with their motherland.
  * Awards:
• The Dieline Awards 2016 Outstanding Achievements,
• 1st place in Dairy, Spices, Oils, Sauces & Condiments
• Red Dot Award: Communication Design 2015
• Nominee in the German Design Awards 2015
Buketo Brand strategy, logo and label design Image

Buketo Brand strategy, logo and label design

Brand strategy, logo and label design
Buketo is a wine series produced in Greece and imported to USA and Canada by wine import company, Cava Spiliadis. Targeting youthful and open-minded wine seekers, the design brief called for a compelling, modern and stylish label.

Buketo wine, named after the Greek word for 'bouquet,' is created from grapes picked like flowers, assembled for the perfect bunch every year. We
played with this idea of a harmonious arrangement of elements and designed geometric compositions of fine lines vs. blocks of color and sharp edges vs. perfect circles. A larger composition is formed if the two bottles for the white and the red wine are presented next to each other. The result is sophisticated and minimalistic, appealing to the target group, while also connoting the quality of the wines.
The Buketo logo is also geometric and minimalistic but builds on the idea of a bouquet in a more literal way. We designed a bunch of three flowers referring to the aromatic character of the wines, as well as the three grape varieties used in making each of the wines in the series.
Olimera Image

Olimera

The Savoidakis Bakery in Greece created a new baked goods range consisting of rusks, breadsticks, and cookies, with the purpose of selling them in grocery stores in Greece and abroad.
 
Guided by their philosophy of “extra fine is always on top of everything we do,” we were to name the new range, and develop the strategy, visual identity, and packaging design that could accommodate their ever-expanding range of

baked goods, while still achieving shelf-standout. The challenge consisted of creating a packaging design that was easily recognizable as a brand, yet still left plenty of room for different products to be introduced into the range.

The products are easily combined with other food groups and can be consumed throughout the day, as part of breakfast or a meal or as a midday snack. Using this as our starting point, we decided on the name Olimera, meaning ‘all day’ in Greek. We used the color white to resemble the wholesome and pure ingredients that that bakery uses in its products.
 
We used handwritten typography to describe each product and to work as a font family, but every character is handcrafted giving the packaging a personalized and homey feeling; it is also a clever way to differentiate between products within an ever-expanding range and achieve shelf-standout.
 
Olimera was an opportunity for us to show that it’s possible to create a contemporary packaging design within the current trends: good-looking, recognizable packaging that appeals to a broader audience.
Dear Skin  Image

Dear Skin

EVERCRETE company has created a range of natural cosmetics based on organic avocado oil from Crete, that is to be placed at pharmacies and specialized stores in Greece and abroad. Benefits of avocado oil include protection from the sun and skin inflammations, moisturization, nourishment and treatment for dermatitis and other skin irritations.

Our approach to the packaging is minimalistic, with the white background

symbolizing the innocence and honesty of the brand. A single line has been used to design the three variants (for general use, women and kids), showing indicative usage occasions of each product. In terms of printing, we have envisioned silkscreen on craft paper to show the purity and eco-friendliness of the product.
 
RHOUS WINERY Image

RHOUS WINERY

Brand positioning, naming, logo, corporate identity & labels for Rhous Winery
 
The task: New positioning and rebranding of Rhous Winery.
Our approach: As Cretan winery Tamiolakis was passed down to the new generation of
winemakers, a new name and visual identity were needed. “Rhous” stands for flow in ancient Greek, reflecting the stream of events that brought the young couple together in wine making.
The logo is made up mainly of round shapes to visualize the concept of flow, while the wine labels tell the stories of the two winemakers through the journeys of important explorers in history.
Results: Rhous winery increased its sales by 30% in Greece and by 100% abroad, penetrating the markets of USA, Canada, UK, Austria, Germany, Cyprus and The Netherlands. *Nominated for a 2016 Ermis Award
Siganos S.A.  Image

Siganos S.A.

Premium spirits catalogue design for SIGANOS SA

SIGANOS SA was founded in 1971 in Agios Nikolaos and has since been established as a company of liquor distribution and trading, both in the wholesale and retail sectors. For the 2015 tourist season, the company wanted to create a catalog of the premium spirits it offers, targeted at bartending professionals.

The concept was based on promoting each spirit’s
country of origin and its culture, thus creating attractive images in readers’ minds. We aimed to highlight each spirit’s exquisite character through the idea of cosmopolitanism; a tasting journey that may inform, as well as inspire bartenders to try new combinations.
 
Visual identity for Orea Kriti network.   Image

Visual identity for Orea Kriti network.

Orea Kriti
Visual identity for Orea Kriti network.   The Orea Kriti network, part of the LEADER program, promotes the livestock farming tradition in Crete through the creation of “Educational Farms.” An excellent example of ecotourism development, these farms give visitors the opportunity to become familiar with the production procedures, supporting farmers financially, but also revealing different aspects of Greek
tourism.

We designed the logo, the visual identity and the website of the Orea Kriti network, as well as the farm route maps. Drawing inspiration from the wood print technique, we used an earth color palette to illustrate typical Cretan landscapes, flora, fauna and the farmers themselves while involved in traditional agricultural activities.

* Merit at the EBGE Awards 2016 (Greek Graphic Design and Illustration Awards)
Choco Wafer Image

Choco Wafer

We believe in showcasing some of that good work that got sidelined every now and then during the making process.

Such is the case of this chocolate wafer.

Mojo stands for good luck, charm or skill that comes from something magical or supernatural.

Targeting mostly young people, this product allowed us to explore some out of the box ideas.

Cats are full of surprises.

Always alert, they display their unexpected manners unapolologetically. A cat's mood can swing back and forth between an absolute cuteness ambassador and a blood thirsty predator within seconds.

We loved that they could fill the shoes of every conceivable character we could think of.

Greens N Yellows illustration time lapse

MEDeat Image

MEDeat

Gastronomy and itinerary maps for MEDeat project
 
The Transnational Cooperation Project “Gastronomy Routes and the Culture of Flavours” (MEDeat) is part of the E.U. Rural Development Programme (LEADER), whose aim is to promote the local character of European rural areas and in specific their gastronomic and wine history.
For us, MEDeat was a beautiful trip. We discovered rural areas of Portugal, Italy, Greece,
and Cyprus through their rich natural environment, history, distinctive tastes, and aromas.
Our idea was to visualize those gastronomy routes playfully and uniquely: under the slogan ‘A yummy slice of Europe,’ our maps are joyful and adventurous, just like the routes themselves.

Reviews

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Identity & Exhibition Design for Non-Profit Organization

“They bring fresh ideas to every project—new ways to present ideas, share messages, and design materials.”

Quality: 
4.5
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Jan. 2014 - Dec. 2015
Project summary: 

Lazy snail Design helped conceptualize a promotional strategy and a cohesive brand message. Then, they created corresponding marketing collateral and exhibition designs aimed to increase public visibility.

The Reviewer
 
11-50 Employees
 
Greece
Eva Katsaraki
Communications & Networking Dept., Heraklion Development Agency
 
Verified
The Review
Feedback summary: 

Lazy snail Design’s exhibit design work received recognition and award for its quality and popularity. The team worked well under tight deadlines, communicating responsively and working diligently. Their expansive skill set, dedication, and consistent performance led to future collaborations.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m part of the networking and cooperation project department within Heraklion Development Agency. We work with local actors and municipalities in Heraklion, the capital of Crete, Greece. We develop projects for municipalities and implement them across a variety of sectors, including tourism, culture, local products, and more. I’m responsible for programming, design, and staffing these events. For example, we’d design a promotional project for a local product, and implement the event throughout Europe with local actors.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Lazy snail Design?

We were working on a promotional project for gastronomic itineraries in Cyprus, Portugal, Italy, and Spain. Our goal was to establish strong gastronomic routes throughout the regions and then promote them to the broader public. We needed a vendor to put together a full identity for the project, complete with a collection of corresponding marketing collateral.

SOLUTION

What was the scope of their involvement?

When we first engaged Lazy snail Design, we didn’t have a solid direction. Their team helped us formulate a few key objectives and the scope of work for the project. First, we developed a targeted promotional strategy and expanded that into an action plan that spanned our education, tourism, and recruiting sectors.

Using our plans, Lazy snail Design put together a series of informational and promotional packages, tourist leaflets, guides, general maps, and books that matched the project identity. It was difficult because we needed to display a cohesive message across multiple languages.

When we decided to participate in international fairs, the team designed every aspect of our exhibits. They provided press gifts, promotional materials, and engagement strategies that aimed to attract public interest and instill a sense of confidence in our services. Throughout the project, the Lazy snail Team regularly suggested new ideas to improve our efforts.

What is the team composition?

I interacted with their full team, but my main points of contact were Ioanna (Founding Partner & Head of Design, Lazy snail Design) and Jannik (Founding Partner, Lazy snail Design). I was free to speak with other staff as necessary.

How did you come to work with Lazy snail Design?

We’re both located in the same small city, so we had an idea of what agencies worked in each field. We ultimately chose Lazy snail Design because they offered unique and refreshing ideas. Moreover, they were very time-oriented in our first interactions.

How much have you invested with them?

We spent around €50,000–€60,000 ($56,700–$68,200 USD).

What is the status of this engagement?

For this specific project, we worked together from early 2014–December 2015. Currently, we’re working with them on a new product.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Because of Lazy snail Design’s work, we were awarded for our visibility and stand attendance at an exhibition in Berlin, and we received a second award from the Ministry of Agriculture for our innovative project. We know we can trust them to deliver top quality work at a local level.

Additionally, time was the main factor for us. If we didn’t complete the product by our deadline, it would’ve lost half of its value. Professionally speaking, we pushed Lazy snail Design pretty hard, but they still delivered work that met all of our requirements. We were very impressed.

How did Lazy snail Design perform from a project management standpoint?

We needed to collaborate closely, specifically during tight timelines. We stayed in touch via email, chat tools, phone calls, and in-person meetings. If our contact points were away at a conference, we’d schedule a Viber call. We’d choose to meet in either of our main offices or a remote location convenient for both sides. When we were scouting international fairs, they’d join to get context for exhibition designs. We have several bureaucratic procedures within our company, so we often asked them for new proposals at the very last moment. Despite this pressure, they consistently delivered.

What did you find most impressive about them?

They bring fresh ideas to every project—new ways to present ideas, share messages, and design materials. Their team has depth. We have access to every staff member, and they’re always prepared to address our questions and concerns.

Are there any areas they could improve?

There’s always room to improve. Lazy snail Design could focus on growing their local market presence. Also, they’re responsive across all of our communication channels, but we’d prefer to meet in person more often.

Any advice for potential customers?

Clients shouldn’t rush into any decisions based on Lazy snail Design’s first draft. Their second idea is generally more detailed and straightforward. In our specific case, we didn’t have a clear plan. We came up with the vision together. Lazy snail Design’s initial work wasn’t exactly what we had in mind, but we trusted their team’s methodology, and the delivery surpassed our expectations.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer